• Transform magazine
  • July 04, 2020



Experiential and its role in recovery

Hero Image

The experiential sector may have been hit the hardest during the Covid-19 pandemic, but it will also be fundamental in the overall economic recovery. Andy Sexton, partner and creative director from experiential agency...

Read More

Brand Personas and the Capacity for Personality Transformation

TLP Headshot

After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...

Read More

Olympics 2021: Could more brands follow in Puma’s footsteps?

Tokyo 2020

Mark Caddle, partner at Withers & Rogers, writes about what the postponement of the Tokyo 2020 Olympics means for brands who are seeking new trade marks. Followin...

Read More

Transform launches 2021 Transform Awards Europe excellence in brand transformation

Transform Euro 2021 For Website Final

Quality rebrands and brand developments can be found in every city, region and country. Transform is committed to recognising this brand transformation all over the world, and it is proud to announce another year of T...

Read More

How fast is fast enough?

Karenalmedia Option1

Karen Almeida, head of stakeholder communications at Conran Design Group, writes about how businesses and their brands can demonstrate their credentials for accelerating change and how to convince their stakeholders t...

Read More

Luxury brands at the time of Covid-19: towards a new humanism?

Luxury Rands Covid19

Dr. Federica Carlotto, luxury insight specialist, explores the ways in which luxury brands have responded to the Covid-19 pandemic with a renewed sense of empathy and focus on humanness, taking initiatives ranging fro...

Read More

Brands Positive Engagement: The ultimate pathway to brand loyalty

Michael Headshot

"The always-on world has an almost insatiable thirst which brands must understand how to satisfy over time as to attract clients’ continued loyalty," writes Michael Schepis, creative director at Handle Brand...

Read More

Five minutes with Andrew Carlson

Andrew Carlson

As Covid-19 drives our brand experience ever more digital, companies are needing to quickly adapt. Omnicom-owned agency Organic has focused on building resilient brands through digital transformation since 1993. Trans...

Read More

Opinion: It's time to step up to the plate

All Photos - 1 of 1.jpeg

The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands and communication...

Read More

Insights: Go big or go home?

PB  Creative headshot.jpeg

Eerily prescient before a time of increased demand, PB Creative had a branding solution for antibacterial hand gel. The agency took home an award in 2019 at the Transform Awards Europe...

Read More

Page 1 of 54