Transform Webinar: The art of brand differentiation
12:00 GST (09:00 UTC + 1),
Transform webinar: the art of brand differentiation
Markets are driven by choice. The consumer has so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain.
Companies that don’t understand that will not survive. The likes of American Motors, Burger Chef, Eastern Airlines, Nokia and Woolworth’s are some prominent brand casualties. To avoid this fate, brands have to find a way to differentiate themselves. Separating a brand from its competitors relies on an organisation understanding what makes it unique, from a product, brand or story point of view.
Brands are battling for attention; those who win will be those that deploy research-driven brand strategies that trigger instant recognition about their point of differentiation. In an upcoming webinar alongside Brand Lounge, on 25 April 12:00 GST (09:00 UTC + 1), we will discuss how brands uncover their points of differentiation and weave them into every organisational touchpoint to maximise brand value and business performance.
This event is the perfect opportunity to share ideas, learn from others and network for those with responsibilities in:
- Brand management
- Brand strategy
- Corporate communications
- C-suite level
- Corporate branding
- Reputation management
- Creative and design