• Transform magazine
  • May 21, 2026

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Transform Diamond Awards

The judges

Below you can see our wonderful judging panel for 2025. Learn more about the judges by clicking on the headshots to read their biographies.

Anthony Bonamassa
Director Visual Identity & Brand Standards, Brand Management and Activation
CITI

Anthony is a senior marketing executive leading global brand transformation and activation at Citi, where he shapes visual identity systems, brand governance, and global integrated marketing campaigns. He brings deep expertise in global brand management, creative operations and multi-channel marketing from previous leadership roles at MetLife, Estée Lauder, Interbrand and Viacom. Throughout his career, Anthony has successfully aligned cross-functional teams to deliver cohesive, customer-centric brand experiences while advancing organizational capabilities through scalable tools, streamlined processes and enhanced creative standards.

Olivia Butter
Global Brand Strategy & Direction
Klarna

Olivia Butter is a global brand marketer with over 15 years’ experience across both agency and client-side roles in the US and Europe. She is Global Brand Strategy Lead at Klarna, defining positioning and brand direction across 26+ markets, with work spanning partnerships with Apple, Google and eBay, Klarna’s first Super Bowl ad, and multi-year sports deals with the Chicago Bulls and Angel City FC.

Previously, Olivia worked with Fortune 500 clients at BBDO and Grey before joining Chobani, where she helped transform America’s top-selling yogurt into a lifestyle leader. At Klarna, she focuses on setting a new standard in everyday finance, making money management smarter, fairer and more enjoyable.

Susan Theresa Davis
Senior Brand Design Manager
Jio

Susan Theresa Davis is the Senior Brand Design Manager at Reliance Jio, where she is shaping a unified, future-ready brand that positions Jio as a global powerhouse. A seasoned Brand Designer and Strategist with over a decade of experience, she has built impactful brands across digital products in FMCG, healthcare, and on-demand services. She has led transformative rebrands, developed scalable brand design systems, and delivered high-visibility campaigns for industry leaders including Gojek, Curefit, and Flipkart. At Gojek, she drove the award-winning 2019 rebrand and GoPay branding, cementing the brand’s design excellence. Renowned for inspiring teams and fostering creativity, Susan also mentors emerging talent and shares her expertise through industry talks and workshops—leaving a lasting mark on the design community.

Fabian Faraone
Design and Brand Manager
Transport for NSW

Fabian Faraone is a design and brand leader with over 15 years’ experience working across government and commercial sectors. He currently leads Brand and Design at Transport for NSW, where he supports multidisciplinary teams to deliver clear, accessible (WCAG compliant) and audience centred communications at scale. Fabian is particularly interested in how strong systems, governance and human centred design help translate complex information into work that’s easy to navigate and genuinely useful. His background spans brand, experiential, exhibition and print design, with multiple industry awards recognising his problem solving approach. As a judge, Fabian brings a practical, collaborative perspective, valuing thoughtful ideas, well executed craft and design outcomes that demonstrate real clarity, purpose and impact.

Patrick Gray
Head of Global Brand and Creative
State Street

Patrick is an award-winning executive creative director and head of global brand and creative for State Street, leading the firm’s brand research, strategy, creative expression, design systems and campaigns across physical and digital spaces. Most recently, he led State Street’s first global rebrand in over 50 years. Patrick joined State Street in 2003 as a senior designer and later as design director and creative director before taking on leadership of global brand and creative in 2014. Prior to joining State Street, he worked at Selbert Perkins Design, building brands, identities, experiences and landmarks for clients in virtually every industry.

Melanie Hallett
Marketing Lead, Brand
Uniting

Melanie is a senior brand strategist and marketing leader with over 20 years of experience leading high-profile brand transformations and activations across government, not-for-profit, arts, healthcare and media sectors. She heads up Brand Strategy at Uniting NSW.ACT, where she is driving the organisation’s most significant masterbrand evolution to date. Her portfolio includes repositioning Vinnies Shops from a welfare-focused charity model to a contemporary thrift and sustainable retail brand in the resale economy; rolling out the NSW Government Masterbrand across departments and delivering large-scale behavioural change campaigns such as Stop It and Swap It; and redefining Mark Moran Group from an aged-care provider into a multigenerational lifestyle brand through retail, hospitality and care rebrands.

Eunice Ho
Global brand design manager
Kenvue

Eunice is the brand design manager at Kenvue, leading the global brand design for Neutrogena. With 15 years of creative experience from agencies like Design Bridge, Interbrand, Dragon Rouge, and Landor, she drives design strategy and champions executional excellence in brand consistency. Eunice is passionate about bringing creative strategies to life and believes design is a powerful tool for solving problems.

Louis Hu
Creative Director
KPMG Australia

A designer at heart, Louis is currently the creative director at KPMG Australia, leading a team of thinkers and makers to deliver brand-led campaigns, events, and thought leadership across sectors including government, financial services, healthcare and not-for-profit. Prior to going in-house, Louis held senior roles in advertising and design agencies, where he built high-performing teams and fused creativity with commercial strategy. Louis’ work has been recognised and awarded across categories spanning consumer goods, automotive, entertainment and social impact – reflecting his ability to craft meaningful brand experiences across diverse industries. He believes that in today's AI-driven world, design thinking is more vital than ever – offering a human lens to innovation and empowering the next generation of creative talent to lead with purpose.

