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  • July 18, 2024


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Scottish town Falkirk reinvents its tourist destination brand

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Falkirk Council worked with Edinburgh-based design agency Brand Oath to redesign its tourist brand, Visit Falkirk. The council hopes this move will successfully reposition the Stirlingshire town as an authentic travel...

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Transform Awards Europe 2025 open for entries

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The Transform Awards Europe is back and bigger than ever for its 16th instalment. The continent’s only awards programme to celebrate the transformative power of brand strategy, creativity and design is officially open...

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Mobile bill app transforms into a lifestyle companion

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Airtime, formerly Airtime Rewards, partnered with ODA Branding to outgrow its old mobile bill-paying tool brand identity and be seen as a mobile life companion. Airti...

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Five minutes with Abb-d Taiyo


Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...

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Jose Cuervo’s new campaign to ‘Liberate Your Spirit’


Tequila brand Jose Cuervo partnered with global creative agency Creature London to create new movement. The ‘Liberate Your Spirit’ campaign aims to build upon the Jose Cuervo brand and change perceptions of tequila....

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Cannes conversations: Google’s VP, global brand and creative on the AI revolution

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Transform editor Jack Cousins sits down with Google’s Jonathan Johnsongriffin to discuss his Cannes Lions experience, how Google creatives use AI and what this emerging technology means for the future of the industry....

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Five minutes with Paul Silcox

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As the executive creative director, brand experience at FutureBrand, Paul Silcox works to ensure brands can forge deeper connections with their audiences. He discusses with Transform the importance of brand experienc...

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Ready-to-heat meal service rebrand shows off colourful, distinctive personality

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Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

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Learning from the Lions

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With Cannes Lions 2024 drawing to a close, Transform magazine editor Jack Cousins looks back at his favourite moments from the festival. Insightful, rip-roaring, hect...

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Brand evolution tells the story of us

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James Brooke, managing director at Rooster, discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. A...

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Angus’ A-Z of logos: Kodak

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Pentagram partner and creative director Angus Hyland discusses Kodak’s modern logo and how nostalgic sentiment inspired it. In the final episode of the first series o...

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The house always wins: the rise of internalised creative

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The past 15 years has seen the rapid expansion of in-house agencies all around the world. With their growth showing few signs of slowing down, Jack Cousins explores how they’re built, the misgivings creatives have for...

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The Verdict: Decathlon

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Taken from the Q2 edition of Transform magazine, peers in the brand design industry give their opinion on Wolff Olins' rebrand of Decathlon. About the work French...

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How brands can help save the planet - new ways to think about growth

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Bobbie Galvin, brand researcher at FreshBritain, takes a look at the work of Decathlon-owned mountaineering brand Simonds, and the way companies are starting to reimagine the metrics of corporate success....

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The state of play


California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it. Lisa Battles explores Visit California’s latest brand evolution launched...

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The significance of cultural nuances in design

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Bassel Kanounji, associate creative director at Omnia, discusses how cultural nuance can aid connections between brands and their audiences. Of the 223 nationalities...

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2022 Transform Awards Nordics shortlist announced

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For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Insight TV rebrands to expand global footprint


High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance


NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand


Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable


Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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