• Transform magazine
  • December 01, 2020

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MEA

The winners

A big congratulations to the winners of the Transform Awards MEA 2020.

The winners book can be viewed and downloaded here

CONTENT

Best use of a visual property
Gold - Oman Future Skills and OHI Leo Burnett
Silver - Asian Street Kitchen and JansenHarris
Bronze - FRSHST by fresh del monte foods and Brand Lounge
Bronze - Vela Flora and Landor&Fitch
Highly Commended - Saudi Space Commission and Landor&Fitch

Best brand architecture solution
Gold – Riyadh Sports Boulevard and Landor&Fitch
Silver – King Salman Park and Landor&Fitch
Bronze – Alshaya Group and Siegel+Gale

Best use of copy style or tone of voice
Gold - Asian Street Kitchen and JansenHarris
Silver - Wid Insurance and Landor&Fitch
Bronze - Ince Gordon Dadds and Skyne
Highly commended - Zeedni and Unisono

Best brand experience
Gold - DXB (Dubai Airports) and Landor&Fitch
Silver - Heineken and JansenHarris
Bronze - Sohar International and Siegel+Gale

Best use of packaging
Gold – Zeedni and Unisono
Silver – Curli.Q and Tagbrands
Bronze – Jack Daniels No. 27 Gold and JansenHarris
Bronze – Jack Daniels Tennessee Honey and JansenHarris
Highly commended – Al Bashayer Meat Co. and OHI Leo Burnett
Highly commended – Mazoon Dairy and Siegel+Gale

Best use of audio brand
Gold – Saudi Space Commission and Landor&Fitch
Silver – Roads & Transport Authority, Dubai and MassiveMusic
Bronze – stc and Interbrand with CORD Worldwide

Best use of typography
Gold - Middle East Youth Expo and TMH
Silver - Asian Street Kitchen and JansenHarris
Silver - FRSHST by fresh del monte foods and Brand Lounge
Bronze - Saeed and Landor&Fitch
Bronze - Saudi Real Estate Company – AL AKARIA and Brand Lounge
Highly commended – ila by Bank ABC and Superunion
Highly commended - Ince Gordon Dadds and Skyne

Best place or nation brand
Gold - Riyadh Sports Boulevard and Landor&Fitch
Silver - Visit Saudi and Turquoise
Bronze - Island of Legends and Landor&Fitch
Bronze - King Salman Park and Landor&Fitch
Highly commended - Shurooq / Mleiha and Skyne

 

PROCESS

Best external stakeholder relations during a brand development project
Gold - Gulf Today and Omnia
Silver - Bank ABC and Bladonmore

Best internal communication during a brand development project
Gold – Marriott Bonvoy and JansenHarris
Silver – Abu Dhabi Accountability Authority and Jpd
Highly commended – Port of Duqm and OHI Leo Burnett

Best implementation of a brand development project
Gold - Taaleem and Tonic International
Silver - UAE Pro League and Start Brand
Bronze - Authority of Social Contribution - Ma'an and All About Brands
Highly commended - Al Bashayer Meat Co. and OHI Leo Burnett

Best localisation of an international brand
Gold – Four Points by Sheraton and JansenHarris

STRATEGY

Best creative strategy
Gold - Riyadh Sports Boulevard and Landor&Fitch
Silver - du and Start Brand
Silver - Wid Insurance and Landor&Fitch
Bronze - Saudi Ministry of Culture and Turquoise
Bronze - Taaleem and Tonic International
Highly commended - MKU and Brand Lounge
Highly commended - TGT Diagnostics with Emberson, Handsome Brands and Spinnaker

Best brand evolution
Gold - DXB (Dubai Airports) and Landor&Fitch
Silver - Saudi Space Commission and Landor&Fitch
Bronze – Creative Zone and TMH
Bronze - Rasasi and 6W Agency
Highly commended - du and Start Brand
Highly commended - London dairy café and Landor&Fitch

Best strategic or creative development of a new brand
Gold - Riyadh Sports Boulevard and Landor&Fitch
Silver - King Salman Park and Landor&Fitch
Silver - Oman Future Skills and OHI Leo Burnett
Bronze - Port of Duqm and OHI Leo Burnett
Highly commended - (ADEK) Department of Education and Knowledge and (AdinB) Gulf Advertising in Business
Highly commended - UAE Pro League and Start Brand

Best development of a new brand within an existing brand portfolio
Gold - FRSHST by fresh del monte foods and Brand Lounge
Silver - Autohub and Omnia
Bronze - Al Ahlia Insurance and OHI Leo Burnett
Highly commended - Bank Muscat and OHI Leo Burnett
Highly commended - Saeed and Landor&Fitch

