• Transform magazine
  • October 23, 2024

Top

Transform

Honda Powersports creates immersive website

Screenshot 2024 10 22 134455

Honda Powersports, the division of the Japanese conglomerate that sells motorcycles, scooters and ATVs, worked with Gravity Global to redesign its website. The full-service agency used Honda’s data, user feedback and...

Read More

Kleenex global rebrand wipes away inconsistencies

E8452de126d9c23ee2d1ecf1661a6f916792a7a6 2560

The new global identity for Kleenex, which brings global uniformity to the brand, a distinct personality and an emotional touch, was crafted by Turner Duckworth. In an endeavour to tackle years of visual inconsistenci...

Read More

Gen Z-tailored rebrand for Sugarplum

[MN] SUGAR 9

Sugarplum, founded by Chang Makeup, a Vietnamese beauty influencer, was launched as a clean and cruelty-free makeup brand that appeals to the boldly expressive Gen Z. In partnership with ABC Dinamo, a type design stud...

Read More

Art Basel rebrand reflects cultural shift

Basel 2

Art Basel is an international art fair staged annually in Basel, Miami, Paris and Hong Kong. To support the transition from a physical gathering to a multi-faceted global platform within the art industry, Art Basel em...

Read More

HemoCue reveals new brand positioning

Hemocue Image 7

The global healthcare company partnered with Desgnit, a global experience innovation company, to launch a new brand purpose, platform and visual identity. All new assets are influenced by ‘The Caring Expert’ persona,...

Read More

CVC Emerging Companies rebrands to 248 Growth Partners

248 Ss 1

The rebrand and repositioning for 248 Growth Partners, a firm specialising in providing capital and operational expertise to Australian growth companies, was led by design agency Hulsbosch. The aim behind creating a n...

Read More

Tongue-in-cheek identity designed for Seattle pickleball club and restaurant, Picklewood

Pickle 3

Founded in partnership with restaurateur Ethan Stowell, Picklewood is a pickleball club set to open in summer 2025. It turned to the team at Seattle-based agency People People to help design a distinct and identifiabl...

Read More

Dairy pioneer Horizon Organic launches new identity

Horizonorganic Casestudy OOH

In partnership with design consultancy Elmwood New York, Horizon Organic, the brand that introduced dairy products free from antibiotics and growth hormones to US supermarket aisles, has revealed a comprehensive brand...

Read More

Banking on sonic: How ATB differentiated its identity through sound

Screenshot 2024 10 22 At 11.06.53

In this session, we learn how ATB is using sound to bring its differentiated experience to life across every internal and external aspect of their business. True to the ‘Powering Possibility’ tagline, ATB’s Jesse Yuen...

Read More

Lloyds takes next step forward with extensive rebrand

01 HEROASSET Lloyds Press

Global brand consultancy Wolff Olins led the strategic brand review for Lloyds and formed its new positioning: ‘Lloyds moves everyone forward’. In crafting ‘The Cancara Philosophy’, a design philosophy named after the...

Read More

Page 1 of 96