James Potter, chief operating officer at Monotype, argues that brand consistency cannot be understood from guidelines alone. To see where an identity strengthens or fragments, leaders need to follow how work moves thr...
Transform
The Verdict: R/GA spotlights One Day’s emerging artists
About the work Australian music company and record label One Day, which is backed by EMI/Universal Music Australia, required a new identity to reposition itself as an advocate of local creativity. In completely redesigning One Day...
The new rules of university branding
Abbey Bamford reports on why universities are rethinking their brands, and what the recent wave of rebrands reveals about the changing role of higher education. Somet...
MorningStar Farms reconnects with its plant-based heritage
MorningStar Farms has unveiled a refreshed identity by Design Bridge and Partners, centred on its heritage, nourishment and flavour. The new system draws on the brand’s 1974 origins through warmer colours, woodcut ill...
Transform proudly announces MEA 2026 winners
Returning to the Middle East and Africa region for a 13th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the transformative power of brand...
NHG Homes puts home ownership at the heart of new campaign
Strategic branding and creative agency Bell has created a multi-channel advertising campaign for NHG Homes, designed to build the UK housing provider’s umbrella brand and move away from traditional scheme-led marketin...
European Wayfinding Awards winners revealed
Transform is proud to unveil the winners of its inaugural European Wayfinding Awards. The programme recognises outstanding work from agencies, studios and in-house teams that create intuitive, inclusive and inspiring...
Is creative complexity slowing FMCG brands down?
Lawrence Palmer, managing director at WK360, explores how the growing volume of content and assets is creating a new operational challenge for FMCG businesses. By its...
Evondos launches new brand strategy and global brand platform
Dirt & Glory Media has rebranded European healthcare technology company Evondos, creating the new global brand platform ‘Give Time Back.' The positioning focuses on the human impact of Evondos’ automated medic...
London Design Festival includes feel good symposium series on wayfinding and placemaking
The Sign Design Society (SDS) and the London Chapter of the Society for Experiential Graphic Design (SEGD) have teamed up once again for the annual design festival that takes place throughout the city. On Thursday 17...
