• Transform magazine
  • May 22, 2022

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Clarkmcdowall unites two brands to form International Fresh Produce Association

Pma3 01

The New York-based brand architect agency was tasked with bringing together the two largest American fresh produce and floral associations – Produce Marketing Association (PMA) and United Fresh Produce Association (UF...

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Shortlist jury members announced for Cannes Lions 2022

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Cannes Lions, the big marketing and communications conference and awards held annually on the French Riviera, has announced this year’s jury members who will shortlist world-class creative work before it is judged fur...

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Transform Tuesday 17 May

Transform Tuesday 17 May Cover

Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

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Packaging refresh to celebrate Branston’s 100-year anniversary

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The iconic English food brand, primarily known by Brits for its jars of Branston Original Pickle, turned to London-based design agency This Way Up to alter its logo and packaging design for its centenary celebrations....

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Sunhouse creates ‘divinely inspired’ special edition range of Magnum ice creams

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Inspired by medieval literary genius Dante Alighieri’s ‘The Divine Comedy,’ the England-based agency designed the ‘Magnum X Dante’ range specifically for the Italian market. The three sensorially intense flavours, res...

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Five minutes with Rob Baiocco

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Rob Baiocco is the co-founder and chief creative officer at The BAM Connection, a Brooklyn-based agency in New York which works primarily with ‘adult’ brands, such as cannabis, alcohol and OTC pharma. The firm has bee...

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US period care and wellness brand Cora undergoes emotionally relevant rebrand

CORA+All Packs

The firm’s new brand identity was designed by Mother Design, an independent agency based in London and New York, with the aim of cementing its reputation as a leader in the menstrual care category. The agency adapted...

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New York-based design agency Lippincott transforms brand identity of Plug Power

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The electrical equipment manufacturing company, now known just as ‘Plug’, aims to become a leader in the field of green energy. Its project with Lippincott saw the formation of a new, purposeful brand strategy which s...

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Transform Awards Europe 2023 now welcoming entries

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Transform Awards Europe is proud to announce it is open for entries. Now in its 14th iteration, it remains the only awards programme to celebrate the transformative power of brand strategy, creativity and design throu...

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Natural adaptogenic supplement brand designed by London-based B&B Studio

1. The Herbtender Bottle

In designing The Herbtender’s full brand identity, including naming, brand positioning, creative strategy, brand design and packaging, the agency brought the latest entrepreneurial endeavour of Laura and Mark Neville...

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