The Veikkausliiga - made up of Finland’s 12 best football teams - has unveiled its new brand that highlights the pride of supporting your local club. It turned to international brand consultancy Bond, which altered th...

Pentagram partner and creative director Angus Hyland discusses the logo design for Solidarność and the resounding impact the trade union had on life in Poland. There...

Gabriel Collins, head of innovation at Boundless Brand Design, discusses how the relationship between brands and consumers has changed over time, and why his agency’s ‘Living Brand’ ethos helps to unlock the bigger pi...

James Hurst, chief creative officer at Zag, chats about EE’s complex brand system, and how flexible ecosystems can be designed to support business growth strategies....

Global brand design and experience agency Marks was called on by Starbucks to craft a new bottle shape and visual identity for Refreshers, its ready to drink (RTD) range. With the drinks considered crucial to the Amer...

Finn Gaardboe, founder and creative director of StudioFMRG, explores the role beauty plays in his agency’s approach to redefining how businesses create depth, cultural impact and customer resonance....

Gus Nisbet, head of creative strategy at MassiveMusic, explains the ways in which sonic branding, a crucial part of modern brand identity, is changing. The sonic logo...

In its 16th year, the Transform Awards continues to be Europe’s only awards programme to celebrate excellence in rebranding, repositioning and brand development. Transform was delighted to celebrate with the continent...

For the past 16 years, the Transform Awards has celebrated the transformative power of brand strategy and design across five continents in the form of region-based awards nights. In 2024, it decided to create a bold n...

With attention gently fading, Mozilla was in dire need of a strategy shift to reassert its values of openness and accessibility. Jack Cousins discovers how the organisation is rebranding for the next era of tech....

The US-based culinary nonprofit, which aims to be a destination for excellence across the nation’s independent restaurant industry, underwent a comprehensive rebrand at the hands of digital product studio Siberia to m...

Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotiona...

About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...

Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...

David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...