Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity At Superunion...

With experience in packaging and brand design in the free from category, Amanda Jackson shares her views on personality, taste and standout packaging How did your work with Borou...

Reinventing its brand for a broader business remit, international expansion and digital-readiness, Hollis introduced an adaptable, illustrative and very orange rebrand With a 50%...

From conference hubs to business clubs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe,...

The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes. When the ter...

Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devised to rel...

People have always been fascinated by design. Since the earliest humans splashed paintings of their daily lives onto cave walls, right through to Dieter Rams at Braun or Steve Jobs placing design at the core of Apple’s propos...

Its new image is helping the game extend its reach beyond the traditional rugby-playing nations, argues Adam Savage. The Rugby World Cup in Japan is now in the later stages and w...

As the marketing director at British pharmacy giant Boots, Helen Normoyle has had to contend with the changing high street, the rise of lifestyle brands and a corporate rebrand in managing Boots’ marketing strategy. With the...

Building a lifestyle brand on the foundations of a popular hostel chain has allowed Generator to rebrand, rename and reposition to support its shifting objectives. Brittany Golob reports on the tourism brand’s growth-based a...

Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. Created in-house, under the guidance of new creative directo...

Needing to raise the stakes around the resilience of small businesses, Business in the Community worked with McCann Enterprise on a campaign that brought its messaging to life, before destroying it, in a series of emotive, i...

In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative...

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the charter MLB c...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saudis are e...

In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous secto...

Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, the Middl...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in their orga...

The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise strategy and in...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand. Su...