Asia

Nuno Alves is a Global Brand Design leader with a passion for crafting immersive brand experiences for some of the world’s most iconic brands. With a career spanning agency and client-side leadership across Europe, Africa, the Middle East, and Asia, he has continuously pushed the boundaries of design, shaping brands that resonate deeply with consumers.

His journey began with the launch of a thriving FMCG boutique design agency in Lisbon, which led him to Landor Associates, where he developed comprehensive brand identity systems for a diverse range of global clients, further refining his expertise in strategic design.

At Coca-Cola, Nuno spearheaded Packaging, Shopper Marketing, Portfolio Activations, and Sustainability initiatives across ASEAN and the South Pacific. At Restaurant Brands International, he led Global Brand Design for Burger King, Tim Hortons, Popeyes, and Firehouse Subs, driving brand affinity, design methodologies, and innovation.

Sally is the Group Creative Director MetaDesign China, specializing in corporate brand design. She is focused on building brands and their identities for both international and local businesses. She has over 15 years experience building brands across various industries in Australia, China, Hong Kong, South Korea and Macau. For the last 8 years she has been based in Beijing working with the largest brands in China such as Taobao, Didi Chuxing and Volkswagen China to name a few. Prior to Beijing, she led the brand transformation of the multi-award-winning Air Pacific to Fiji Airways.

Grace Astari is the Creative Lead for Global Innovation at Diageo, one of the world’s leading drinks businesses with over 200 brands. Driving ground-zero ideation, her brand-agnostic role is to create and conceptualize all new products, liquids and design experiences for the world’s most iconic distilleries, rare spirits and disruptive white spaces. Grace’s expertise in Brand Strategy, Culture, and Design is reflected in an award-winning track record across Luxury Goods, FMCG and Tech, including Neutrogena, Gojek and Citibank.

She is also an curator of South East Asian Art, and the founder of an APAC Women+ Web3 Community, UNTAM3D.

Ray oversees the creative work globally for Schneider Electric, an energy technology company that creates hardware, software and services, helping 40% of the Fortune 500 make the most of their energy and reduce carbon emissions. Time Magazine ranked it the number one most sustainable company in the world in 2024.

Ray has previously led creative teams for Publicis, Wieden + Kennedy, Saatchi & Saatchi, DDB and Bates, in Hong Kong, Beijing, Shanghai and Singapore.

Samya leads YouTube’s Creative Studio across APAC and the global creative mandate for YouTube Shopping. He runs a small but mighty in-house team for the world’s biggest video-sharing platform—crafting ideas that go beyond advertising, rooted in truth, topicality, and human connection. With 20+ years of experience across Asia, Samya champions cultural storytelling that resonates across markets and products. Previously, he built Airbnb’s Creative Studios in Singapore and Shanghai, and famously dreamt up the brand’s most ambitious PR stunt—A Sleepover at the Great Wall of China.

When he’s not working, Samya’s likely lost in a world cinema rabbit hole, obsessing over brutalist architecture, or curating ideas for an art residency in the Himalayas.

Eunice is the brand design manager at Kenvue, leading the global brand design for Neutrogena. With 15 years of creative experience from agencies like Design Bridge, Interbrand, Dragon Rouge, and Landor, she drives design strategy and champions executional excellence in brand consistency. Eunice is passionate about bringing creative strategies to life and believes design is a powerful tool for solving problems.

Harshmeet, aka Hershey, is a Creative Lead and Art Director with over nine years in advertising. Trained as a Fine Artist, she entered advertising to pay the bills and found her true passion.

From Ogilvy and Grey to We Are Social, she’s crafted campaigns for global brands like Samsung, WWF, Pond's, and MAC Cosmetics. Hershey loves the power of art direction to turn complex messages into engaging stories and give brands a personality update. Now at Lenskart International, she leads global campaigns, showing people that eyewear can be more than just a medical necessity—it can be a tool for experimentation and self-expression. Hershey believes effective advertising should be visually arresting, offer something unexpected, or at the very least, make you chuckle.

Hoon is Design Director at Kimberly-Clark, responsible for overseeing brand design for Huggies, Sweety, Kotex, Intimus, Softex, Depend, and Confidence across five key markets: Greater China, South Korea, Australia, Indonesia, and Brazil.

With over 14 years of experience, Hoon has a deep understanding of the power of branding and a passion for storytelling, which he combines to develop visionary yet locally relevant design strategies.

Prior to his current role, Hoon led the brand design and packaging team for Kimberly-Clark EMEA (Europe, Middle East, and Africa) while based in London. Hoon studied at Yonsei University and NUS Business School.

Darryl drives remarkable consumer experiences that transform everyday health. He leads design activities within APAC, building holistic systems that deliver quality, effectiveness and consistency across brands and products.

Prior to Bayer, Darryl was a part of PepsiCo’s Design and Innovation team and also spent time at a number of global brand and packaging agencies based out of Singapore.

Across multiple consumer categories, his experience both in-house and at agencies has seen him successfully collaborate with business stakeholders in delivering award-winning creative solutions across touchpoints that resonate with consumers and fulfill business objectives.

Sanh is the Founder and Creative Director of InSpace Creative. Formerly an Art Director at TBWA Vietnam, he brings over 10 years of experience in brand identity and creative design within the Vietnamese market. Under his leadership, InSpace has partnered with major clients such as Vingroup, FPT, Techcombank, and Sun Life. His work has been recognized with numerous prestigious awards, including ADC, Transform Awards Asia, and WBDS.

Hsint is an award-winning marketing leader with 13 years of distinguished experience driving brand and business growth across Southeast Asia. Currently as a Head of Marketing, Product and Channel at Prudential CLM Hub (Cambodia, Laos, and Myanmar), she drives transformative campaigns, market-leading product launches, and customer-centric strategies that deliver measurable impact. Armed with robust academic credentials in marketing and business, Hsint remains at the forefront of industry innovation. A respected voice in storytelling, branding, and growth marketing, she has cultivated a devoted following. Strategic, insightful, and visionary, Hsint exemplifies marketing excellence and leadership.

Sourajit is the Director of Communication Design at Razorpay, where he shapes brand narratives at the intersection of design, technology, and innovation. Formerly the Global Head of Brand Design at Lenskart, he has led transformative design journeys across high-growth tech brands. With a keen eye on the future, Sourajit explores how AI and emerging tech can elevate creative storytelling and design systems. His work blends strategic clarity with bold expression—crafting brands that are not just seen but felt. He is also a passionate mentor and a voice in the evolving discourse on design’s role in business and culture.

Mark has over 30 years of industry experience spanning London, New York and Singapore. Beginning as an illustrator for Amiga, Sega, and Nintendo. His passion for all things design led him on the path to becoming head of design at two renowned international media groups before returning to advertising agency life in 1999. Since then he has collaborating with some of the world's most beloved brands and charities overseeing and nurturing creative talent to deliver innovative work and amassing over 300 accolades, including 14 prestigious Cannes Lions and numerous Spikes, Clio, Effie, Webby, and D&AD honours.

Rooted in brand strategy, inspired by design thinking, Spark Xu is a qualitative researcher and an energy giver. He is currently the Senior Creative Manager at The Coca-Cola Company where he leverages the power of creative communication to inspire long-term brand growth.

An international award winning brand strategist, Spark is a frequent speaker at industry and university events. Prior to the Coca-Cola Company, he was the brand strategy lead at the celebrated boutique design agency Jones Knowles Ritchie.