• Transform magazine
  • May 25, 2024


North America

The judges


The Transform Awards is judged by a broad range of in-house industry experts in branding, marketing, and corporate communications.

Each year we invite the previous year's winners of the 'Grand prix' and 'Best overall visual identity' awards to join the panel, and these judges fill two agency slots.

We will also welcome audio branding experts to join the panel to review our audio branding category alone and 4-5 leading agency figures to judge the special recognition section alone.



Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: challenge, strategy, creativity/innovation and results.

Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.

Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. We also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.



If you are interested in the opportunity to judge and believe you have the necessary background, please email Olivia Connelly at oconnelly@transformmagazine.net with a short biography for consideration.



Below you can see our wonderful judging panel for 2023. Learn more about the judges by clicking on the headshots to read their biographies.

Guto Andrade
Head of Brand- Amazon Fashion and Fitness

Guto boasts over 25 years of experience in the creative realm, collaborating with prestigious brands worldwide. Armed with degrees in Architecture and Visual Com-munications Design, he excels in tackling a variety of design and branding hurdles. Presently, Guto spearheads the Brand and Creative team at Amazon Fashion and Fitness, striving to position Amazon as the ultimate destination for fashion and fit-ness enthusiasts. Throughout his career, he has held influential creative positions at Motorola, Sony Electronics, Hilton Hotels, Under Armour, and global branding agen-cy Lippincott, in addition to managing his own successful creative venture.

Juan Ascanio
Head of Brand Marketing

Juan is Head of Brand Marketing at the Confederation of North, Central America, and The Caribbean Association Football (Concacaf), where he oversees the strategy of the portfolio of brands, and in-stadium fan experience programs. Juan is passionate about the Concacaf’s “Football First” culture, as well as supporting all the efforts of the Confederation to make the brands strong and relevant to all football fans across the region.

Previously, Juan managed brands in CPG companies, including Kellogg’s for the Venezuelan market, and GP Batteries for LatAm. Another big passion of Juan is producing in-stadium infotainment programs and pre-game shows. In 2022, Juan was Lead Manager for the FIFA World Cup final Pre-match ceremony at Lusail Stadium in Qatar.

David Benaham
Brand Creative Manager

David currently works as the Brand Creative Manager at Reddit. Reddit’s mission is to bring community and belonging to everyone around the world. David ensures the brand is represented consistently throughout all markets globally while also maintain-ing the integrity and authenticity of our users and platform. Overseeing out of home campaigns, user acquisition, social media, partnerships, NFTs, and on platform events.

He previously was Head of Design on the agency side at DEPT. Working with Spoti-fy, Google, Twitch, Waze, and JetBlue. Before that, he was also part of the brand creative team at MTV as a Senior Art Director.

He is a Pratt Institute graduate for Communications Design: Advertising/Art Direc-tion.

Jess Bernard
Senior Brand Manager
The Coca-Cola Company

Jessica Bernard is a Senior Brand Manager at The Coca-Cola Company, where she is the brand lead for the North America launch of Fanta's new persistent platform, which will be followed by a global launch. Fanta is billion-dollar brand with 97% awareness in the US alone, and is enjoyed by consumers in over 190 countries around the world.

She came over to Coke from Ferrero, where she led the LTO and Seasonal busi-ness for Keebler Cookies. Prior to that, she worked at Kraft Heinz on iconic brands including MiO, Crystal Light, Kool Aid, and Capri Sun. Some of her favorite career experiences to date have included leading experientials for iconic brands and inno-vating and launching LTO products in coordination with media and entertainment partners.

She has a BS in Neuroscience from the University of Michigan, Ann Arbor.

Ivan Cayabyab
Senior Vice President of Brand

Ivan Cayabyab recently joined Moody's as Senior Vice President of Brand in 2023. Prior to Moody's, he was the Head of Global Brand Management for Morgan Stanley, where he led the firm’s brand strategy, engagement and visual identity initiatives. He was a Senior Global Brand Manager at Yahoo, leading the rollout of a new logo and identity system. Prior to Yahoo, Ivan spent six years at GE Corporate, helping to grow GE’s image as one of the world’s most innovative B2B brands, and two years at Sterling Brands, where he managed a number of strategic and design projects for iconic brands such as Target, Disney, IBM and Ben & Jerry’s.

