Yankee Candle has partnered with New York branding agency Beardwood&Co. to deliver a strategic design refresh that modernises its identity while celebrating over 50 years of heritage. The updated framework amplifi...
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JDO rebrands brewer Big Hug with bold, optimistic identity
Independent brand design agency JDO has partnered with UK brewer Big Hug to deliver a vibrant rebrand that unifies its range and amplifies its mission to ‘brew for better, for people and planet’. The refreshed identit...
Thompson’s fruit and herbal teas undergoes modern refresh
BrandMe has unveiled a new packaging design for Thompson’s fruit and herbal tea collection, uniting the range with the brand’s core teas while enhancing shelf presence. The redesign pairs vivid colour and soft botanic...
Bath Rugby unveils gladiatorial new identity
Bath Rugby has launched a bold brand refresh by Mr B & Friends, celebrating the club’s renewed success and ambition following its first league title in 29 years. The new identity draws on the concept of ‘modern-da...
The quiet revolution in typography: How type is becoming the voice of brand differentiation
In an increasingly AI-generated world, typography is still one of the most human and expressive parts of a brand. Waqas Mohammed Amin, creative and production services director at the Saudi Government, explores the st...
Cappelli Identity Design reimagines the Grand Tour AFAM for a new generation of Italian artists
Cappelli Identity Design has created a dynamic brand identity and digital platform for Grand Tour AFAM, an international initiative led by the Rome Institute of Fine Arts. The identity reframes the historic Grand Tour...
Kinnie steps into new markets with new ‘Drink Different’ identity
Maltese soft drink icon Kinnie has unveiled a global-facing brand refresh by British branding agency bluemarlin, reimagining its bittersweet originality for a new, adventurous generation. With a bold new visual identi...
Driftime reinvents identity and launches ‘Foundational’ services
The Brighton-based design and impact agency Driftime has unveiled a refreshed brand identity and digital platform, introducing a new suite of ‘Foundational’ services designed to make professional design more accessibl...
Dove Men+Care unveils confident new design by JDO
Dove Men+Care has partnered with international design agency JDO to refresh its deodorant packaging with a bold, premium look that signals growth and innovation. Built around the idea of ‘Confident Simplicity’, the ne...
Brand Oath launches inclusive new identity for Scottish Athletics’ ‘Let’s Go’ programme
Scottish Athletics teamed up with design agency Brand Oath to create Let’s Go, a bold and inclusive brand and digital platform designed to modernise and grow participation in Run, Push, Jump, Throw activities for five...
