Monday, 22 June

14:00 - 15:00 Panel discussion, hosted by Monotype - Pool stage

Preserving Distinctiveness in an AI-Powered World

AI is making content creation faster, easier, and more accessible than ever before. The result is a world filled with more content, more channels, and more opportunities for brands to sound and look alike. As the barriers to creation fall, differentiation becomes more valuable and more difficult to maintain. Differentiation creates distinction, and the challenge is maintaining that distinction over time. How can organizations ensure that the assets, systems, and creative choices that define their identity survive across increasingly complex workflows, technologies, and touchpoints? What role do creativity, governance, and operational discipline play in protecting brand value at scale?

This session brings together leaders from brand, agency, and technology to explore what it takes to remain distinctive in an era of abundant content and accelerating AI adoption.

Register your attendance - here

15:00 - 16:00 Panel discussion, hosted by Ladyship - Pool stage

Built by women. Built different.

Women are driving some of the world’s most influential brands, organisations and cultural movements. But the way we lead— how we build trust, forge relationships, nurture talent and pursue excellence— often looks very different from the styles traditionally celebrated in business. Hosted by the co-founders of Ladyship, this panel brings together women leading across different industries, disciplines and spheres of influence to explore how craftsmanship, partnership and leadership create cultural momentum and powerful commercial advantage.

Join us on 22 June in Cannes to discuss how women are shaping some of the world’s most influential businesses, brands and cultural movements.

Hosted by the co-founders of Ladyship, this panel brings together women leading across different industries and disciplines, to explore how principles of craftsmanship, partnership and leadership create cultural momentum and powerful commercial advantage.

Ladyship will discuss the way women build trust, forge relationships, nurture talent and pursue excellence — often looking very different from the styles traditionally celebrated in business.

The panel will be followed by a more intimate roundtable, for those looking to dig deeper into this topic with likeminded leaders.

Register your attendance - here

 

16:00 - 17:00 Roundtable discussion, hosted by Ladyship - Terrace stage

Built by women. Built different.

After the panel, Ladyship’s co-founders will open the room for a more intimate roundtable with a generous circle of leaders shaping brands, businesses and culture. Designed for active participation, this is an opportunity for real talk, to go deeper on what craftsmanship, partnership and leadership look like in practice, and spark meaningful connections beyond the main stage. Expect candid conversation, useful insight and the kind of people you’ll want to keep talking to.

Register your attendance - here

Tuesday, 23 June

10:30 - 11:30 Panel discussion, hosted by ROWE - Pool stage

Reigniting creativity inside legacy organisations

Legacy brands bring scale, heritage, and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, Sodexo and M&M's join ROWE to discuss how creativity actually happens inside large organisations.
From immersive brand experiences that move beyond traditional marketing, these leaders will explore how strategy becomes something audiences can feel, and how those ideas scale across regions while balancing local cultural nuance. The conversation will dive into how internal teams collaborate with external partners, how leaders encourage risk-taking within structured environments, and how legacy brands evolve their storytelling while honoring their history.

Key takeaways from this session will be:
• How leaders foster creativity and experimentation inside complex corporate environments
• How brands translate strategy into experiences that connect with culture
• How internal teams and external creative partners collaborate to push ideas further

Register your attendance here

11:45 - 12:45 Keynote session, hosted by BrandOpus - Pool stage

Branding, AI and the Risk of Broken Brands

Your brand now has two audiences, and they don't agree.

Humans feel things. Machines don't. AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. It reads signals, looks for consistency, and makes recommendations based on what it can verify. Fame doesn't factor into it. The brands winning in this new world aren't the most famous. They're the most coherent and cosistent.

In this session, Nir Wegrzyn (CEO, BrandOpus) and Ofir Halfon (Strategic Consultant, GenAI & the Future of Media) explore what it means for a brand to be legible to machines, and why so many aren't, regardless of how well-known they are. It's not a technology problem. It's a brand coherence problem. And most organisations don't yet know where they stand.

This session is about changing that.

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13:00 - 14:00 Keynote session, hosted by Sonic Lens - Pool Stage

Speak to the Souls of a Million People: Branding Lessons from the Masters of Music

The greatest producers in music — Nile Rodgers, Quincy Jones, RZA, Q-Tip, Pete Rock — share a way of working that turns sound into something that, as Rodgers puts it, “speaks to the souls of a million people.” Marco Vitali has spent his career in the room with them. In this keynote, he argues that the best branding is built the same way the best music is: as art, not output — and that the discipline behind a record that lasts is the same discipline behind a brand that lasts.

