• Transform magazine
  • May 20, 2022



The judges

The Transform Awards Asia is judged by a panel of in-house industry experts across a multitude of sectors. We look for a panel that has experience and knowledge of branding, marketing, and corporate communications for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

Would you like to be a judge? Our panel for 2022 are currently being recruited.

If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Melanie Han with a short biography for consideration.

Agency slots are filled by the winning agencies of the 'Best overall visual identity' award and the 'Grand prix'.


Below, you can see the judging panel for the Transform Awards Asia 2022.


Nuno Alves
Senior Design Manager
The Coca-Cola Company

From Europe, the Middle East, South East Asia to South Pacific, Nuno has been instrumental in building meaningful brands and experiences that successfully cut through the noise.

At Coca-Cola, Nuno is leveraging Design Thinking and Inclusive Design vision while leading key global Sustainability and Retail Experience projects. Key to his role is to define best in class design solutions, inspire the future, manage and elevate the integrated brand expressions, contribute to the building of design capabilities and the organisation's reputation.

Sally Anderson
Group Creative Director
MetaDesign China

Sally is the Group Creative Director MetaDesign China, specializing in corporate brand design. She is focused on building brands and their identities for both international and local businesses. She has over 15 years experience building brands across various industries in Australia, China, Hong Kong, South Korea and Macau. For the last 8 years she has been based in Beijing working with the largest brands in China such as Taobao, Didi Chuxing and Volkswagen China to name a few. Prior to Beijing, she led the brand transformation of the multi-award-winning Air Pacific to Fiji Airways.

Cathie Cocqueel
Brand Design Director
Johnson & Johnson

Aurelija Gedraityte
Head of Creative

Aurelija Gedraityte started her design as well as creative production career in the diverse and fast-growing Berlin start-up scene. Few years ago, moved to Bangkok and now is responsible for the creative work of foodpanda in-house design team. Aurelija oversees most of the corporate as well as conceptual projects within foodpanda. Projects ranging from social comms to ad campaigns. She values philosophy of graphic and conceptual simplicity that emphasizes concise brand communication and believes in the power of creative autonomy mixed with teamwork and lots of pleasure.

Grace Astari Italiaander
Creative Lead

Grace Astari is the Creative Lead for Global Innovation at Diageo, one of the world’s leading drinks businesses with over 200 brands. Driving ground-zero ideation, her brand-agnostic role is to create and conceptualize all new products, liquids and design experiences for the world’s most iconic distilleries, rare spirits and disruptive white spaces. Grace’s expertise in Brand Strategy, Culture, and Design is reflected in an award-winning track record across Luxury Goods, FMCG and Tech, including Neutrogena, Gojek and Citibank.

She is also an curator of South East Asian Art, and the founder of an APAC Women+ Web3 Community, UNTAM3D.


Laurie Macabasco
Associate Creative Director

Originating from the US, Laurie has more than 15 years experience in branding and marketing. Trained in the Swiss Design style, she began her career at tech companies Fujitsu and Oracle in Silicon Valley. From there, Laurie joined Salesforce at their HQ in San Francisco. She led the creative team responsible for Dreamforce, the annual event bringing together the global Salesforce community. Since transferring to Singapore three years ago, she has headed the regional creative team that is responsible for the Salesforce brand in markets across the APAC region. A keen traveller, Laurie has enjoyed exploring the region and discovering the various food and cultures it has to offer.

Danh Tran Ngoc
Vice President
Vietnam Design Association (VDAS)

Ms. Danh Tran is the Vice President of VDAS Design Association, Hochiminh city, Vietnam. She is also the Founder & CEO of VMARK VIETNAM DESIGN WEEK & VMARK VIETNAM DESIGN AWARDS, the anchor event of VDAS Association. Its main mission is to build a connection between Designers, Entrepreneurs, and International Organizations.

It redefines the local Design Community identity with a fresher look to the world. With over 20 years of management experience in the design industry and the diverse activities related to the design field, she knows all of the aspects of her job. The process from concept to production, strategic planning, to customer contact. Her understanding of the local, international market and potential of the creative industries in Vietnam has connected her with international business partners and multinational companies. Her vast knowledge in the creative industry, plus great leadership skills has landed the Association multiple supports and collaborations from the creative community in the world.

Ms. Danh Tran has strong Creative Entrepreneur skills. She has in-depth knowledge of the different creative segments and is able to communicate effectively. She has the opportunity to learn and participate in international training courses and conferences in different countries. Some of these collaborations with international organizations have raised notable awareness for the Vietnamese Design Industry. She was also a keynote speaker for many prestigious design conferences in Vietnam and overseas. She hosts frequent design workshops to train the new generation of Vietnamese designers.

Uma Reade
Head of Brand, Creative & Agency Partnerships

Christopher Shie
Head of Creative APAC

Mark Tipper
Regional Creative Director

Mark is an internationally acclaimed Creative Director with 30 years’ experience in delivering impactful award-winning branding and advertising for some of the World’s favourite brands including Nike, WWF, Porsche, Chanel, Google and Netflix to name a few.

He originally trained as an illustrator in the 80s when we were encouraged to roll our jacket sleeves up like Miami Vice, and sing to Kelly McGillis in bars... naturally, these events dissuaded him from going out much, and unwittingly helped him on the road to forming a loving bond with computers, design and all things advertising.

Atsushi Yamada
Creative Lead
BuzzFeed Japan


Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

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