• Transform magazine
  • May 20, 2022


North America

The judges

The panel and the judging process.

The Transform Awards North America is judged by a panel of in-house branding and communications experts from across a multitude of sectors. We look for a panel that has experience of and knowledge in branding, marketing and corporate communications from various industries in order to provide a wider perspective.

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing to avoid bias. We also provide detailed feedback on submitted work which often proves highly useful.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

In 2022, we will welcome the winning agencies and companies of the 2021 'Best overall visual identity' and 'Grand prix' accolade to judge the awards.

Would you like to be a judge? If you are interested and believe you have the necessary background to be a judge for the Transform Awards North America 2022, please email Lauren Ditcher.


Meet our 2022 judging panel

Victoria Probert
Creative director of brand voice
Victoria's Secret

Victoria is a Creative Director guiding the Brand Voice team and the Beauty category at Victoria's Secret under AVP Andrea Linett's leadership, helping to craft a relevant tone for the iconic brand as they move into an inclusive future. Her portfolio includes the first-ever women-driven photo bank for Dove in partnership with Getty Images and GirlGaze, profiles of The New Yorker’s most iconic work, a branded documentary film on Apple+, audio Alexa activations for LEGO, and more. Victoria’s award-winning creative includes accolades from Cannes, D&AD, The Effies, The One Show, & The Jay Chiat Awards.


Gemma Verdú
Director, global brand communications

Gemma A. Verdú is the Global Brand Communications Director for Gap. She has fundamental experience in brand strategy and communications, and is always striving to create new and unseen campaigns and activations in the world of fashion. As a Gap Global Brand lead, Gemma’s focus is to inspire consumers through all brand touchpoints, including digital, social, retail, media and PR, challenging cultural and creative boundaries during unprecedented times. 

Before her work at Gap, she has held different positions at various lifestyle and sports brands like adidas Originals or Reebok followed by some time at Netflix as part of their Creative Partnerships department. Gemma is also experienced in the work on agency-side, from PR agencies to traditional advertising such as the agency Villarrosas. Gemma Verdú is a creative communications professional, who always looks for ways to influence people and culture.


Jennifer Harrington
Director of marketing
Blue Note Entertainment Group

Jennifer Harrington is the Marketing Director for Blue Note New York (Blue Note Entertainment Group) and oversees the marketing strategy and brand experience for the jazz club, Blue Note Jazz Festival, and Blue Note Travel while ensuring brand cohesion among global live music & entertainment partnerships. Her passion for the music industry is working with independent music artists and brands.

Prior to working at Blue Note, Jennifer held roles in marketing and branding at Primephonic, a classical music streaming platform and Orpheus Chamber Orchestra. Jennifer is based in New York City.

John Gambell
Senior critic in graphic design
Yale University Printer

John Gambell is the Yale University Printer and Senior Critic in the Yale School of Art. He serves as the university’s visual brand manager and coordinates Yale’s most visible graphic design, wayfinding, and branding projects. Prior to 1998, Mr. Gambell operated a studio in New Haven, Connecticut, that designed print publications as well as websites, sign systems, and commercial packaging. His work has been recognized with awards from the American Association of Museums, American Association of University Presses, and others.

Amanda Kicera
Senior director of club branding
Major League Soccer (MLS)

Amanda is Senior Director of Club Branding at Major League Soccer (MLS) where she primarily supports the League’s 27 Clubs with brand development. From helping existing Clubs clarify their purpose to building new-to-world expansion brands and league extensions, Amanda is passionate about creating emotional connections that strengthen fan engagement and contribute to growing the world’s sport in North America. Previously, Amanda specialized in brand strategy at FutureBrand, working across a variety of sectors. She has built brands for a range of clients including American Airlines, Molson Coors, Pitney Bowes, Exelon, AB InBev, Johnson Controls, Axalta, Casella Wines and Tupperware.


Dennis Thomas
Senior director, global branding

Dennis Thomas is Senior Director, Global Brand at SAP, managing all aspects of design and visual experience for the past 10 years. Prior to that he has spent over 25 years with Brand Identity agencies such as Siegel + Gale, Wolff-Olins, and The Brand Union. He brings brands to life through a process both strategically driven and simultaneously visually rich and innovative, assuring consistent expression and alignment across all touchpoints in all media.

He has designed and implemented programs for Caterpillar, Pfizer, American Express, DuPont, the Ford Foundation, HP, U.S. Air Force, American Express, Harley-Davidson, 3M, Dell and Caterpillar.

All things visual, particularly how images infiltrate and affect our experience and culture every day, continue to fascinate Dennis.


Align your brand with this global celebration honoring brand development and rebranding.

We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publisher editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

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