Dublin-based agency Alkamee Brand & Design needed to move premium ingredient supplier La Rousse Foods away from their old brand. Alkamee immersed themselves in the La Rousse world to create a new identity that bal...
Transform
The Verdict: Superfeet’s new look redefines performance
About the work Superfeet, the global leader in performance insoles, has unveiled a bold brand evolution in partnership with creative agency MLTI NYC, redefining its commitment to innovation and athletes. The comprehensive rebrand...
Angus’ A-Z of logos: Virgin
Pentagram partner and creative director Angus Hyland discusses the story behind Virgin’s iconic logo. While the bright red Virgin logo feels like it’s been around for...
Font selection strategy is brand strategy
Mary Catherine Pflug leads global inventory and type design partnerships at Monotype. She’s passionate about making great fonts discoverable, scalable and meaningful, enabling brands and creators to tell their stories...
Postcard from Milan
Gianni Tozzi, global chief creative officer at FutureBrand, chats to Transform about Milan’s creative verve, Italy’s emerging societal trends and how FutureBrand accounts for local nuance....
Engine Digital builds digital-first brand experience for Beem Credit Union
Engine Digital has launched a flagship brand website for Canadian company Beem Credit Union, created from the merger of Gulf & Fraser and Interior Savings. Designed to position Beem as both member-first and digita...
Lonsdale crafts new identity for France’s Château de Fontainebleau
Branding and design agency Lonsdale has created a new visual identity for Château de Fontainebleau, one of France’s largest royal châteaux. Launched to coincide with European Heritage Days, its logo comprise...
Thirst launches Res, a protein fruit punch designed for gamers
Global beverage design agency Thirst has created Res, a first-of-its-kind protein fruit punch built to fuel the gaming community. Positioned as “energy with byte,” the brand challenges the tired tropes of energy and p...
ID ENTITY: Palmetto and Ragged Edge
US clean energy company Palmetto has unveiled a bold new identity by Ragged Edge, reframing renewable energy as an affordable way to power homes. Rooted in the idea ‘Have it all’, the brand positions clean energy as s...
Brandon Consultants partners with PizzaExpress to launch new supermarket Specials range
Brandon Consultants has created a new range architecture strategy and packaging design for PizzaExpress’ latest chilled supermarket Specials range, alongside a redesign of its 9” Classic pizzas. Inspired by the theme...
