• Transform magazine
  • April 19, 2025

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New Croydon Natural History & Scientific Society identity hopes to widen non-profit’s appeal

Screenshot 2025 03 10 At 15.11.55

Having been founded over 150 years ago in 1870, the Croydon Natural History & Scientific Society (CNHSS) is considered to be the south London town’s oldest cultural and scientific society. With membership subscrip...

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Beyond decoration: How environmental graphics help shape the workplace

Michael Davies, Head Of Graphics, GRAPHIC SR

Michael Davies, heads of graphics at GRAPHIC:SR, discusses environmental graphics and explains how they can reflect a brand’s identity. In the evolving landscape of w...

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Harnessing the power of brand to drive real value

Jesse Swash

Jesse Swash, co-founder of Design by Structure, explains the intangible value of brands and why this far exceeds the cost to create and manage it. Businesses are made...

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Embracing emotion in B2B

Chris Vannozzi Crush 873

Chris Vannozzi, account director at Crush, chats about the world of B2B marketing and why it pays for brands in this sector to add emotion to their identity. Consider...

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Transforming third sector brand building: For the many, not the few

CHRIS MOLLOY Chief Client Officer

Chris Molloy, co-founder and chief client officer at Brand Potential, chats about the significance of third sector organisations investing in brand, and why there is still a long way to go for these brands to achieve...

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Dove embraces colourful twist in unusual Crumbl collab

HIRES CRUMBL JDO 05

Designed by international brand design agency JDO, the limited edition body care collection’s packaging merges Dove’s undeniable elegance with cookie company Crumbl’s vibrancy and playfulness. For the first time in th...

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Fit for a queen: Longbottom & Co rebrands

D&E LDN043 Longbottom S1R1 ADS Case Study 4 Artboard 9

British tomato juice company Longbottom & Co had the high-quality, all-natural ingredients in its products to boast about, but its branding failed to live up to the hype. Repositioning the company away from as if...

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Angus’ A-Z of logos: The Queen

Angus Monthly Article Q

Pentagram partner and creative director Angus Hyland chats about the branding changes that occurred following the passing of Queen Elizabeth II. With the monarchy a crucial part of the UK’s identity, what impact could...

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Australian frozen yoghurt brand undergoes packaging redesign as it enters major retail stores

Yo Chi Packaging B

Yo-Chi was founded in the Melbourne suburb of Balaclava in 2012 with the mission of bringing delicious frozen yoghurt to a space where people of all ages feel welcome. With the company planning to expand and launch it...

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Type as the communicator of change

Marie Sylvester Headshot

Marie Sylvester, editorial lead at Kittl, explores how typography serves as a powerful communicator of change – forming visual stories that respond to global issues such as social unrest, climate change and AI advance...

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