AI has become a new intermediary between brands and the people they're trying to reach, one that doesn't respond to emotion, storytelling, or heritage. The brands winning in this new world aren't the most...
Transform
House of Brand Transformation: Speak to the souls of a million people
In this keynote, Sonic Lens' Marco Vitali argues that the best branding is built the same way the best music is: as art, not output — and that the discipline behind a record that lasts is the same discipline behin...
If your brand lost its colour, would your customers care?
Mark Christou, chief creative officer at CBX, takes a closer look at Japanese snack giant Calbee, which switched to black and white packaging. Does this misfortune provide crucial information to brand designers?...
House of Brand Transformation: Your business is in 2026, your brand is in 2000
Many innovation-driven companies – from deep tech startups to established industrial and organisations – are transforming their technologies, markets and business models, while keeping a brand that belongs to another...
House of Brand Transformation: Reigniting creativity inside legacy organisations
Legacy brands bring scale, heritage and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, Sodex...
Cayman Jack reimagined around a more meaningful vision of escape
Mark Anthony Brands has refreshed the identity, packaging and visual world of Cayman Jack, reframing the ready-to-drink brand around the idea that escape is a state of mind rather than a destination. Central to the re...
Brand design: The invisible industry
Jocelyne Henri Danet, group managing director at Lonsdale + Partners, challenges more clients to celebrate their design agency partnerships. When Louis Vuitton made P...
The brand lessons that outlasted Cannes
After attending Cannes Lions for the first time, Hannah Partridge, head of client services at Seen Studios, reflects on the three shifts that stood out above the noise and what they reveal about where branding is head...
Boutique property developer reimagined by Frost Collective
Daniel Brownlee, a former Knight Frank partner, turned to Frost Collective to craft a brand identity for Brodee, his boutique development and investment business based in England and Spain. In trying to reposition the...
House of Brand Transformation: Built by women. Built different.
Women are driving some of the world’s most influential brands, organisations and cultural movements. But the way we lead — how we build trust, forge relationships, nurture talent and pursue excellence — often looks ve...
