News

Global mobility brand Kia, formerly known as Kia Motors, announced a new brand purpose and future strategy during a digital showcase event last week. The new identity is centred around the brand slogan ‘movement that...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Ant Cox, leader of Dragon Rouge London's strategy team, shares with Transform magazine what he thinks are the most important brand priorities for the difficult year ahead, from sustainability to digitalisation to...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Robin Cordy, marketing director at NBS, formerly the National Building Specification, speaks to Transform magazine about how he has changed the brand and its positioning, transforming a staid information provider to a...

Transform Awards Asia has been celebrating the transformative power of branding and rebranding for the past seven years. Transform magazine is proud to announce the winners of the Transform Awards Asia 2020, which ref...

Joe Conrad, founder and CEO of design agency Cactus, speaks to Transform magazine about the distinctive aspects of the branding industry in Colorado. He discusses how much the state and the city of Denver influence th...

Fast food chain Subway is known globally for its sandwiches. But, its cookies – baked fresh in the store – have long been fan favourites. 
Now, Subway is doubling dow...

The free-from food revolution has fuelled countless new brands to offer vegan, vegetarian and food alternatives the world over. Those brands that helped pioneer the category may now, however, be lagging behind in term...

The undisputed king of Whoppers has undergone its first global rebrand in over two decades, including a new logo, packaging menu boards, and uniforms. The new identity is ‘mouth-watering, playfully irreverent and prou...