Ryan Frost
Executive Creative Director

Ryan is Executive Creative Director at Landor’s New York studio. With 15 years of experience, he has worked on a diverse range of clients and projects including global identity programs, brand architecture, retail design, environmental design and digital design. Ryan's approach to branding is centered around a single belief, "that people will never forget the way you make them feel”.
Ryan’s extensive experience covers both the consumer and corporate worlds across many markets and industries. For Virgin Atlantic, Ryan will lead the creative team, as well as the collaboration with the strategy team – bringing the brand strategy to life through strategic prototyping and exploring the creative implications of different strategic routes – ensuring that strategic decisions are not made in a vacuum. His previous clients include Etihad, Alitalia, Aurora, So Sri Lanka, F1-X, MAGRABi, M&S, Pick’n’Pay, P&G, Nestle, SAB Miller, Molson Coors, Smirnoff, Nescafe, RBS and NETS FlashPay.


Steve Green
Senior Creative Director

Steve Green, Senior Creative Director at Nike based in Portland, Oregon.
In his current capacity, Steve is responsible for overseeing all aspects of art and de-sign for Nike's tee shirt studio on a global scale. Steve has previously served as the Design Director for Men's Running products and as the Product Art Director for Nike Skateboarding.
Before joining Nike in 2011, Steve spent over a decade in New York City, where he held various graphic design positions within the fashion industry. Outside of his pro-fessional endeavors, Steve is actively involved in designing nightlife posters for Be-lieve You Me, a promoter renowned for bringing international electronic music DJs to Portland.
A lifelong enthusiast of music subculture and skateboarding, Steve's design ethos is deeply rooted in these passions, reflecting a unique and dynamic perspective in his work.

Kelley Grover
Director of Brand Identity, Standards & Protection

Kelley Grover is a highly experienced brand and marketing professional with 20 years of experience in the industry. She is currently the Director of Brand Identity, Standards & Protection at Deloitte Global. She is responsible for leading a team of brand managers, designers, and DAM platform admins that create tools, rules and resources to help the network of over 450,000 professionals use the Deloitte brand with consistency and quality. She has a long track record of working collaboratively with internal and external creative agencies to drive business results with omni-channel marketing and brand campaigns. Additionally, she is a part time faculty member at the Rutgers’s School of Communication and Information where she both teaches and has authored a new course on Creative Operations for Everyday Workflow in Digital Asset Management.

Kevin Jasmin
Senior Director of Brand
Memorial Sloan Kettering Cancer Center

Kevin is Sr. Director of Brand at Memorial Sloan Kettering Cancer Center (MSK) where he leads organizational identity, brand strategy, visual and verbal branding, and market research initiatives. Previous to MSK, he served in brand leadership roles at both Prudential and TD Ameritrade, where his efforts focused on simplifying brand architecture, bringing together marketing and company culture efforts, and strengthening value proposition. Kevin has worked for international brand consulting firms, Lippincott and Interbrand, where he gained exposure to branding challenges across several industries, geographies and lifecycles. He holds 20 years of experience in the profession. Kevin holds a B.S. in Communications from Endicott College and an M.A. in Integrated Marketing Communications from Emerson College, both in Boston, Massachusetts. He grew up in the mountains of Vermont where he could be found riding in the snowboard parks or exploring the backwoods. He now resides in New York, New York.

Steve Keller
Sonic Strategy Director
Studio Resonate | SiriusXM Media

Steve Keller is the Sonic Strategy Director for Studio Resonate, SiriusXM Media’s in-house audio-first creative consultancy, offering support to brands that advertise on the Pandora, SiriusXM, and Soundcloud platforms. He is recognized as one of the world’s leading authorities on sonic strategy and identity, blending art and science into award winning creative content and sonic experiences for a variety of global agencies and brands.

