• Transform magazine
  • February 25, 2024



BoraBora Studios launches new company logo


The creative studio from Germany, which specialises in art, games and immersive brand experiences, redesigned its identity to match its growth in recent times. With the original logo design said to have been crafted i...

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Plant-based milk brand MoFree adopts carefree identity


Crafted by brand design and innovation agency JDO’s Shanghai office, MoFree hopes to stand out with its bold, in-your-face attitude. Inspired by the brand name – directly translating as ‘Flying Cats’ – the charming Mo...

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The power of designing with love

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Tom Carey, senior creative director at Wolff Olins, explains why it is vital to design with love and leave yourself open to heartbreak. “Don’t get too emotionally att...

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Why now’s the time to break convention in consumer healthcare

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Conran Design Group strategy director Tim Parker looks at emerging brand strategies in consumer health – and finds out how brands like Starface and Zing are finding new ways to stand out and engage....

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Developing an in-agency AI manifesto

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Giulio Ruggieri, partner and director of interactive design at Interstate Creative Partners, explains why a critical step for any agency integrating AI into their practice is to craft a thorough and astute set of prin...

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Angus’ A-Z of logos: Gucci

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In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us what’s so trendy about Gucci. Despite...

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Kun Milk brand characters undergo radical transformation

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Children’s milk brand Kun Milk turned to M – N Associates to craft a digital redesign of its ‘Kuniverse’ brand characters. Famed in Vietnam for its animated television series, Kun Milk required a new brand direction w...

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Names don’t matter. How you get there (and how you use them) does

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Tom Dabner, creative director and partner at SomeOne, talks about the challenge of naming brands, and his experience of renaming a $1bn international health-tech company following a merger....

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What's not in a name

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James McCarthy, freelance naming and verbal identity director, shares a technique to help great names survive the selection process. Six words to strike fear into the...

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Angus’ A-Z of logos: FedEx

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In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland points us in the direction of FedEx. Once you’v...

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