Features

Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...

So no one told you life was gonna be this way? Enter kidulting and the modern landscape of joy, toys and play. Brittany Golob investigates the rise of kidulting. It’s...

Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...

Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....

Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...

Abbey Bamford explores how brands are navigating national identity in an era of political turbulence, cultural fragmentation and global audiences – and what happens when patriotism becomes a risky design choice....

As architects and designers blur the line between signage and space, brands are using wayfinding to tell stories and shape experiences. David Benady explores how. Fin...

About the work US-based Palmetto sought the help of global branding agency Ragged Edge to tell a new story about clean energy. With Palmetto dedicated to helping consumers take control of their energy through smarter tools and per...

Despite having dramatically progressed over the past decade, sonic branding can still sometimes feel rigid or ‘corporate’. Abbey Bamford explores how Bacardí and Resister broke the rules to create a new sonic mod...

Transform catches up with Design Bridge and Partners’ group executive creative director, Tom Gilbert, at Paradigms brand summit. He discusses the benefits of working for a large global agency, how AI is being utilised...