• Transform magazine
  • April 17, 2021



The judges

The Transform Awards Asia is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Jessica Dunmall.

Agency slots are filled by the winning agencies of the 'Best overall visual identity' award and the 'Grand Prix'.


Below, you can see the judging panel for the Transform Awards Asia 2020.


Niamh Byrne
Former head of marketing

Niamh is a seasoned international marketer with deep experience in the mobile telecom and technology sectors. Niamh joined Citi as Head of Regional Customer & Digital Experience in 2015, with responsibility for the overall customer experience in 18 markets across APAC & EMEA. Niamh’s focus was on building a customer first, mobile first culture, delivering personalized, consistent and compelling Omni-channel customer experiences across all markets, with a particular focus on building a new mobile experience. Niamh’s focus was on driving integration of Citi’s digital banking services with the largest social media and messaging partners across Asia. In December 2017 Niamh was appointed as Head of Marketing for the region, with overall responsibility for the brand and marketing activities across all channels and product lines, with a strong focus on digital marketing and acquisition of new customers, and driving adoption of digital services and experiences, ensuring that Citi continued to build on its position as the global brand leader in Consumer Banking.

Vickie Chiu
Brand Director, Asia Pacific

Vickie Chiu is the Brand Director for Asia Pacific at JLL where she led the strategy for JLL’s multi award-winning brand campaign, Stories of Ambition. Overseeing 14 markets, she’s the region’s authority on brand excellence, creative copy and the consultant on all regional agency briefs. With over 12 years of experience in brand, marketing and communications, she has worked in the education, architecture and construction sectors. Prior to joining JLL in Singapore in 2016, she was head of marketing at ISG in London.

Claudia Cristovao
Head of Brand Studio APAC

Mohammad Fauzi
Group Creative Director
Sedgewick Richardson

Fauzi is a well-respected brand designer with detailed experience in corporate graphics, brand identity, environmental design and increasingly the digital space. He has successfully built brands both locally and around the region, across a wide variety of industry sectors.

Fauzi’s approach to brand design is a strategic one, often driving the discovery of unique solutions to multi-disciplinary design problems.

Sitting at the helm of Sedgwick Richardson SEA’s creative team, he oversees branding projects for Singapore’s leading blue-chip corporate brands, as well as for our regional clients.

Michael Friedberg
head of commercial marketing/market strategy
IBM Digital Business Group

With almost 20 years’ experience in marketing, primarily focused on the tech sector, Michael has seen a huge amount of change but nothing as crazy as the last 5 years. His roles over this time have reflected the challenges that customers face as they digitally transform to meet the ever demanding needs of their customers, patients and citizens.  Right now Michael runs two teams who 1) identify the needs of the market, at a buyer level, and design marketing programmes that not only deliver a world class client experience, but show up during the different stages of the buyer journey to allow IBM and its business partners to deliver relevant solutions and 2) allow sellers to use latest data analytics, digital and social tools plus digital content to engage with a wider group of buyers to understand how IBM's capabilities can be used to solve their challenges.  This is the brave new world of B2B marketing.

Kirsten Johnston IMBA

With over 20 years experience, Kirsten continues to bring value to business through effective strategy and design. Kirsten has worked across six nations and founded JWDK brand design agency in London in 2003. She successfully expanded her firm to China in 2014 and now resides in Shanghai serving international crossborder clients as well as Chinese property developers and stateowned entities (SOE). Under her leadership, JWDK has won over 25 awards for their work.

Kirsten holds an International MBA and is an Executive Committee Member of the British Chamber of Commerce in Shanghai.

Hillman Lam
General manager

Hillman Lam is the General Manager for Trip.com, Hong Kong and Taiwan, a member of Ctrip International Ltd (Nasdaq: CTRP). Prior to Trip.com, he has accumulated his marketing experience with growing companies such as Zuji, Plaza Premium Lounge and Hong Kong Airlines.


Hillman has built an extensive network across media and travel industry, homing his expertise in O2O marketing, sales driven opportunities, partnerships and business development. His unique insight of travel, combined with his experience in e-commerce and passion for brand identity, drives his focus on delivering the most innovative, customer driven solutions. His travel writing can regularly be found featured in a local newspaper where he shares his unique perspective on trends and everything upcoming in travel news.

