Aiming to bring scientific progress and human impact to life within the brand, Cancer Research UK turned to WPP-owned Design Bridge and Partners. Along with reimagining the logo and tagline of the world’s largest char...

The Sydney-based company, which aims to empower young people through theatre and creative experiences, turned to Universal Favourite to design a brand rich in emotion and character. By altering the visual and verbal i...

The Swiss Life-owned BIRD building, located near Geneva Airport, turned to Base Design to breathe new life into the corporate hub. The global agency was responsible for redesigning the building’s layout, along with cr...

Sixième Son’s US managing director, Colleen Fahey, and chief client officer, US, Daina Todorovic, discuss their agency’s project with Merrell and how sonic identities can create stronger connections between audie...

The UK insurance company’s identity redesign was undertaken by London-based branding agency Ragged Edge. The agency’s ultimate task was to position Marshmallow as the insurance brand which backs the exceptions to the...

The global real estate investor and asset manager, which has more than $10bn of assets under management, focuses on properties in the healthcare industry. Now operating across eight countries, it sought the help of gl...

Siu Tang from Shanghai-based award-winning creative agency The Orangeblowfish shares his views on what it takes to grow in the mind of the post-pandemic consumer. Pan...

In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland focuses on CN (Canadian National Railway) If yo...

Yong Ng is the creative director at Singaporean agency Somewhere Else. He discusses here the tension between consumerism and the environment, and how brands in the modern day must offer consumers more....

Claire Huxley, strategy director at Design Bridge and Partners, analyses the revolutionary nature of Twitter’s shift to X. Another week, another Elon Musk headline th...

Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, talks to Transform about his agency’s exciting work with TikTok. After two and a half years of working alongside the s...

Rachel Brandt, head of creative at Code3, discusses the history of the digital marketing agency, the challenges of managing creatives, and how these difficulties may be overcome....

Jim Misener, president at global brand consultancy 50,000feet, chats with Transform about how his agency creates brands for a digitally transforming world. I think it...

The work Having remained largely untouched since the 1960s, Nokia hoped a logo redesign would show off the company’s new presence as a B2B tech innovation leader. Lippincott, the global brand strategy and design company, took on th...

The James B. Beam Distilling Company has embedded itself as the hallmark destination on the Kentucky Bourbon Trail through showcasing its family heritage. What clues does this give us about the future of US brands? Ja...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...