Bristol-based design agency The Space Creative has reimagined Tideford’s brand identity in order to appeal to a younger 'trailblazer' consumer. This particular consumer seeks interesting and unique plant-based...
Transform
Philo’s rebrand positions it as the “Better Way to TV”
US streaming service Philo had its visual identity reimagined in a partnership with creative agency Sibling Rivalry. The result is a personality-packed visual identity and content-forward brand campaign that illustrat...
A Fairley fought contest
The next iteration of The World Games, a multi-sport event for non-Olympic sports, is set to be held in China next year. With over 3,500 logo ideas submitted from around the globe, what’s the story behind the winning...
How do brands play the collaboration game and win?
Collaborations have the potential to seriously enhance a brand’s reputation, but there now appears to be saturation, where an abundance of random partnerships have diluted the uniqueness and value once associated with...
Brand new design for non-alcoholic beer Latitude
Creative agency Betty and its design practice Favorite Child completed a project just in time for ‘Sober October’ on behalf of Nialas, Summit Brewing’s line of non-alcoholic beer. The design concept for the lager-styl...
Does your masterbrand matter?
Natasha Murray, chief client officer at media agency UM, discusses whether there is value in putting a masterbrand front and centre. It’s tough at the top. While name...
Essen International infuses science aesthetic into new biotech brand
Syenex, a company within the field of biotech, provides biotechnologists with access to synthetic tools for drug development. Global design studio Essen International has developed a new brand positioning, design and...
Mezcla launches rebrand in time for large scale distribution
Maker of puff-crispy protein bars Mezcla partnered with New York and Minneapolis-based design agency CBX to launch its revitalised packaging. The rebrand is a result of Mezcla’s drive to share its products with a wide...
The Little Foxes Club removes ‘Little’ as part of rebrand
The UK community sports provider, now The Foxes Club, partnered with Bath-based design agency Thisaway to help the franchise expand beyond its offer of sports classes, camps and academies for kids. Its new positioning...
Deutsch LA rebranded as Deutsch
Four years after its split from Deutsch NY, creative studio Deutsch LA has affirmed its individual status, ushering in a new era of independence. While ‘LA’ has been removed from its name, the city remains at the hea...