Best naming strategy
Gold - Wid Insurance and Landor&Fitch
Silver - Alethia and Balcony8
Bronze - FRSHST by fresh del monte foods and Brand Lounge
Highly commended - IMRAK and Brand Lounge
Highly commended - TGT Diagnostics with Emberson, Handsome Brands and Spinnaker

TYPE

Best corporate rebrand following a merger or acquisition
Gold - Sanad and James Brand Strategy & Design Consultancy
Silver - Ince Gordon Dadds and Skyne

Best brand development project to reflect changed mission, values or positioning
Gold - DXB (Dubai Airports) and Landor&Fitch
Silver - MBC Shahid and Landor&Fitch
Silver - stc and Interbrand
Bronze - London dairy café and Landor&Fitch
Bronze - MKU and Brand Lounge
Highly commended - IMRAK and Brand Lounge

Best rebrand of a digital property
Gold – MBC Shahid and Landor&Fitch
Silver – stc and Interbrand and FROG
Bronze – The CELS Group and Balcony8

SECTOR

Best visual identity by a charity, NGO or not-for-profit
Gold – Ertiqa and Unisono
Silver – Misk Innovation and Turquoise
Highly commended – Charter of Gold and Interstate Creative Partners

Best visual identity from the education sector
Gold – Middle East Youth Expo and TMH
Silver – (ADEK) Department of Education & Knowledge and Gulf Advertising in Business
Bronze – Ithra and Prophet
Bronze – Taaleem and Tonic International
Highly commended – Bright Kids Nursery and Balcony8

Best visual identity from the energy and utilities sector
Gold - TGT Diagnostics and Handsome Brands
Silver – Abu Dhabi National Oil Company (ADNOC) with All About Brands, Boomtown Productions and NOMAD Productions

Best visual identity from the engineering and manufacturing sector
Gold – MKU and Brand Lounge
Silver – TGT Diagnostics and Handsome Brands
Bronze – Sanad and James Brand Strategy & Design Consultancy.

Best visual identity from the farming and agriculture sector
Gold – Madar Farms and Fred
Silver – Mazoon Dairy and Siegel+Gale

Best visual identity from the financial services sector
Gold – ila by Bank ABC and Superunion
Silver - Deem and James Brand Strategy & Design Consultancy.
Bronze - IMRAK and Brand Lounge
Highly commended – Meethaq Islamic Banking and OHI Leo Burnett
Highly commended - Peninsula Real Estate and TMH

Best visual identity from the food and beverage sector
Gold - FRSHST by fresh del monte foods and Brand Lounge
Silver - Mama Zonia and Balcony8
Bronze - Asian Street Kitchen and JansenHarris
Highly commended - London dairy café and Landor&Fitch
Highly commended - Zeedni and Unisono

Best visual identity from the industrial and basic materials sector
Gold - Alhoty and Unisono
Silver – The Saudi Industrial Development Fund (SIDF) and Industry Partners Limited

Best visual identity from the professional services sector
Gold - Ince Gordon Dadds and Skyne
Silver - Studio Biru and HOICK

Best visual identity from the property, construction and facilities management sector
Gold – Khidmah and Landor&Fitch
Gold – The Courtyard and Interstate Creative Partners
Silver – Barayih Salem and BPG Kuwait

Best visual identity from the public sector
Gold - Saudi Space Commission and Landor&Fitch
Silver - Riyadh Sports Boulevard and Landor&Fitch
Bronze - Riyadh Art and Omnia
Bronze - Saeed and Landor&Fitch
Bronze - Saudi Ministry of Culture and Turquoise
Highly commended - Mala’a and Unisono

Best visual identity from the retail sector
Gold - Âme Artistic Studio and Fludium
Silver - Rasasi and 6W Agency

Best visual identity from the sports, travel, leisure and tourism sector
Gold - DXB (Dubai Airports) and Landor&Fitch
Gold - Visit Saudi and Turquoise
Silver - Vela Flora and Landor&Fitch
Bronze - Shurooq / Mleiha and Skyne
Bronze - UAE Pro League and Start Brand

Best visual identity from the technology, media and telecommunications sector
Gold - MBC Shahid and Landor&Fitch
Silver - Ertiqa and Unisono
Bronze - Gulf Today and Omnia
Highly commended - Alroeya and Omnia

Best visual identity from the transport and logistics sector
Gold - Port of Duqm and OHI Leo Burnett
Silver - Aurum Leasing Limited and Fludium

BEST OVERALL VISUAL IDENTITY

Winner – ila by Bank ABC and Superunion

GRAND PRIX

Winner – DXB (Dubai Airports) and Landor&Fitch

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, Publisher of Transform magazine and Founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MEA please email athomas@transformmagazine.net or call +44 (0)20 3950 5356