• Transform magazine
  • July 11, 2025

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Features

Crisis averted

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Companies that typically attracted consumers during times of crisis are doing away with brands that focus on protecting people from fear and danger. Instead, a positive new approach is becoming the norm. Brittany Golo...

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The Verdict: Templo brings a smile to GF Smith

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About the work British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo crea...

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The Scoop with Collins

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Transform chats with Brian Collins, co-founder of San Francisco and New York-based creative consultancy Collins, about how brand design creates value, his agency’s relationship with AI and what the brand design world...

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Flying colours: The changing face of the airline industry

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As the battle for the skies intensifies, airline brands are elevating their in-flight services and reimagining their corporate identities to win over passengers and bolster customer loyalty. David Benady reports....

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Can AI design a typeface?

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Re:Vision, Monotype’s latest Type Trends report, explores typography's role in cultural conversations. Transform editor Jack Cousins sits down with Charles Nix, senior executive creative director at Monotype, to d...

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Postcard from Seattle

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Sara Green, principal and founder at Seattle-based brand strategy and interactive studio People People, chats to Transform about life in the Pacific Northwest and where inspiration can be found....

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For the people of the land

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Throughout the English-speaking world, there is a growing acceptance that indigenous design can play an important role in creating more representative brands. Jack Cousins reports on how this is being achieved....

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The brand that time forgot: Mozilla’s identity revival

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With attention gently fading, Mozilla was in dire need of a strategy shift to reassert its values of openness and accessibility. Jack Cousins discovers how the organisation is rebranding for the next era of tech....

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Making lasting impressions

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Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotiona...

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The Verdict: Wolff Olins reimagines Lloyds

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About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...

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