• Transform magazine
  • June 22, 2024


Brittany Golob

The brand era

Transform Q2 Cover1

Ten years ago, branding was a maturing practice, key to building a business and shaping its reputation. Today, empires can be built and destroyed based on the power of brand. What will define the next 10 years of bran...

Read More

Fighting back with brand relevance

9CB9DFAD D742 4787 8C0A 27CD7D0DCF08

Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...

Read More

Leading lights

Digiplex Sweden II

The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...

Read More

Big Exchange makes its mark on impact investing

Phone 1

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

Read More

Transporting sound

RTA 01

When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...

Read More

Serendipity on the forecourt

Screenshot 2021 01 25 At 11.05.20 Am

Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...

Read More

Access cookies?

03 Cookies Posters

Fast food chain Subway is known globally for its sandwiches. But, its cookies – baked fresh in the store – have long been fan favourites. 
Now, Subway is doubling dow...

Read More

Sheese, glorious Sheese

Sheese Hero 2 2

The free-from food revolution has fuelled countless new brands to offer vegan, vegetarian and food alternatives the world over. Those brands that helped pioneer the category may now, however, be lagging behind in term...

Read More

Pfizer unlocks its future by reconnecting with its heritage


Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...

Read More

Transform Awards North America open for 2021 entries

NA 2021 Transform Website Banner Generic

For the seventh year, the Transform Awards is celebrating the best in rebranding and brand development with the launch of its 2021 call for entries in North America....

Read More

Page 1 of 29