• Transform magazine
  • June 07, 2023



Finding awesome

Vincent Roffers High Res Copy

Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the difficulties B2B brands face, before offering advice on how they can make their brands unmistakably ‘you’....

Read More

Strategists and creatives – AI can’t take your job. But it might make you suck at it

Mark Diamond (1)

Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, offers a razor-sharp rebuttal to the idea that AI is set to replace brand designers anytime soon. But, as Diamond argues, that doesn’t mean the i...

Read More

Bold Unmind rebrand by Ragged Edge aims to change workplace culture

01 Unmind Raggededge

Designed around the idea ‘Change you can feel’, the new Unmind brand hopes to revolutionise workplace wellbeing. In reimagining the mental health service’s brand, London-based branding agency Ragged Edge rejected a pl...

Read More

Listen up: How sonic branding can drive growth for MENA brands

Pierre Carnet MM Profile Picture Final

Pierre Carnet, managing director at MassiveMusic Dubai, discusses the power of audio branding and explains the untapped potential of sonic branding in the MENA region....

Read More

Rewrite to get it right

David Kirkland

David Kirkland, executive creative director and co-founder of KNOW Creative, describes how his agency’s free roaming nature allows it to ruffle feathers and create value for its partners....

Read More

Mastering the art of AI

Sebastianklein Headshot BW

Sebastian Klein is the co-founder and creative director at global design agency Ochre. He assesses the benefits of AI while also recognisable the hefty challenges it presents to the world of brand design....

Read More

AI inspo and the future of font pairing

Thumbnail 54A8960

Terrance Weinzierl, creative director at Monotype, discusses how AI can transform the daily workflow of designers by providing fresh, informed inspiration in font pairings, and how it aids the speed and quality of fon...

Read More

WPP acquires amp sound branding


The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...

Read More

What does it take to successfully localise a brand for the Asian market?

Ryan Molloy

Ryan Molloy is the CEO of full-service digital marketing and e-commerce agency RedFern Digital. He explains why it is important for brands to localise in Asia and discusses the various ways brands can be taken serious...

Read More

Free as a bird

Screenshot 2023 03 28 At 14.17.35

Following the news that Elon Musk is set to stand down as Twitter CEO, could a rebrand be just what the social media firm needs? Transform gets the thoughts of experts in the brand and design community....

Read More

Page 1 of 78