The London-based branding agency sought to change perceptions of Very being a female-focussed fashion retailer by widening its attraction to a more digitally savvy audience. By distilling the identity down to its icon...
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Cadbury latest global brand to invest in sonic identity
Sonic branding agency DLMDD worked with composer Guy Farley to produce the brand’s new sonic logo. Written on a one of a kind 1895 Steinway piano, it aims to epitomise Cadbury’s iconic line ‘There’s a glass and a half...
Wagamama launches sustainable packaging range with industry-first material
By using the recyclable material cPET, design agency Morrama’s work is set to cut up to 330 tonnes of virgin plastic every year from the British restaurant chain’s operations. The redesign, which is set to replace 8 m...
Ricola rebrand reflects growing consumer base
London-based design agency Lewis Moberly undertook a strategic review which resulted in a refined brand positioning for its global audience. The rejuvenated look for the Swiss cough drops and breath mints manufacturer...
Global talent acquisition firm Cielo receives updated identity
Heavenly, a global brand consultancy, designed Cielo’s identity refresh in an attempt to position the firm as unique in its category. The agency created new values, narrative and messaging, visual, verbal and sonic id...
Sky’s Syfy channel rebrand designed by in-house team
The British broadcaster’s science fiction channel rebrand seeks to evoke the 1980s with the addition of an AI character hosting the newly named ‘Sky Sci-Fi’. The brand’s in-house team, Sky Creative, was guided by its...
Survivors of Bereavement by Suicide brand to be redesigned
Creative agency Impero has been appointed by the organisation to build a brand which stands out in the charity sector. The news follows on from Survivors of Bereavement by Suicide (SoBS) celebrating its 30th anniversa...
Transform Tuesday 26 July
Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
GSK’s website redesign signals new era for company
Designed by London-based Radley Yeldar, the new website aims to reflect the healthcare firm’s transformation to becoming wholly focused on biopharma innovation. GSK’s website aims to be category-defining by housing sp...
Five minutes with Anna Johannes
Anna Johannes is a former bronze medal-winning Paralympian who now works as a strategist at branding consultancy Interbrand. She speaks to Transform about the concept of inclusive design, her time as a Paralympic swim...
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