Damian Borchok, managing director at Koto Sydney, argues that the future of global branding isn't in the traditional centres of power, but on the creative edge — and that edge is in APAC....
Transform
Gen alpha: Truth, tech and togetherness
Gen alpha is the next generation; fully shaped by AI, climate anxiety and digital-first identities. They’re ambitious, they're savvy but they're scared. This means the way you present your brand, your values a...
Empathy is their best policy: How Amica developed its sonic brand
For more than a century, the mutual insurance company Amica has built its reputation on empathy — the kind that listens deeply, shows up in meaningful ways and provides peace of mind when it’s needed most. Now, Amica...
The humanity hack: How voice can create more authentic brand relationships
Brand voice isn’t just an excuse to be ‘funny’, or a license to be quirky in advertising or on social media. A well designed voice can be the final piece of the authenticity puzzle in a world where we are increasingly...
The new shape of sound
Sonicbrand worked closely with Marantz to design an elevated suite of sounds for its Horizon speakers — crafted to express warmth, clarity and spaciousness. Each sonic element is shaped to enhance the user experience,...
Can a brand truly thrive unless the CEO becomes its conductor?
Rohit Banka, brand and communication strategy director at Accenture Song, discusses the advantages of leaders shaping their company’s brand, and outlines examples of this in practice....
ID ENTITY: Creative agency Alkamee Brand & Design modernise La Rousse Foods
Dublin-based agency Alkamee Brand & Design needed to move premium ingredient supplier La Rousse Foods away from their old brand. Alkamee immersed themselves in the La Rousse world to create a new identity that bal...
The Verdict: Superfeet’s new look redefines performance
About the work Superfeet, the global leader in performance insoles, has unveiled a bold brand evolution in partnership with creative agency MLTI NYC, redefining its commitment to innovation and athletes. The comprehensive rebrand...
Angus’ A-Z of logos: Virgin
Pentagram partner and creative director Angus Hyland discusses the story behind Virgin’s iconic logo. While the bright red Virgin logo feels like it’s been around for...
Font selection strategy is brand strategy
Mary Catherine Pflug leads global inventory and type design partnerships at Monotype. She’s passionate about making great fonts discoverable, scalable and meaningful, enabling brands and creators to tell their stories...
