Transform Live North America 2026

Registration and breakfast

Welcome and opening address

Bringing the Mamdani Campaign Typeface to Life

Complexity is not the problem. Confusion is.

For years, brand leaders have been told that the answer to complexity is simplicity. But what if that’s the wrong goal? Global businesses aren’t becoming simpler — and the best brands don’t pretend they are. They make complexity easier to navigate. Vincent Roffers and Callie Sowinski of Agenda will introduce the Complexity Quotient, a new framework for understanding how brands create clarity, alignment and momentum in the face of complexity. They’ll explore where complexity turns into friction, what high-performing organizations do differently and a practical way to diagnose what’s getting in the way — and what to do about it.

Iconic Sound to Sonic Universe: A Netflix Story

This talk is a case study in sonic growth: how Antfood expanded Netflix’s “Tudum” into a rich, flexible sonic system that could evolve with the brand. From a full orchestral identity to the sonic personality of Netflix Animation Studios’ spirited mascot, Ennio, and all the Tudums in between, we’ll trace the creative choices behind the system and what it takes to build sound that works across every touchpoint while remaining unmistakably Netflix. Along the way, we’ll explore why sound matters for brands and how they can use audio to build stronger, more distinctive identities.

Transform roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.​

Coffee and networking

De-Positioning: How Bang & Olufsen Made the Spec War Irrelevant

Somebody in your category is beating you on specs. You can't outspend them and you can't out-feature them. Bang & Olufsen faced Apple and Bose with eroded equity and a century of heritage. Todd Irwin shows how the De-Positioning Methodology turned that heritage into a brand positioning that nobody can take.

Eleven Brands, One Bright Future: How Channel^® Turned Consolidation Into a Growth Strategy 

When Bayer Crop Science consolidated 10 of its regional seed brands to combine and form one national seed brand under the existing Channel^® seed brand, the challenge was bigger than creating a consistent name and look. The brand needed to carry forward local equity, restore relevance, and give younger, growth-oriented farmers a reason to choose it over competitors built on generations of loyalty. This session explores how Channel turned consolidation into a strategic reset, uniting national R&D with local expertise and reframing constant change as an opportunity for growth. The result was a future-ready brand identity refresh and new brand platform, Rise to the Challenge, to seize the moment for reintroduction

Lunch break and networking

From Required to Relevant: Reimagining Legal Learning

Transform roundtable discussions

A dynamic exchange of ideas and perspectives. Engage with industry leaders and fellow attendees in interactive sessions designed to foster deep insights and meaningful conversations on all areas of brand strategy and design.​

Modern Heritage: The 3-Step Path to Timeless Brands

In a culture obsessed with what’s next, the strongest brands know what’s worth holding onto. Mike Perry, Founder and Chief Creative Officer of TAVERN, explores Modern Heritage: a three-step approach to building brands that remain relevant without abandoning what made them distinctive in the first place. Through real-world examples, Mike will unpack how brands can unearth the equities that matter, redefine them for today’s consumer and redesign them for the future - creating brand systems that can evolve with culture, build lasting recognition and ultimately outlive the trends around them. 

Closing remarks and end to conference