• Transform magazine
  • July 29, 2021

Top

Features

Postcard from Bath

Postcards From Bath

James Giles, owner and creative director of Sunhouse Creative, speaks to Transform magazine about the distinctive aspects of the branding industry in Bath, Somerset. He discusses the most noticeable design influences...

Read More

Postcard from Amsterdam

Postcards From Amsterdam Website

James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...

Read More

Looking like the real thing - celebrating plastic free beauty day

Plastic Free Top Banner

To mark this year’s Plastic Free Beauty Day, a day dedicated to challenging the use of plastic packaging in the beauty brands, Transform magazine spoke to three experts in the sustainable product a...

Read More

Five minutes with Maria Cypher

Maria Cypher Transform Five Minutes With

Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and outs of naming, including unique challenges of company naming, the difference betw...

Read More

The ethics of renaming

Laurel headshot

For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...

Read More

Five minutes with Thomas Herman

Thomas Herman

Thomas Herman, co-founder and marketing director of creative agency Path, speaks to Transform magazine about all things sustainable. Herman discusses the steps to follow to make sure a brand experience is effective ye...

Read More

European chain supermarket loses out in trade mark battle of the gin bottles

Laurie Bray

Following the recent trade mark rights issue about ‘Colin the Caterpillar’ cake, Laurie Bray, senior associate and trade mark attorney at European intellectual property firm Withers & Rogers, explores another trad...

Read More

Reinventing the creative skill set for the experience economy

Jack Ashdown Creative Director B&W

Jack Ashdown, creative director of digital agency Great State, writes about the increasingly important role of sensory technologies and the need for creative agencies and designers to embrace AR if they want to surviv...

Read More

Design: an escape for humans in times of hardships

Ahmad Alsaadi, Managing Director & Co Founder:Adinb

Ahmad Al Saadi, managing director and co-founder of a creative and communications agency, Gulf Advertising in Business 'ADinB,' located in the UAE and France, writes about how design acts as a smart tool in re...

Read More

Is brand consolidation a good idea?

Sholto Lindsay Smith

Sholto Lindsay-Smith, director of strategic brand consultancy Industry, weighs the options of whether or not brand consolidation is a good brand strategy, coming to the conclusion that it usually makes economic sense,...

Read More

Page 1 of 31