• Transform magazine
  • June 22, 2024

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MEA

2024 Transform Awards MEA

MANY CONGRATULATIONS TO OUR WONDERFUL 2024 WINNERS FOR THE TRANSFORM AWARDS MEA
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Best use of a visual property

Gold – Emaar and Genius Loci – AT.MOSPHERE

Gold – Trojena and Landor

Silver – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

Silver – iz app by Alinma Bank and Landor

Bronze – Seddiqi Holding and BOND

Highly commended – SIRO by Kerzner and Birch London

 

Best brand architecture solution

Gold – Careem

Silver – Expo City Dubai and Bellwether

Bronze – NEOM and Landor

Bronze – Prince Talal bin Abdulaziz Al Saud Endowment and BOND

Bronze – Saudia Group and Landor

 

Best use of copy style or tone of voice

Gold – Otto and Fludium

Silver – Careem

Silver – Sindalah and Landor

Bronze – Mindset Media and Unisono

Bronze – Saudia and Landor

 

Best brand experience

Gold – Abu Dhabi Early Childhood Authority (ECA) and ADinB ­– ECD Fair

Silver – Ministry of Culture and Accenture Song Middle East BV

Silver – Play Playground and Rogue

Bronze – The Macallan and JansenHarris

Bronze – The National Academy for Childhood Development and ADinB

Highly commended – Modon / Surf Abu Dhabi and Bellwether

 

Best use of packaging

Gold – Accor + Katara Hospitality and BOND – Vaya!

Silver – LUFF and chemistry

Bronze – PepsiCo – Pepsi Big Football Event LTO

Bronze – Thryve, IFFCO Plant-Based Venture and WMH&I

Highly commended – Century Burger and chemistry

Best wayfinding or signage

Gold – Emaar and Genius Loci – The Dubai Mall Zabeel Extension

Silver – Emaar and Genius Loci – AT.MOSPHERE

Bronze – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

Bronze – APG Kindergarten and inovaline

Bronze – The Ellinikon / LAMDA and Genius Loci

 

Best use of audio branding

Gold – Careem and MassiveMusic

Silver – Aldar and Sixième Son

Silver – AROYA Cruises and MassiveMusic

Bronze – Saudia and Landor

Bronze – The Ministry Of Culture and Sonicbrand

 

Best use of typography

Gold – King Abdulaziz Center for World Culture (ithra)

Silver – Saudia and Landor

Bronze – Accor + Katara Hospitality and BOND – Blue Cigar

Bronze – AROYA Cruises and Insignia Worldwide

Bronze – NEOM and Landor

 

Best place or nation brand

Gold – Expo City Dubai and Bellwether

Silver – Infracorp and Unisono

 

Best expression of a brand on social media channels

Gold – Seddiqi Holding and BOND

Silver – Otto and Fludium

Bronze – UCR Qatar and Fludium

Highly commended – Red Sea Int’l Airport and Brash Agency

 

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Best external stakeholder relations during a brand development project

Gold – Abu Dhabi Early Childhood Authority (ECA) and ADinB ­– ECD Fair

 

Best internal communications during a brand development project

Gold – Dubai Health and Landor

Silver – Abu Dhabi Airports and Brash Agency

Bronze – Abu Dhabi Early Childhood Authority (ECA) and ADinB ­– ECD Fair

 

Best implementation of a brand development project

Gold – Seddiqi Holding and BOND

Silver – Expo City Dubai and Bellwether

Silver – Khaleeji Bank and Unisono

Bronze – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

Highly commended – Hassana Investment Company and Landor

Highly commended – Modon / Surf Abu Dhabi and Bellwether

Best localization of an international brand

Gold – Safaricom Ethiopia and Landor

Silver – Innerspace Dubai

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Best creative strategy (business)

Gold – Solutions+ and KNOW Creative

Silver – Al Futtaim and BOND

Bronze – Al Khozama Hotel and KEANE

 

Best creative strategy (consumer)

Gold – Bahrain Tourism & Exhibition Authority and Limefish Design

Silver – iz app by Alinma Bank and Landor

Bronze – eyewa and Freedom.