Drawing on Rick Rubin’s The Creative Act and the Music Intelligence process he developed alongside Nile Rodgers, Vitali reframes branding as the highest form of communication — and makes the case that in a sound-on world, the brands that win will be the ones that learn to speak directly to the heart.
Part masterclass, part manifesto, for anyone who builds brands and believes they can be more than noise.

Following Marco’s keynote, he’ll be joined by Steve Keller (Sonic Strategy Director, Studio Resonate/Sirius XM Media) for a Poolside Chat about how brands and agencies can use music and sound more effectively in their branding and marketing.

Register your attendance here

14:00 - 15:00 Panel discussion, hosted by BrandSilver - Pool Stage

Your business is in 2026, your brand is in 2000: the real cost of treating branding as a “nice to have”

Many innovation-driven companies – from deep tech startups to established industrial and organisations – are transforming their technologies, markets and business models, while keeping a brand that belongs to another era or an inconsistent mix of signals.

As long as revenue or funding keeps coming in, leadership teams often see brand as cosmetic: a logo, a name, a story that can wait. In this session, we will explore the hidden cost of this belief – for investors, talent, partners and ecosystems – and show how treating brand as a strategic asset helps ambitious companies align their innovation, their story and their long-term value.

Through real-world case studies, the panel will unpack where brand misalignment shows up and what it costs, followed by a discussion on how to intervene earlier. The session will close with practical takeaways for CMOs and brand leaders.

Joining the panel is BrandSilver co-founder and brand strategist Sophie Roux, who works across deep tech, healthcare and industrial innovation, with experience spanning innovation clusters, technopoles, startups, SMBs and platforms. She will frame brand as a strategic asset and the social interface of complex innovation, and connect the discussion to actionable implications for leaders.

Séverine Herlin is CEO and founder of Vianeo, an innovation strategy consultancy and the Neo platform for innovation management. She brings a perspective on how aligning brand and business model supports growth, credibility, and stronger engagement with corporates and innovation partners.

Stéphanie Schohn is Ecosystem Director at Aktantis, a French deep tech competitiveness cluster (AI, cybersecurity, photonics, microelectronics, IoT). She brings an ecosystem perspective on how rebranding can strengthen clarity, attractiveness, and perceived ambition across complex organisations.

Register your attendance here

15:00 - 16:00 Roundtable discussion, hosted by Ten Days - Terrace stage

The New Rules of Attention: Faster, Louder, Smarter

A CMO roundtable from 10 Days, London

The humans you’re trying to reach have fundamentally changed. Attention is selective, not short. Persuasion radar is at an all-time high. Identity has replaced aspiration. Community has replaced media. Advertising was built on a model of human psychology that no longer exists. So what do we build instead?

Strictly limited numbers. Senior marketers only. Chatham House rules.

Hosted by 10 Days Club - a senior network for marketers who want to cut through, be bold, and challenge the norm.

A number of attendees already joining the discussion, including:
Ellie Norman – CMO, Formula E
Shelley Macintyre – CEO, Brands & Licensing, BBC Studios
Charlotte Clark – Head of Communications, Brands & Licensing (Bluey), BBC Studios
Madison Raisch – Creative Director, NWSL
Mario Dughi – Head of Marketing Transformation, HomeCare, Unilever

Register your attendance here

15:30 - 16:30 Keynote session, hosted by Tavern Agency - Pool stage

Modern Heritage: The 3-Step Path to Timeless Brands

Right now, branding is broken. Across industries, too many companies big and small are trapped in a cycle of constant rebrands, chasing the latest design trends in an effort to stay relevant. The result? A sea of sameness and short-lived hype. Brands lose sight of who they are - the very DNA that makes them resonate and endure.

In this talk, Mike Perry makes the case for a dynamic shift from trend-chasing to Modern Heritage - the way to build truly timeless brands that don’t live in the past, but build on it.

As Perry puts it, “Modern Heritage is the ultimate pursuit of timelessness. And timelessness isn’t nostalgia, it’s reinvention – taking the strongest pieces of a brand’s past and using them to create something new and future-ready.”

Through vibrant case studies from Tavern’s portfolio – including the revival of the beloved American steakhouse Sizzler, 40th anniversary merch for lip-balm giant Burt’s Bees and a bespoke multi-use space and custom bar for one of the oldest American whiskey brands Old Overholt – Perry shows how great design doesn’t just survive trend cycles, it outlives them.

