In recent years, brands of all sectors have championed efforts to make whichever industry they operate in as sustainable as possible. Born from a need to alleviate climate change, minimise the risk of catastrophic cli...
Articles
Transform Awards MENA 2017 shortlist announced
Developing at a pace beyond measure, the MENA region continues to harness brand development through industry advancement and collaboration that, more than ever before, speaks to the true power of the journeys brands make. As the fo...
Muddying the waters
With 100% of the UK’s population having access to clean water from the mains water supply, the concept of being unable to find a safe source from which to drink is, to many, incomprehensible. Yet this is the fate whic...
Benefits of British design
Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satch...
#TransformTuesday: 21 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Round and round to the rhythm
Once, 'meat and two veg' was the main component of each meal. Now chia seeds and raw cacao is as likely to be in a kitchen cupboard as baked beans and custard. Many recipe books are the bastions of ‘raw’ produ...
Wondrous winter
Located in the heart of the Gangwon Province, backdropped by the snow-tipped pines of the Taebaek Mountains, the county of Pyeongchang is one of South Korea’s most diverse semirural landscapes. As the vast collection...
Opinion: Can older brands fight the flab?
For those brands pushing middle age, bloated visual identities are getting in the way of success. How can older brands learn from new upstarts in terms of brand simplicity? Steve Owen writes...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Meat-free meal appeal
Once upon a time, the British diet was dominated by meat. It formed part of breakfast, lunch and dinner, particularly on more affluent tables; even during the late 20th century, meat was considered a healthy and integ...