Pentagram partner and creative director Angus Hyland explains why the UGG logo – albeit not a beautiful design – perfectly encapsulates the brand it represents. The b...
Transform
One Water brand refreshed with purposeful identity and warmth
Ethical bottled water brand One Water partnered with Brtish brand design agency The Collaborators to sharpen its identity and packaging, reconnecting with consumers through renewed clarity and emotional resonance. The...
Wildish & Co. designs human-first identity for private photo-sharing app Linq
Linq, a new app empowering users to control access to their intimate images, partnered with London-based creative agency Wildish & Co. to craft a brand identity that blends emotional sensitivity with digital secur...
The Verdict: Templo brings a smile to GF Smith
About the work British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo crea...
Best of the Bone unveils stripped-back identity full of bite
Bone broth brand Best of the Bone partnered with Universal Favourite to evolve its identity for mainstream retail without losing the charm that earned it cult status. The challenge was to cut through the crowded welln...
Flying colours: The changing face of the airline industry
As the battle for the skies intensifies, airline brands are elevating their in-flight services and reimagining their corporate identities to win over passengers and bolster customer loyalty. David Benady reports....
Quietly confident identity designed for currency consultancy Makosch
Creative agency 20(Something) partnered with Makosch to design a refined brand identity for the pioneering foreign exchange consultancy that serves creators and global businesses. The challenge was to express Makosch’...
Fifty Thousand Feet leads digital transformation for US heritage interiors brand Thibaut
Luxury wallpaper and interiors brand Thibaut partnered with Fifty Thousand Feet to refresh its identity and launch a new digital platform that balances tradition with modern usability. The challenge was to evolve a le...
Studio Morfar designs emotionally intelligent brand for AI wellness app Kin
Copenhagen-based Studio Morfar partnered with Kin to create a warm, human-centred identity for the AI app, which helps users rehearse real-life scenarios through journaling and reflection. The challenge was to stand a...
Postcard from Seattle
Sara Green, principal and founder at Seattle-based brand strategy and interactive studio People People, chats to Transform about life in the Pacific Northwest and where inspiration can be found....
