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  • April 14, 2021

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Pearlfisher brand identity for Consider Pastures gives product ‘pride of place’

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Creative agency Pearlfisher New York partnered with sustainable eggs company Consider Pastures to develop a brand strategy and design that matches the brand’s mission to provide the best nature has to offer. The overa...

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Hcma rebrands to reflect evolving role of buildings in society

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Vancouver-based design and architecture firm hcma, has rebranded to reflect the changing role of buildings, brands and shared experiences in society. Through the new visual identity, hcma seeks to reinforce its commit...

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JWDK designs ‘tasty’ new brand for a good cause

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Branding agency JWDK worked with Chifan for Charity, a platform that organises the most popular charity events of the year in China, to design a brand refresh that would add more depth and flexibility to its applicati...

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London Marathon refreshes brand identity

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London Marathon Events (LME), the organiser of thirteen mass participation events each year, has worked with the Manchester division of international digital agency Dept to launch a fresh look for the London Marathon...

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Genius Sports reveals new brand identity ahead of NYSE listing

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Ahead of the NYSE listing, Genius Sports Group, the official data and commercial partner that connects sports, betting and media, revealed that the business’ full portfolio of solutions will exist under a single brand...

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Brand advisory as a key to successful transformation

Piotr Wiśniewski

What makes a global brand successful? According to Justyna Dorman, brand communication specialist at Admind branding and Piotr Wiśniewski, creative director, it is the willingness to adapt to changes in the market and...

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Leading lights

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The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...

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Postcard from San Francisco

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Adam Weiss, founder and creative Director of San Francisco-based design agency Landscape, spoke to Transform magazine about what makes the branding industry in San Francisco unique and different from other big cities...

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The world is flat (for now?)

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CEO and founder of brand consultancy Saffron, Jacob Benbunan, explores how and why brands have now transformed into flat icons, arguing that it is essential for the creative industry not to maintain this apparent rule...

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Big Exchange makes its mark on impact investing

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The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

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Software company rebrands during pandemic

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Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...

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Service as a software brand

Ifs Before And After

Breaking free from sector norms, IFS transformed its visual identity and strengthened its brand positioning by putting service at the heart of its brand. Elettra Scrivo reports....

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Injecting life into heritage brands through design

Nick Dormon (1)

Nick Dormon, co-founder and managing director of independent brand design agency Echo, explores how heritage brands can capture the zeitgeist, balancing tradition with modernity in order to challenge newer brands that...

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All that glistens...six experts discuss Australia's new identity

Australia Rebrand

Creating a new brand identity is not an easy feat, especially if that identity is made to represent an entire country, its culture and traditions. Australia's latest rebranded national identity, which breaks from...

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Opinion: It's time to step up to the plate

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The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands and communication...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Transform Awards Asia-Pacific 2017 shortlist revealed

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In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numero...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, t...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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UK awards for employer branding

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For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

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Brand stories in Asia-Pacific

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Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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