• Transform magazine
  • January 20, 2025

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US snack brand Back to Nature undergoes colourful, modern retro redesign

LOVE BTN 2

The rebrand was undertaken by UK-based creative agency Love, which sought to merge Back to Nature’s ‘laid-back West Coast roots’ with a more contemporary feel. In a bid to drive greater consumer awareness, the updated...

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Vietnamese sneaker brand redesign champions nation’s cultural heritage

MN [HUNTER] 01

Biti’s Hunter, a footwear brand founded in Vietnam over 40 years ago, has successfully staged a comeback over the past few years. Its rebrand was undertaken by Ho Chi Minh City-based M — N Associates, which aims to ho...

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Parkinson’s UK rebranded to better reflect community needs

Parkinson S UK HERO ASSETS 3. Core Logo

The charity exists to support the 150,000 people in the UK affected by the neurological condition. Its project with London-based creative and brand agency Red Stone led to a new brand proposition: ‘Pushing for better....

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Revised Walmart brand embraces evolution and legacy

Walmart Storefront Logo Wordmark

With its origins dating back to 1951, Walmart has since become a multinational retailer operating in 24 countries. A brand update was required to reflect the company’s evolution, with the last changes having been made...

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Transform proud to announce Asia Awards 2025 is open for entries

Asia Launch 2025

With over a decade of celebrating the transformative power of brand strategy, creativity and design in Asia under its belt, the Transform Awards has officially launched its 2025 programme....

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New Manhattan breakfast taco brand reveals bright identity

UPTACO LOGO 1

Located in Midtown Manhattan, New York City, Uptaco is a handmade breakfast taco outlet. The business turned to design agency Mādin to craft a vibrant and cheerful identity that stretches out throughout the store, men...

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Wolff Olins evolves visual identity for Caribbean vacation brands

02 Sandals Logoambient Static

Sandals and Beaches Resorts offer all-inclusive getaways for couples and families across the Caribbean, from Jamaica to The Bahamas. The updates by global brand consultancy Wolff Olins coincides with the creation of a...

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Lazy Tan identity rooted in ‘effortless elegance’

D&E LDN035 S1R1 ADS Lazytan 01

New self-tanning product from Australia, Lazy Tan, considers itself an innovative formula that's easy to apply, skin-friendly and delivers a natural, radiant look. Its brand identity, crafted by British design con...

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Vimeo’s landmark festival, ‘Reframe’, has resolution at identity’s core

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Reframe was a video innovation conference hosted in October by Vimeo, the American video hosting and sharing platform, which brought people together to discuss the technologies that are changing the way they work. The...

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Transform Awards North America 2025 open for entries

TANA Launch

Following a fantastically successful Awards night in New York City in October, Transform is now turning its attention to the 2025 edition. The Transform Awards North America remains as dedicated as ever to celebrating...

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