Abbey Bamford reports on why universities are rethinking their brands, and what the recent wave of rebrands reveals about the changing role of higher education. Somet...
Transform
MorningStar Farms reconnects with its plant-based heritage
MorningStar Farms has unveiled a refreshed identity by Design Bridge and Partners, centred on its heritage, nourishment and flavour. The new system draws on the brand’s 1974 origins through warmer colours, woodcut ill...
Transform proudly announces MEA 2026 winners
Returning to the Middle East and Africa region for a 13th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the transformative power of brand...
NHG Homes puts home ownership at the heart of new campaign
Strategic branding and creative agency Bell has created a multi-channel advertising campaign for NHG Homes, designed to build the UK housing provider’s umbrella brand and move away from traditional scheme-led marketin...
European Wayfinding Awards winners revealed
Transform is proud to unveil the winners of its inaugural European Wayfinding Awards. The programme recognises outstanding work from agencies, studios and in-house teams that create intuitive, inclusive and inspiring...
Is creative complexity slowing FMCG brands down?
Lawrence Palmer, managing director at WK360, explores how the growing volume of content and assets is creating a new operational challenge for FMCG businesses. By its...
Evondos launches new brand strategy and global brand platform
Dirt & Glory Media has rebranded European healthcare technology company Evondos, creating the new global brand platform ‘Give Time Back.' The positioning focuses on the human impact of Evondos’ automated medic...
London Design Festival includes feel good symposium series on wayfinding and placemaking
The Sign Design Society (SDS) and the London Chapter of the Society for Experiential Graphic Design (SEGD) have teamed up once again for the annual design festival that takes place throughout the city. On Thursday 17...
The hidden cost of organisational complexity
Vincent Roffers, head of strategy at New York-based creative agency Agenda, explores why leaders should stop treating complexity as a problem to eliminate and instead learn to organise it....
Identibase rebrand marks next stage for pet protection company
Pet protection business identibase has become identi, launching a new name and visual identity alongside Locator, a service combining a smart tag, companion app and lost-and-found support. The refreshed brand uses bol...
