Transform

Mark Christou, chief creative officer at CBX, takes a closer look at Japanese snack giant Calbee, which switched to black and white packaging. Does this misfortune provide crucial information to brand designers?...

Many innovation-driven companies – from deep tech startups to established industrial and organisations – are transforming their technologies, markets and business models, while keeping a brand that belongs to another...

Legacy brands bring scale, heritage and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, Sodex...

Mark Anthony Brands has refreshed the identity, packaging and visual world of Cayman Jack, reframing the ready-to-drink brand around the idea that escape is a state of mind rather than a destination. Central to the re...

Jocelyne Henri Danet, group managing director at Lonsdale + Partners, challenges more clients to celebrate their design agency partnerships. When Louis Vuitton made P...

After attending Cannes Lions for the first time, Hannah Partridge, head of client services at Seen Studios, reflects on the three shifts that stood out above the noise and what they reveal about where branding is head...

Daniel Brownlee, a former Knight Frank partner, turned to Frost Collective to craft a brand identity for Brodee, his boutique development and investment business based in England and Spain. In trying to reposition the...

Women are driving some of the world’s most influential brands, organisations and cultural movements. But the way we lead — how we build trust, forge relationships, nurture talent and pursue excellence — often looks ve...

Ladyship's CEO and chief strategy officer, Rana Brightman, and chief creative officer, Jemma Campbell, join Transform for a chat about their agency, and the importance of craftsmanship and leadership....

Grindr launched in 2009 with one job. Connect gay men. Fast. It did that. And everyone thought they knew what it was. A hook-up app. But that was never the whole truth. It was always something bigger. Its CMO, Tristan...