• Transform magazine
  • June 22, 2024



The judges


The Transform Awards is judged by a broad range of in-house industry experts in branding, marketing, and corporate communications.

Each year we invite the previous year's winners of the 'Grand prix' and 'Best overall visual identity' awards to join the panel, and these judges fill two agency slots.

We will also welcome two audio branding experts to join the panel to review our audio branding category alone and 4-5 leading agency figures to judge the special recognition section alone.



Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: challenge, strategy, creativity/innovation and results.

Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.

Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. We also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.



If you are interested in the opportunity to judge and believe you have the necessary background, please email Gemma at gcadden@transformmagazine.net with a short biography for consideration.



Below you can see some of our wonderful judging panel for 2024. Learn more about the judges by clicking on the headshots to read their biographies. 

Amit Anil
Director of marketing, branding and strategy
Barclay Pearce Capital

Amit specialises in brand development and marketing strategy. He has 15+ years of experience across a variety of industries championing an integrated communications approach for start-ups and established brands. Amit helps clients fine-tune their communication strategy online and offline, through brand copy, presentation, strategic partnerships and visual showcases. His strong background in UX, UI and design thinking enables him to tackle every hurdle and challenge with a methodical and efficient approach.

Amit’s network of creative and technical experts helps him stay at the forefront of technology and brand trends.

He holds a Bachelor of Business specialising in marketing and advertising from Auckland University of Technology, a Diploma in digital media, a Diploma in graphic design and certificates in UX, UI and design thinking. 

Alexandra Cooper-Cuthbert
Head of brand and marketing
New Zealand Olympic Committee

As Head of brand and marketing for the New Zealand Team, for eight years Alex has led brand campaigns that inspire New Zealanders to follow their Teams journey to, and achievements during, Olympic and Commonwealth Games. Alex comes from an agency background, with experience at 99, Shine, Y&R and more in Auckland, and at M Worldwide and Fitch in London, where she managed the application of global design strategies to local markets. Alex is currently a project lead on the NZ Olympic Committee’s Sustainability strategy and is passionate about amplifying athlete voice to protect and support the NZ Team, our communities and the environment. 

Denny Handlin
Head of global business marketing, AUNZ

Denny is Head of global business marketing at TikTok Australia and New Zealand. Born in Sydney, Denny has a track record of driving business transformation through creativity, leading Virgin Australia Airlines to overtake Qantas for the first time, Tourism Australia to deliver it's highest tourism income ever, and building TikTok's creative innovation lab from the ground up. With a career spanning TikTok, Meta, Dentsu, BBDO and Ogilvy, Denny has won over 100 international awards for his innovation, strategy and storytelling. Outside of the job, Denny can be found practicing Jiu Jitsu and watching simpsons re-runs with his kids. 

Dan Ingham
Creative director
Sydney Opera House

Dan is a Designer and Creative director with 16 years' experience. He currently leads Sydney Opera House's Creative Studio who are responsible for brand design, campaigns and content. Prior to this Dan worked for Interbrand on projects for Sydney Opera House, Australian Design Centre, SKY TV New Zealand, Telstra and World Vision. Dan has also spent time freelancing for brand agencies For The People and Re. Originally from Manchester (UK), Dan's career began at independent design studios MARK and Truth. Dan's work has been recognised at industry award shows including AGDA, Cannes Lions and D&AD. 

Zoe MacDonald
Senior manager, brand strategy

As a Brand strategist and brand manager, Zoe is a curious and highly conceptual thinker. Her experience runs from transformational creative strategy through to rigorous corporate branding. Zoe has led and facilitated brand and research immersion projects across the UK, South America, Europe and Australia, and believes that branding has a strong role to play in boardrooms everywhere. She is on a personal mission to demonstrate how well-executed brand strategy can transform business.

Zoe is the Senior manager, brand strategy at CommBank, where she steers the strategic direction of Australia's most valuable brand and the 2020 refresh of the Bank's iconic 30 year old diamond logo. 

Prior to working at CommBank, Zoe worked as Strategy director at DesignStudio London, as an independent consultant and at Re Brand Agency Sydney. Throughout her career Zoe has received awards from leading bodies, including D&AD Wood Pencil, AGDA Pinnacle, New York Art Director's Club Silver Cube, Award New York Festival, Mohawk Awards Best of Show, among others. 

Henri Mariasson
Wayfinding and graphic design manager
Sydney Airport

With over 20 years of global experience across Asia, the Middle East and Australia, Henri is a wayfinding and industrial design specialist renowned for his ability to transform sketches into immersive spatial experiences. Henri is a member of the Sydney Airport Planning and design team. As the Wayfinding and graphic design manager at Sydney Airport, he integrates customer experience with brand identity into the airport's built environment, contributing to its evolution of serving its 2 billionth passenger.

Internationally, Henri has consulted for prestigious hospitality brands, including Hyatt, Intercontinental Hotel Group, and Marriott, to implement their wayfinding systems and brand designs in new properties. His expertise has significantly enhanced user experiences in various high-profile, luxury environments.

Andrew Rae
Brand and communications manager
Own Brands, Foodstuffs NZ

Andrew's expertise lies in brand development, brand communications, experiential marketing and PR, enabling him to craft captivating brand stories and engage diverse audiences effectively across various channels.

Currently serving as the Brand and communications manager for Own Brands at Foodstuffs NZ, Andrew leads the brand and communications strategy for Own Brands and its Private Label brand, Pams, New Zealand's most popular grocery brand, with a rich kiwi history spanning over 85 years.

Prior to joining Foodstuffs, Andrew made contributions to esteemed luxury brands such as Webb’s, New Zealand’s premier Auction House and Jaguar Land Rover NZ. 

Georgia Taft
Senior manager, brand

Georgia has worked professionally in the brand and marketing industries in both Melbourne and New York for the past 17 years. After 15 years working as Head of client services at brand agencies in both cities she had a career change, moving to an inhouse role within the marketing team at Target Australia. In the last two years Georgia went from a 3 month contract at Target, to a permanent role as the Senior manager for the Target brand, building out the brand team and resetting the Target brand for 2024 and beyond. 

Ben Thompson-Star
Senior brand manager

Ben is a passionate FMCG marketer, currently working as Senior brand manager on The Natural Confectionery Company brand at Mondelez. He began his FMCG marketing career at Nestle and has since worked in both Australia and the UK across brands including Lavazza, Yoplait, Nature Valley, Nescafe, and Maggi. Ben has also co-founded two organisations: CoFutures, a planning communication firm with expertise in strategic planning, community engagement and multimedia; and the Community Music Project, a not-for-profit with a mission to create a movement of community music sharing. 

Kylie Walker
Head of brand experience
Macquarie Group

Kylie leads Macquarie Group’s global brand, creative and sponsorship functions and is responsible for managing Macquarie’s groupwide portfolio of brands. With over 25 years’ experience, Kylie also oversees the development of other business brands through joint-ventures, acquisitions, and new business initiatives.

Previously, Kylie was an Art director at several business and consumer magazine titles. 


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