About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...
Features
The Scoop with Porto Rocha
Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...
Striking up interest: How branding helps British audiences connect with baseball
David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....
Postcard from Gurugram
Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally....
Connect and protect
Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk. Brittany Golob discusses portfolio brands....
Transform’s rebrand of the year: 2024
We asked people from the global design community to tell us what their ‘rebrand of the year’ was. While some were passionate about one project in particular, others struggled to whittle down their top 10 list. These a...
En pointe: How Bruce Mau Design rebranded The National Ballet of Canada
The National Ballet of Canada, which was founded in 1951, decided it required a redesign for the first time in nearly two decades. David Craik discovers how its revamped identity by Bruce Mau Design marries classical...
Finding the way
Technology meets physical brand touchpoints at the juncture between wayfinding and navigation. Brittany Golob explores AR navigation and wayfinding experiences. Imagi...
The Verdict: Adelaide University and Lippincott
About the work Following the merger of Australian higher education institutions the University ofAdelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft the newly formed univ...
The Scoop with Emma Overeem
Emma Overeem is a distinguished creative working in the UK, and was nominated earlier this year for ‘Creative director of the year’ at the Transform Awards Europe. She discusses with Transform life at Living Group, he...
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