Kevin Koller
Group Creative Lead

Kevin is currently a Group Creative Lead on YouTube Shorts. He began his career at Crispin Porter + Bogusky, crafting award-winning campaigns for MINI, Volkswagen, Miller Lite, and Burger King. He continued his journey on the west coast working at agencies Goodby Silverstein & Partners, 215 McCann, and R/GA, for renowned brands like Sprint, Got Milk?, NBA, Frito Lay, Comcast, Sonic, Xbox, Nike, Ubisoft, and Reddit. Kevin's work has garnered recognition from every major advertising award show, including a Cannes Grand Prix for Reddit's 5-second Super Bowl commercial. When he’s not working on ads or bios, he enjoys making art and playing video games with his son.

Simon Kringel
Founder & Director

Simon Kringel is a sonic director and co-founder of Unmute. He started his career as a composer and music producer for TV and commercials. In 2014 Simon joined Chimney, a global creation agency, and ended up as their Head of Music working with a wide range of international clients. The need for a specialized sound agency became more and more evident and in 2018 Simon set out to start Unmute together with his partner Daniel Schougaard. The company has been on a constant rise ever since and is now working with brands and agencies across the globe - connecting them with their audience through sound, music and audible experiences. Simon has created sonic identies for brands like Novo Nordisk, Carlsberg Group, Bank of Ireland, KONE, Volleyball World and UCI.

Sarah Mahoney
Guest Engagement Lead

Sarah currently works as a guest engagement lead on the Target Team where she oversees guest loyalty. Prior to this, Sarah was a senior brand manager at Target leading the re-design of a major home owned brand within the retailer’s portfolio. Her further reaching background is in brand strategy where she drove the development of creative communications ranging from brand positioning and purpose to cam-paigns across TV, OOH, and digital – for clients like Dove, Jeep, and Ram. Sarah grew up in Excelsior, MN but lived and worked in Manhattan and Boston before relo-cating to Chicago in 2021.

Abby McInerney
Creative Director

Abby McInerney is a Senior Creative Director at Audible, an Amazon company. Here, she is responsible for brand development, go-to-market and brand activations creative. Previously, she spent over a decade at Time Inc., where she led the corporate global brand and worked on best-in-class content brands such as TIME, Sports Illustrated, People, Fortune, InStyle, Food & Wine and Real Simple. Abby is one of the inaugural graduates of the School of Visual Arts Master’s in Branding Program where she held teaching assistant roles for the Unified Theory of Branding and the Origins of Consumer Markets, Brand Identities and Package Design classes. She splits her time between Audible’s NYC-area headquarters, and Rhode Island where she lives with her husband, two kids and two German Shepherds.

Anton Mora
Creative Director

Anton is a Creative Director with over 15 years of experience in communications, art direction, and visual design. He has led the creative development of marketing and communications at Headspace.
Anton’s extensive experience with global brands has enabled him to spearhead campaigns across the US and Latin America markets. He is dedicated to crafting work that resonates with culture and delivers value to its audience.
Before joining Headspace, Anton held roles at renowned creative agencies and in-house teams such as TBWA/Media Arts Lab, MediaMonks, and Apple.


Dominik Prinz-Barley
Head of Brand

Dominik is a global, purpose-driven and industry-recognized C-Suite leader with over 20 years of experience in marketing, business strategy, creative direction, and building some of the world’s most admired brands: Google, Porsche, AT&T, Nissan, (Red), Microsoft, and many others. After holding leadership positions in global brand consultancies like BBDO, Interbrand and others, and is currently the Head of Brand at Google. Dominik has been described as an impatient optimist – and is a firm believer that the integration of business and purpose is a way for brands to create meaningful, positive change. He lives in Richmond, VA, with his husband and their two year old son Maddoxx, who makes sure they both stay curious at heart!


