Brittany Golob

Transform magazine spent five minutes with Daniel Edmundson, strategy director at Gretel to learn about the rise of user-generated content and how it affects brands, how to keep a brand relevant and build engagement a...

2020 is an odd year, despite technically being an even number. 2021 may be even odder. The postponed 2020 Tokyo Olympics and Paralympics will become the…2020 Tokyo Olympics and Paralympics....

Bauer Radio worked with Thinkfarm to launch a new station in an unchallenged category. Now, Scala Radio is making classical music relevant to modern life, and winning Transform Awards in the process...

Using percussion to communicate Axel Springer’s brand positioning of freedom, integrity and open-mindedness, why do birds built an audio brand full of rhythm. Its implementation across the publisher’s digital touchpoi...

Here's this week's selection of rebrands from LA football teams to Canadian children's clothes. For more from #TransformTuesday, follow @Transformsays...

Alongside a drive toward a plastic-free brand, a new product lineup for 2020 and a consistent focus on its tone of voice and social media, Jimmy’s Iced Coffee has launched a new brand and packaging design. Co-founder...

Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world....

The impact of Hurricane Dorian has affected the Bahamas in terms of destruction of life and property. How it will impact the nation’s tourism brand remains to be seen. Brittany Golob reports on the Bahamas’ investment...

In Britain, pubs and restaurants have been urged to close, with similar measures coming into place the world over. This will undoubtedly impact year-on-year on-trade alcohol sales. But, with a roaring supermarket trad...

Excellence in rebranding and brand development can be found in every city, region and country. Transform is committed to recognising the best in brand transformation the world over. It is proud to announce the introdu...