• Transform magazine
  • July 05, 2020



The judges


The panel and the judging process.

The Transform Awards ANZ is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Catherine Persson.


Claire Bailey
Head of marketing

Sachit Barooah
Senior brand manager

Claire Banyard
Brand and communications manager, digital specialist

Yael Bradbury
Head of marketing
Sydney Cricket and Sports Ground Trust

Robin George
Head of brand and communications
Tyro Payments

Sudeep Gohil
Partner and head of brand strategy
KPMG Australia

Jim Kon
Brand manager
QT Hotels

Fiona Love
Group brand manager
Haka Tourism

Fiona has been in the marketing field for some 15 years - initially in London and for the last 5 years based in Auckland. Working for a cross section of industries from media and healthcare, to travel has kept things interesting. Fiona enjoys bringing brands to life, and ensuring the whole organisation is singing from the same hymn sheet. Currently as Group Brand Manager for Haka Tourism her role involves managing and co-ordinating the sales and marketing for Haka Tours and Haka Accommodations. Outside of work, Fiona enjoys making the most of the New Zealand outdoors.

Astrid Mallard
Head of marketing & communications
Australian Red Cross

Ian Matheson


Shelley Norton
Head of brand
PwC Australia

Mitchell Parkins
Head of brand and campaign

Petra Ryberg
Head of design
P&O Australia

Liz Telford
Head of marketing

Mark Treadwell
Head of brand & marketing strategy
nbn™ Australia

Sophie Woodman
F&B brand & marketing manager, Pacific

Sophie is a brand marketer and strategist specialising in the travel, hospitality and food & beverage sectors. Her skill set lies in strategically rebranding restaurants and bars to deliver revenue growth, as well as sustaining and building hotel brand equity and awareness through above and below the line marketing campaigns. Over the past 10 years, she has spearheaded a number of organisational and innovative changes which resulted in lower marketing costs, increased brand quality and an increase in guest satisfaction. 


Align your brand with this global celebration honoring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 


Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners

Are you interested in supporting the Transform Awards? 

Get in touch with Lauren Ditcher, Events manager, using the details below.

email: lditcher@transformmagazine.net

call: +44 (0)20 3950 5356