• Transform magazine
  • May 17, 2021

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Features

Is brand consolidation a good idea?

Sholto Lindsay Smith

Sholto Lindsay-Smith, director of strategic brand consultancy Industry, weighs the options of whether or not brand consolidation is a good brand strategy, coming to the conclusion that it usually makes economic sense,...

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From 1980’s London & Paris to present day Kolkata: 
A typographic journey

Paul Docherty Design Director Skyne

Paul Docherty, design director at international branding and design agency Skyne, writes about his journey across the world discovering typography's different facets. From Paris in 1980 to London to Toronto, Bahra...

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Family business: branding a legacy

Hasan Profile Pic Hi Res

Hasan Fadlallah, founder and CEO of Dubai-based branding agency Brand Lounge, argues it is now essential for family businesses in the Arab world to create a strong branding. Where earlier, an entire empire was branded...

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UK government castigated for design education cuts

University lecture hall

The UK government announced plans to cut higher education art subjects, including art and design, by 50% to prioritize other ‘high-value subjects’. The announcement has caused widespread outcry among experts in the cr...

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Leading lights

Digiplex Sweden II

The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...

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Postcard from San Francisco

Postcard from SF_March 2021

Adam Weiss, founder and creative Director of San Francisco-based design agency Landscape, spoke to Transform magazine about what makes the branding industry in San Francisco unique and different from other big cities...

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Big Exchange makes its mark on impact investing

Phone 1

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

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Software company rebrands during pandemic

Opengi Office

Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...

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Service as a software brand

Ifs Before And After

Breaking free from sector norms, IFS transformed its visual identity and strengthened its brand positioning by putting service at the heart of its brand. Elettra Scrivo reports....

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Transporting sound

RTA 01

When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...

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