The Transform Awards Asia, now in its ninth year, has officially opened for 2022 entries. The awards programme celebrates the transformative power of brand strategy, creativity and design throughout the continent....
Greenspace creates brand for London’s net zero carbon workplace
Brand consultancy, Greenspace, worked with workspace developers HB Reavis to develop the brand identity, strategy and website for Worship Square, a new net zero carbon workplace in London. Worship Square be single-use...
Five minutes with David Herbruck
David Herbruck, co-founder and president of creative agency, loyalkaspar, speaks to Transform magazine about the evolution of brand design, which industries use brand design better than others and which product he bel...
Morrama designs wearable for world’s first immersive gaming console
Industrial design and innovation studio, Morrama, designed the wearable for Quell, an immersive gaming platform that uses real resistance, haptics and immersive gameplay to deliver exercise to people at home....
COLLINS reimagines for audience relationship platform OpenWeb
Brand design agency, COLLINS, developed a new brand system for audience relationship platform, OpenWeb, with the aim of further strengthening the company in the areas of strategy and design....
M is for Mediocrity: Why Facebook’s rebrand won’t avert disaster
Adam Sefton, digital strategy director at global brand agency, Superunion, explores how Facebook’s rebrand to Meta reveals the mediocrity of a social media platform which has uninspiring spam as its most popular conte...
A year in review: Transform's most read stories of 2021
A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...
25 Years of Sonic Branding
Daniel M Jackson, partner at sonic branding agency, Sonicbrand, explores the changes he has witnessed in the last 25 years of sonic branding and what the future of the industry holds....
Aural sculpture – next year brands will shape virtual sounds of the future
Vijay Iyer, CEO North America of sonic brand agency, amp, explores the 2022 trends in audio branding. These include how brands will extend their sonic brand strategies into virtual worlds and how sound branding will e...
Why R&D should be the beating heart of every creative business
Dave Dunlop, partner and chief design officer at ELSE, an experience design consultancy in product and service innovation, writes about the importance of research and development (R&D) in the creative world. Dunlo...
The Hundred-Branding cricket for the digital age
Danielle Smith, design director at global brand agency, FutureBrand, and Phil Garnham, creative type director at type foundry Monotype, explore the challenges of creating a brand for a heritage sport such as cricket....
New CEO of MassiveMusic North America interviewed
Transform magazine caught up with Joe Belliotti, newly appointed North America CEO of audio branding agency, MassiveMusic. Belliotti discussed his past experience as head of global music at Coca-Cola, his expectations...
The expert's view- Facebook's move to Meta
At the annual Facebook Connect conference, founder and CEO Mark Zuckerberg announced Facebook group’s official rebrand to Meta, which will focus on bringing the metaverse to life and help people connect. The “metavers...
Transform Awards Asia 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....
Three decades and counting: Wolff Olin’s first female global CEO interviewed
From an eclectic upbringing to being the first female CEO of one of the most iconic brand consultancies, Sairah Ashman has undoubtedly climbed her way up. Elettra Scrivo caught up with her to discuss her three-decade...
It’s time to get real about brands in big pharma
Joelle Friedland, co-founder and head of client service at creative agency, minds + assembly, writes that healthcare brands need to form relationships with people, both patients and physicians, rather than push functi...
Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...
Winners celebrated at 2021 Transform Awards Europe
The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...
Transform magazine reveals the next generation of brand design and strategy professionals
For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...
Transform Awards Europe 2022 open for entries
Celebrating its 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and desi...
Insight TV rebrands to expand global footprint
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
New White Sox logo goes the distance
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 30 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 31 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Employer brand leaders
The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...
Employer branding explained
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...
The value of a strong brand
Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...
The future is sustainable
Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...