Eric Leong
Global brand marketing director
GP Batteries

As Global Brand Marketing Director of GP Batteries, Eric Leong is responsible for overseeing the branding and marketing communications of one of the world’s leading battery makers across key markets, including Europe, the Americas and Asia.

Prior to joining GP Batteries, Eric worked in the travel & hospitality sector at Genting Cruise Lines and has extensive advertising and strategy experience in agencies across the region including Hong Kong, Singapore and his native country Australia.

Kris C.Y. Leung
MCIM, MPRPA, associate director, corporate communications and client relations
Vigers Group

Kris is responsible for overall corporate communications, marketing, research and client relationship management in a surveyor firm headquartered in Hong Kong. He has been engaging his career in marketing field for over 10 years after graduating at Northumbria University. During his career in marketing for various industries, he has successfully brought the brands outside his area and enhanced the overall brand image to the public. Kris is currently a professional member of the Chartered Institute of Marketing and Hong Kong Public Relations Professionals’ Association. To achieve further, Kris is also pursuing a law degree.

Sharon Lun
head of corporate communications

Sharon Lun is Head of Corporate Communications at Hong Kong Aircraft Engineering Company Limited (HAECO Group), a Swire Group company. An experienced communications professional, Sharon possesses extensive in-house and agency experience in advertising, branding, corporate communications, crisis management, media relations, investor relations and public affairs across a wide range of industries including aviation, healthcare, luxury brands, FMCG and telecommunication. She led the rebranding for the HAECO Group and received international recognition. She holds a Bachelor of Arts degree from Hong Kong Baptist University and a MBA from The University of Iowa.

Kalle Siebring
General Manager, Communications
Nissan Asia & Oceania

Kalle is responsible for driving Nissan’s communication strategy across 20 markets in Asia and Oceania. He oversees reputation management, brand building and employee communications for the Japanese automaker across the region.

Kalle has more than 15 years of experience building brands and reputations across various continents, both in-house and at the agency side. Originally from the Netherlands, he has been based in Asia for the past decade.

Fiona Tin
Senior Marketing Manager, Fragrance and Beauty Products Division
CHANEL Hong Kong and Macau

Fiona has joined CHANEL as Marketing Lead of Fragrance & Beauty Products Division, Hong Kong and Macau in Mar 2020. She brings over 20 years’ experience across advertising, beauty, jewelry and luxury watches to her new role.

For the past two years, Fiona was leading the Marketing & Communications department in the global head office of TimeVallée - a unique retail concept in multi-brand luxury watch distribution, fully owned by Richemont, working closely with 5 retail partners and 21 luxury Maisons, including Bulgari, Cartier, Chopard, Hermès and Rolex in China, Korea and Spain.

Prior to that, Fiona was holding the position of Brand Marketing Director for Pandora Jewelry Asia Pacific.  Under her leadership, the brand achieved the highest level of awareness against its key competitors in Hong Kong and Singapore in 2016. Her omnichannel campaigns were highly recognized by Asia’s top creative minds and senior marketers, with over 20 Marketing & PR awards honored between 2014 and 2017.

Foo Siew Ting
Vice President and Global Head of Marketing Strategy and Planning, Print Category

Foo Siew Ting is currently the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. She was previously regional head of Marketing Services and Personal Systems Marketing, for HP in Asia-Pacific & Japan (Chief Marketing Officer for HP Asia- Pacific & Japan). She is an established marketing leader with more than two decades of marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra. 

Pallas Yang
Regional PR Lead Greater China

Pallas has a strong corporate communication background and experience focused on Brand Marketing and PR for more than 16 years, with deep understanding of China's market and local consumers. She graduated from Rinmin University of China and majored in Marketing. Pallas is the former Regional PR Lead for Greater China of Booking.com and former Brand & PR team Lead of E-commerce business of Tencent Group.

Pallas handled the successful brand marketing campaigns and the smooth corporate and product communications with the key media and the related industry and local government authorities. She has professional experiences especially in IT, Internet, E-commerce, Online Travel, Luxury and FMCG related fields.


Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

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