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  • May 01, 2026

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Transforming wayfinding into an experience

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Hugo Plazas, manager of design and product development at The Look Company, offers three considerations for designing large-scale stadium events. Imagine landing in a...

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The Scoop with Dan Christofferson

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Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...

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Buffalo Trace Distillery launches cafe rich in history and character

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The Kentucky-based distillery will launch its first permanent dining destination, John G. Carlisle Cafe, as a natural extension of the distillery on 11 May, offering an immersive cafe experience....

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Ex-Resonance leaders found new sonic agency, Saliō

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The new sonic branding agency, founded by Ralph Van Dijk and Ramesh Sathiah, aims to help companies make sound work at an organisational scale. Van Dijk and Sathiah p...

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Corporate rebranding: refresh or catalyst for change?

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Sholto Lindsay-Smith, director at Industry, discusses how a competitive advantage can be achieved for corporations through branding. A corporate rebrand is all too of...

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Warburtons rises to the occasion with brand refresh

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In celebration of its 150th birthday, the legacy UK bakery brand wanted to develop a strengthened visual system that would stand out across formats. Warburtons teamed up with independent brand design agency Taxi Studi...

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Lark spreads its wings into new markets with rebrand

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The Tasmanian whisky distiller was looking for a new identity to support its global expansion. Lark partnered with Manchester-based creative agency Love to craft a comprehensive rebrand focused on new packaging and br...

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Interview: How Industry Partners designed for Bovis, Environment Bank and Omny

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Sholto Lindsay-Smith, director at Industry Partners, chats to Transform about the stories behind his agency's winning work at the Transform Awards Europe 2026....

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Don’t stop kidding around: How adults are reclaiming play

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So no one told you life was gonna be this way? Enter kidulting and the modern landscape of joy, toys and play. Brittany Golob investigates the rise of kidulting. It’s...

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Font of knowledge

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Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...

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Brand storytelling as strategy

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Beth Andlaw, co-founder at FORM Brands Studio, explores how aligning brand language and visual identity from the outset creates stronger, more consistent and memorable brand experiences....

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Postcard from Kuwait City

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Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....

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Five minutes with Jamie Thorp

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Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...

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The experience ecosystem – how to get people to give a shit about your brand

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Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...

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How powerful can a gift really be?

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Hamish Shand, founder and executive creative director of Boundless Brand Design, explains why the spirit brands that lead the next decade will be those who treat gifting as a key expression of who they are....

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Ready-to-heat meal service rebrand shows off colourful, distinctive personality

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Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

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2022 Transform Awards Nordics shortlist announced

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For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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