• Transform magazine
  • November 11, 2019

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Transform Awards North America celebrates great branding and strategy

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The 'Grand prix' and 'Best overall visual identity' were won by the same project for the first time this year, with non-profit Urban Justice Center and Superunion scooping the top accolades....

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#TransformTuesday: 5 November

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From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Opinion: The wrong data or the wrong brains?

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Brand owners are missing a trick by playing it safe with silver shoppers and our dysfunctional relationship with data is partly to blame, Antony Mayfield asserts “The quality of...

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Phillip Schofield fronts Craft Gin Club campaign

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TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva....

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PB Creative attempts to make Axe men go wild

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PB Creative has designed the identity and packaging for male grooming brand Axe’s new Wild variant, which goes on sale in Europe this week. The Unilever brand, which is known as...

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Campaign to mobilise the youth vote launched

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The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....

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Opinion: Ooh la la, the Paris 2024 logo needs to be taken seriously

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Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there was a reason...

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Shoppers want eco-friendly packaging study shows

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Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not convinced th...

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#TransformTuesday: 29 October

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From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Baby boomers want sexy brands and cool new products

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Forget foundation garments and walk-in bathtubs, the over 55s are attracted to sexy brands and over a third will buy into new products before the general population, separate studies published this week show....

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