BrandMe has unveiled a new packaging design for Thompson’s fruit and herbal tea collection, uniting the range with the brand’s core teas while enhancing shelf presence. The redesign pairs vivid colour and soft botanic...
Transform
Bath Rugby unveils gladiatorial new identity
Bath Rugby has launched a bold brand refresh by Mr B & Friends, celebrating the club’s renewed success and ambition following its first league title in 29 years. The new identity draws on the concept of ‘modern-da...
The quiet revolution in typography: How type is becoming the voice of brand differentiation
In an increasingly AI-generated world, typography is still one of the most human and expressive parts of a brand. Waqas Mohammed Amin, creative and production services director at the Saudi Government, explores the st...
Cappelli Identity Design reimagines the Grand Tour AFAM for a new generation of Italian artists
Cappelli Identity Design has created a dynamic brand identity and digital platform for Grand Tour AFAM, an international initiative led by the Rome Institute of Fine Arts. The identity reframes the historic Grand Tour...
Kinnie steps into new markets with new ‘Drink Different’ identity
Maltese soft drink icon Kinnie has unveiled a global-facing brand refresh by British branding agency bluemarlin, reimagining its bittersweet originality for a new, adventurous generation. With a bold new visual identi...
Driftime reinvents identity and launches ‘Foundational’ services
The Brighton-based design and impact agency Driftime has unveiled a refreshed brand identity and digital platform, introducing a new suite of ‘Foundational’ services designed to make professional design more accessibl...
Dove Men+Care unveils confident new design by JDO
Dove Men+Care has partnered with international design agency JDO to refresh its deodorant packaging with a bold, premium look that signals growth and innovation. Built around the idea of ‘Confident Simplicity’, the ne...
Brand Oath launches inclusive new identity for Scottish Athletics’ ‘Let’s Go’ programme
Scottish Athletics teamed up with design agency Brand Oath to create Let’s Go, a bold and inclusive brand and digital platform designed to modernise and grow participation in Run, Push, Jump, Throw activities for five...
Sleepover brand crafted to redefine rest for weary air travellers
London-based creative studio Without partnered with Airport Dimensions to launch Sleepover, a new global brand offering restful, bookable sleep spaces inside airports that are designed to meet the rising demand for re...
The evolving sound of Saudi branding
Sami El-Quqa, founder and CEO at MusicGrid, explains how audio is becoming a key layer of the Kingdom’s creative transformation. Saudi Arabia has always been rich in...
