North America
The winners
Many congratulations to the wonderful winners of the Transform Awards North America 2023
Best use of a visual property
Gold – Union Square Hospitality Group and Prophecy
Silver – Akin and Living Group
Silver – Mastercard and Design Bridge & Partners
Bronze – PA Consulting and SomeOne
Highly commended – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Highly commended – Schonfeld Strategic Advisors and Prophecy
Best brand architecture solution
Gold – GE Aerospace and Interbrand
Silver – UL Enterprise and Siegel+Gale
Bronze – Envu and HLK
Bronze – Morningstar and Creative Business Company
Highly commended – SAP
Highly commended – Textron Aviation and Brunswick Creative
Best use of copy style or tone of voice
Gold – FanDuel and Interbrand
Silver – PA Consulting and SomeOne
Silver – Snowflake and Sköna Advertising
Bronze – Brightwild and Matchstic
Bronze – GE Vernova and Interbrand
Highly commended – AllianceBernstein and Living Group
Highly commended – Schmidt Futures and Covid Crisis Group and Prophecy
Best brand experience
Gold – Discount Tire and ChangeUp
Silver – James B. Beam Distilling Co. | Beam Suntory and LOVE.
Silver – Nokia and Lippincott
Bronze – ANSA Bank and Brandology Amsterdam
Bronze – Interac "Sound Shopping" and Sixième Son
Highly commended – Microsoft – FROM BEACH HOUSE TO SEA OF IMAGINATION
Best wayfinding or signage
Gold – Metropolitan Transportation Authority (Owner) and Via Collective, Incorporated
Bronze – NSI Industries and BOLTGROUP
Best use of audio branding
Gold – DraftKings Network with Sonic Lens and Makerhouse (A Hogarth Studio)
Silver – General Mills – Totino's Pizza Rolls and Made Music Studio
Silver – Philadelphia Cream Cheese and amp
Bronze – TikTok and MassiveMusic
Bronze – YouTube and Antfood
Highly commended – TaxAct and Sixième Son
Best use of typography
Gold – PepsiCo Design & Innovation – Cheetos New Typeface
Silver – Invited Clubs and WANT
Bronze – Envu and HLK
Best expression of a brand on social media channels
Gold – TikTok and MassiveMusic
Bronze – Aecon Group Inc.
Best internal communications during a brand development project
Gold – Everest Group Ltd. and Bladonmore
Bronze – Boldyn Networks and Landor & Fitch
Best implementation of a brand development project
Gold – Unisys and Landor & Fitch
Silver – Akin and Living Group
Silver – GE Aerospace and Interbrand
Bronze – Colgate-Palmolive Company
Bronze – GE HealthCare and Interbrand
Highly commended – Textron Aviation and Brunswick Creative
Best creative strategy
Gold – Unisys and Landor & Fitch
Silver – Martin Guitar and Coley Porter Bell
Silver – Mastercard and Design Bridge & Partners
Bronze – Callstack and Creative Business Company
Bronze – Union Square Hospitality Group and Prophecy
Highly commended – FanDuel and Interbrand
Best brand evolution (business)
Gold – Bat Conservation International and BRIGADE
Gold – Union Square Hospitality Group and Prophecy
Silver – Cielo and Heavenly Group
Silver – Holman and Starfish
Bronze – BitSight and Prophet
Highly commended – Halliburton Labs and Coley Porter Bell
Best brand evolution (consumer)
Gold – FanDuel and Interbrand
Silver – Carib Brewery and Brandology Amsterdam
Silver – PepsiCo Design & Innovation – 7UP Global Brand Restage
Bronze – Tin Pot Creamery and Allison
Highly commended – Coppertone and Pearlfisher
Highly commended – PepsiCo Design & Innovation – Mirinda Global Restage
Best brand evolution (corporate)
Gold – Monigle
Silver – GE Vernova and Interbrand
Silver – Woodward and Monigle
Bronze – Microsoft – FROM COLORFUL TO COLOR-THOUGHTFUL
Highly commended – Q4 and Thackway McCord
Highly commended – Unisys and Landor & Fitch
Best strategic or creative development of a new brand
