Andrew Stass, brand marketing & communications director at Ethara, discusses how his company’s brand was conceived in a merger between Abu Dhabi Motorsports Management and Flash Entertainment....
Transform
Have we forgotten the power of positioning? Not here at TOTEM
Colin Byrne, creative managing director at TOTEM, explains his agency’s approach to positioning brands, and how this leads to better outcomes for clients. With origin...
The silly fear that's crippling your B2B brand effectiveness
Tim Craig, managing director at integrated marketing agency mReaction, explains why the world of B2B brand design must be met with courage, not caution. Every evening...
Why luxury brands are becoming storytellers and art curators (and you should too)
Gaby Granier, senior strategist at Boundless Brand Design, describes how she is able to craft high quality design for luxury brands. Luxury defines what is desirable,...
Three sources of inspiration for your next brand naming endeavor
Ahmed Al-Abdullatif, CEO and creative director at Gene Branding, offers inspiration to designers looking to conjure up a meaningful brand name. Creating a memorable b...
Why we can't ignore the emergence of ‘music strategy’
Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, discusses sonic branding’s “rather underappreciated cousin,” music strategy, and how utilising it can increase brand r...
Unlocking success: The role of brand strategy and purpose in rebranding a national energy company
Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....
Getting in shape
Himanshu Pal, executive director, brand performance at Landor, discusses how brand portfolio optimisation helps business grow. The past two decades has seen enormous...
The price we will pay for the brands we love
Richard Hurst, strategic and creative director at WPA Pinfold, discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their st...
Does the world need another logo?
With Pentagram soon releasing a new book on its logo designs over the years, its partner and creative director, Angus Hyland, explains why brands need distinctive identities to differentiate themselves from their comp...
