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  • April 16, 2024

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Decoding the philosophy of luxury

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Fatima Zara Patel, strategy consultant at Brand Lounge, explains her tactics when approaching design projects for luxury brands. Luxury is more than just a lifestyle;...

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Conran Design Group rebrands to become Havas’ brand and design network

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Conran Design Group has unveiled a distinctive new offer, brand identity and proposition: design to inspire progress. This proposition influences every element of the...

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Decathlon relaunches brand to reflect new global ambitions

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French sports company Decathlon underwent a transformation crafted by brand consultancy Wolff Olins. The project sought to introduce the organisation’s new purpose: ‘to move people through the wonders of sport’....

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Why brand capital is the silent force behind business success

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Sholto Lindsay-Smith, director and head of strategy at international brand and business consultancy Industry, discusses the often forgotten importance of brand capital and why strong brands perform better in tough tim...

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Brand activation – survival of the nurtured

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Janis Verzemnieks, co-founder and CEO of the brand guidelines platform Corebook°, explores the intricacies of brand activation, highlighting a key insight: in the survival of brands, it's not just the fittest...

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How do you measure the value of a brand?

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Jim Misener, chief executive officer at global brand consultancy and creative agency 50,000feet, discusses his agency’s strategies for measuring a brand’s value and how understanding this metric can help businesses....

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Ricardo Rum seeks to give a taste of the Bahamas with its new drinks 

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Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers. Ba...

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Journey to the West rebrands as Love Sum, seeking to make dumplings a top meal choice 

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The dumpling company formerly known as ‘Journey to the West’ picks up the new name ‘Love Sum’, with its rebrand designed by strategic food and drink branding consultancy The Collaborators....

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Hallmark Luxury Care Homes new brand identity pushes back against stigmas

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Hallmark Luxury Care Homes partnered with creative agency The Corner to launch its new brand identity that emphasises thriving in later life. English and Welsh luxury...

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Five minutes with Emma Lewis

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Transform speaks to Siegel+Gale’s associate strategy director, Emma Lewis, about the branding agency’s work with global marine geoscience and technology business Shearwater GeoServices....

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Surviving and thriving in the evolving petcare market

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Jessica Carter, account director at strategic brand design agency StormBrands, which recently collaborated on Pets at Home’s new health and wellness range, talks about how brands need to behave in the new ‘animal king...

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Healthy competition: The rebranding of PetLab Co.

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Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...

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Five minutes with Tom Bellamy

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Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...

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Igniting the retail revolution

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Throughout Africa, an e-commerce revolution is stirring. David Benady explores how brand design helps differentiate competitors and meets the needs of diverse audiences....

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Michael Wolff – leap before you look. The Zen of Branding

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Renowned British graphic designer and brand consultant Michael Wolff teamed up with NB Studio’s independent publishing house and writer Tom Lynham to create his biography. The book follows Wolff’s beautiful design wor...

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2022 Transform Awards Nordics shortlist announced

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For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

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For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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