North America

Best Use of a Visual Property

Gold – The Ford Motor Company and Interbrand

Silver – CFM International and tmp

Bronze – Kotex and Landor

Bronze – Lenovo Yoga and Design Bridge and Partners

Bronze – SimonMed and Brandpie

 

Best Brand Architecture Solution

Silver – Ronald McDonald House and Interbrand

Bronze– eFax and Tenet Partners

 

Best Use of Copy Style or Tone of Voice

Gold – The Ford Motor Company and Interbrand

Silver – B&O and Fazer

Silver – Fetch and Prophecy

Bronze – AGS and Fazer

Bronze – Morningstar and Creative Business Company

 

Best Use of AI

Gold – Microsoft 365 + Copilot Campaign

Bronze – Perficient

Best Brand Experience

Gold – Gretsch Golf Academy and ROWE

Silver – Buffalo Trace Distillery and ChangeUp

Silver – IHC and Teneo

Bronze – Octave and FutureBrand

Bronze – TAG Restaurant Group (HashTag) and ROWE

Bronze – Microsoft - Pride for each other

 

Best Wayfinding or Signage

Gold – IHC and Teneo

Silver – FedEx and Teneo

 

Best Use of Typography

Gold – Epic Theater Ensemble and Prophecy

Silver – B&O and Fazer

Bronze – Neuberger and Prophecy

Bronze – Ronald McDonald House and Interbrand

 

Best Place Brand

Gold – Navy Yard and Planthouse Studio

Silver – Konterra Realty and Gould Property Company and SightHound and Nessen Company

Bronze – VGPS and Starfish Branding

Best Internal Communications During a Brand Development Project

Gold – ams OSRAM and GW+Co

Silver – Sheppard and Living Group

Bronze – Securian Canada and Brandpie

 

Best Implementation of a Brand Development Project

Gold – Sunward Credit Union and Monigle

Silver – The Bancorp and Tenet Partners

Best Creative Strategy (Business)

Gold – Sheppard and Living Group

Silver – Medecision and Agenda

Silver – SimonMed and Brandpie

Bronze – Parloa and Further

Bronze – PitchBook and Creative Business Company

 

Best Creative Strategy (Consumer)

Gold – Blood Cancer United and Jones Knowles Ritchie

Gold – The Ford Motor Company and Interbrand

Silver – Kotex and Landor

Silver – Pennsylvania Tourism Office and Monigle

Bronze – SimonMed and Brandpie

 

Best Creative Strategy (Corporate)

Gold – PwC and FutureBrand

Silver – Kindle Energy and FUNDAMENTALco 

Bronze – Applebee’s and M+C Saatchi Consulting

 

Best Brand Evolution (Business)

Gold – CFM International and tmp

Gold – Gifthealth and Monigle

Silver – Polarity Bio and is + at

Silver – SimonMed and Brandpie

Bronze – BRG and DeSantis Breindel

Bronze – MasterBrand® and HLK

 

Best Brand Evolution (Consumer)

Gold – B&O and Fazer

Gold – Norwex and The Workroom

Silver – The Ford Motor Company and Interbrand

Bronze – Brawny and Bulletproof

Bronze – Konterra Realty and Gould Property Company and SightHound and Nessen Company

Bronze – Pernod Ricard and JDO Global

Best Brand Evolution (Corporate)

Gold – Norwex and The Workroom

Gold – Ronald McDonald House and Interbrand

Silver – Elavon and FutureBrand

Silver – Kindle Energy and FUNDAMENTALco 

Bronze – Ellwood and Joe Smith

Bronze – Transamerica

 

Best Strategic or Creative Development of a New Brand

Gold – Bedrock Robotics and Studio Everywhere

Silver – Gretsch Golf Academy and ROWE

Silver – Rolliefest and Bulletproof

Bronze – Magnera and Beardwood

Bronze – Cotality and Siegel+Gale

 

