Transform editor Jack Cousins sits down with Landor India's executive creative director, Arnab Ray, to chat about unique design trends, how India reacted to the AI revolution and his favourite work at Landor from...
Cannes conversations: The beauty of simplicity
Philip Davies, president EMEA at Siegel + Gale, speaks to Transform editor Jack Cousins about the AI age, simplicity as a business advantage and the common mistakes creative leaders make when trying to simplify a bran...
Studio Morfar designs emotionally intelligent brand for AI wellness app Kin
Copenhagen-based Studio Morfar partnered with Kin to create a warm, human-centred identity for the AI app, which helps users rehearse real-life scenarios through journaling and reflection. The challenge was to stand a...
Postcard from Seattle
Sara Green, principal and founder at Seattle-based brand strategy and interactive studio People People, chats to Transform about life in the Pacific Northwest and where inspiration can be found....
AI: setting type free
Adam Johnson, senior creative director at Interbrand, cuts through the AI hysteria and imagines its role as another part of the type design team. This is not a hyperb...
For the people of the land
Throughout the English-speaking world, there is a growing acceptance that indigenous design can play an important role in creating more representative brands. Jack Cousins reports on how this is being achieved....
Transform Live Saudi 2025: The future of AI in branding and brand strategy creation
Transform editor Jack Cousins speaks to Mohannad Zorba, managing creative director at Mockup, about his agency, the future of AI in branding and what this will mean for Saudi Arabia....
Monotype’s Charles Nix designs bold kits for Team USA at Cannes Young Lions
As sponsor of the Cannes Young Lions Design competition, Monotype is spotlighting American creativity through a striking series of uniforms designed by senior executive creative director Charles Nix. Each outfit chann...
Audio branding in the B2B sector
Alexander Wodrich, managing director at why do birds, argues that high-quality sonic identities can lead to better outcomes for B2B brands. In today’s competitive bus...
Your people are your brand: the human power behind business success
Paul Turner, regional director – MENA at Tonic, makes a passionate plea for companies to recognise that people – both employees and customers – are their brand. In to...
Money talks – but what does your brand sound like?
Laura Woźniak, senior project manager – EMEA at MassiveMusic, discusses why brands in the finance sector should consider crafting sonic identities – something Banque Saudi Fransi has done so successfully....
Great ideas – do we overthink them?
Hassan Osman, strategy lead at Gene Branding, argues that sometimes the best ideas in brand design stare us right in the face. As strategists, we pride ourselves on o...
The brand that time forgot: Mozilla’s identity revival
With attention gently fading, Mozilla was in dire need of a strategy shift to reassert its values of openness and accessibility. Jack Cousins discovers how the organisation is rebranding for the next era of tech....
Making lasting impressions
Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotiona...
The Verdict: Wolff Olins reimagines Lloyds
About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...
Ready-to-heat meal service rebrand shows off colourful, distinctive personality
Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...
2022 Transform Awards Nordics shortlist announced
For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...
Transform Awards Asia 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....
Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...
Winners celebrated at 2021 Transform Awards Europe
The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...
Insight TV rebrands to expand global footprint
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
New White Sox logo goes the distance
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 30 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 31 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Employer brand leaders
The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...
Employer branding explained
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...
The value of a strong brand
Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...
The future is sustainable
Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...