• Transform magazine
  • November 18, 2019



Positioning and brand architecture of Disney+


Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and Europe,...

Read More

#TransformTuesday: 12 November


From pink car hires to green straplines, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

Read More

Facebook relaunches with new corporate identity

Screenshot 2019-11-12 at 10.51.22.jpg

Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devised to rel...

Read More

Transform Awards North America celebrates great branding and strategy

Trans NA 2019 news banners 2.jpg

The 'Grand prix' and 'Best overall visual identity' were won by the same project for the first time this year, with non-profit Urban Justice Center and Superunion scooping the top accolades....

Read More

#TransformTuesday: 5 November


From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Read More

Opinion: The wrong data or the wrong brains?

Machine pic - Transform.jpg

Brand owners are missing a trick by playing it safe with silver shoppers and our dysfunctional relationship with data is partly to blame, Antony Mayfield asserts “The quality of...

Read More

Phillip Schofield fronts Craft Gin Club campaign


TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva....

Read More

PB Creative attempts to make Axe men go wild

AXE EDEN 1_a.jpg

PB Creative has designed the identity and packaging for male grooming brand Axe’s new Wild variant, which goes on sale in Europe this week. The Unilever brand, which is known as...

Read More

Campaign to mobilise the youth vote launched


The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....

Read More

Opinion: Ooh la la, the Paris 2024 logo needs to be taken seriously

Screenshot 2019-10-23 at 15.13.10.jpg

Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there was a reason...

Read More

Page 1 of 130