Best Development of a New Brand Within an Existing Brand Portfolio

Gold – Constellation Brands - Corona and Beardwood

Silver – Paysafe

 

Best Naming Strategy (New Name)

Gold – Aluminz and Tenet Partners

Gold – Verdara and Fazer

Silver – Qnity and Lippincott

Silver – Vylor and Landor

Bronze – Archer Student Lending and Additive Impact

 

Best Naming Strategy (Rename)

Gold – Ronald McDonald House and Interbrand

Silver – Mobia Medical and Waterhouse Brands

Bronze – Ridgepost Capital and Prophecy

 

Best Naming Strategy (Naming System)

Gold – Ronald McDonald House and Interbrand

Bronze – Johnson & Johnson Medtech - Dualto and Landor

Best Corporate Rebrand Following a Merger or Acquisition

Gold – Illumia and DeSantis Breindel

Silver – Lumelight and Taillight

Bronze – Ridgepost Capital and Prophecy

Bronze – SES and Sequel 

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Gold – Ronald McDonald House and Interbrand

Gold – The Ford Motor Company and Interbrand

Silver – Norwex and The Workroom

Silver – Sheppard and Living Group

Bronze – ams OSRAM and GW+Co

Bronze – Cotality and Siegel+Gale

Bronze – Morningstar and Creative Business Company

Best Brand Consolidation

Gold – CardWorks Financial Group and Monigle

Silver – AdRoll

 

Best Digital Transformation

Gold – Coupe Health and Accenture Song

Gold – Primary Wave Music and Starfish Branding

Silver – AGS and Fazer

Silver – SimonMed and Brandpie

Bronze – Sheppard and Living Group

 

Best Employer Brand

Gold – Kohler and Joe Smith

Silver – Microsoft

Best Audio Brand

Gold – Bristol Myers Squibb (BMS) and Sonicbrand

Gold – PwC and FutureBrand with Sonicbrand

Silver – Johnson & Johnson and Antfood

Bronze – Atlanta Convention & Visitors Bureau and Sixième Son

 

Best Sonic Brand Activation

Gold – Mastercard and amp

Silver – Coalesse and Antfood

Silver – YNAB and Antfood

Bronze – Octave and FutureBrand with Sonicbrand

Best Sonic Brand Evolution

Gold – Netflix Animation Studios and Antfood

Silver – Oscar Mayer and amp

Best Use of Packaging (Glass)

Gold – Pernod Ricard and JDO Global

Silver – Yankee Candle and Beardwood

 

Best Use of Packaging (Print and Card)

Gold – Kotex and Landor

Best Use of Packaging (Other)

Gold – Mark Anthony Brands International and Dynamo

Gold – Snyder's of Hanover and Bulletproof

Silver – Tavern Agency

Bronze – Gallo and Tavern Agency

Bronze – Suntory Global Spirits and Tavern Agency

 

Best Use of Packaging (Limited Edition)

Gold – Chips Ahoy! and Bulletproof

Best Visual Identity from the Automotive Sector

Gold – The Ford Motor Company and Interbrand

Silver – Dauch and Siegel+Gale

 

Best Visual Identity by a Charity, NGO or Not-For-Profit

Gold – Ronald McDonald House and Interbrand

Silver – American Library Association and Landor 

Silver – Archer Student Lending and Additive Impact

Bronze – Epic Theater Ensemble and Prophecy

Bronze – Robert & Ethel Kennedy Human Rights Center and Tenet Partners

 

Best Visual Identity from the Education Sector

Gold – Archer Student Lending and Additive Impact

Bronze – Covista and Starfish Branding

 

Best Visual Identity from the Engineering and Manufacturing Sector

Gold – Bedrock Robotics and Studio Everywhere

Silver – CFM International and tmp

Silver – Magnera and Beardwood

Bronze – ams OSRAM and GW+Co

Bronze – Dauch and Siegel+Gale

Bronze – Ellwood and Joe Smith

 

