North America

Best Use of a Visual Property

CFM International and tmp

Kotex and Landor

Lenovo Yoga and Design Bridge and Partners

SimonMed and Brandpie

The Ford Motor Company and Interbrand

 

Best Brand Architecture Solution

eFax and Tenet Partners

Ronald McDonald House and Interbrand

 

Best Use of Copy Style or Tone of Voice

AGS and Fazer

B&O and Fazer

Fetch and Prophecy

Morningstar and Creative Business Company

The Ford Motor Company and Interbrand

 

Best Use of AI

Microsoft 365 + Copilot Campaign

Perficient

Best Brand Experience

Buffalo Trace Distillery and ChangeUp

Gretsch Golf Academy and ROWE

IHC and Teneo

Microsoft - Pride for each other

Octave and FutureBrand

TAG Restaurant Group (HashTag) and ROWE

 

Best Wayfinding or Signage

IHC and Teneo

FedEx and Teneo

 

Best Use of Typography

B&O and Fazer

Epic Theater Ensemble and Prophecy

Neuberger and Prophecy

Ronald McDonald House and Interbrand

 

Best Place Brand

Konterra Realty and Gould Property Company and SightHound and Nessen Company

Navy Yard and Planthouse Studio

VGPS and Starfish Branding

Best Internal Communications During a Brand Development Project

ams OSRAM and GW+Co

Securian Canada and Brandpie

Sheppard and Living Group

 

Best Implementation of a Brand Development Project

Sunward Credit Union and Monigle

The Bancorp and Tenet Partners

Best Creative Strategy (Business)

Parloa and Further

PitchBook and Creative Business Company

Medecision and Agenda

Sheppard and Living Group

SimonMed and Brandpie

 

Best Creative Strategy (Consumer)

Blood Cancer United and Jones Knowles Ritchie

Kotex and Landor

Pennsylvania Tourism Office and Monigle

SimonMed and Brandpie

The Ford Motor Company and Interbrand

 

Best Creative Strategy (Corporate)

Applebee’s and M+C Saatchi Consulting

PwC and FutureBrand

Kindle Energy and FUNDAMENTALco 

 

Best Brand Evolution (Business)

BRG and DeSantis Breindel

CFM International and tmp

Gifthealth and Monigle

Polarity Bio and is + at

MasterBrand® and HLK

SimonMed and Brandpie

 

Best Brand Evolution (Consumer)

B&O and Fazer

Brawny and Bulletproof

Konterra Realty and Gould Property Company and SightHound and Nessen Company

Pernod Ricard and JDO Global

Norwex and The Workroom

The Ford Motor Company and Interbrand

Best Brand Evolution (Corporate)

Elavon and FutureBrand

Ellwood and Joe Smith

Kindle Energy and FUNDAMENTALco 

Norwex and The Workroom

Ronald McDonald House and Interbrand

Transamerica

 

Best Strategic or Creative Development of a New Brand

Bedrock Robotics and Studio Everywhere

Cotality and Siegel+Gale

Gretsch Golf Academy and ROWE

Rolliefest and Bulletproof

Magnera and Beardwood

 

Best Development of a New Brand Within an Existing Brand Portfolio

Constellation Brands - Corona and Beardwood

Paysafe

 

Best Naming Strategy (New Name)

Aluminz and Tenet Partners

Archer Student Lending and Additive Impact

Qnity and Lippincott

Verdara and Fazer

Vylor and Landor

 

Best Naming Strategy (Rename)

Mobia Medical and Waterhouse Brands

Ronald McDonald House and Interbrand

Ridgepost Capital and Prophecy

 

Best Naming Strategy (Naming System)

Johnson & Johnson Medtech - Dualto and Landor

Ronald McDonald House and Interbrand

Best Corporate Rebrand Following a Merger or Acquisition

Illumia and DeSantis Breindel

Lumelight and Taillight

Ridgepost Capital and Prophecy

SES and Sequel 

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

ams OSRAM and GW+Co

Cotality and Siegel+Gale

Morningstar and Creative Business Company

Norwex and The Workroom

Ronald McDonald House and Interbrand

Sheppard and Living Group

The Ford Motor Company and Interbrand

Best Brand Consolidation

AdRoll

CardWorks Financial Group and Monigle

 

Best Digital Transformation

AGS and Fazer

Coupe Health and Accenture Song

Primary Wave Music and Starfish Branding

Sheppard and Living Group

SimonMed and Brandpie

 

Best Employer Brand

Kohler and Joe Smith

Microsoft

Best Audio Brand

Atlanta Convention & Visitors Bureau and Sixième Son

Bristol Myers Squibb (BMS) and Sonicbrand

Johnson & Johnson and Antfood

PwC and FutureBrand with Sonicbrand

Best Sonic Brand Activation

Coalesse and Antfood

Mastercard and amp

Octave and FutureBrand with Sonicbrand

YNAB and Antfood

 

