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  • October 25, 2021

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Branding for the brave new world of English wine

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Richard Village, strategy director of brand consultancy Smith&+Village, argues that the brand identities of English wines should strive to be rebellious, creative and distinctively English rather than follow the t...

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Five minutes with Steve Austen-Brown

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Steve Austen-Brown, creative director at global brand experience agency, Avantgarde London, speaks to Transform magazine about the Expo Dubai 2020, and the design behind the UK Pavilion, including the challenges encou...

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FutureBrand rebrands digital mental health platform

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Brand design agency, FutureBrand Australia, designed a new global brand for digital mental health care platform, Innowell, to coincide with Mental Health Awareness month in Australia....

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We Launch rebrands e-wallet platform Swapi

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Brand agency We Launch developed a new brand identity for e-wallet platform Swapi as it looks to revolutionise the loyalty sector upon its launch later this month. Swapi works with different banks to enable brands to...

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Transform Tuesday: 19 October

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Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

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Transform Awards ANZ 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards ANZ 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Australia and New Zealand....

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Digital health ecosystems: the new golden opportunity for brands

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As the health and wellness market becomes saturated with apps, devices, wearables and trackers, global branding agency Tom Wrigley, digital and social communications strategy director at global brand design agency, 1H...

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Purpose is more than a statement; it’s an action plan

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MaryLee Sachs, US CEO of global consultancy, Brandpie, writes about the importance of purpose. She argues that when leaders view purpose as the defining context for their organisation’s action in the world, they can n...

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Brand Architecture – Hanging it all together

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Robin Kadrnka, brand planner at branding agency, Together Design, writes about the importance of having a solid brand architecture and the benefits it brings to companies and employees alike....

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Brand value, measured in human capital

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Duncan Shaw, 
chief creative officer at brand design agency, Living Group New York, writes about the importance of human capital in business and how to achieve personalised B2H, or business to human, experience....

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Three decades and counting: Wolff Olin’s first female global CEO interviewed

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From an eclectic upbringing to being the first female CEO of one of the most iconic brand consultancies, Sairah Ashman has undoubtedly climbed her way up. Elettra Scrivo caught up with her to discuss her three-decade...

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It’s time to get real about brands in big pharma

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Joelle Friedland, co-founder and head of client service at creative agency, minds + assembly, writes that healthcare brands need to form relationships with people, both patients and physicians, rather than push functi...

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Five minutes with Stuart Wood

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Stuart Wood, partner and creative director at London-based design agency, Missouri Creative, spoke to Transform magazine about how brands can re-imagine their brand portfolios and positioning to remain relevant with c...

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Five minutes with Burke Miles

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Burke Miles, creative director at MOCEAN, the agency which designed the NBC Tokyo Olympics logo, speaks to Transform magazine about creating a logo that connects with the culture of the host city without being reducti...

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Postcard from Paris

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Gauthier Boche, VP of strategy and innovation for Europe at global brand design agency, Marks, speaks to Transform magazine about the distinctive aspects of brand design in Paris and more widely, in France. He explore...

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

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For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Transform Awards Europe 2022 open for entries

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Celebrating it's 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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