• Transform magazine
  • September 26, 2022



Back on the map?

Colombia (1)

Conflict and crisis can have a major impact on a country’s tourism and place branding agenda. How are these locations redeveloping perceptions and inspiring tourism to return? Rik Brinks analyses the landscape...

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Postcard from Wellington, New Zealand

Rodrigues 2

Janelle Rodrigues, founding partner and creative lead at graphic design and brand strategy agency Creature, speaks to Transform about the branding scene in New Zealand, also referred to here by its Māori name of Aotea...

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Block party

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For the first time in over two decades, the BBC has refreshed its iconic blocks, repurposing them for a more modern audience with the implementation of a new custom typeface. Elettra Scrivo reports...

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Fit for a queen

CREDIT Per Morten Abrahamsen :H M Dronningen Webversion

To mark Queen Margrethe II’s golden jubilee, the Royal House of Denmark and Wonderful Copenhagen commissioned Kontrapunkt to design a new logo that reflects and celebrates the monarch’s eclectic life. Elettra Scrivo r...

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Times new Roman

Maximizer A

When Brand Lounge wanted to update its own visual identity, the Dubai-based agency had to reckon with the age-old question, quis custodiet ipsos custodes. Jack Cousins discovers who brands branding agencies...

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Making it on the metaverse

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What do brands need to about the metaverse’s current and future role in communications, customer connections, marketing and brand awareness? David Craik investigates...

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The experience of a lifetime


Technological advances have opened up a new world for brands and their audiences where the constraints of reality are softened. Does this mean physical brand experiences are gone for good? Jack Cousins reports...

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Post-COP26 sustainable brand strategy

20 23 Amazon Deforestation Photo Credit Bruno Kelly

It’s now or never to act on climate change. In the wake of COP26, sustainability has soared to the top of the agenda for executives who are rushing to align their mission and purpose with tackling the world’s greatest...

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Fighting back with brand relevance

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Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...

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Turning cold into gold

Transform Winners

Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...

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