Asia

Ray oversees the creative work globally for Schneider Electric, an energy technology company that creates hardware, software and services, helping 40% of the Fortune 500 make the most of their energy and reduce carbon emissions. Time Magazine ranked it the number one most sustainable company in the world in 2024.

Ray has previously led creative teams for Publicis, Wieden + Kennedy, Saatchi & Saatchi, DDB and Bates, in Hong Kong, Beijing, Shanghai and Singapore.

Neha is a senior marketing leader with 16+ years of diverse experience across advertising, corporate, and non-profit sectors. She has shaped iconic brands including Vodafone (Hutch rebranding), Yatra.com, VLCC, and Bal Raksha Bharat (formerly Save the Children India), where she led the 2021 rebranding from Save the Children India, aligning a global legacy with India’s identity.

Her career began in advertising, where she created impactful campaigns for many iconic brands. Neha has scaled digital growth, led integrated marketing strategies, and built high-performing teams—blending creativity, data, and purpose to deliver measurable business and social impact. For her, marketing isn't just about visibility—it's about creating authentic connections, inspiring action, and amplifying voices that matter. Neha holds an Advanced Diploma for Marketing Professionals from IIM Kolkata and a Post Graduate Degree in Mass Communication.

Darryl drives remarkable consumer experiences that transform everyday health. He leads design activities within APAC, building holistic systems that deliver quality, effectiveness and consistency across brands and products.

Prior to Bayer, Darryl was a part of PepsiCo’s Design and Innovation team and also spent time at a number of global brand and packaging agencies based out of Singapore.

Across multiple consumer categories, his experience both in-house and at agencies has seen him successfully collaborate with business stakeholders in delivering award-winning creative solutions across touchpoints that resonate with consumers and fulfill business objectives.

Mark has over 30 years of industry experience spanning London, New York and Singapore. Beginning as an illustrator for Amiga, Sega, and Nintendo. His passion for all things design led him on the path to becoming head of design at two renowned international media groups before returning to advertising agency life in 1999. Since then he has collaborating with some of the world's most beloved brands and charities overseeing and nurturing creative talent to deliver innovative work and amassing over 300 accolades, including 14 prestigious Cannes Lions and numerous Spikes, Clio, Effie, Webby, and D&AD honours.

Rooted in brand strategy, inspired by design thinking, Spark Xu is a qualitative researcher and an energy giver. He is currently the Senior Creative Manager at The Coca-Cola Company where he leverages the power of creative communication to inspire long-term brand growth.

An international award winning brand strategist, Spark is a frequent speaker at industry and university events. Prior to the Coca-Cola Company, he was the brand strategy lead at the celebrated boutique design agency Jones Knowles Ritchie.