• Transform magazine
  • February 29, 2024


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The power of designing with love

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Tom Carey, senior creative director at Wolff Olins, explains why it is vital to design with love and leave yourself open to heartbreak. “Don’t get too emotionally att...

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Everland designs rebrand for French alternative seafood company OLALA!

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Hoping to differentiate itself from other plant-based food companies which fail to mention what’s actually on the plate and how it tastes, plant-based seafood company OLALA!’s revised brand aims to break through ordin...

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New York Botanical Garden receives brand refresh to grow enthusiasm for city’s nature

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In the vibrant borough of the Bronx, The New York Botanical Garden (NYBG) has been a local treasure for 132 years, acting as a centre for science, education and community. As a result of the project, the Garden looks...

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Why now’s the time to break convention in consumer healthcare

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Conran Design Group strategy director Tim Parker looks at emerging brand strategies in consumer health – and finds out how brands like Starface and Zing are finding new ways to stand out and engage....

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Latest Las Vegas Strip entertainment space receives ‘child-like’ brand identity

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Located in the city’s iconic Luxor casino hotel, Play Playground is a 14,000 square-foot entertainment space designed to disconnect adults from the digital world. With the venture aiming to play on nostalgia, it turne...

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Developing an in-agency AI manifesto

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Giulio Ruggieri, partner and director of interactive design at Interstate Creative Partners, explains why a critical step for any agency integrating AI into their practice is to craft a thorough and astute set of prin...

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Addicted to Recovery movement adopts optimistic identity

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Hoping to challenge what it deems to be common misconceptions around addiction, the Addicted to Recovery movement centres around a podcast by the same name that launched this week. Turning to EveryFriday, the London-b...

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Angus’ A-Z of logos: Gucci

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In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us what’s so trendy about Gucci. Despite...

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New Pets at Home wellness products identity designed by StormBrands


Following an increase in consumer demand to actively support the wellbeing of pets, rather than reacting to ailments, British pet supplies retailer Pet at Home has released its own range of health and wellness product...

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Names don’t matter. How you get there (and how you use them) does

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Tom Dabner, creative director and partner at SomeOne, talks about the challenge of naming brands, and his experience of renaming a $1bn international health-tech company following a merger....

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Healthy competition: The rebranding of PetLab Co.

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Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...

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Five minutes with Tom Bellamy


Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...

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Igniting the retail revolution

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Throughout Africa, an e-commerce revolution is stirring. David Benady explores how brand design helps differentiate competitors and meets the needs of diverse audiences....

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Michael Wolff – leap before you look. The Zen of Branding

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Renowned British graphic designer and brand consultant Michael Wolff teamed up with NB Studio’s independent publishing house and writer Tom Lynham to create his biography. The book follows Wolff’s beautiful design wor...

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Say what you will: How brands leverage verbal identity to build authentic connections


Visuals attract. Verbals engage. So say brand language experts who caution against overlooking a huge opportunity to build brand equity through codifying and leveraging verbal identity. Lisa Battles reports best pract...

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2022 Transform Awards Nordics shortlist announced

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For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

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For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Insight TV rebrands to expand global footprint


High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance


NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand


Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable


Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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