Derek Walker, creative director at SGK, describes the importance of crafting brand experiences that truly resonate with audiences. Nostalgia is a powerful drug. It be...
Transform
Good design is a force for good
Dean Hazelgrove, founder and strategic creative director at Collective Objective, discusses his agency’s Transform Awards-winning work for International Grammar School. The project underlined his belief in values, goa...
Wayfinding: More than just signage
Katie Osborn, founder and principal wayfinding strategist at Via Collective, argues wayfinding is more than mere plaques or arrows. Instead, she argues, it requires empathy, foresight and a deep understanding of human...
The brands we’ve always loved
Ahead of Valentine’s Day, Transform readers reveal the brands they have always loved, and what they find so enticing about them....
Successful M&A narratives are built by human experience
Vincent Roffers, head of strategy at New York-based creative agency Agenda, explores the real reason why so many M&A deals underperform. After a challenging few y...
By the name of Europe
Pierre Nabhan, co-founder of JoosNabhan, explores why Europe must become its own brand once again. At the 2026 World Economic Forum, voices from Mark Carney to Emmanu...
Designing for dignity
Ryan Frost, executive creative director at Landor, argues that successful brands of the future will be those that dignify people. Working on healthcare branding sharp...
Angus’ A-Z of logos: Y and Z
In the final edition of his A-Z of logos series, Pentagram partner and creative director Angus Hyland dissects two very different fashion brands: YSL and Zara. For th...
A masterclass in simplicity: How one gesture stunned a stadium
Philip Davies, president, EMEA at Siegel+Gale, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mbola...
ID ENTITY: Papelito and FutureBrand São Paulo
High industry growth sparked a comprehensive rebrand for Brazilian smoking accessories company Papelito. FutureBrand São Paulo was called on to connect with a new cultural context, which was achieved by designing...
