Transform sits down with SThree's global brand director, Emma Renaudon-Smith, and its MD of marketing, Steven Biester. The pair explore their Transform Awards-winning rebrand with Sandbee....

The Arla Foods-owned dairy brand turned to Pearlfisher to reimagine its previously undifferentiated packaging. The independent brand design agency explicitly heroed the idea of its butter and spreads being “Double Chu...

Gilmar Wendt, founder at GW+CO, chats to Transform about working with ams OSRAM following a complex merger. He discusses the project's overarching strategy and how that fed into the design....

Emma Renaudon-Smith, global brand director at SThree, explores why differentiation, clarity and creative bravery in the recruitment sector are now essential for commercial success....

VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency M — N Associates. Its brand identity, which hopes to appeal to gen alpha but not appear childish, was...

The stablecoin-powered financial platform turned to Burgopak to design the packaging for its new physical card. The news follows on from Kast securing $80 million in Series A funding in March....

Jamie Thorp, creative lead at Reed Words, explains why brands need more than vague principles to communicate consistently and effectively. A friend asks you to bake a...

Pentagram’s partner and creative director, Angus Hyland, chat about his agency’s ‘Grand Prix’ winning project at the Transform Awards Europe. Rebranding a global spor...

In East African hospitality, competitors of all shapes and sizes prowl at every turn. Jack Cousins reports on how the redesign of family-owned Hemingways Collection sets a benchmark for originality and personalisation...

Some of the world’s most iconic companies and cultural figures, from Mattel to Taylor Swift, have leveraged colour to boost brand impact. But how do some shades go viral while others fade fast? Hannah Bowler reports....

Marisol Ruiz and Patxi Fernandez are the heads of company and brands, and founders of strategic branding consultancy Move. Together, they explore when courage matters more than method....

About the work Originally a regional bank headquartered in Columbus, Ohio, Huntington opted to venture beyond the American Midwest, aiming to become a national powerhouse. With over 150 years of heritage, the rebranding project by...

Tom Love, co-founder and creative director at LoveGunn, reveals the best tactics for rebranding a football club. Trying to appeal to everyone is the fastest way to ma...

Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...

So no one told you life was gonna be this way? Enter kidulting and the modern landscape of joy, toys and play. Brittany Golob investigates the rise of kidulting. It’s...

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...