Bronze – LikeCard and Hive Innovative Group

Bronze – SIRO by Kerzner and Birch London

Highly commended – King Abdulaziz Center for World Culture (ithra)

 

Best creative strategy (corporate)

Gold – Saudia Group and Landor

Silver – Bapco Energies and Interstate Creative Partners

Silver – Expo City Dubai and Bellwether

Silver – NEOM Green Hydrogen Company and Landor

Bronze – Arabsat and OMNIA

 

Best brand evolution (business)

Gold – ADSS and PINK GREEN

Silver – FlyAkeed and Gene Branding

Silver – Solutions+ and KNOW Creative

Bronze – Al Futtaim and BOND

Bronze – Al Khozama Hotel and KEANE

Highly commended – IGC and OHI Leo Burnett

 

Best brand evolution (consumer)

Gold – Careem

Silver – Century Burger and chemistry

Bronze – National Finance and Zeenah LLC

Bronze – Nestle Hot Chocolate and CBA Design

 

Best brand evolution (corporate)

Gold – CATRION and Brash Agency

Silver – Abu Dhabi Airports and Brash Agency

Silver – Expo City Dubai and Bellwether

Bronze – Arabsat and OMNIA

Best strategic or creative development of a new brand

Gold – Designed In Saudi and Gene Branding

Silver – Accor + Katara Hospitality and BOND – Acoustic

Silver – iz app by Alinma Bank and Landor

Bronze – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

Bronze – Asteri and Dalziel & Pow Design Consultants

Bronze – SIRO by Kerzner and Birch London

 

Best development of a new brand within an existing brand portfolio

Gold – Seddiqi Holding and BOND

Silver – Al Futtaim and BOND

Silver – Kuwait Finance House / Tam and Bellwether

Bronze – Abu Dhabi Early Childhood Authority (ECA) and ADinB – DAA

Bronze – Heritage Commission

Bronze – NEOM Beach Games and Landor

 

Best naming strategy (new name)

Gold – Giddam and Gene Branding

Silver – Kuwait Finance House / Tam and Bellwether

Silver – Merwas and Tajalla Agency

Bronze – iz app by Alinma Bank and Landor

Bronze – Seddiqi Holding and BOND

Highly commended – Accor + Katara Hospitality and BOND – Vaya!

 

Best naming strategy (rename)

Gold – Masar and inovaline

Silver – NLGIC National Life & General Insurance Company / Liva and Bellwether

Bronze – Khaleeji Bank and Unisono

 

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Best corporate rebrand following a merger or acquisition

Gold – Ethara

Silver – NLGIC National Life & General Insurance Company / Liva and Bellwether

Bronze – Nama and OHI Leo Burnett

 

Best brand development project to reflect a change of mission, values or positioning

Gold – Bapco Energies and Interstate Creative Partners

Gold – CATRION and Brash Agency

Silver – Expo City Dubai and Bellwether

Silver – Solutions+ and KNOW Creative

Bronze – Khaleeji Bank and Unisono

Highly commended – eyewa and Freedom.

 

Best brand consolidation

Gold – Expo City Dubai and Bellwether

Silver – Bapco Energies and Interstate Creative Partners

Silver – Dubai Health and Landor

Bronze – Nama and OHI Leo Burnett

Best rebrand of a digital property

Gold – Careem

Silver – Ministry of Culture and Accenture Song Middle East BV

Bronze – LikeCard and Hive Innovative Group

 

Best employer brand

Gold – Hilti and Tonic

Silver – Hassana Investment Company and Landor

Bronze – GSK and Tonic

 

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Best visual identity by a charity, NGO or NFP

Gold – Prince Talal bin Abdulaziz Al Saud Endowment and BOND

Silver – The Climate Tribe and BOND

Bronze – Saudi Heritage Preservation Society and Inssain Creative Group Co.

