Transform Live North America 2026

Tara Adams is the U.S. Brand and Communications Manager at Ruveon™, where she leads marketing messaging for the entire portfolio, shaping how one of the most recognized brands in the category shows up across channels, audiences, and markets. With 14+ years of marketing leadership — most recently leading national go-to-market and brand communications as Channel Senior Marketing Communications Manager at Bayer Crop Science — Tara’s expertise includes brand strategy, multi-channel campaign planning, market segmentation, and demand generation. Earlier marketing roles spanned the construction, grocery retail, and CPG industries. She holds a B.A. in Journalism from the University of Missouri.

Wilson Brown is a composer, founder, and business leader. For 20 years, he has built sonic systems and experiences for some of the world’s most recognized brands, including Netflix, CBS, YouTube, Goldman Sachs, and Johnson & Johnson, as well as immersive experiences for the Empire State Building, Liberty Science Center, and Hudson Yards. His work is heard around the globe more than 2 billion times every day.

As Co-Founder and Executive Creative Director of Antfood, Wilson has helped shape the studio into a global creative audio practice working across music, sound design, sonic identity, immersive experiences, and emerging technologies. His work explores how sound can shape the way people experience brands, spaces, and culture.

Matthew Hinders-Anderson is a multidisciplinary designer who has spent his career working with non-profits, NGOs, labor unions, and progressive groups — including leading design at  350.org from 2009 to 2020, helping it grow from a student project into one of largest global organizations dedicated to fighting climate change. Recently, he designed several fonts used in Zohran Mamdani's successful 2025 mayoral campaign in New York City. He lives in Brooklyn, NY with his wife, two dogs and one disgruntled cat.

Todd Irwin is the Founder and CEO of Fazer, a global brand strategy firm based in New York and London. He created the De-Positioning Methodology, a competitive brand strategy grounded in buying science. Over three decades he has built brands for Fortune 500 companies, SMBs, and venture-backed startups. He is the author of De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage, nominated for International Best Business Book of the Year 2026, and a frequent speaker on why buyers choose one brand over another.

Thomas Laplaige is the Head of Brand Strategy at Fazer. Since the firm's founding, he has helped build the De-Positioning Methodology into a repeatable system. He defines competitive positioning platforms that turn customer pain into market power, and codifies the language, guardrails, and playbooks that keep brands disciplined as they scale. A synthesis and messaging specialist, he turns organizational intelligence into clear strategic direction and aligns teams around a singular idea. He has worked with early-stage founders and global brand CEOs across entertainment, government, technology, financial services, hospitality, and real estate, including Marriott, JP Morgan Chase, and Bang & Olufsen.

Mike Perry is Founder and Chief Creative Officer of TAVERN, a global creative agency crafting timeless brands across food, beverage, hospitality, and beyond. With 15+ years in brand building, Mike has held leading roles at studios including Stranger & Stranger, Design Bridge, and JKR, working with brands including Budweiser, Burger King, and Diageo. Driven by Tavern’s Modern Heritage philosophy, Mike blends legacy and innovation to create commercially powerful, future-ready brands that move at the speed of culture. Recent collaborations include Sizzler, Burt’s Bees, Chick-fil-A, Sunny’s Hard Lemonade, and New York City FC. Mike also serves on the Board of Directors at AIGA New York.

Lilly Pontius-Goldblatt is the Head of Strategy at Antfood. A collaborative, interdisciplinary leader with expertise across brand, product, and creative strategy, she brings strengths in creative partnership, research, executive engagement, and business strategy integration. She has worked with brands like Audible, Venmo, Walmart, Google, Lexus, and Yamaha, helping shape brand direction and creative outcomes for high-impact initiatives

Vincent is a Partner and Head of Strategy at Agenda, a brand agency built for complex businesses. He has spent his career helping organizations navigate the brand challenges that come with scale and transformation, advising companies including BlackRock, Citi, Deloitte, Google and Microsoft. Vincent is the creator of Agenda’s Complexity Quotient, a new framework for understanding how effectively organizations turn complexity into clarity, alignment and momentum. His writing on brand and business has appeared across industry publications including Transform. He holds an MBA from NYU Stern and a BA from Washington University in St. Louis.

Callie is a Strategy Director at Agenda, where she helps complex organizations turn business strategy into brand ideas people can understand, believe in and act on. Over more than a decade in brand strategy and verbal identity, she has worked across positioning, messaging, naming, voice and communications strategy. Before joining Agenda, Callie held strategy and verbal identity roles at Superunion, Interbrand and Jack Morton Worldwide. Known for combining rigorous thinking with an obsession for language and detail, she helps organizations find clarity and translate it into brands that engage across audiences, teams and touchpoints.

As the leader of HLK’s brand strategy discipline, Warren leverages over 15 years of brand and creative strategy experience to build and guide a team that can tackle any challenge, bring creativity to their work, and is able to identify meaningful connections between brands and the people they serve. Warren’s experience includes work for altafiber, BOK Financial, Envu, Bayer, Ram, Jeep, and FIAT, among others.