The Belgian organisation, which offers young people from LGBTQIA+ backgrounds a place to stay, required a clear, new identity to support this mission. International agency Base Design developed an identity for Le Refu...
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Raise the Roof reveals fresh brand identity
An event series that showcases up-and-coming British and Irish musicians, Raise the Roof was launched in partnership with UK homeless charity Centrepoint. Its identity, crafted by London creative agency Kit Studio, is...
Wrapped in love: Vellie unveils inaugural brand identity
The new gifting company, based in Oregon, US, turned to creative studio People People to craft a warm and calm identity that spans across packaging, messaging and digital touchpoints. The logotype aims to underscore t...
Angus’ A-Z of logos: Tesla (or Toxic)
Pentagram partner and creative director Angus Hyland describes the origins of the Tesla logo and how, to many people, the brand has recently collapsed in popularity....
Reels in Motion rebrand reflects company’s growth over two decades
British video production company Reels in Motion required a new identity that also underlines the business’ commitment to delivering enhanced client services, so turned to Thrive Creative. The branding agency evolved...
As long as branding is a silo, it won’t fulfil its promise
GW+Co’s CEO, Gilmar Wendt, makes the case for including strategy and culture from the beginning of rebranding projects, and explains the risk of not adopting this approach....
Angus’ A-Z of logos: Solidarność
Pentagram partner and creative director Angus Hyland discusses the logo design for Solidarność and the resounding impact the trade union had on life in Poland. There...
Beyond logos: Building brands that breathe
Gabriel Collins, head of innovation at Boundless Brand Design, discusses how the relationship between brands and consumers has changed over time, and why his agency’s ‘Living Brand’ ethos helps to unlock the bigger pi...
Learning how brand identities can be flexible ecosystems
James Hurst, chief creative officer at Zag, chats about EE’s complex brand system, and how flexible ecosystems can be designed to support business growth strategies....
Starbucks’ Refreshers visual update hopes to take Chinese market by storm
Global brand design and experience agency Marks was called on by Starbucks to craft a new bottle shape and visual identity for Refreshers, its ready to drink (RTD) range. With the drinks considered crucial to the Amer...
