The Employer Brand Management Awards continues its pledge to recognise the best in internal communications, corporate leadership, recruitment and HR best practice. With a wide selection of categories, a meticulous jud...
Articles
#TransformTuesday: 25 April
Every week, Transform examines recent rebrands and updated visual identities. This week is a UK special - our picks are below. For more from #TransformTuesday, follow @Transformsays...
The road to Roubaix
On 9 April 2017, participants in one of the world’s oldest cycling races set off from Compiègne in northern France, towards Roubaix, Belgium. Traversing 53 miles over the cobblestones that comprise much of the ri...
Zero degrees longitude
The museums in Greenwich, London date back to two important moments in British history. The first was the first classical building to be constructed in the UK – the Queen’s House – crafted by Inigo Jones. The second m...
Opinion: How can an iconic brand rediscover the magic?
What makes a brand iconic? David Airey in his book, ‘Logo Design Love: A Guide to Creating Iconic Brand Identities,’ says in order to be called an icon, a brand must be “simple, distinctive, memorable and adaptable.”...
#TransformTuesday: 18 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Branding the search for intelligent life
In 1974, then-professor of astrology at Cornell University, Frank Drake, along with late astronomer Carl Sagan, composed a message consisting of 1,679 binary digits. Known as the Arecibo message - after the Arecibo ra...
Future-focused and flexible
With a share price that has increased to $10.28 and a strong financial standing among its peers, Dexus, an Australian property group, faced little brand recognition in the public eye. Looking to shift sector perceptio...
Modern and traditional melt into one in chocolate branding
Many things that were popular in the past, become so again decades later. That’s why once-trendy shoes shouldn’t be given away without a thought for the future. For British confectionery, beloved brands of the past of...
#TransformTuesday: 11 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...