The Transform Awards has proudly celebrated the transformative power of brand strategy, creativity and design in the Middle East and Africa for the past decade. Remaining the only awards programme in the region to do...

Having remained largely untouched since the 1960s, Nokia’s redesigned logo hopes to show off the company’s stature as a B2B tech innovation leader. Lippincott, the global brand strategy and design company, was respons...

Alex Clegg, co-founder of London-based independent brand studio Saboteur, discusses how addressing freedom may lead to building stronger brands. At Saboteur our missi...

Alex Blyth is the managing partner at PR agency Red Setter. He makes the case here that specialisation is the one sure way for brand agencies to make a splash. It’s h...

Now in its fourth year, the Transform Awards ANZ is officially back. With entries now open for the 2023 edition of the awards programme, the region will once again be able to celebrate the transformative power of bran...

Angus Hyland is partner and creative director at global design consultancy Pentagram. He underlines the importance of logos to brands which, in recent times, may have been forgotten....

The award-winning international architectural planning and design firm from Boston sought the help of Greenspace to rebrand and relaunch across all markets. The London-based agency was initially responsible for renami...

Matteo Di Iorio, associate partner at Interstate Creative Partners, provides insight on how adopting a good strategy and a strong brand identity is crucial for start-ups....

Transform prides itself for attracting the best talent across the board to judge its awards programmes. This year’s Transform Awards MEA will be no different with a plethora of highly experienced experts from a variet...

Christian Purser, CEO at Interbrand London, argues purpose (or brand leadership) should become a key consideration for brands seeking future success. This year, again...

There has been a renewables revolution brewing over the past 20 years. You won’t hear the words ‘oil’ or ‘gas’ anymore as fossil fuel firms have repositioned themselves as the leading players in the energy sector. But...

Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....

A collection of NFTs created by artists from around the world in collaboration with Monotype – including Paula Scher and Margaret Calvert – launched the iconic typeface Helvetica into the Web 3.0. Charles Nix, creativ...

The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....

The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...