The firm’s new brand identity was designed by Mother Design, an independent agency based in London and New York, with the aim of cementing its reputation as a leader in the menstrual care category. The agency adapted...
New York-based design agency Lippincott transforms brand identity of Plug Power
The electrical equipment manufacturing company, now known just as ‘Plug’, aims to become a leader in the field of green energy. Its project with Lippincott saw the formation of a new, purposeful brand strategy which s...
Transform Awards Europe 2023 now welcoming entries
Transform Awards Europe is proud to announce it is open for entries. Now in its 14th iteration, it remains the only awards programme to celebrate the transformative power of brand strategy, creativity and design throu...
Natural adaptogenic supplement brand designed by London-based B&B Studio
In designing The Herbtender’s full brand identity, including naming, brand positioning, creative strategy, brand design and packaging, the agency brought the latest entrepreneurial endeavour of Laura and Mark Neville...
Smith &+ Village rebuilds luxury fudge retailer brand from the ground up
British confectionary brand Fudge Kitchen’s makeover by the London-based agency was driven by the need to highlight the expressive and performative side of the business. The project involved the creation of a new colo...
What to do when you win?
Lobber Levin, senior strategic writer at Scandinavian consumer brand agency Everland, explains the power of being a rebel brand and the pitfalls to avoid once you succeed in your mission....
Designing for the Sensory Revolution: Insights from the Pentawards Spring Festival
The Pentawards was founded in 2007 to recognise excellence in global packaging design. Following its recent digital Spring Festival, its marketing manager, Jennifer Clements, talks Transform readers through new insigh...
How user experience sound design can benefit your product and brand
Ruslana Kruchek, co-founder of VP Production audio agency in Odessa, Ukraine, analyses the ways brands can utilise sound design. She also argues it is worth doing for reasons of inclusivity, capturing an audience’s at...
How brands can empower people to care about nature
Peter Johnson and Gemma Chandler, managing director and content director respectively at Creature and Co., discuss how the climate crisis has further stoked the flames of the nature crisis. But what’s the difference b...
On realising the full potential of your brand
Managing director of Landor & Fitch India, Lulu Raghaven, describes how being brand-led can drive extraordinary value for your business. Have you been frustrated...
M&M’S rebrands its characters in global commitment to greater inclusivity
Mars Incorporated-owned candy brand, M&M’S, has announced a new global commitment to greater inclusivity, aiming to build a world where everyone feels they belong....
The culture of now: Shaping Dubai Culture’s purpose
The Dubai Arts and Culture Authority was founded to promote and shape Dubai’s culture. Although established back in 2008, its brand awareness, recognition and perceived impact were still low. Working with Bellwether,...
A year in review: Transform's most read stories of 2021
A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...
New CEO of MassiveMusic North America interviewed
Transform magazine caught up with Joe Belliotti, newly appointed North America CEO of audio branding agency, MassiveMusic. Belliotti discussed his past experience as head of global music at Coca-Cola, his expectations...
The expert's view- Facebook's move to Meta
At the annual Facebook Connect conference, founder and CEO Mark Zuckerberg announced Facebook group’s official rebrand to Meta, which will focus on bringing the metaverse to life and help people connect. The “metavers...
Transform Awards Asia 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....
Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...
Winners celebrated at 2021 Transform Awards Europe
The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...
Transform magazine reveals the next generation of brand design and strategy professionals
For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...
Transform Awards Europe 2022 open for entries
Celebrating its 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and desi...
Insight TV rebrands to expand global footprint
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
New White Sox logo goes the distance
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 30 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 31 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Employer brand leaders
The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...
Employer branding explained
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...
The value of a strong brand
Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...
The future is sustainable
Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...
