Transform

Charlie Hughes, strategy director at Vault49 London, offers her thoughts on the danger of grouping consumers by age and forgetting their individuality. I have a reque...

Chris Prescher, chief strategy officer at global brand consultancy 50,000feet, discusses the entertainment streaming industry, and offers important lessons brand designers can learn from it....

Nearmap, a global leader in location intelligence and aerial imagery solutions, underwent a redesign following the acquisition of property intelligence firm Betterview last year. With the customer experience enhanced,...

US public research university Texas Tech updated its logo for the first time in two decades as part of efforts to modernise its visual identity. The revised letterforms are inspired by the ‘Double T’ symbol, while the...

Pentagram partner and creative director Angus Hyland explains why the iconic Lego brick logo has lasted for 50 years. What is it with these four-letter Scandi logos?...

Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...

James Brooke, managing director at Rooster, discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. A...

Pentagram partner and creative director Angus Hyland discusses Kodak’s modern logo and how nostalgic sentiment inspired it. In the final episode of the first series o...

Taken from the Q2 edition of Transform magazine, peers in the brand design industry give their opinion on Wolff Olins' rebrand of Decathlon. About the work French...

Bobbie Galvin, brand researcher at FreshBritain, takes a look at the work of Decathlon-owned mountaineering brand Simonds, and the way companies are starting to reimagine the metrics of corporate success....