• Transform magazine
  • July 08, 2020



The judges

The Transform Awards Asia is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Jessica Dunmall.

Agency slots are filled by the winning agencies of the 'Best overall visual identity' award and the 'Grand Prix'.


Below, you can see the judging panel for the Transform Awards Asia 2020.


Niamh Byrne
Former head of marketing

Niamh is a seasoned international marketer with deep experience in the mobile telecom and technology sectors. Niamh joined Citi as Head of Regional Customer & Digital Experience in 2015, with responsibility for the overall customer experience in 18 markets across APAC & EMEA. Niamh’s focus was on building a customer first, mobile first culture, delivering personalized, consistent and compelling Omni-channel customer experiences across all markets, with a particular focus on building a new mobile experience. Niamh’s focus was on driving integration of Citi’s digital banking services with the largest social media and messaging partners across Asia. In December 2017 Niamh was appointed as Head of Marketing for the region, with overall responsibility for the brand and marketing activities across all channels and product lines, with a strong focus on digital marketing and acquisition of new customers, and driving adoption of digital services and experiences, ensuring that Citi continued to build on its position as the global brand leader in Consumer Banking.

Adam Cowlishaw
Johnson & Johnson
Senior Brand Experience Manager

After obtaining degrees from Nottingham University and University of Leeds, an early career in healthcare and agency roles exposed Adam to the world of data analytics and CRM in his native UK. As a digital marketer, Adam spent 4 years with retail giant, Boots, heading up performance marketing, before relocating to Hong Kong to join a VC-backed healthcare venture, accelerating customer acquisition across China, Hong Kong, and Singapore. Today, Adam oversees the vision care experience at Johnson & Johnson, focusing on the transformation of the consumer journey in Singapore, the multinational's SEA centre of excellence.

Michael Friedberg
head of commercial marketing/market strategy
IBM Digital Business Group

With almost 20 years’ experience in marketing, primarily focused on the tech sector, Michael has seen a huge amount of change but nothing as crazy as the last 5 years. His roles over this time have reflected the challenges that customers face as they digitally transform to meet the ever demanding needs of their customers, patients and citizens.  Right now Michael runs two teams who 1) identify the needs of the market, at a buyer level, and design marketing programmes that not only deliver a world class client experience, but show up during the different stages of the buyer journey to allow IBM and its business partners to deliver relevant solutions and 2) allow sellers to use latest data analytics, digital and social tools plus digital content to engage with a wider group of buyers to understand how IBM's capabilities can be used to solve their challenges.  This is the brave new world of B2B marketing.

Hillman Lam
General manager

Hillman Lam is the General Manager for Trip.com, Hong Kong and Taiwan, a member of Ctrip International Ltd (Nasdaq: CTRP). Prior to Trip.com, he has accumulated his marketing experience with growing companies such as Zuji, Plaza Premium Lounge and Hong Kong Airlines.


Hillman has built an extensive network across media and travel industry, homing his expertise in O2O marketing, sales driven opportunities, partnerships and business development. His unique insight of travel, combined with his experience in e-commerce and passion for brand identity, drives his focus on delivering the most innovative, customer driven solutions. His travel writing can regularly be found featured in a local newspaper where he shares his unique perspective on trends and everything upcoming in travel news.

Kris C.Y. Leung
MCIM, MPRPA, associate director, corporate communications and client relations
Vigers Group

Kris is responsible for overall corporate communications, marketing, research and client relationship management in a surveyor firm headquartered in Hong Kong. He has been engaging his career in marketing field for over 10 years after graduating at Northumbria University. During his career in marketing for various industries, he has successfully brought the brands outside his area and enhanced the overall brand image to the public. Kris is currently a professional member of the Chartered Institute of Marketing and Hong Kong Public Relations Professionals’ Association. To achieve further, Kris is also pursuing a law degree.

Sharon Lun
head of corporate communications

Sharon Lun is Head of Corporate Communications at Hong Kong Aircraft Engineering Company Limited (HAECO Group), a Swire Group company. An experienced communications professional, Sharon possesses extensive in-house and agency experience in advertising, branding, corporate communications, crisis management, media relations, investor relations and public affairs across a wide range of industries including aviation, healthcare, luxury brands, FMCG and telecommunication. She led the rebranding for the HAECO Group and received international recognition. She holds a Bachelor of Arts degree from Hong Kong Baptist University and a MBA from The University of Iowa.

Maggie Ni
Senior manager of branding
Plaza Premium Group


Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 


Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

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