Khaled Nassef discusses how MassiveMusic implemented sonic identity into the physical environment when working with AROYA Cruises. When I was tasked with creating the...
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Creativity reimagined: Embracing AI in the age of brand expression
ADinB’s managing director Ahmad Al Saadi and creative director Hala Sabbagh explain why AI will not replace human creativity. The word ‘creative’ has long evoked huma...
Carlsberg ‘Miracle Can’ celebrates 20th anniversary of Liverpool FC’s famous Champions League victory
Danish brewer Carlsberg has produced a limited-edition can that celebrates the ‘Miracle of 2005’, the Champions League final between Liverpool and AC Milan that’s widely regarded as one of the greatest football matche...
Yoloh rebrand promises to ‘dejumble’ insurance
Yoloh was founded to make insurance quicker, clearer and easier, but needed a bold identity that could match these ambitions. Taxi Studio developed a new brand centred on the idea of ‘Insurance Dejumbled’. The refresh...
Rebranded LGBTQIA+ non-profit Le Refuge evokes joy and pride
The Belgian organisation, which offers young people from LGBTQIA+ backgrounds a place to stay, required a clear, new identity to support this mission. International agency Base Design developed an identity for Le Refu...
Raise the Roof reveals fresh brand identity
An event series that showcases up-and-coming British and Irish musicians, Raise the Roof was launched in partnership with UK homeless charity Centrepoint. Its identity, crafted by London creative agency Kit Studio, is...
Wrapped in love: Vellie unveils inaugural brand identity
The new gifting company, based in Oregon, US, turned to creative studio People People to craft a warm and calm identity that spans across packaging, messaging and digital touchpoints. The logotype aims to underscore t...
Angus’ A-Z of logos: Tesla (or Toxic)
Pentagram partner and creative director Angus Hyland describes the origins of the Tesla logo and how, to many people, the brand has recently collapsed in popularity....
Reels in Motion rebrand reflects company’s growth over two decades
British video production company Reels in Motion required a new identity that also underlines the business’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved...
As long as branding is a silo, it won’t fulfil its promise
GW+Co’s CEO, Gilmar Wendt, makes the case for including strategy and culture from the beginning of rebranding projects, and explains the risk of not adopting this approach....
