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  • July 30, 2021


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Transform Tuesday: 20 July

TT 20 July Website

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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FutureBrand Australia supports World Youth Skills Day

Futurebrand World youth Skills Day 2021

Branding agency, FutureBrand Australia, is taking part in a global initiative supporting World Youth Skills Day, which gives young people worldwide the opportunity to book one-to-one conversations with team members. T...

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The journey driven advantage in brand transformation

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Karen Boswell, chief experience officer EMEA at global brand and customer experience agency, VMLY&R, argues that brand transformation requires more than just a creative name change. According to Boswell, human ce...

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DesignStudio creates new brand identity for Australian fintech startup ahead of expansion

TT 20 July Beforepay

Australian fintech startup Beforepay, has unveiled a new brand strategy and identity ahead of an IPO and expansion to North America. Beforepay is an app-based lending...

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DixonBaxi creates expressionistic brand for Canada Water

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London-based creative agency, DixonBaxi, worked with British Land to reimagine Canada Water as a new town centre in London. The agency created an expressionistic brand identity for the home of the docks, with the aim...

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Fortune favours the brave

Rob Wade Photo

Rob Wade, founding director at London-based design agency Rare Breed, writes about the enduring power of ideas and its critical importance in turbulent times. In 2...

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Supercharging sustainable textiles

BW Portrait John Corleto

In an industry where there’s no shortage of innovation, what role can effective communication play in the mass adoption of sustainable fabrics? John Corleto strategist at Tokyo-based branding agency, Eat Creative, exp...

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How to rescue B2B from indifference

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Richard Buchanan, MD and co-founder of brand consultancy, The Clearing, explores how ‘B2B’ has become three of the most reviled initials around and exposes the secrets of how to properly execute B2B branding....

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Winners celebrated at 2021 Transform Awards Europe

TAE 2021 Winners Announced Website

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

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For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Are you merely talking transformation, or really transforming your brand?

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Ash Banerjee, executive strategy director CEEMEA at branding agency Landor & Fitch, writes that for brand transformations to be meaningful and impactful, they must be data driven. Banerjee argues that a baseline o...

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Transform Awards Europe 2022 open for entries


Celebrating it's 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and...

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Branding the invisible


In today’s world, in which more and more people are embracing the online and digital sphere, a growing number of brands are now effectively 'invisible,' as they sit at the intersection between hardware, softwa...

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Postcard from Amsterdam

Postcards From Amsterdam Website

James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...

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Looking like the real thing - celebrating plastic free beauty day

Plastic Free Top Banner

To mark this year’s Plastic Free Beauty Day, a day dedicated to challenging the use of plastic packaging in the beauty brands, Transform magazine spoke to three experts in the sustainable product a...

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Five minutes with Maria Cypher

Maria Cypher Transform Five Minutes With

Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and outs of naming, including unique challenges of company naming, the difference betw...

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The ethics of renaming

Laurel headshot

For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...

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Five minutes with Thomas Herman

Thomas Herman

Thomas Herman, co-founder and marketing director of creative agency Path, speaks to Transform magazine about all things sustainable. Herman discusses the steps to follow to make sure a brand experience is effective ye...

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Insight TV rebrands to expand global footprint


High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance


NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Transform Awards Asia-Pacific 2017 shortlist revealed

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In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numero...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand


Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable


Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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