• Transform magazine
  • March 20, 2025

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Korean Air rebrand includes modernised Taeguk symbol

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South Korea’s national carrier called on global creative consultancy Lippincott to reimagine its branding for just the second time in the company’s history. With the last redesign occurring in 1984, the project’s ulti...

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Swedish icon SKF future-proofs brand for the digital age

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The bearing and seal manufacturing company, founded in the city of Gothenburg in the early 1900s, has a fascinating history regarding its logo. Its original from 1908 is widely considered a pioneering example of corpo...

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New Croydon Natural History & Scientific Society identity hopes to widen non-profit’s appeal

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Having been founded over 150 years ago in 1870, the Croydon Natural History & Scientific Society (CNHSS) is considered to be the south London town’s oldest cultural and scientific society. With membership subscrip...

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Seattle Chocolate rebranded as Maeve in bid to expand beyond US city

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Having been around for three decades, the ethical chocolate brand wanted to capitalise on its potential by reengineering its brand to appeal nation-wide. Independent brand and packaging studio The Young Jerks was brou...

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Digital document library Scribd rebrands in bid to propel growth

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A sub-brand of Scribd Inc, Scribd exists alongside ebooks and audiobooks platform Everand and professional content platform SlideShare. Independent branding and design studio Mother Design was called on to launch a ne...

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Dove embraces colourful twist in unusual Crumbl collab

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Designed by international brand design agency JDO, the limited edition body care collection’s packaging merges Dove’s undeniable elegance with cookie company Crumbl’s vibrancy and playfulness. For the first time in th...

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Shortlist announced for 2025 Transform Awards MEA

MEA Shortlist

Transform magazine is proud to announce the shortlist for the 2025 Transform Awards Middle East and Africa. Now in its 12th year, the awards programme remains the only place that celebrates the transformative power of...

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English town Barrow-in-Furness’ transformation set to redefine its future

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Branding agency Forepoint worked closely with Team Barrow to create Barrow Rising, a movement that aims to unite the town within a single vision that generates long-term impact. The project’s focus involved developing...

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England’s Science and Industry Museum unveils Operation Ouch! exhibition

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The hit BBC TV show, which has been running for over a decade, partnered with the Science Museum Group to create an immersive, non-linear experience. The exhibition at Manchester’s Science and Industry Museum was deve...

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Fit for a queen: Longbottom & Co rebrands

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British tomato juice company Longbottom & Co had the high-quality, all-natural ingredients in its products to boast about, but its branding failed to live up to the hype. Repositioning the company away from as if...

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