• Transform magazine
  • December 02, 2020



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Cover image

In this month's issue of Transform: Place branding perception and reality

The cover story for Q4/17 takes an in-depth look at how targeted brand strategy can counteract negative external perceptions of a place. On every scale, from local communities to national level, places rely on how they are perceived; working with the place brand in mind allows places to be marketed towards stakeholders while improving the areas on a citizen level. Other features include: