• Transform magazine
  • September 27, 2023



Tropicana reveals Kids Smoothies brand identity

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Crafted by international creative brand agency STORMBRANDS, the Tropicana Kids Smoothies brand design aims to be fun, reassuring and distinctive, as well as hoping to stand out from the likes of Innocent and Happy Mon...

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Brand New Conference 2023: Ade Chong’s story as a brand designer

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On the second day at the annual Brand New Conference, Studio Chong’s founder, Ade Chong, gave a passionate talk to a jam-packed Harris Theatre in Chicago about her career and two favourite brands she has crafted over...

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Beauty giant Avon reveals global rebrand


The work by London-based Free The Birds builds on Avon’s new ‘Embrace Your Power’ brand positioning, designed by Wunderman Thompson and unveiled in January. Free The Birds’ work extends to the iconic beauty brand’s ne...

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Vietnamese teen milk brand Malto reimagined by M – N Associates


The Ho Chi Minh-based branding and creative design agency was called on by Malto’s mother brand, LOF, to craft a new design which fits with its overarching strategy, ‘Choosing your happiness.’ M – N Associates was res...

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Belgian opera house latest campaign utilises AI


In anticipation of a new season, Brussels’ distinguished opera house, La Monnaie, sought help from global agency Base Design to craft its latest campaign to promote the production of Wagner’s Ring Cycle. The theme of...

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Cancer Research UK logo and tagline rebranded


Aiming to bring scientific progress and human impact to life within the brand, Cancer Research UK turned to WPP-owned Design Bridge and Partners. Along with reimagining the logo and tagline of the world’s largest char...

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Monkey Baa Theatre Company undergoes invigorating brand update

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The Sydney-based company, which aims to empower young people through theatre and creative experiences, turned to Universal Favourite to design a brand rich in emotion and character. By altering the visual and verbal i...

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Base Design updates interior and branding of Geneva’s BIRD building


The Swiss Life-owned BIRD building, located near Geneva Airport, turned to Base Design to breathe new life into the corporate hub. The global agency was responsible for redesigning the building’s layout, along with cr...

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Marshmallow rebrand celebrates individuality and inclusivity

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The UK insurance company’s identity redesign was undertaken by London-based branding agency Ragged Edge. The agency’s ultimate task was to position Marshmallow as the insurance brand which backs the exceptions to the...

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Northwest Healthcare Properties undergoes rebrand by 50,000feet

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The global real estate investor and asset manager, which has more than $10bn of assets under management, focuses on properties in the healthcare industry. Now operating across eight countries, it sought the help of gl...

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