• Transform magazine
  • November 11, 2019



Transform Awards North America celebrates great branding and strategy

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The 'Grand prix' and 'Best overall visual identity' were won by the same project for the first time this year, with non-profit Urban Justice Center and Superunion scooping the top accolades....

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#TransformTuesday: 5 November


From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Opinion: The wrong data or the wrong brains?

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Brand owners are missing a trick by playing it safe with silver shoppers and our dysfunctional relationship with data is partly to blame, Antony Mayfield asserts “The quality of...

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Phillip Schofield fronts Craft Gin Club campaign


TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva....

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PB Creative attempts to make Axe men go wild

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PB Creative has designed the identity and packaging for male grooming brand Axe’s new Wild variant, which goes on sale in Europe this week. The Unilever brand, which is known as...

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Campaign to mobilise the youth vote launched


The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....

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Opinion: Ooh la la, the Paris 2024 logo needs to be taken seriously

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Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there was a reason...

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Shoppers want eco-friendly packaging study shows


Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not convinced th...

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#TransformTuesday: 29 October


From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Baby boomers want sexy brands and cool new products

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Forget foundation garments and walk-in bathtubs, the over 55s are attracted to sexy brands and over a third will buy into new products before the general population, separate studies published this week show....

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