Gold – Hippo Harvest and Landor & Fitch
Silver – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Bronze – Dawn House and Northbound
Bronze – Fullsight and Catchword Branding
Bronze – Poppulo and Monigle
Highly commended – American Pet Nutrition and Smith Design
Best development of a new brand within an existing brand portfolio
Gold – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Silver – GE Vernova and Interbrand
Silver – VIU by HUB and McMillan
Bronze – Colgate-Palmolive Company
Bronze – Mineral and Prophet
Best naming strategy (new name)
Gold – Oleria and Northbound
Silver – Circana and Landor & Fitch
Silver – Envu and HLK
Silver – GE Vernova and Interbrand
Bronze – The Rover Hotel and Might & Matter
Highly commended – Livian and Siegel+Gale
Best naming strategy (rename)
Gold – Upbound Group, Inc. and Interbrand
Silver – Vialto Partners and Prophet
Bronze – Boldyn Networks and Landor & Fitch
Bronze – Educational Development Corporation (EDC) and Catchword Branding
Best naming strategy (naming system)
Gold – Morningstar and Creative Business Company
Silver – Autodesk and Prophet
Best corporate rebrand following a merger or acquisition
Gold – Chronicle and McMillan
Silver – Circana
Silver – Oportun and Lippincott
Bronze – Broadview Federal Credit Union and Tenet Partners
Bronze – Protocall and Fazer
Highly commended – SC Labs and McMillan
Best brand development project to reflect a change of mission, values or positioning
Gold – Akin and Living Group
Gold – GE Aerospace and Interbrand
Silver – GE Vernova and Interbrand
Bronze – GBTA (Global Business Travel Association) and Sustena, a Pariveda company
Bronze – Q4 and Thackway McCord
Highly commended – BorgWarner and Siegel+Gale
Best brand consolidation
Gold – Holman and Starfish
Silver – Bridgeway and Sustena, a Pariveda company
Bronze – Textron Aviation and Brunswick Creative
Best rebrand of a digital property
Gold – AdeptID and 8 Point Studio
Silver – Akin and Living Group
Silver – Microsoft – BRAND CENTRAL: FROM INFORMATION TO DESTINATION
Bronze – MGAC and DeSantis Breindel
Bronze – TelevisaUnivision: ViX Streaming Brand and Interbrand
Highly commended – Jacobs and Siegel+Gale
Best employer brand
Gold – Wesco and Joe Smith
Silver – Intuitive and Ph.Creative
Best use of packaging (glass)
Gold – Smirnoff Ice and Design Bridge & Partners
Silver – Bacardi Ltd and Knockout
Silver – Carib Brewery – BLUE and Brandology Amsterdam
Bronze – Carib Brewery – Caribé and Brandology Amsterdam
Best use of packaging (print and card)
Gold – Tin Pot Creamery and Allison
Silver – Colgate-Palmolive Company
Bronze – Smirnoff Ice and Design Bridge & Partners
Best use of packaging (other)
Gold – Hippo Harvest and Landor & Fitch
Gold – PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Fall Edition
Silver – Monday Night Brewing and Matchstic
Silver – PepsiCo Design & Innovation – Gx Fuel Tomorrow Collection – Summer Edition
Bronze – PepsiCo Design & Innovation – Gatorade x Serena Gx Bottle
Bronze – Wild Harvest and Pearlfisher
Best use of sustainable packaging
Gold – Unilever and JDO
Silver – ASICS and SGK Inc
Best visual identity by a charity, NGO or NFP
Gold – Human Rights First and Matchstic
Silver – Camp Starfish and Embark
Bronze – The Kabuki Syndrome Foundation and CBX
Best visual identity from the education sector
Gold – Alice L. Walton School of Medicine and Coley Porter Bell
Silver – Lumen Learning and Agenda
Bronze – Educational Development Corporation (EDC) and Catchword Branding
Best visual identity from the energy and utilities sector
Gold – GE Vernova and Interbrand
Silver – Halliburton Labs and Coley Porter Bell
Bronze – Exelon and Siegel+Gale
Best visual identity from the engineering and manufacturing sector
