• Transform magazine
  • June 15, 2021

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Brittany Golob

Leading lights

Digiplex Sweden II

The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...

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Big Exchange makes its mark on impact investing

Phone 1

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

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Transporting sound

RTA 01

When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...

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Serendipity on the forecourt

Screenshot 2021 01 25 At 11.05.20 Am

Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...

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Access cookies?

03 Cookies Posters

Fast food chain Subway is known globally for its sandwiches. But, its cookies – baked fresh in the store – have long been fan favourites. 
Now, Subway is doubling dow...

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Sheese, glorious Sheese

Sheese Hero 2 2

The free-from food revolution has fuelled countless new brands to offer vegan, vegetarian and food alternatives the world over. Those brands that helped pioneer the category may now, however, be lagging behind in term...

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Pfizer unlocks its future by reconnecting with its heritage

Pfizer3

Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...

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Transform Awards North America open for 2021 entries

NA 2021 Transform Website Banner Generic

For the seventh year, the Transform Awards is celebrating the best in rebranding and brand development with the launch of its 2021 call for entries in North America....

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#NewBrandMonday: 4 January

NBM Website 4 Jan 1

Gourmend Foods The focus placed by food brands on...

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Shortlist announced for 2020 Transform Awards Nordics

3 Nordics Shortlist Website

The Transform Awards has always recognised excellence in rebranding and brand development. For the first time, it is highlighting the best-in-class work being carried out in the Nordic region. With a shortlist spannin...

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