• Transform magazine
  • June 06, 2025

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Sound as space

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Khaled Nassef discusses how MassiveMusic implemented sonic identity into the physical environment when working with AROYA Cruises. When I was tasked with creating the...

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Creativity reimagined: Embracing AI in the age of brand expression

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ADinB’s managing director Ahmad Al Saadi and creative director Hala Sabbagh explain why AI will not replace human creativity. The word ‘creative’ has long evoked huma...

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Carlsberg ‘Miracle Can’ celebrates 20th anniversary of Liverpool FC’s famous Champions League victory

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Danish brewer Carlsberg has produced a limited-edition can that celebrates the ‘Miracle of 2005’, the Champions League final between Liverpool and AC Milan that’s widely regarded as one of the greatest football matche...

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Yoloh rebrand promises to ‘dejumble’ insurance

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Yoloh was founded to make insurance quicker, clearer and easier, but needed a bold identity that could match these ambitions. Taxi Studio developed a new brand centred on the idea of ‘Insurance Dejumbled’. The refresh...

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Rebranded LGBTQIA+ non-profit Le Refuge evokes joy and pride

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The Belgian organisation, which offers young people from LGBTQIA+ backgrounds a place to stay, required a clear, new identity to support this mission. International agency Base Design developed an identity for Le Refu...

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Raise the Roof reveals fresh brand identity

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An event series that showcases up-and-coming British and Irish musicians, Raise the Roof was launched in partnership with UK homeless charity Centrepoint. Its identity, crafted by London creative agency Kit Studio, is...

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Wrapped in love: Vellie unveils inaugural brand identity

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The new gifting company, based in Oregon, US, turned to creative studio People People to craft a warm and calm identity that spans across packaging, messaging and digital touchpoints. The logotype aims to underscore t...

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Angus’ A-Z of logos: Tesla (or Toxic)

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Pentagram partner and creative director Angus Hyland describes the origins of the Tesla logo and how, to many people, the brand has recently collapsed in popularity....

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Reels in Motion rebrand reflects company’s growth over two decades

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British video production company Reels in Motion required a new identity that also underlines the business’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved...

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As long as branding is a silo, it won’t fulfil its promise

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GW+Co’s CEO, Gilmar Wendt, makes the case for including strategy and culture from the beginning of rebranding projects, and explains the risk of not adopting this approach....

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