Features

From an eclectic upbringing to being the first female CEO of one of the most iconic brand consultancies, Sairah Ashman has undoubtedly climbed her way up. Elettra Scrivo caught up with her to discuss her three-decade...

Joelle Friedland, co-founder and head of client service at creative agency, minds + assembly, writes that healthcare brands need to form relationships with people, both patients and physicians, rather than push functi...

Stuart Wood, partner and creative director at London-based design agency, Missouri Creative, spoke to Transform magazine about how brands can re-imagine their brand portfolios and positioning to remain relevant with c...

Burke Miles, creative director at MOCEAN, the agency which designed the NBC Tokyo Olympics logo, speaks to Transform magazine about creating a logo that connects with the culture of the host city without being reducti...

Gauthier Boche, VP of strategy and innovation for Europe at global brand design agency, Marks, speaks to Transform magazine about the distinctive aspects of brand design in Paris and more widely, in France. He explore...

James Giles, owner and creative director of Sunhouse Creative, speaks to Transform magazine about the distinctive aspects of the branding industry in Bath, Somerset. He discusses the most noticeable design influences...

James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...

To mark this year’s Plastic Free Beauty Day, a day dedicated to challenging the use of plastic packaging in the beauty brands, Transform magazine spoke to three experts in the sustainable product a...

Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and outs of naming, including unique challenges of company naming, the difference betw...

For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...