North America
2018 Transform Awards NA
A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS NORTH AMERICA 2018:
CONTENT
Best use of a visual property
Gold – Boston Properties and Don’t Panic Partners
Silver – Kernel’s Popcorn Limited and Jump Branding & Design
Bronze – Brooklyn Symphony Orchestra and Superunion x HAWRAF
Bronze – United Rentals and MerchantCantos
Highly commended – Kasowitz Benson Torres and Living Group
Highly commended – Tic Tac and 121
Best use of copy style/tone of voice
Gold – CUNY - City University of New York and Siegelvision
Silver – Kasowitz Benson Torres and Living Group
Bronze – Konica Minolta and Frank, Bright & Abel
Best brand experience
Gold – Intel Corporation with 2LK and Moving Brands
Silver – Amazon and Household
Bronze – Riley Rose and FutureBrand
Best use of packaging
Gold – Seedlip and Pearlfisher
Silver – Constellation Brands Beer Division: Corona and Interbrand
Bronze – Hain Celestial / MaraNatha and CBX
Bronze – Oui by Yoplait and Pearlfisher
Highly commended – Land O’Lakes and CBX
Highly commended – Valvoline and CBX
Best wayfinding or signage
Gold – University of Colorado, Colorado Springs and ArtHouse Design
Silver – University of Rochester Medical Center and ArtHouse Design
Best use of audio branding
Gold – Tegna Inc. and Sixième Son USA
Best use of typography
Gold – Brooklyn Symphony Orchestra and Superunion x HAWRAF
PROCESS
Best internal communications during a brand development project
Gold – GE Power and MerchantCantos
Silver – Capgemini and Brandpie
Bronze – Aptiv and Landor
STRATEGY
Best creative strategy
Gold – GE Power and MerchantCantos
Gold – Kasowitz Benson Torres and Living Group
Silver – Aptiv and Landor
Silver – CUNY - City University of New York and Siegelvision
Bronze – Bell and FutureBrand
Highly commended – Watermark and Brandpie
Best brand evolution
Gold – Bell and FutureBrand
Gold – Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand
Silver – Woosh Beauty and Interbrand
Bronze – Capgemini and Brandpie
Bronze – Kernel’s Popcorn Limited and Jump Branding & Design
Highly commended – Brooklyn Symphony Orchestra and Superunion x HAWRAF
Best strategic/creative development of a new brand
Gold – Konica Minolta and Frank, Bright & Abel
Gold – Riley Rose and FutureBrand
Silver – VICI Properties and Thackway McCord
Best naming strategy
Gold – Voya Financial and Labbrand
Silver – VICI Properties and Thackway McCord
Bronze – Soluna and Catchword
Highly commended – Riley Rose and FutureBrand
Best development of a new brand within an existing brand portfolio
Gold – Konica Minolta and Frank, Bright & Abel
TYPE
Best corporate rebrand following a merger or acquisition
Gold – Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand
Silver – Tapestry, Inc. and Carbone Smolan Agency
Bronze – Watermark and Brandpie
Best brand development project to reflect changed mission/values/positioning
Gold – Bell and FutureBrand
Gold – Kasowitz Benson Torres and Living Group
Best rebrand of a digital property
Gold – Kasowitz Benson Torres and Living Group
SECTOR
Best visual identity by a charity, NGO or not-for-profit
Gold – Parkinson’s Foundation and Ultravirgo
Silver – Make-A-Wish and Rule29
Bronze – St George’s Society and Landor
Best visual identity from the education sector
Gold – Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand
Best visual identity from the financial services sector
Gold – VICI Properties and Thackway McCord
Silver – Voya Financial and Labbrand
Best visual identity from the food and beverage sector
Gold – Seedlip and Pearlfisher
Best visual identity from the professional services sector
Gold – Kasowitz Benson Torres and Living Group
Silver – Dale Carnegie & Associates, Inc. and Carbone Smolan Agency
Bronze – Capgemini and Brandpie
Highly commended – Shearman & Sterling and Siegel+Gale
Best visual identity from the technology, media and telecommunications sector
Gold – Watermark and Brandpie
Silver – DXC and Siegel+Gale
Bronze – GroundTruth and Siegel+Gale
Bronze – Konica Minolta and Frank, Bright & Abel
Best visual identity from the transport and logistics sector
Gold – Bell and FutureBrand
Best visual identity from the travel, leisure and tourism sector
Gold – Cincinnati Ballet and LPK
Silver – Comfort and Landor
Best overall visual identity
Winner – Kasowitz Benson Torres and Living Group
Grand Prix
Winner – Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand
Sponsors
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Supporting Partners
INTERESTED IN BEING A SUPPORTING PARTNER OF THE TRANSFORM AWARDS?
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