The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes. When the ter...
Transform
Opinion: How can design be leveraged to achieve business objectives?
People have always been fascinated by design. Since the earliest humans splashed paintings of their daily lives onto cave walls, right through to Dieter Rams at Braun or Steve Jobs placing design at the core of Apple’s propos...
Peer perspectives: Kate Spade
Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. Created in-house, under the guidance of new creative directo...
Focus: Drowned and delivered
Needing to raise the stakes around the resilience of small businesses, Business in the Community worked with McCann Enterprise on a campaign that brought its messaging to life, before destroying it, in a series of emotive, i...
Focus: Heart and soul
In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative...
Focus: Birds and the bees
Communicating about sexual health and contraception planning in a human way required a new, consumer-facing brand for the FPA. It worked with IE Brand to launch Sexwise, a brand founded in conversation, colourful imagery and...
Sands of time
For Jordan’s Queen Rania Foundation – which focuses on education as a means to combatting poverty, crime and conflict – needed a strong identity to help it cut-through and achieve awareness with its target group of donors. La...
On the atoll
A new resort in the Maldives needed to attract an audience with a different approach to luxury. The Gürallar Group worked with Landor to create the Joali brand, bringing to life a brand persona that enticed, excited and engag...
Brand in action: Dubai Airports
At the crossroads of the world, the Dubai Airports rebrands and launches a group-wide internal initiative to revolutionise travel through the hub location Who: Dubai Airports Wha...
Five minutes with Denny Tu
In launching Imax’s global brand campaign, ‘Film to the fullest,’ Imax CMO Denny Tu talks through the development of the campaign, Imax’s brand positioning and how to reach a global audience through immersive experiences and...
