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  • June 22, 2024


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How brands can help save the planet - new ways to think about growth

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Bobbie Galvin, brand researcher at FreshBritain, takes a look at the work of Decathlon-owned mountaineering brand Simonds, and the way companies are starting to reimagine the metrics of corporate success....

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The state of play


California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it. Lisa Battles explores Visit California’s latest brand evolution launched...

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New skincare brand aims to shield city skin

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Urban Kind, a new Swedish skincare company, partnered with Scandinavian consumer branding agency Everland to design the packaging for its products. The product range targets customers living in cities, claiming it wil...

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Orchestra Sinfonica di Milano rebrands identity to attract international audience

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The renowned Italian orchestra partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, there has been a 56% increase in subscription...

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Life Fitness unveils new product series launch campaign

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Life Fitness teamed up with Syn, a UK-based creative agency, to create a global marketing campaign for its new commercial fitness line - Symbio. With this new product line, they hope to set a new standard in commercia...

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The World Games unveils Chengdu 2025 logo

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The Local Organising Committee (LOC) of Chengdu 2025 has unveiled the logo for the 12th edition of The World Games that celebrates where the games are being held. It incorporates traditional Chinese symbols including...

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Top of the pop-ups: How captivating brand experiences are designed in retail

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Over the last two decades, a worldwide digital retail revolution has left brands scrambling to connect with consumers in the physical world. Jack Cousins explores how pop-ups have emerged as a way of bridging the gap....

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Inghams unites under strategy 'Because it's great outdoors'

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UK tour operator Inghams partnered with design agency SomeOne for a rebrand that focuses on making the most of the outdoors. The rebrand aims to inform customers of Inghams' wide variety of outdoor holiday options...

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The significance of cultural nuances in design

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Bassel Kanounji, associate creative director at Omnia, discusses how cultural nuance can aid connections between brands and their audiences. Of the 223 nationalities...

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The Scoop with Christian Schroeder

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January 2024 marked Christian Schroder’s return to Landor after a 17-year spell away. The company’s global president sits down with Transform to discuss his new role, Landor’s rebrand and the brand agency’s future....

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The brand era

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Ten years ago, branding was a maturing practice, key to building a business and shaping its reputation. Today, empires can be built and destroyed based on the power of brand. What will define the next 10 years of bran...

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The strategic efficacy of brand visual characters in marketing

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Sameh El Tawil, chief creative director and managing partner at Hive Innovative Group, Dubai, discusses the importance of brand visual characters, and offers a deep dive into his agency’s work for LikeCard’s Cards&#39...

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Brand will be the next great export of the Middle East

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Hisham Lahouasnia, founder and executive director at Freedom, discusses how ambitious and long-term orientated Middle Eastern brands are starting to influence global industries....

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Tiny sounds, massive impact: The power of sonic branding

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Laura Woźniak, senior project manager, EMEA at MassiveMusic, discusses the power offered by sonic branding, and explains how brands can use audio cues to make a lasting impact....

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Postcard from Shanghai

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Kirsten Johnston, founder and CEO at independent design firm JWDK, discusses with Transform the branding scene in Shanghai, how the city’s culture informs her work and the project she is most proud of....

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2022 Transform Awards Nordics shortlist announced

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For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

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For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Insight TV rebrands to expand global footprint


High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance


NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand


Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable


Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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