• Transform magazine
  • September 19, 2021



How to rescue B2B from indifference

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Richard Buchanan, MD and co-founder of brand consultancy, The Clearing, explores how ‘B2B’ has become three of the most reviled initials around and exposes the secrets of how to properly execute B2B branding....

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Winners celebrated at 2021 Transform Awards Europe

TAE 2021 Winners Announced Website

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Transform magazine reveals the next generation of brand design and strategy professionals

TYC 2021 Banners

For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

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Are you merely talking transformation, or really transforming your brand?

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Ash Banerjee, executive strategy director CEEMEA at branding agency Landor & Fitch, writes that for brand transformations to be meaningful and impactful, they must be data driven. Banerjee argues that a baseline o...

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Transform Tuesday: 22 June

TT 22 June Website

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Transform Awards Europe 2022 open for entries


Celebrating it's 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and...

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Branding the invisible


In today’s world, in which more and more people are embracing the online and digital sphere, a growing number of brands are now effectively 'invisible,' as they sit at the intersection between hardware, softwa...

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Brand purpose – does your business have a ‘why?’

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Gayle Carpenter, director of creative agency Sparkloop, writes about the importance of matching profit with purpose. She argues that some of the world’s most powerful and successful brands have found exactly the right...

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The ethics of renaming

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For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...

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New Model Agency

The Dreaming Saboteur CRPD

Alex Clegg, co-founder of branding agency Saboteur, writes about the importance of change and evolution, particularly for branding agencies. He explores the radical changes Saboteur has implemented, taking the opportu...

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