Global design agency JDO has created Arcana, a premium wine concept for its annual Halloween project, inspired by a forgotten cellar beneath a haunted 15th-century castle. The fictional wines, hidden since 1463, are w...

Continuing legal education may be required, but the experience shouldn’t feel like a requirement. Work & Co's Lívia Ito discusses her organisation's work with the Practising Law Institute (PLI), a lea...

Interbrand’s Best Global Brands 2026 identified technology as the biggest driver of value creation in this year's ranking. US AI leader Nvidia was the big winner...

After nearly two decades of connecting consumers with businesses, online review platform Trustpilot has undergone a brand transformation led by global design agency Further. Its new identity is inspired by the geometr...

Vincent Roffers, partner and head of strategy at Agenda, challenges category conventions, explaining how distinctiveness works best when expression becomes evidence of strategy....

The organisation aims to bring government and industry together to convert UK creativity into commercial growth. According to the Department for Culture, Media and Sp...

Gunnar Jacobs, principal at Monigle, explores the importance of adopting sound brand architecture, and how leveraging distinctive assets can aid differentiation. For...

Joe Temple, managing partner, director of brand at Minds + Assembly, explores the fear behind rebranding and the honesty it takes to move forward. Of course rebrandin...

Vincent Roffers, partner and head of strategy at Agenda, explores how, as businesses grow, their brands must do more than simply explain what they sell. Somewhere bet...

Alexander Wodrich, managing director at why do birds, explains why it is increasingly important to integrate brand elements, including audio, early on in commercials....

In April, FutureBrand São Paulo and its partners launched the first cohesive brand for the Brazilian Legal Amazon, Amazônia, which quickly picked up three Lions in June. Chief design officer Arnaldo Bastos s...

About the work Australian music company and record label One Day, which is backed by EMI/Universal Music Australia, required a new identity to reposition itself as an advocate of local creativity. In completely redesigning One Day...

Global design agency Turner Duckworth is behind some of the world’s most recognisable brand identities, from Coca-Cola to Amazon and McDonald’s. Transform speaks to managing director Georgina Leigh-Pemberton and execu...

Abbey Bamford reports on why universities are rethinking their brands, and what the recent wave of rebrands reveals about the changing role of higher education. Somet...

Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this year, alongsi...

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...