Transform Live North America 2026
New York,
Transform Live North America 2026
Program
Registration and breakfast
De-Positioning: How Bang & Olufsen Made the Spec War Irrelevant
Somebody in your category is beating you on specs. You can't outspend them and you can't out-feature them. Bang & Olufsen faced Apple and Bose with eroded equity and a century of heritage. Todd Irwin shows how the De-Positioning Methodology turned that heritage into a brand positioning that nobody can take.
Todd Irwin
Founder & CEO
Fazer
Managing multiple forms of complexity in enterprise organizations
Session description to follow shortly.
Emily Korn
Partner, Head of Client Services
Agenda
When & where
Date: October 13, 2026
Timings: 8:30 AM – 4:15 PM (subject to change)
Venue: The Edison Ballroom, 240 W 47th St, New York, NY 10036, United States
Sponsors
WANT TO SPONSOR TRANSFORM LIVE NORTH AMERICA 2026?
If you are interested in the wonderful opportunity to sponsor and showcase your brand at Transform Live North America 2026, please email George at gramsay@transformmagazine.net.
Bespoke packages are available.
Supporting Partners
WANT TO PARTNER OR SUPPORT TRANSFORM LIVE NORTH AMERICA 2026?
If you are interested in the wonderful opportunity to align and showcase your brand at Transform Live North America 2026 through becoming a supporting partner, please email George at gramsay@transformmagazine.net.
Bespoke packages are available.