When the logo redesign of a 56-year-old American restaurant brand, Cracker Barrel, sparked cultural controversy that prompted a rebrand reversal in one week this summer, the conversation reached beyond aesthetics. Lis...
Transform
Viral culture has turned online communication on its head. Now what?
Sinthu Satchi, UK country manager at Onclusive, weighs up the opportunities and drawbacks of viral culture for brands. Viral culture has thrown social listening into...
Let’s stop treating limited editions like marketing fireworks
When every brand is screaming for attention, Muriel Schildknecht, executive creative director at Lonsdale Asia, proposes that maybe the smartest move isn’t louder design offering short term rewards....
Inaugural European Wayfinding Awards now open for entries
Following the overwhelming success of the ‘Best Wayfinding or Signage’ category at the Transform Awards Europe, Transform is delighted to announce the inception of the European Wayfinding Awards. The programme will re...
Angus’ A-Z of logos: X
Pentagram partner and creative director Angus Hyland berates the redesign of Twitter to ‘X’ at the hands of Elon Musk. It’s just over three years since Elon Musk boug...
How a tomato became a catalyst for transformation
Join Marks for an engaging panel discussion uncovering how Perino transformed its market presence - and started an inspiring journey from a single packaging brief to a full-scale strategic agency partnership with Cost...
How to make your sonic boom
What connects the Mac startup chime, AC/DC, and Darth Vader? Each shows how a single moment in audio can hardwire emotion and memory into culture. The founders of Smith & Western, Dan Higson and Nick West will bre...
Moozi turns pure Tasmanian milk into a playful world for growing minds
![[MN] Moozi 1](/media/20483/mn-_moozi_1.jpg?anchor=center&mode=crop&width=316&height=160&rnd=134109577830000000)
Designed by M — N Associates on behalf of VitaDairy, Moozi is a next-generation kids’ milk brand that blends the natural purity of Tasmanian grass-fed milk with a richly imaginative brand world. Built around moments o...
No boring briefs
What if the limits you hate are the ones that make you great?Co-Partnership has found that reframing restrictions as creative springboards can unlock unexpectedly powerful solutions to tricky brand problems. Using rea...
ID ENTITY: Design studio The Bored Members refreshes Primo's pizza
Primo's, one of Egypt's largest pizza chains, decided to expand into proprietary product lines. Cairo-based agency The Bored Members shifted the logo perspective, and created a beverage identity to capture gen...
