• Transform magazine
  • March 19, 2025

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The Verdict: Wolff Olins reimagines Lloyds

01 HEROASSET Lloyds Press

About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...

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Variación 1: A typographic exploration of sound and movement

Felipe Sanzana

Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance....

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Angus’ A-Z of logos: The Rolling Stones

Angus Monthly Article R

Pentagram partner and creative director Angus Hyland explains the origins of one of the most well-known logos in the music industry, the iconic Rolling Stones ‘Hot Lips’....

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The Scoop with Porto Rocha

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Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...

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Striking up interest: How branding helps British audiences connect with baseball

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David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....

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Better Together: How creating a website and a brand at the same time can transform B2B sales

Andy Woods, Co Founder And Director

Andy Woods, co-founder and director at Rouge, discusses the difference between branding and web design, and how his agency’s unique process allows them to create better websites as a result....

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Postcard from Gurugram

Postcard From Gurugram Q1 2025

Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally....

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Swedish icon SKF future-proofs brand for the digital age

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The bearing and seal manufacturing company, founded in the city of Gothenburg in the early 1900s, has a fascinating history regarding its logo. Its original from 1908 is widely considered a pioneering example of corpo...

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New Croydon Natural History & Scientific Society identity hopes to widen non-profit’s appeal

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Having been founded over 150 years ago in 1870, the Croydon Natural History & Scientific Society (CNHSS) is considered to be the south London town’s oldest cultural and scientific society. With membership subscrip...

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Beyond decoration: How environmental graphics help shape the workplace

Michael Davies, Head Of Graphics, GRAPHIC SR

Michael Davies, heads of graphics at GRAPHIC:SR, discusses environmental graphics and explains how they can reflect a brand’s identity. In the evolving landscape of w...

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