• Transform magazine
  • January 24, 2020



PBS streamlines on-air assets for brand consistency, clarity


Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and a stream...

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#TransformTuesday: 21 January


Here's this week's selection of rebrands from around the world, from Irish distillers to Ivy League educators. For more from #TransformTuesday, follow @Transformsays...

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Shortlist announced for 2020 Employer Brand Management Awards


For the fifth year, the Employer Brand Management Awards is announcing its shortlist. After deliberation by a panel of expert judges, the shortlist has set a high standard for work in the attraction, engagement and retention...

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Opinion: Unlimited editions

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Brands can harness the power of recognition and exploit young people’s incessant desire for the new through clever use of limited editions Chantal Bordet and Emanuela Seminara say...

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Shenzhen tops Chinese city branding survey


Shenzhen has scored the highest level of brand recognition in a new survey on developing Chinese cities. Oval Branding’s first Chinese City Branding Report surveyed 30 senior UK...

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UAE launches nation brand identity


The United Arab Emirates has launched its first brand identity, with a new logo, ‘Seven Lines’, designed to represent the seven emirates. The lines form the shape of the UAE map...

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#TransformTuesday: 14 January

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Here's this week's selection of rebrands from around the world, from a UK children's charity to global management consultants. For more from #TransformTuesday, follow @Transformsays...

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Shop Direct launches new ID and employee value proposition

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Shop Direct has today rebranded as The Very Group with a new corporate identity and employee value proposition, both designed to reflect the business’s evolution from catalogues to digital retailer....

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Chilean winemaker introduces rebranded digital experience

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Digital presents a challenge for premium alcohol brands. Communicating the differentiating value of a spirit, wine or beer – largely reliant on taste and packaging – can be difficult online, where tactile experiences are limi...

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Brizo taps into Edwardian decadence


Luxury bathroom fittings brand Brizo has launched its new range with an ornamental flourish. Its Invari Bath Collection combines Edwardian ornamental touches with modern craftsmanship, and so the brand acts more like a fashio...

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