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  • December 08, 2022

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JDO establishes premium identity for award-winning tequila brand

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In designing Olmeca Altos Margarita Classic Lime, global design agency JDO sought to create an authentic touch which could separate Altos from the crowd in the brand’s first foray into the ready-to-serve market. Embol...

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Branston Beans visual identity reimagined by The Brand Nursery

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Based in Leeds, England, The Brand Nursery used ‘The Tastier Choice’ as the core brand concept in giving Branston’s British audience a reason to pick up its beans over competitor brands and own labels. The agency atte...

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Advice to new brands: find investors that bring more than money

Adrienne Little Co Founder And Rising

Adrienne Little, co-founder of London-based agency And Rising, questions the importance of venture capital to emerging brands in the current market compared to the wisdom investors can bring....

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GLOCK modernises New Zealand vodka brand 42BELOW

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Following on from its first project with 42BELOW over a decade ago, the London-based creative agency sought to capture today’s drinkers by refreshing the brand identity. Key to GLOCK’s work was designing a tone of voi...

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MassiveMusic opens Dubai office

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The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earli...

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B&B Studio designs brand for Rita Ora’s new athleisure venture

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Tasked with creating the brand positioning, strategic direction, brand name, brand design and packaging on behalf of the British singer-songwriter, B&B Studio opted on naming the new brand ‘Humans Being’. The logo...

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The dynamics of modern design

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Landor & Fitch’s president of APAC, Jonathan Cummings, and former CCO, Tim Greenhalgh, discuss how modern design can reflect the needs of contemporary society, business and brands in Asia today....

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Is there a new love story between brand and demand marketing?

Opinion

Jacqueline Alexis Thng and Dency Cheng, respectively a partner and senior engagement manager at Prophet, explain their company’s approach to brand and demand marketing and how the right balance can be struck between t...

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The emotional effect of the voice in effective sonic branding

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Johanna Cranitch, creative director at MassiveMusic, makes the case that the human voice could be the most effective instrument for a company’s sonic brand. Sonic Bra...

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Genuine transformation requires genuine stakeholder engagement

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Peta Quirk is the strategy partner and co-owner of independent strategic consultancy Brand Council. She argues that when it comes to tangible transformation, it’s critical to understand each of your stakeholders’ genu...

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Clean, green branding machine

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There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...

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What’s on the menu?

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Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....

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Just my type

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A collection of NFTs created by artists from around the world in collaboration with Monotype – including Paula Scher and Margaret Calvert – launched the iconic typeface Helvetica into the Web 3.0. Charles Nix, creativ...

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Wide of the marque

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The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....

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How to brand a football stadium

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The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....

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2022 Transform Awards Nordics shortlist announced

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For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

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For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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