Great Ormond Street Hospital Charity (GOSH Charity) partnered with creative director Stuart Gough, the brand narrative team at Pentagram and Jones Knowles Ritchie (JKR) to undergo a brand update. The charity hopes its...
Yamama refresh aims to hit sweet spot
The Middle Eastern cake brand, owned by Gandour, sought an update to its identity to help push back against stiff on-shelf competition. Yamama called on British design agency Derek&Eric to help its brand finally l...
Phillips Auction House rebrands to convey its prestige
London headquartered Phillips Auction House partnered with graphic design company Base Design to create a new identity system. Phillips hopes this adaptable identity will mirror the innovative spirit of the brand....
Sparks launches expanded EMEA network to enhance global brand
Brand experience agency Sparks, a Freeman company, has unveiled a new EMEA network designed to enhance its global outreach and presence. Sparks is a global brand expe...
Scottish town Falkirk reinvents its tourist destination brand
Falkirk Council worked with Edinburgh-based design agency Brand Oath to redesign its tourist brand, Visit Falkirk. The council hopes this move will successfully reposition the Stirlingshire town as an authentic travel...
Five minutes with Abb-d Taiyo
Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...
Five minutes with Paul Silcox
As the executive creative director, brand experience at FutureBrand, Paul Silcox works to ensure brands can forge deeper connections with their audiences. He discusses with Transform the importance of brand experienc...
Ready-to-heat meal service rebrand shows off colourful, distinctive personality
Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...
Learning from the Lions
With Cannes Lions 2024 drawing to a close, Transform magazine editor Jack Cousins looks back at his favourite moments from the festival. Insightful, rip-roaring, hect...
Brand evolution tells the story of us
James Brooke, managing director at Rooster, discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. A...
Angus’ A-Z of logos: Kodak
Pentagram partner and creative director Angus Hyland discusses Kodak’s modern logo and how nostalgic sentiment inspired it. In the final episode of the first series o...
The house always wins: the rise of internalised creative
The past 15 years has seen the rapid expansion of in-house agencies all around the world. With their growth showing few signs of slowing down, Jack Cousins explores how they’re built, the misgivings creatives have for...
The Verdict: Decathlon
Taken from the Q2 edition of Transform magazine, peers in the brand design industry give their opinion on Wolff Olins' rebrand of Decathlon. About the work French...
How brands can help save the planet - new ways to think about growth
Bobbie Galvin, brand researcher at FreshBritain, takes a look at the work of Decathlon-owned mountaineering brand Simonds, and the way companies are starting to reimagine the metrics of corporate success....
The state of play
California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it. Lisa Battles explores Visit California’s latest brand evolution launched...
The significance of cultural nuances in design
Bassel Kanounji, associate creative director at Omnia, discusses how cultural nuance can aid connections between brands and their audiences. Of the 223 nationalities...
2022 Transform Awards Nordics shortlist announced
For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...
Transform Awards Asia 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....
Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...
Winners celebrated at 2021 Transform Awards Europe
The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...
Insight TV rebrands to expand global footprint
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
New White Sox logo goes the distance
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 30 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 31 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Employer brand leaders
The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...
Employer branding explained
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...
The value of a strong brand
Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...
The future is sustainable
Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...