 

Best visual identity from the energy and utilities sector

Gold – Enowa.NEOM and Landor

Silver – Apsco with 33 Advisory and Ishara Design

Silver – NEOM Green Hydrogen Company and Landor

Bronze – Bapco Energies and Interstate Creative Partners

Bronze – indi and JansenHarris

 

Best visual identity from the engineering, manufacturing, industrial and basic materials sector

Gold – Al Futtaim and BOND

Silver – Masar and inovaline

Bronze – Big5 and Unisono

 

Best visual identity from the financial services sector

Gold – iz app by Alinma Bank and Landor

Gold – Kuwait Finance House / Tam and Bellwether

Silver – Hassana Investment Company and Landor

Bronze – Khaleeji Bank and Unisono

 

Best visual identity from the FMCG sector

Gold – Thryve, IFFCO Plant-Based Venture and WMH&I

Silver – PepsiCo – Mirinda Plus Restage

Silver – PepsiCo – MTN Dew Oman National Day LTO

Bronze – PepsiCo – Chipsy Equity Joy 3.0

 

Best visual identity from the food and beverage sector

Gold – Accor + Katara Hospitality and BOND – Acoustic

Silver – Accor + Katara Hospitality and BOND – Vaya!

Bronze – Marriott Resort Palm Jumeirah and JansenHarris

Bronze – Shangri-La Jeddah and JansenHarris

Highly commended – 42 Midtown and KEANE

Highly commended – Century Burger and chemistry

 

Best visual identity from the healthcare and pharmaceutical sector

Gold – Care Medical – Riyadh and Skyne

Silver – Dubai Health and Landor

 

Best visual identity from the lifestyle and wellbeing sector

Gold – NLGIC National Life & General Insurance Company / Liva and Bellwether

Silver – King Abdulaziz Center for World Culture (ithra)

 

Best visual identity from the oil, gas, mining and extractives sector

Gold – NEOM Green Hydrogen Company and Landor

Silver – TGT DIAGNOSTICS

 

Best visual identity from the professional services sector

Gold – Merwas and Tajalla Agency

Silver – Solutions+ and KNOW Creative

 

Best visual identity from the property, construction and facilities management sector

Gold – Lootah Real Estate and JansenHarris

Gold – Trojena and Landor

Silver – Pick Properties and Interstate Creative Partners

Bronze – Kooheji Contractors and Unisono

 

Best visual identity from the public sector

Gold – Supreme Council for Motherhood and Childhood (SCMC) and Abu Dhabi Early Childhood Authority (ECA) with ADinB

Silver – Abu Dhabi Early Childhood Authority (ECA) and ADinB – ECD Fair

Silver – Muslim Council of Elders (MCE) and ADinB

Bronze – Expo City Dubai and Bellwether

 

Best visual identity from the retail sector

Gold – Seddiqi Holding and BOND

Silver – eyewa and Freedom.

Bronze – Scent Lab (VIVI) and Epic Lion

 

Best visual identity from the sports and leisure sector

Gold – Saudi Arabian Football Federation and Gene Branding

Silver – Modon / Surf Abu Dhabi and Bellwether

Silver – NEOM Beach Games and Landor

Bronze – Mindset Media and Unisono

Highly commended – Play Playground and Rogue

 

Best visual identity from the technology, media and telecommunications sector

Gold – Lifecycle Software and OMNI Creative

Silver – Nine66 and Landor

Bronze – Dadabai Holding (Epix Cinema brand) and Unisono

 

Best visual identity from the transport and logistics sector

Gold – Saudia and Landor

Silver – DP World and DesignStudio

Bronze – Port of Duqm and OHI Leo Burnett

 

Best visual identity from the travel and tourism sector

Gold – Trojena and Landor

Silver – Al Khozama Hotel and KEANE

Silver – Expo City Dhai Dubai Light Art Festival and OMNIA

Bronze – Abu Dhabi Airports and Brash Agency

Bronze – SIRO by Kerzner and Birch London

Highly commended – AROYA Cruises and Insignia Worldwide

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Brand strategist of the year

Winner – Ashish Banerjee – Landor

Highly commended – Ibrahim Lahoud – Brand Lounge

Finalist – Nina Seredai Udalova – Ninth Space

 

Creative director of the year

Winner – Mo Saad – Brand Lounge

Highly commended – Noel Tabb – Bellwether

Finalist – Hala Sabbagh – ADinB

 

Young contender of the year

Winner – Rasha Kawar – Landor

Finalist – Farah Ezz ElDin – ADinB

Finalist – Zeinah Khaled – Brand Lounge

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Best overall visual identity

Winner – Saudi Arabian Football Federation and Gene Branding

 

Grand prix

Winner – Careem

 

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