Best Visual Identity from the Farming and Agricultural Sector

Gold – True Tart Cherries and Curious Plot

Silver – American Farmland Trust and Curious Plot

 

Best Visual Identity from the Financial Services Sector

Gold – Elavon and FutureBrand

Silver – Banner Life and DeSantis Breindel

Silver – Verdara and Fazer

Bronze – The Bancorp and Tenet Partners

Bronze – Transamerica

 

Best Visual Identity from the FMCG Sector

Silver – Yankee Candle and Beardwood

Bronze – Brawny and Bulletproof

 

Best Visual Identity from the Food and Beverage Sector

Gold – Chips Ahoy! and Bulletproof

Gold – The Happy Crane and Kith&Kin

Silver – Doritos® + Cheetos® Simply NKD™ and PepsiCo

Silver – Zaxbys and ChangeUp

Bronze – Gallo and Tavern Agency

Bronze – New Amsterdam Vodka and forceMAJEURE

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – R1 and FUNDAMENTALco

Silver – Medecision and Agenda

Silver –  PointClickCare and Minds + Assembly, an Assembled Intelligence company

Bronze – LSMC and is + at

Bronze – Polarity Bio and is + at

 

Best Visual Identity from the Hospitality Sector

Gold – HD Expo and Lonsdale

Silver – Good Alley Reserve and Wei Qian with Lulu Liu

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Norwex and The Workroom

Silver – Coupe Health and Accenture Song

Bronze – ApolloCare and Starfish Branding

Best Visual Identity from the Oil, Gas, Mining and Extractives Sector

Gold – Kindle Energy and FUNDAMENTALco 

 

Best Visual Identity from the Professional Services (Advisors and Consultants)

Gold – PwC and FutureBrand

Silver – Huron and Monigle

Silver – Neuberger and Prophecy

Bronze – Perficient

Bronze – Experis and we-do-co

 

Best Visual Identity from the Professional Services (Legal and Accountancy)

Gold – Fisher Phillips and DeSantis Breindel

Silver – Sheppard and Living Group

Bronze – Proskauer and Agenda

 

Best Visual Identity from the Property, Construction and Facilities Management Sector

Gold – Transwestern and Fazer

Silver – Bedrock Robotics and Studio Everywhere

Silver – Konterra Realty and Gould Property Company and SightHound and Nessen Company

Bronze – 225 Park Ave South and Starfish Branding

Bronze – MasterBrand® and HLK

 

Best Visual Identity from the Public Sector

Gold– Gotham Foundry and Starfish Branding

Silver – Pennsylvania Tourism Office and Monigle

 

Best Visual Identity from the Retail Sector

Gold – B&O and Fazer

Bronze – Monument Grills and Fazer

 

Best Visual Identity from the Sports and Leisure Sector

Gold – Rolliefest and Bulletproof 

Silver – HBSE/Loew's Jersey Theatre and Smith Design

Bronze – Concacaf and Bulletproof

 

Best Visual Identity from a Startup

Gold – ProRata and Agenda

Silver – Tabld and FUNDAMENTALco 

Bronze – Aluminz and Tenet Partners

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Gold – ProRata and Agenda

Gold – Qnity and Lippincott

Silver – Belden and Joe Smith

Silver – Medecision and Agenda

Bronze – Parloa and Further

 

Best Visual Identity from the Transport and Logistics Sector

Gold – Pittsburgh International Airport and UFFINDELL

Silver – Philadelphia International Airport and The Munroe Agency

 

Best Visual Identity from the Travel and Tourism Sector

Gold – Pennsylvania Tourism Office and Monigle

Silver – Pittsburgh International Airport and UFFINDELL

Bronze – SkyReserve and Tenet Partners

Brand Strategist of the Year

Todd Irwin (Fazer)

 

Creative Director of the Year

Thijs de Jong and Landor

 

Young Contender of the Year

Kruti Mehta (Additive Impact)

Best Overall Visual Identity

Elavon and FutureBrand  

 

Grand Prix

The Ford Motor Company and Interbrand