• Transform magazine
  • July 18, 2024


Data, design systems and the digital user experience

18:30 - 20:30 GST,

Data, design systems and the digital user experience

Data, design systems and the digital user experience


Steve Haysom

Steve is one of the founding Partners of Omnia the brand and digital transformation agency, and leads the Brand Team. Steve has helped create and evolve many regional brands across several sectors including Oil & Gas, Destination, Real Estate and Financial Services. With more than 20 years of business experience across Europe and the Middle East, Steve has many insights to share in how brands are having to keep pace with technology changes and consumer behaviour.


Leigh Ann Judd
Director of marketing and communications

Leigh-Ann is the Director of Customer Marketing and Communications for Honeywell, a Fortune-100 global technology. In this role, she leads a team of marketers reaching customers in a broad range of industries – from energy and aerospace, to infrastructure and control technologies for buildings and industry, to performance materials, logistics, retail, cyber security and software solutions for enterprise performance management.


She is responsible for building and activating the Honeywell brand in the MENAT region by deploying impactful and measurable campaigns. She also oversees the Honeywell Technology Experience, a state-of-the-art customer briefing center that demonstrates the company’s latest technologies and solutions to customers that visit from around the world.


Leigh-Ann is a member of the Honeywell Middle East leadership team, and a member of the Honeywell Inclusion & Diversity Council for EMEA. She is the co-founder of Equip-ME, a professional development program for female employees in the Middle East and Turkey. Prior to her current role, she was the Director of Corporate Communications for Honeywell in the Middle East leading external and internal communications, crisis communications and community relations.


Before joining Honeywell in 2016, Leigh-Ann led marketing, communications and PR for the first publicly traded retail operator in the Middle East. Prior to that, she led marketing communications for The Dow Chemical Company in Middle East, Africa & Turkey, covering Energy. She began her career in business development and marketing in the oil and gas sector, working for AECOM and MENAS Associates.


She earned a Master’s in Management from the London School of Economics and a Bachelor’s degree in Art and Art History from Vanderbilt University in the USA. An American national, Leigh-Ann has lived in Dubai for 12 years, is fluent in Arabic and speaks basic Hebrew. She is married with two sons. On weekends, you can find her trying to keep their garden looking green or exploring the deserts and mountains of the Arabian Peninsula.

Rick Nugent
Head of design and innovation

Rick is an multi award winning Creative who brings over 20 years of experience across multiple sectors, with a heavy focus on financial institutions, including launching ENBD’s mobile banking application, Liv and more recently was heading design at First Abu Dhabi bank.

Rick likes to demonstrate to clients that the “traditional” brief no longer necessarily contains the right answer. We have to dig deeper and form partnerships with our clients to monitor and understand the challenges they face. Only then can we go about creating memorable experiences which serve to engage and excite the audience.

Rick has worked with hundreds of brands to help build experiences, some examples are FAB Bank, Emaar, Barclays, DU Telecom, Virgin Mobile, UAE PRO etc.

Andrew Thomas
Transform magazine

When & where

Date: 22 November 2021

Time: 18:30 - 20:30 GST

The Els Club, Dubai Sports City​​, Dubai

Supporting Partners

If you are interested in hosting an in-person event or an online event/webinar with Transform magazine, please contact Lauren.


Lauren Ditcher

Head of events

Transform magazine