Brian Rapp
Creative Director/Brand Manager
CountryMax Stores

Brian heads up an “in-house powerhouse” creative team at CountryMax Stores, a regional retailer specializing in pet supplies, wild bird, and lawn and garden segments. At CountryMax, Brian has guided brand positioning, including development of new audio and video assets, plus several private label product lines. They’re also evolving the company’s email and content marketing efforts and growing its social media following. Before joining CountryMax, Brian was a lifelong agency copywriter and creative director working on B2B accounts, including Xerox, Kodak, Excellus BlueCross BlueShield, and Mastercard. He says the pivot to retail has been a blast. Simpler value propositions. Faster sell cycles and genuine customer for the brand, the products, and the in-store experience.

Gerard Rizzo
Global Design Director
Colgate Palmolive

Gerard is a born and raised New Yorker who studied at the Fashion Institute of Technology developing his passion for graphic design and typography. As a Creative Director, for over 25 years, Gerard has designed and curated visual identities and consumer products for some of the world's most well-known brands like Coca-Cola, Kraft Heinz, Nestle, Pfizer and Kimberly-Clark.
Gerard is currently a Global Design Leader at Colgate Palmolive who collaborates with marketing, innovation, and insights teams to create strategic branding experiences. In this role he carefully crafts narratives that sync with consumers needs and turns them into effective creative solutions displayed across omni channel platforms.

Ana Schechtman
Senior Director of Brand Strategy

Ana Schechtman is Senior Director of Brand Strategy team at Walmart where she leads brand strategy, cultural strategy, and brand marketing efforts, including DE&I, Sustainability, and our support of small business brands.

Some of her most recent accomplishments at Walmart include our latest collaboration with Patrick Mahomes, Barbie, and Becky G; our newest brand partnership with Break the Love; and our ongoing conversation with our young, Black community through our Black & Unlimited program.

She started her career at ad agencies, Havas and BBDO, working in account management for large integrated accounts like Bank of America. She then moved upstream into branding agency, FutureBrand, working with Fortune 50 clients to transition their brand and business assets into modern, contemporary beacons for their business. Most recently, she’s worked at co:collective, a brand transformation and innovation firm for such clients as Under Armour, IBM, and Chewy.com.

Mat Staab
Global Creative Director

Matt is the Global Creative Director at Ciena — a global leader in optical and routing systems, services, and automation software. At Ciena, he leads the in-house creative team spanning design, advertising, and video.
Prior to joining Ciena, Matt held creative leadership positions at brands such as Philips and AT&T, helping to build global brand identities and design systems that define how the brands are expressed across all internal and external activations, campaigns, and experiences. On the agency side, he helped build creative solutions for a wide variety of brands, including Case Knives, Children’s Medical Center, ClubCorp, ExxonMobil, Hyundai, Mary Kay Cosmetics, Neiman Marcus, Nokia, and The Home Depot.

Alexander Wodrich
Managing Director
why do birds

Alexander Wodrich is managing director of why do birds, a Berlin-based agency for audio branding, motion and service design. Founded in 2010 the agency employs 25 people. Their clients include companies from 17 countries such as Siemens, Hyundai, GORE-TEX, Ferrari and Deutsche Bahn. why do birds is considered one of the most creative and awarded audio branding consultancies. Alexander has a degree in business and has also been a successful musician for the most part of his life.

Brian Yap
Creative Director

Currently a Creative Director at Adobe, building campaigns for the design and creative cloud segments. As someone who came to Adobe with a unique story using their products, I found a huge amount of passion for sharing others' experience and focusing that into creative campaign content. With almost 25 years experience in creative fields I have had the pleasure of working as a product designer on toys, digital artists and art director in advertising, clothing designer, illustrator and marketing creative director. Experience that seemed like a wild ride until it all made perfect sense and gave me the perfect background for where I landed.
As a navy kid I grew up all over the US, attending VCU School of the Arts, and landing back where I belong on the west coast being continually surprised that curiosity, paying attention and a love of drawing could get me this far.


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