• Transform magazine
  • July 30, 2021



The judges


The panel and the judging process.

The Transform Awards ANZ is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

In 2021, we will welcome the winning agencies and companies of the 2020 'Best overall visual identity' and 'Grand Prix' accolade to judge the awards.

Would you like to be a judge? If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Melanie Han.

You can view our esteemed 2021 judging panel below.

Robin George
Head of brand and communications
Tyro Payments

Robin has 20 years of experience in marketing from both creative agency and client side roles in the UK and Australia. Robin's expertise is in brand strategy and creative delivery. Having delivered brand and creative projects for a range blue chip organisations across FMCG, Consumer Electronics, Automotive, Telecommunications and Banking, Robin joined Tyro in 2018 as Head of Brand and Communications to deliver the first re-brand since 2007 and to build the brand marketing and creative capability in-house. In this role Robin is responsible for brand strategy, delivering marketing campaigns, content and creative for the business across all channels.

Fiona Love
Group brand manager
Haka Tourism

Fiona has been in the marketing field for some 15 years - initially in London and for the last 5 years based in Auckland. Working for a cross section of industries from media and healthcare, to travel has kept things interesting. Fiona enjoys bringing brands to life, and ensuring the whole organisation is singing from the same hymn sheet. Currently as Group Brand Manager for Haka Tourism her role involves managing and co-ordinating the sales and marketing for Haka Tours and Haka Accommodations. Outside of work, Fiona enjoys making the most of the New Zealand outdoors.

Scott Mullins
Brand Manager
Leukaemia Foundation

Scott Mullins is a change-making brand communications specialist with a passion for building accessible, inclusive and values-led brands. A father-of-two, Scott has more than 12 years experience in journalism and not-for-profit brand, communications, PR, marketing, content and storytelling. Currently Brand Manager at Australia's blood cancer charity, the Leukaemia Foundation, he also sits on several NFP boards advising on brand, marketing and communications.

Shelley Norton
Head of brand
PwC Australia

Shelley is a brand and marketing leader with experience in professional services, education, membership and recreational industries. With 20+ years of experience in Marketing, Shelley specializes in and is most passionate about brand, whether it's revitalizing a brand, a complete rebrand or developing a successful brand positioning and strategy. Shelley has varied industry experience & expertise in brand measurement, brand architecture, visual and verbal identity, co-branding, developing brand governance systems and developing and delivering successful brand campaigns. With a Bachelor of Commerce, majoring in Marketing and Post Grad qualifications in Brand Management, Shelley is currently the Head of Brand for PwC Australia.

Mitchell Parkins
Head of brand and campaign

Petra Ryberg
Head of design
P&O Australia

Petra Ryberg started off in hospitality design with Wilson Associates in Dallas & New York 2011 she then transition to HBA in London 2012. 

During these years Petra got an insight and chance to work on many prestigious projects. It was with Tillberg Design of Sweden where she started her

Journey in marine design where she was project managing P&O cruises Australia. She has now been heading up the design department in Sydney for P&O for the last 4 years. 


Petra is involved with every aspect of the design onboard the ship, from brief to concept, including branding and all interior design. 

Delina Shields
Head of Brand & Marketing
Vodafone New Zealand

Delina Shields has more than 2 decades of marketing and brand building experience and has been privileged to work on some of the world’s most well-known and loved brands - Coca-Cola, Vodafone and Arnotts Biscuits to name a few.

She joined Vodafone in 2016 and, as Head of Brand & Marketing, leads her team to deliver insight-led campaigns and stories to build the brand with customers, staff and stakeholders. As well as building relevant and resilient brands, Delina is passionate about building strong and resilient teams by helping individuals identify their passions and strengths in order to fulfil their potential.

Sophie Woodman
F&B brand & marketing manager, Pacific

Sophie is a brand marketer and strategist specialising in the travel, hospitality and food & beverage sectors. Her skill set lies in strategically rebranding restaurants and bars to deliver revenue growth, as well as sustaining and building hotel brand equity and awareness through above and below the line marketing campaigns. Over the past 10 years, she has spearheaded a number of organisational and innovative changes which resulted in lower marketing costs, increased brand quality and an increase in guest satisfaction. 


Align your brand with this global celebration, honouring brand development and rebranding.

We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners

Are you interested in supporting the Transform Awards? 

Get in touch with Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356