• Transform magazine
  • July 19, 2025

Top

Brittany Golob

Crisis averted

Andrei Slobtsov 7Rfp8llkhwi Unsplash

Companies that typically attracted consumers during times of crisis are doing away with brands that focus on protecting people from fear and danger. Instead, a positive new approach is becoming the norm. Brittany Golo...

Read More

Connect and protect

Transform Q1 Cover

Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk. Brittany Golob discusses portfolio brands....

Read More

Finding the way

Wayfinding Title 2024

Technology meets physical brand touchpoints at the juncture between wayfinding and navigation. Brittany Golob explores AR navigation and wayfinding experiences. Imagi...

Read More

Luxury gets lit

Gen Z Heart Illustration

With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates....

Read More

The brand era

Transform Q2 Cover1

Ten years ago, branding was a maturing practice, key to building a business and shaping its reputation. Today, empires can be built and destroyed based on the power of brand. What will define the next 10 years of bran...

Read More

Fighting back with brand relevance

9CB9DFAD D742 4787 8C0A 27CD7D0DCF08

Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...

Read More

Leading lights

Digiplex Sweden II

The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...

Read More

Big Exchange makes its mark on impact investing

Phone 1

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

Read More

Transporting sound

RTA 01

When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...

Read More

Serendipity on the forecourt

Screenshot 2021 01 25 At 11.05.20 Am

Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...

Read More

Page 1 of 29