• Transform magazine
  • March 28, 2020

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Global soft power report examines reputation, influence of nation brands

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Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world. At a summit in February, Bran...

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Five minutes with Claire Rigby

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Founder partner of Boardroom Consulting Claire Rigby talks to Transform magazine about consumer trust in brands, the need to endorse sustainability and how brands can become more relatable with digitalisation....

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#TransformTuesday: 24 March

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Here's this week's selection of rebrands from around the world, from winemakers to luxury spas to drugstore chains. For more from #TransformTuesday, follow @Transformsays...

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Cider brands should focus on premiumisation and provenance, report shows

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In Britain, pubs and restaurants have been urged to close, with similar measures coming into place the world over. This will undoubtedly impact year-on-year on-trade alcohol sales. But, with a roaring supermarket trade, cider producers sti...

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Transform launches Nordics awards to recognise excellence in brand transformation

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Excellence in rebranding and brand development can be found in every city, region and country. Transform is committed to recognising the best in brand transformation the world over. It is proud to announce the introduction of the Transform...

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World biggest companies to lose up to £1 tn in brand value as impact of Covid-19

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A new ‘Europe 100’ report by Brand Finance, a brand valuation consultancy, says the brand value of the world’s biggest companies will decrease by €1 tn as a result of the Covid-19 outbreak, with the aviation sector being the most affected...

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2020 Transform Awards North America open for entries

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At the 2019 Transform Awards North America, the field was dominated by a single project that saw a legal collective transform its brand into an agenda-pushing, campaigning and eye-catching phenomenon that impressed judges across the board....

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#TransformTuesday: 17 March

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Here's this week's selection of rebrands from around the world, from waterfowl conservancies to Mexican beers to NHS services. For more from #TransformTuesday, follow @Transformsays...

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Insights: Using your brand to stay ahead, five lessons banks can learn from fintech disruptors

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The fintech sector offers opportunities for traditional banks to embrace a creative, digital-first future, writes Julien Humbrecht. Futurebrand was one of the winners at the 2020 Transform Awards Europe...

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Ada Ventures branding challenges traditional face of VC

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Venture capital startup Ada Ventures is hoping to bring a fresh approach to its sector with the help of BrandOpus, which created its brand strategy and identity. The UK-based venture firm – inspired...

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