In April, FutureBrand São Paulo and its partners launched the first cohesive brand for the Brazilian Legal Amazon, Amazônia, which quickly picked up three Lions in June. Chief design officer Arnaldo Bastos s...
Features
The Verdict: R/GA spotlights One Day’s emerging artists
About the work Australian music company and record label One Day, which is backed by EMI/Universal Music Australia, required a new identity to reposition itself as an advocate of local creativity. In completely redesigning One Day...
The Scoop with Georgina Leigh-Pemberton and Miles Marshall
Global design agency Turner Duckworth is behind some of the world’s most recognisable brand identities, from Coca-Cola to Amazon and McDonald’s. Transform speaks to managing director Georgina Leigh-Pemberton and execu...
The new rules of university branding
Abbey Bamford reports on why universities are rethinking their brands, and what the recent wave of rebrands reveals about the changing role of higher education. Somet...
Inside WPP: Brand and design in the AI era
Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this year, alongsi...
Postcard from Johannesburg
In 2019, Scott Clephane founded the proudly South African brand and digital design agency Epic Lion. Here, he chats to Transform about his agency’s recent work and the creative scene in Johannesburg....
The drive for distinctiveness: How to outcompete the copycats
From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and explores how orig...
Deeply rooted, branching out
In the charity sector, most B Corp or nonprofit organisations don’t have the financial resources to make brand design a top priority. Jenna Sents reports on how Tree Aid’s chance encounter with global creative agency...
The Scoop with Michelle Mak
Transform chats with Michelle Mak, who recently joined Lonsdale as creative director following its expansion into the US market. She discusses the appeal of working at the branding and design agency, her previous expe...
Dog days are over: Why pet care brands are undergoing radical transformations
Pet care branding was once characterised by stock photography, dull copy and corporate colours, but no longer. Jack Cousins reports on how the pet care industry is barking back....
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