Perry breaks down how to unearth, redefine and redesign your brand heritage to create timeless brand systems that flex to the speed of culture. For anyone looking to make work that’s not only impactful today but still meaningful ten years from now, this is your blueprint.

Register your attendance here

Wednesday, 24 June

10:30 - 11:00 Poolside chat, hosted by Spencer Fox - Pool stage

From Ambition to Grand Prix: The Six-Step Creative Transformation Playbook

12:00 - 13:00 Keynote session, hosted by Ten Days - Pool stage

Kill Your Agency?!

This is the keynote your agency hopes you never see.

Stop being overcharged, under-delivered, and kept deliberately confused about AI. 10 Days has been inside the machine, and we’re ready to tell you everything: what AI can do (it’ll shock you), what it can’t (it’ll reassure you), and what actually matters. Can AI have taste? Understand culture? Or does human creativity still own the room?

We’ll share 10 ruthless steps to audit, challenge, and, if needed, burn down your agency relationship.

Leave with clarity on AI, conviction in creativity, and a blueprint for a genuinely modern partnership.

Register your attendance here

15:00 - 16:00 Panel discussion, hosted by ROWE - Pool stage

Unlocking the Future of Retail Through Media, Data & Experience

As retail continues to evolve, DICK'S Sporting Goods is redefining what the modern in-store experience can be—blending retail media networks, emerging technology, experiential design, and consumer insights to create smarter, more connected customer journeys. From immersive store environments to data-driven personalization, DICK’S is leading the industry in transforming stores into dynamic media and experience platforms.

Join us for a fireside chat exploring how innovation, technology, and the power of consumer data are shaping the future of retail and unlocking new possibilities for brands and customers alike.

Register your attendance here

15:30 - 16:30 Roundtable discussion, hosted by Tavern Agency - Terrace stage

Modern Heritage: How do you build equity that outlives trends?

16:00 - 19:00 AFG&NPPE Working Session (Private Event)

Thursday, 25 June

10:30 - 11:30 Panel discussion, hosted by Superside - Pool Stage

Scaling Creative Is Easy. Scaling It Well Isn’t

Brand leaders invest heavily in strategy—then lose control in execution. As campaigns scale across markets, teams, channels, and partners brand consistency breaks down. Feedback loops multiply. Complexity creeps in. And the gap between vision and reality widens. Sit down with leaders who are rethinking creative operations in an AI-first world—and what it takes to scale quality, consistency, and output without losing control. Get a peek behind the curtains into Superside’s Brand Brain—an AI-powered system that embeds brand knowledge directly into the creative process, so every brief, draft, and asset starts from a place of alignment. The result: efficient execution, fewer revisions, and consistent brand expression at scale.

Superside's AI-first creative management platform, with Brand Brain at the core. Brand Brain is something recently launched. It’s a system that captures everything that makes your brand unique, from tone and guidelines to past work and feedback, and turns it into a living source of context that powers every project. In the demo, Superside show how that works in practice, from turning a simple input into an on-brand brief, to collaborating on projects, to generating visuals using custom brand models.

Register your attendance here

14:00 - 15:00 Panel discussion, hosted by BigSmall - Pool Stage

THE END OF MORE

Too much stuff. Not enough point. Why the future will belong to those doing less. A provocative conversation about clarity and being a human in the age of infinite creation.

For the last 20 years, business has been rewarded for expansion. More channels. More content. More products. More campaigns. More features. More opinions. More meetings. More making. Then AI arrived. And took it to infinity.

The result? A world drowning in stuff. People overwhelmed. Brands blending into each other. Teams running on empty. Attention gone. And the emotional connection that actually drives growth, the thing that makes people choose you, trust you, come back to you, quietly disappearing.

We weren't built for this. So BigSmall is arguing for something radical. Less.

Less noise. More signal. Less expansion. More intention. Less everything for everyone. More distinctiveness. The self-awareness and conviction that leads you to ruthless singularity.

The businesses that matter most to people in this moment, won't be the ones producing the most. They'll be the ones with the clearest point of view. The ones who reduce complexity. Make sharper decisions. Communicate simply. Rally people emotionally. Knowing exactly what they stand for and knowing what to say no to.

This isn't about shrinking ambition. It's about going small enough to find your focus. To get to the point. Then you can go big.

Welcome to the end of more.

Register your attendance here