Articles

Cycling masks are an unsexy solution to an unsexy problem. Rupert Faircliff of Brandcap asks how can cycling mask brands overcome various obstacles to create genuinely desirable products?...

Entering its fourth year, the Transform Awards Asia-Pacific opens for entries today with a programme set to build on the ongoing branding success of the region. Yet honouring brand prosperity in the Asia-Pacific regio...

With roots stretching back to 1869 and its legacy the envy of competitors, global food brand Heinz enjoys widespread recognition in the canned foods space. While tomato ketchup is perhaps its most ubiquitous brand wor...

Despite the extent to which cruelty-free research in the cosmetic sector has progressed, a contentious issue remains their use in medical experimentation. However, some organisations have long been dedicated to champi...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we oft...

For the eighth year in a row, the Transform Europe Awards has recognised the best in branding from agencies and companies across Europe. Mediated by a panel of esteemed judges, last night’s winners were chosen for the...

The food and beverage sector has seen numerous rebrands over the past few weeks. We look at three global rebrands in the alcoholic drinks sector, from a craft beer in the south of France to the international beer stap...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out?...