Gold – GE Aerospace and Interbrand
Silver – Martin Guitar and Coley Porter Bell
Bronze – Textron Aviation and Brunswick Creative
Best visual identity from the farming and agricultural sector
Gold – Hippo Harvest and Landor & Fitch
Silver – Amber Wave and Curious Plot
Bronze – California Giant Berry Farms and Curious Plot
Best visual identity from the financial services sector
Gold – Mastercard and Design Bridge & Partners
Silver – Raiz and Monigle
Silver – VIU by HUB and McMillan
Bronze – ANSA Bank and Brandology Amsterdam
Bronze – Bakkt and Agenda
Highly commended – AllianceBernstein and Living Group
Best visual identity from the FMCG sector
Gold – Hippo Harvest and Landor & Fitch
Silver – American Pet Nutrition and Smith Design
Bronze – Michiru and JDO
Best visual identity from the food and beverage sector
Gold – South Chicago Packing and CBX
Gold – Tin Pot Creamery and Allison
Silver – Monday Night Brewing and Matchstic
Bronze – Brasserie Laurel and McMillan
Bronze – PepsiCo Design & Innovation – Sabritas World Cup
Bronze – Roland Foods and Pearlfisher
Best visual identity from the healthcare and pharmaceutical sector
Gold – Pelago and A LINE
Silver – MindSight and Fazer
Silver – ScionHealth and BrandPie
Bronze – Emerson Health and Monigle
Bronze – WholeMind Psychology and L+R
Highly commended – SCYNEXIS and BrandPie
Best visual identity from the industrial and basic materials sector
Gold – Americase and MonogramGroup
Silver – Border States and Joe Smith
Bronze – Dow Inc. and Tenet Partners
Best visual identity from the lifestyle and wellbeing sector
Gold – Dawn House and Northbound
Silver – Coppertone and Pearlfisher
Bronze – The House of Cannabis NYC (THC NYC) and Base Design
Best visual identity from the professional services sector (advisors and consultants)
Gold – Union Square Hospitality Group and Prophecy
Silver – Joe Smith
Silver – Milliman and Agenda
Bronze – National Mining Association
Best visual identity from the professional services sector (legal and accountancy)
Gold – Akin and Living Group
Silver – Cork Gully and Living Group
Best visual identity from the property, construction and facilities management sector
Gold – The Davis Companies and DeSantis Breindel
Bronze – Invited Clubs and WANT
Best visual identity from the public sector
Gold – U.S. Army and Team DDB
Bronze – Schmidt Futures and Covid Crisis Group and Prophecy
Best visual identity from the sports and leisure sector
Gold – DraftKings Network with Makerhouse (A Hogarth Studio) and Sonic Lens
Gold – FanDuel and Interbrand
Silver – Martin Marietta and Tailfeather
Bronze – Wahoo Sports Science Center and 3D Identity
Best visual identity from the technology, media and telecommunications sector
Gold – Unisys and Landor & Fitch
Silver – Nokia and Lippincott
Silver – TelevisaUnivision: ViX Streaming Brand and Interbrand
Bronze – AdeptID and 8 Point Studio
Bronze – Callstack and Creative Business Company
Highly commended – Poppulo and Monigle
Best visual identity from the transport and logistics sector
Gold – Holman and Starfish
Silver – Textron Aviation and Brunswick Creative
Best visual identity from the travel and tourism sector
Gold – Brightwild and Matchstic
Silver – The Rover Hotel and Might & Matter
Brand strategist of the year
Winner – Simon Thackway – Thackway McCord
Creative director of the year
Winner – Marco Vitali – Sonic Lens
Young contender of the year
Winner – Samantha Aliferov – Starfish
Highly commended – Tyler Brown – Landor & Fitch
Best overall visual identity
Winner – Hippo Harvest and Landor & Fitch
Grand prix
Winner – GE Aerospace and Interbrand
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Supporting Partners
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