Hanisha Lalwani
Senior Manager, Development and Residential Marketing – EMEA
Marriott International

An award-winning marketer, Hanisha has 16 years of B2B and B2C experience in the Travel, Hospitality and Professional Services sectors across Europe, Middle East, Africa, India and North America. Currently, Hanisha is responsible for driving awareness and demand of Marriott's portfolio of residential brands in the EMEA region. She partners with residential development licensees to drive sales premiums and pace. Her diligent, practical, strategic approach, and customer-centric mindset have made her excel across various roles in her career. It’s no coincidence she hosts her podcast titled ‘Making Things Happen’. 

Sarah Lawrey
Manager Creative Services
AustralianSuper

Sarah is a seasoned creative leader with 25 years of experience across design and brand agencies and in-house teams, both in Melbourne and London. Starting her career as a graphic designer and progressing to client service director, she now leads the multi-disciplinary Creative Services team at AustralianSuper. Sarah brings deep expertise in brand development, design and creative strategy, along with a passion for building strong, collaborative partnerships. Her strengths in team leadership and creative culture-building help drive impactful, high-performing outcomes.

Hoon Lee
Design Director
Kimberly-Clark

Hoon Lee is Design Director at Kimberly-Clark, responsible for overseeing brand design for Huggies, Sweety, Kotex, Intimus, Softex, Depend, and Confidence across five key markets: Greater China, South Korea, Australia, Indonesia, and Brazil.

With over 14 years of experience, Hoon has a deep understanding of the power of branding and a passion for storytelling, which he combines to develop visionary yet locally relevant design strategies.

Prior to his current role, Hoon led the brand design and packaging team for Kimberly-Clark EMEA (Europe, Middle East, and Africa) while based in London. Hoon studied at Yonsei University and NUS Business School.

Zoe MacDonald
Senior Manager, Brand Strategy
CommBank

As a brand strategist and brand manager, Zoe is a curious and highly conceptual thinker. Her experience runs from transformational creative strategy through to rigorous corporate branding. Zoe has led and facilitated brand and research immersion projects across the UK, South America, Europe and Australia, and believes that branding has a strong role to play in boardrooms everywhere. She is on a personal mission to demonstrate how well executed brand strategy can transform business.

Zoe is the Senior manager, brand strategy at CommBank, where she steers the strategic direction of Australia's most valuable brand and the 2020 refresh of the Bank's iconic 30-year-old diamond logo. 

Ricardo Munoz
Executive Creative Director
Comcast

Ricardo is a globally-minded creative director with over 15 years of experience shaping campaigns across tech, media, food & beverage, automotive, financial services and consumer goods. At Comcast, he leads a multidisciplinary team, infusing storytelling, design and innovation into high-impact campaigns for one of the world’s largest media and technology companies. Born in Ecuador, shaped in Japan and sharpened in New York, Ricardo brings a cross-cultural spark to everything he touches. He’s passionate about mentoring talent, building creative cultures and crafting work that resonates across industries and borders.

Jess Page
Creative director
CBRE Asia Pacific

Jess Page is the Creative director at CBRE Australia, a global leader in real estate services and investments. With a background in branding and advertising, she brings experience in connecting strategy and design to her role, guiding a talented team in developing creative solutions that align with CBRE’s global and local objectives. Jess oversees the creative direction for a wide range of projects, from digital media to large-scale marketing campaigns, ensuring that each project not only meets but exceeds client expectations. Before joining CBRE, Jess served as Creative director at Uberbrand, where she played a critical role in shaping brand's identities and taking them to market. Known for her strategic thinking and her ability to deliver high-quality, compelling content and campaigns that supports a brands vision.

 

Hsint Sanda
Head of Product and Channel Marketing
Prudential

Hsint is an award-winning marketing leader with 13 years of distinguished experience driving brand and business growth across Southeast Asia. Currently as a Head of Product and Channel Marketing at Prudential CLM Hub (Cambodia, Laos, and Myanmar), she drives transformative campaigns, market-leading product launches, and customer-centric strategies that deliver measurable impact. Armed with robust academic credentials in marketing and business, Hsint remains at the forefront of industry innovation. A respected voice in storytelling, branding, and growth marketing, she has cultivated a devoted following. Strategic, insightful, and visionary, Hsint exemplifies marketing excellence and leadership.

Dale Anne Scogings
Creative Lead
Canva

Dale Anne Scogings is a Creative Lead at Canva with over a decade of experience spanning in-house and agency roles. She currently leads brand and creative at Flourish, a Canva-owned company, shaping the brand and ensuring alignment with Canva’s ecosystem.

Driving creative excellence for global brands including Canva, Cosmopolitan Magazine, and Vodacom, her performance-driven approach blends entrepreneurial thinking with a values-led mindset.

Dale Anne is driven by design for good and social impact; she actively mentors emerging talent, advocates for design-skills volunteering at Canva, supports NFPs with creative solutions, serves as an Industry Fellow at the University of East London, and champions neuro-inclusion initiatives.

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