• Transform magazine
  • February 22, 2024



The power of designing with love

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Tom Carey, senior creative director at Wolff Olins, explains why it is vital to design with love and leave yourself open to heartbreak. “Don’t get too emotionally att...

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Why now’s the time to break convention in consumer healthcare

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Conran Design Group strategy director Tim Parker looks at emerging brand strategies in consumer health – and finds out how brands like Starface and Zing are finding new ways to stand out and engage....

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Developing an in-agency AI manifesto

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Giulio Ruggieri, partner and director of interactive design at Interstate Creative Partners, explains why a critical step for any agency integrating AI into their practice is to craft a thorough and astute set of prin...

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Angus’ A-Z of logos: Gucci

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In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us what’s so trendy about Gucci. Despite...

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Kun Milk brand characters undergo radical transformation

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Children’s milk brand Kun Milk turned to M – N Associates to craft a digital redesign of its ‘Kuniverse’ brand characters. Famed in Vietnam for its animated television series, Kun Milk required a new brand direction w...

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Names don’t matter. How you get there (and how you use them) does

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Tom Dabner, creative director and partner at SomeOne, talks about the challenge of naming brands, and his experience of renaming a $1bn international health-tech company following a merger....

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What's not in a name

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James McCarthy, freelance naming and verbal identity director, shares a technique to help great names survive the selection process. Six words to strike fear into the...

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Angus’ A-Z of logos: FedEx

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In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland points us in the direction of FedEx. Once you’v...

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Why local authenticity is the new international

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Jenny Hu, senior strategist at Design Bridge and Partners’ Shanghai office, shares her team’s story of developing an identity for Rissai Valley, a Ritz-Carlton Reserve, and explains why authenticity was key....

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New Mockly line of cocktails captures spirit of New Orleans

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The non-alcoholic drinks, named ‘Second Line’ by New York branding agency Applied Design, aims to cater to health-focussed consumers. By naming the cocktails after New Orleans’ Second Line parades, Applied Design’s wo...

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