The creaminess of a premium chocolate. The hoppiness of an English ale. The complexity of a traditional method sparkling wine. Our enjoyment of food, beer and wine is a full-on sensory experience and starts long befor...
Transform
Insights: How can audio branding create a distinctive identity?
Dragon Rouge and Sixième Son discuss their work for Petronas and examine value of audio branding and how it can improve an organisation's positioning Sonic b...
Born Social whitepaper reveals four key elements to being a ‘social-first brand’
With Covid-19 moving every aspect of the world online, digitalisation is soaring, and with it so are social media platforms. For brands, this means that engaging in a social-first approach is not just key to thriving,...
Shortlist announced for 2021 Transform Awards Europe
There’s no doubt that 2020 has been a difficult year. Companies across Europe, large and small, have felt the impact of the Covid-19 pandemic. But, their creative and strategic excellence has shone through even the da...
#TransformTuesday: 5 January
Here is this week's selection of rebrands from around the world, from Asian football to British media and Irish crystal. For more from #TransformTuesday, follow @Transformsays on Twitter....
Transform Awards Nordics announces call for entries
After a successful inaugural programme celebrating the best in rebranding and brand development across the Nordics region, the Transform Awards Nordics is open once again for entries in it's 2021 programme. The wi...
Major transformation for Russian banking giant, Sber
Creating a brand to rival the world’s biggest technology companies takes guts, cash and ambition. Russia’s largest banking institution, Sberbank, will demonstrate all...
Why marketers in the Gulf are braver than you, and why you need to listen
Charles Gadsdon, global director of growth at international music agency Massive Music, explores the ways in which marketers in the Gulf region are taking full advantage of the power of sonic identity to connect their...
Injecting life into heritage brands through design
Nick Dormon, co-founder and managing director of independent brand design agency Echo, explores how heritage brands can capture the zeitgeist, balancing tradition with modernity in order to challenge newer brands that...
Shortlist announced for Transform Awards Asia
Transform magazine is proud to announce the shortlist for the 2020 Transform Awards Asia, which celebrates the transformative power of rebranding and brand development....
