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  • September 19, 2021

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Appartement 103 gives Savanna Rums full visual revamp

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Paris-based drinks design specialist, Appartement 103, designed a new visual identity for Réunion Island-based rum distillary, Savanna Rums. The rebrand aims to provide the brand with a contemporary look and feel...

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Transform Tuesday: 14 September

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Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Echo redesigns new Smarties range with 100% plastic free materials

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Brand and design agency, Echo, worked with confectionary brand, Smarties, to redesign a range of ‘Topper toys’ with a 100% plastic free materials. The Toppers toys offer travel sized games for families to play with wh...

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Mama Foundation For the Arts rebrands to nurture voices in African-American culture and arts

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Harlem-based arts organisation, Mama Foundation For the Arts, worked with NYC-based brand design studio, ThoughtMatter, to revitalise its historic brand in an attempt to nurture new voices in African-American culture...

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Free The Birds refreshes Berocca’s identity to ‘spark positivity’

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Creative agency, Free The Birds, worked with global life sciences company, Bayer, to develop a new brand identity for its effervescent drink and vitamin tablets, Berocca. The refresh aims to strengthen the brand’s mar...

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Five minutes with Stuart Wood

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Stuart Wood, partner and creative director at London-based design agency, Missouri Creative, spoke to Transform magazine about how brands can re-imagine their brand portfolios and positioning to remain relevant with c...

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Creating connections through design

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Rose Stewart, design director at independent design consultancy, The Frameworks, discusses how agencies can work with brands to deliver design that cuts through and resonates with audiences. Stewart explores why desig...

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The sustainability of the Tokyo 2020 Olympic and Paralympic Games should be judged by one word: legacy

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Lara Sharrock, sustainability director at WPP brand agency, Superunion, writes about the sustainability legacy of the Tokyo 2020 Olympic and Paralympic Games. The real sustainability opportunity, Sharrock argues, is...

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Five minutes with Burke Miles

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Burke Miles, creative director at MOCEAN, the agency which designed the NBC Tokyo Olympics logo, speaks to Transform magazine about creating a logo that connects with the culture of the host city without being reducti...

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Postcard from Paris

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Gauthier Boche, VP of strategy and innovation for Europe at global brand design agency, Marks, speaks to Transform magazine about the distinctive aspects of brand design in Paris and more widely, in France. He explore...

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Postcard from Bath

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James Giles, owner and creative director of Sunhouse Creative, speaks to Transform magazine about the distinctive aspects of the branding industry in Bath, Somerset. He discusses the most noticeable design influences...

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Fortune favours the brave

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Rob Wade, founding director at London-based design agency Rare Breed, writes about the enduring power of ideas and its critical importance in turbulent times. In 2...

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Supercharging sustainable textiles

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In an industry where there’s no shortage of innovation, what role can effective communication play in the mass adoption of sustainable fabrics? John Corleto strategist at Tokyo-based branding agency, Eat Creative, exp...

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How to rescue B2B from indifference

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Richard Buchanan, MD and co-founder of brand consultancy, The Clearing, explores how ‘B2B’ has become three of the most reviled initials around and exposes the secrets of how to properly execute B2B branding....

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

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For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Transform Awards Europe 2022 open for entries

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Celebrating it's 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and...

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Postcard from Amsterdam

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James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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