• Transform magazine
  • January 24, 2021



Kia launches new brand purpose through ‘movement that inspires’

Kia Old And New Logo

Global mobility brand Kia, formerly known as Kia Motors, announced a new brand purpose and future strategy during a digital showcase event last week. The new identity is centred around the brand slogan ‘movement that...

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#TransformTuesday: 19 January

transform tuesday cover photo.png

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Five minutes with Ant Cox

Ant HS

Ant Cox, leader of Dragon Rouge London's strategy team, shares with Transform magazine what he thinks are the most important brand priorities for the difficult year ahead, from sustainability to digitalisation to...

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#NewBrandMonday: 18 January

NBM Website 18 Jan 1

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Five minutes with Robin Cordy

Robin Cordy NBS

Robin Cordy, marketing director at NBS, formerly the National Building Specification, speaks to Transform magazine about how he has changed the brand and its positioning, transforming a staid information provider to a...

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Winners of 2020 Transform Awards Asia announced

TASIA Winners

Transform Awards Asia has been celebrating the transformative power of branding and rebranding for the past seven years. Transform magazine is proud to announce the winners of the Transform Awards Asia 2020, which ref...

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Postcard from Colorado

Postcard From Colorado

Joe Conrad, founder and CEO of design agency Cactus, speaks to Transform magazine about the distinctive aspects of the branding industry in Colorado. He discusses how much the state and the city of Denver influence th...

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Access cookies?

03 Cookies Posters

Fast food chain Subway is known globally for its sandwiches. But, its cookies – baked fresh in the store – have long been fan favourites. 
Now, Subway is doubling dow...

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Sheese, glorious Sheese

Sheese Hero 2 2

The free-from food revolution has fuelled countless new brands to offer vegan, vegetarian and food alternatives the world over. Those brands that helped pioneer the category may now, however, be lagging behind in term...

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Burger King’s rebrand introduces a mouth-watering throwback to the ’70s

Bk Burger

The undisputed king of Whoppers has undergone its first global rebrand in over two decades, including a new logo, packaging menu boards, and uniforms. The new identity is ‘mouth-watering, playfully irreverent and prou...

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