• Transform magazine
  • November 30, 2022

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Transform

GLOCK modernises New Zealand vodka brand 42BELOW

42B Packshot Orange (1)

Following on from its first project with 42BELOW over a decade ago, the London-based creative agency sought to capture today’s drinkers by refreshing the brand identity. Key to GLOCK’s work was designing a tone of voi...

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MassiveMusic opens Dubai office

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The international creative music agency’s latest expansion follows on from opening an office in Warsaw, Poland in 2021 along with the acquisition of Sydney and Singapore-based Song Zu by parent company Songtradr earli...

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B&B Studio designs brand for Rita Ora’s new athleisure venture

1 Humans Being Hero Page 1Mb

Tasked with creating the brand positioning, strategic direction, brand name, brand design and packaging on behalf of the British singer-songwriter, B&B Studio opted on naming the new brand ‘Humans Being’. The logo...

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The dynamics of modern design: how should it reflect the needs of contemporary brands in Asia today?

L&F1

Landor & Fitch’s president of APAC, Jonathan Cummings, and CCO, Tim Greenhalgh, discuss the role design has to play as brands continue evolving in the modern era....

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Firebelly transforms website of iconic Chicago library

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Following on from Firebelly’s brand strategy and visual identity work which began in 2020, the Newberry’s redesigned website has finally been revealed. With the aim of reimagining and redesigning the library’s website...

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Is there a new love story between brand and demand marketing?

Opinion

Jacqueline Alexis Thng and Dency Cheng, respectively a partner and senior engagement manager at Prophet, explain their company’s approach to brand and demand marketing and how the right balance can be struck between t...

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Lewis Moberly crafts digital-first campaign for Lambay Castle Prestige Edition

Lambay

The Irish Whiskey brand turned to premium spirits design experts Lewis Moberly to tell the story of its provenance by tying the product’s characteristics with the personality of Lambay Island. Along with designing a ‘...

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The emotional effect of the voice in effective sonic branding

Johanna

Johanna Cranitch, creative director at MassiveMusic, makes the case that the human voice could be the most effective instrument for a company’s sonic brand. Sonic Bra...

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Smith+Village challenges industry clichés in rebranding Ridgeview Wine Estate

5 Vineyard And Logo

With the English wine company embarking on a new path of becoming a lifestyle brand – having been known as a producer throughout its 27-year history – it launched its new hospitality venue Rows & Vine. The agency’...

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Kleenex tissue range refreshed by Hulsbosch

Hulsbosch Kleenex Tissue Range Pic1

Designing the newly evolved facial tissues brand range on behalf of parent company Kimberly-Clark Australia, the strategic branding and design agency’s work aimed to enhance preference and engagement as a desirable do...

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