Transform sits down with James Withey, global executive strategy director at Landor, and Joel Biswas, global head of brand at law firm A&O Shearman. The pair discuss their rebranding project, which scooped up two...
Features
The importance of being Ernest
In East African hospitality, competitors of all shapes and sizes prowl at every turn. Jack Cousins reports on how the redesign of family-owned Hemingways Collection sets a benchmark for originality and personalisation...
Can you manufacture a viral colour?
Some of the world’s most iconic companies and cultural figures, from Mattel to Taylor Swift, have leveraged colour to boost brand impact. But how do some shades go viral while others fade fast? Hannah Bowler reports....
The Verdict: Koto crafts a new identity Huntington can bank on
About the work Originally a regional bank headquartered in Columbus, Ohio, Huntington opted to venture beyond the American Midwest, aiming to become a national powerhouse. With over 150 years of heritage, the rebranding project by...
The Scoop with Dan Christofferson
Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...
Don’t stop kidding around: How adults are reclaiming play
So no one told you life was gonna be this way? Enter kidulting and the modern landscape of joy, toys and play. Brittany Golob investigates the rise of kidulting. It’s...
Font of knowledge
Spotify’s staff typographer, Bianca Berning, sat down with Transform editor Jack Cousins at Paradigms brand summit to discuss life at Encore, Spotify’s in-house design system. The pair also chat about attitudes surrou...
Postcard from Kuwait City
Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....
Five minutes with Jamie Thorp
Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...
Symbolic language: The power and problem of national symbols
Abbey Bamford explores how brands are navigating national identity in an era of political turbulence, cultural fragmentation and global audiences – and what happens when patriotism becomes a risky design choice....
- Features
