• Transform magazine
  • July 08, 2020

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Opinion: Disrupting the disruptors

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Disruption fatigue could be the best thing that happens to us this coming decade, Nick Liddell asserts I went to school long before being disruptive was considered a...

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Opinion: Why you can’t afford not to engage with disabled people

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Ignoring disabled people in your marketing and communications means missing a multibillion-pound trick as Emma Gardner explains Including disabled people in your mark...

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Opinion: The real meaning of inclusivity

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If you are not thinking disability, you’re not really embracing diversity. In the first of a two-part series Emma Gardner looks at why including disabled people in your workforce and in your marketing is vital...

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Shortlist announced for 2020 Transform Awards Europe

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The 11th annual Transform Awards Europe shortlist represents the best in rebranding and brand development from across Europe. Shortlisted companies represent every sector and size of organisation, presenting a true be...

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Opinion: What is the value of ownable shapes in confectionery?

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Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...

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Opinion: Facebook goes corporate. The power of action, the promise of belief

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As the dust has settles around the social media giant’s three week old rebrand, Vincent Roffers argues that real work has yet to begin...

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Insights: From Asia to beyond, through upstream creativity

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Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity A...

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Insights: Building brands in the age of Asia

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The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes....

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2019 Transform Awards North America: Best brand evolution

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Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Duquesne University Ath...

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2019 Transform Awards North America: Best creative strategy

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Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Urban Justice Center an...

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