Best Sonic Brand Evolution

Netflix Animation Studios and Antfood

Oscar Mayer and amp

Best Use of Packaging (Glass)

Pernod Ricard and JDO Global

Yankee Candle and Beardwood

 

Best Use of Packaging (Print and Card)

Kotex and Landor

Best Use of Packaging (Other)

Gallo and Tavern Agency

Snyder's of Hanover and Bulletproof

Suntory Global Spirits and Tavern Agency

Tavern Agency

 

Best Use of Packaging (Limited Edition)

Chips Ahoy! and Bulletproof

Best Visual Identity from the Automotive Sector

Dauch and Siegel+Gale

The Ford Motor Company and Interbrand

 

Best Visual Identity by a Charity, NGO or Not-For-Profit

American Library Association and Landor 

Archer Student Lending and Additive Impact

Epic Theater Ensemble and Prophecy

Robert & Ethel Kennedy Human Rights Center and Tenet Partners

Ronald McDonald House and Interbrand

 

Best Visual Identity from the Education Sector

Archer Student Lending and Additive Impact

Covista and Starfish Branding

 

Best Visual Identity from the Engineering and Manufacturing Sector

ams OSRAM and GW+Co

Bedrock Robotics and Studio Everywhere

CFM International and tmp

Dauch and Siegel+Gale

Ellwood and Joe Smith

Magnera and Beardwood

 

Best Visual Identity from the Farming and Agricultural Sector

American Farmland Trust and Curious Plot

True Tart Cherries and Curious Plot

 

Best Visual Identity from the Financial Services Sector

Elavon and FutureBrand

Banner Life and DeSantis Breindel

Verdara and Fazer

Transamerica

The Bancorp and Tenet Partners

 

Best Visual Identity from the FMCG Sector

Brawny and Bulletproof

Yankee Candle and Beardwood

 

Best Visual Identity from the Food and Beverage Sector

Doritos® + Cheetos® Simply NKD™ and PepsiCo

Zaxbys and ChangeUp

Gallo and Tavern Agency

New Amsterdam Vodka and forceMAJEURE

Chips Ahoy! and Bulletproof

The Happy Crane and Kith&Kin

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

R1 and FUNDAMENTALco

LSMC and is + at

Medecision and Agenda

PointClickCare and Minds + Assembly, an Assembled Intelligence company

Polarity Bio and is + at

 

Best Visual Identity from the Hospitality Sector

HD Expo and Lonsdale

Qian Wei and Lulu Liu with Good Alley

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

ApolloCare and Starfish Branding

Norwex and The Workroom

Coupe Health and Accenture Song

Best Visual Identity from the Oil, Gas, Mining and Extractives Sector

Kindle Energy and FUNDAMENTALco 

 

Best Visual Identity from the Professional Services (Advisors and Consultants)

Experis and we-do-co

Huron and Monigle

Neuberger and Prophecy

Perficient

PwC and FutureBrand

 

Best Visual Identity from the Professional Services (Legal and Accountancy)

Fisher Phillips and DeSantis Breindel

Sheppard and Living Group

Proskauer and Agenda

Best Visual Identity from the Property, Construction and Facilities Management Sector

225 Park Ave South and Starfish Branding

Bedrock Robotics and Studio Everywhere

Konterra Realty and Gould Property Company and SightHound and Nessen Company

MasterBrand® and HLK

Transwestern and Fazer

 

Best Visual Identity from the Public Sector

Gotham Foundry and Starfish Branding

Pennsylvania Tourism Office and Monigle

Best Visual Identity from the Retail Sector

B&O and Fazer

Monument Grills and Fazer

 

Best Visual Identity from the Sports and Leisure Sector

Concacaf and Bulletproof

HBSE/Loew's Jersey Theatre and Smith Design

Rolliefest and Bulletproof 

 

Best Visual Identity from a Startup

Aluminz and Tenet Partners

ProRata and Agenda

Tabld and FUNDAMENTALco 

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Belden and Joe Smith

Medecision and Agenda

Parloa and Further

ProRata and Agenda

Qnity and Lippincott

 

Best Visual Identity from the Transport and Logistics Sector

Philadelphia International Airport and The Munroe Agency

Pittsburg International Airport and UFFINDELL

 

Best Visual Identity from the Travel and Tourism Sector

Pennsylvania Tourism Office and Monigle

Pittsburg International Airport and UFFINDELL

SkyReserve and Tenet Partners

The winners will be announced at the awards ceremony in October 2026.

There is no shortlist for the Grand prix. Everyone shortlisted is eligible and the winner will be announced at a very special awards ceremony on 13 October, at Edison Ballroom, New York.