• Transform magazine
  • July 18, 2024

Top

Transform

Nearmap showcases revised brand identity following growth

Nearmap After

Nearmap, a global leader in location intelligence and aerial imagery solutions, underwent a redesign following the acquisition of property intelligence firm Betterview last year. With the customer experience enhanced,...

Read More

Texas Tech reveals updated logo design

On Brand 2

US public research university Texas Tech updated its logo for the first time in two decades as part of efforts to modernise its visual identity. The revised letterforms are inspired by the ‘Double T’ symbol, while the...

Read More

Angus’ A-Z of logos: Lego

Angus Monthly Article L

Pentagram partner and creative director Angus Hyland explains why the iconic Lego brick logo has lasted for 50 years. What is it with these four-letter Scandi logos?...

Read More

Five minutes with Abb-d Taiyo

AT

Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...

Read More

Brand evolution tells the story of us

Rooster PR Portraits 10 09 19 0047

James Brooke, managing director at Rooster, discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. A...

Read More

Angus’ A-Z of logos: Kodak

Angus Monthly Article K

Pentagram partner and creative director Angus Hyland discusses Kodak’s modern logo and how nostalgic sentiment inspired it. In the final episode of the first series o...

Read More

The Verdict: Decathlon

Transform Q2 The Verdict

Taken from the Q2 edition of Transform magazine, peers in the brand design industry give their opinion on Wolff Olins' rebrand of Decathlon. About the work French...

Read More

How brands can help save the planet - new ways to think about growth

IMG 6927

Bobbie Galvin, brand researcher at FreshBritain, takes a look at the work of Decathlon-owned mountaineering brand Simonds, and the way companies are starting to reimagine the metrics of corporate success....

Read More

The state of play

VCA TUP SEQUOIA

California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it. Lisa Battles explores Visit California’s latest brand evolution launched...

Read More

The significance of cultural nuances in design

057A8187basselbw (1)

Bassel Kanounji, associate creative director at Omnia, discusses how cultural nuance can aid connections between brands and their audiences. Of the 223 nationalities...

Read More

Page 1 of 89