• Transform magazine
  • January 18, 2021


Brittany Golob

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Fast food chain Subway is known globally for its sandwiches. But, its cookies – baked fresh in the store – have long been fan favourites. 
Now, Subway is doubling dow...

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Sheese, glorious Sheese

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The free-from food revolution has fuelled countless new brands to offer vegan, vegetarian and food alternatives the world over. Those brands that helped pioneer the category may now, however, be lagging behind in term...

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Pfizer unlocks its future by reconnecting with its heritage


Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...

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Transform Awards North America open for 2021 entries

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For the seventh year, the Transform Awards is celebrating the best in rebranding and brand development with the launch of its 2021 call for entries in North America....

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#NewBrandMonday: 4 January

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Gourmend Foods The focus placed by food brands on...

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Shortlist announced for 2020 Transform Awards Nordics

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The Transform Awards has always recognised excellence in rebranding and brand development. For the first time, it is highlighting the best-in-class work being carried out in the Nordic region. With a shortlist spannin...

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Five Minutes With Daniel Edmundson

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Transform magazine spent five minutes with Daniel Edmundson, strategy director at Gretel to learn about the rise of user-generated content and how it affects brands, how to keep a brand relevant and build engagement a...

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Postponed Olympics retains 2020 naming, branding


2020 is an odd year, despite technically being an even number. 2021 may be even odder. The postponed 2020 Tokyo Olympics and Paralympics will become the…2020 Tokyo Olympics and Paralympics....

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Modern classics


Bauer Radio worked with Thinkfarm to launch a new station in an unchallenged category. Now, Scala Radio is making classical music relevant to modern life, and winning Transform Awards in the process...

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Talking drums


Using percussion to communicate Axel Springer’s brand positioning of freedom, integrity and open-mindedness, why do birds built an audio brand full of rhythm. Its implementation across the publisher’s digital touchpoi...

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