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  • December 05, 2021

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Norwich City FC refreshes crest for first time in 50 years

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Norwich City Football Club worked with design agency, SomeOne in London, to develop a new crest for the first time in 50 years....

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Sunhouse develops new identity and packaging design

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Independent design agency, Sunhouse, created a new identity and packaging identity for Timotei, Unilever-owned natural shampoo brand....

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Offthetopofmyhead rebrands Ymchwil Canser Cymru, Cancer Research Wales

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Design agency, Offthetopofmyhead, worked with independent Welsh charity, Cancer Research Wales, to develop a new purpose, mission, brand narrative and visual identity....

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True North designs new identity for the College of Optometrists to revitalise its future

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True North rebranded The College of Optometrists, the UK’s professional body for practitioners of primary eye health care, founded in 1895. The sector and profession...

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Words to play by: How national anthems in sport express identity and strengthen place branding

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Victoria Pullen, consultant and copywriter at Paris-based branding and word design agency, JoosNabhan, explores how national anthems sung by fans during sport matches crystallise a sense of shared national unity and...

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Not as simple as it sounds: How sonic branding grabs attention in a world of fintech stereotypes

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Tim Jackson, creative director at global branding agency, venturethree, explores why sonic branding within the fintech space is becoming increasingly popular and how it plays an impactful role in building strong brand...

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What’s the Meta with you?

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Tom Robinson, global chief strategy officer at brand agency Superunion uses Facebook's rebrand to Meta as a springboard to explore the significance of rebranding as a moment of change....

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Are all brands entertainment brands now or do they still have something to learn?

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Scott Lakso, executive producer at branding agency loyalkaspar, writes how all brands, whether financial or medical, have a lot to learn from entertainment brands. The most important lesson brands can learn from enter...

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New CEO of MassiveMusic North America interviewed

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Transform magazine caught up with Joe Belliotti, newly appointed North America CEO of audio branding agency, MassiveMusic. Belliotti discussed his past experience as head of global music at Coca-Cola, his expectations...

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The expert's view- Facebook's move to Meta

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At the annual Facebook Connect conference, founder and CEO Mark Zuckerberg announced Facebook group’s official rebrand to Meta, which will focus on bringing the metaverse to life and help people connect. The “metavers...

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Gram Glam: Food brands don’t need to reinvent the wheel to have impact on Instagram

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Thomas Herman, co-founder and marketing director of creative agency, Path, explores how to construct a food brand that is as good for eyes as it is for appetite through a visually-led and coded strategy that creates d...

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Inclusive design must be the rule, not the exception

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Natalie Harney, senior consultant at digital and data agency, Engine Transformation, explores how to navigate the routes to achieve inclusive design, including depth discovery and concept designs to create a map of ch...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Three decades and counting: Wolff Olin’s first female global CEO interviewed

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From an eclectic upbringing to being the first female CEO of one of the most iconic brand consultancies, Sairah Ashman has undoubtedly climbed her way up. Elettra Scrivo caught up with her to discuss her three-decade...

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It’s time to get real about brands in big pharma

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Joelle Friedland, co-founder and head of client service at creative agency, minds + assembly, writes that healthcare brands need to form relationships with people, both patients and physicians, rather than push functi...

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Five minutes with Stuart Wood

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Stuart Wood, partner and creative director at London-based design agency, Missouri Creative, spoke to Transform magazine about how brands can re-imagine their brand portfolios and positioning to remain relevant with c...

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

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For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Transform Awards Europe 2022 open for entries

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Celebrating it's 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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