Scott McCubbin, associate director at Uniform, the agency behind the 2023 UCI World Cycling Championships brand strategy, speaks to Transform magazine about the process and most important elements behind creating a so...

Transform magazine has long turned its sight on the excellent branding and creative work across Australia and New Zealand. Previously recognised as part of the Transform Awards Asia-Pacific, this year, the spotlight h...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

With the global Covid-19-induced lockdown, cities have had to compete more than ever before to build solid brands that will attract tourists. The ‘City Brand Baromete...

Neil McLeod, director of strategic communications at The PHA Group discusses what the development of an independent UK cannabis industry, an increasingly likely event, will mean for PR....

With most brands, you can pick them up, smell them, wear them, consume them. But how do you create a strong identity for something that’s completely intangible? Stephen Izatt, managing director at strategic branding a...

As consumers increasingly engage with their brands on a personal level and brands have unprecedented access to consumer buying behaviours, brand offers have become hyper-personalised. However as Sandeep Das, senior pa...

The recent Gartner CMO survey put brand strategy back on top of marketers' agendas. But, as Richard Monturo founder and chief strategist of Monturo Marketing discovered, it’s still a little too soon to be celebrat...

'How do you go about creating meaningful transformation for clients?' 'How can you create a brand that will deliver on strategic objectives, creatively engage with your audience and bring about an elevated...

Creating a new brand identity is not an easy feat, especially if that identity is made to represent an entire country, its culture and traditions. Australia's latest rebranded national identity, which breaks from...

The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands and communication...

Eerily prescient before a time of increased demand, PB Creative had a branding solution for antibacterial hand gel. The agency took home an award in 2019 at the Transform Awards Europe...

Naming a brand presents a challenge because it requires the uncovering of a brand truth. Pierre Nabhan writes about naming, relevance and expressing the heart of the brand. JoosNabhan is shortlisted at the Transform A...

Working with multi-stakeholder businesses can pose unique hurdles when undergoing a rebrand. Nick Thomson explores best practice in branding a partnership. Frank, Bright & Abel is shortlisted at the Transform Awar...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numero...

Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, t...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...