The panel and the judging process.
The Transform Awards North America is judged by a panel of in-house branding and communication experts from across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising from various industries in order to provide a wider perspective.
The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing to avoid bias. We also provide detailed feedback on submitted work which often proves highly useful.
Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.
If you are interested and believe you have the necessary background to be a judge for the Transform Awards North America 2021, please email Jessica Dunmall
Meet our judging panel
Below, you can see the judging panel for the 2020 Transform Awards North America. We also invite the winning agencies of the 'Best overall visual identity' and 'Grand Prix' accolade to judge the awards.
Wealth Continuum Group
Kelly Andersen is the Marketing Director at Wealth Continuum Group, a financial services firm based in Wilton, CT. She recently took the agency through a complete rebranding from start to finish. Kelly also works with individuals and teams in her company to create unique brand stories that correlate to their niche markets. Her true passion is to educate the advisers in her firm on Social Networking and Social Selling - believing that this is the future of their industry.
Kelly does freelance marketing on the side where she assists small business owners to create an effective story that can be implemented through their unique marketing channels. She has also worked with several industries that include non-profit organizations, legal firms and herbal markets. Kelly enjoys creating a vision for the brand and then working on putting that vision into action.
Kelly most recently accepted a position as an Adjunct Professor at Sacred Heart University teaching entrepreneurship and marketing to undergraduate students.
City of Mississauga
David Ferreira is the City of Mississauga’s Manager of City Marketing and Planning, and led the City’s rebranding project in 2013. Along with brand promotion and reputation management, David also holds responsibilities for market research, citizen engagement, and business planning.
He holds an MBA from Wilfrid Laurier University and an Undergraduate Degree from the University of Toronto. David is passionate about developing authentic, research driven marketing campaigns, storytelling and place branding.
Senior Critic in Graphic Design
Yale University Printer
Mile Square Labs
Preston is a former early Yelp employee, previously worked for Yahoo!, IAC (Expedia, Ticketmaster, Match.com, Evite), Apple and currently is Co-Founder of Mile Square Labs, working with domestic and international startups on sales operations and growth objectives. He joined Yelp in 2008 as hire #82, opening & expanding the first NY office, bringing the company through IPO, while significantly growing Yelp revenue as VP of Brand Solutions. Preston has a B.A. from the University of Vermont and is an active advisor & board director with several international accelerators, VCs, start-ups and a blockchain/ICO companies. Preston is also a former investor in TaskRabbit (acquired by IKEA).
Iain Hamilton Brand Consultant
Iain Hamilton has been building global brands since 1999 and has earned international praise for his work in transforming the brand dynamics of businesses. Iain has worked with agencies and client-side with a diverse range of organizations, from global corporations to family owned businesses. They hail from a wide set of industries including financial services, not-for-profit, technology and more. Iain frequently speaks to business audiences about enhancing brand performance to achieve tangible results. His clients value his expertise and straight forward approach to shaping and guiding brands.
Vice President, Marketing Culture & Learning
Jodi Harris is Vice President of Marketing Culture & Learning for Anheuser-Busch, a wholly-owned subsidiary of Anheuser-Busch InBev. In her role, Jodi leads a team to drive transformational change within the marketing culture at AB to build winning brands. This is being achieved by igniting a passion for learning and creativity to innovate brand building through capabilities, creative excellence, industry leadership, and talent engagement.
Jodi began her career in Marketing over 15 years ago, starting in Market Research at Harris Interactive and TNS before transitioning to client-side in Consumer Planning at Ann Taylor and Diageo USA. She joined AB InBev in 2011 to craft the Global Innovation Insights agenda, and most recently lead Consumer Insights for the US business unit since 2015. Jodi has been named 2018 Internationalist of the Year by the Association of National Advertiser’ International division and a recipient of the 2019 BPeace Women Forward Award. She has spoken at numerous events including ANA Conferences, Cannes Lions, Advertising Week, Dubai Lynx, and Brand Innovators. Jodi is currently a board member with the Ad Council and committee co-chair with the ANA’s Education Foundation.
Jodi has a master’s degree in Business Administration from the Crummer Graduate School of Business at Rollins College and a bachelor’s degree from SUNY – Buffalo School of Management. She resides in Brooklyn with her husband and six-year old twins.
Sonic Strategy Director
Steve Keller is Sonic Strategy Director for Studio Resonate, Pandora’s audio-first creative consultancy. He is recognized as one of the world’s leading experts in the field of audio branding, blending art and science into award winning audio strategies and creative content for a variety of global agencies and brands. With a degree in psychology and over 30 years of experiencing the music and advertising industries, Steve’s work explores the ways music and sound impact consumer perception and behavior. Recent experiments have examine the relationship between sound and taste, the existence of audio archetypes, and how bias impact the aesthetic judgements of advertising professionals. He is the recipient of the iHeartMedia Scholarship for Leadership in Audio Innovation, and is currently completing an Executive MBA through the Berlin School of Creative Leadership, focused on how brands can more effectively measure and predict returns on audio investments.
Director of club branding
Amanda is the Director of Club Branding at Major League Soccer (MLS) where she supports the League’s 24 Clubs with brand development. From helping existing Clubs clarify their purpose to building new-to-world expansion brands, Amanda is passionate about creating emotional connections that strengthen fan engagement and grow the world’s sport in North America. Previously, Amanda specialized in brand strategy at FutureBrand, working across a variety of sectors. She has built brands for a range of clients including American Airlines, Molson Coors, Pitney Bowes, Exelon, AB InBev, Gogo, Axalta, Casella Wines and Tupperware.
Prior to FutureBrand, Amanda worked for the Global Strategy & Insights team at McNeil Consumer Healthcare, a division of Johnson & Johnson. There she was responsible for implementing custom research and data analysis and helped develop entry strategies into emerging markets.
Originally from Lancaster, PA, Amanda earned her BA in Business Administration from Drexel University with a concentration in Marketing.
senior manager, marketing & communications
Nic Strahl is a highly regarded marketing and branding professional - best known for her ability to integrate new and established media into comprehensive strategies, and for her thoughtful approach to visual brand presentation. Over the past 10 years, she has leveraged her multimedia marketing experience to expand the reach of brands at the local, national and international level. A born and bred New Yorker, she has worked and traveled in North America, Europe, India, Russia and Israel.
Worldwide Messaging Leader
IBM Watson IoT
As the World Wide Messaging Leader for IBM Watson Internet of Things (IoT), Chris overseas product messaging for a portfolio of products that span connected equipment, buildings, and vehicles. Prior to that, he served as the Editor-in-Chief of IBM North America, where he oversaw content creation for the region. Before joining IBM, Chris was Senior Marketing Director for strategic branding firm Siegel+Gale. He enjoys portrait photography, writing, traveling, cooking, and generally exploring.
senior director, global branding
Dennis Thomas is Senior Director, Global Brand at SAP, managing all aspects of design and visual experience for the past 8 years. Prior to that he has spent over 25 years with Brand Identity agencies such as Siegel + Gale, Wolff-Olins, and The Brand Union. He brings brands to life through a process both strategically driven and simultaneously visually rich and innovative, assuring consistent expression and alignment across all touchpoints in all media.
He has designed and implemented programs for Caterpillar, Pfizer, American Express, DuPont, the Ford Foundation, HP, U.S. Air Force, American Express, Harley-Davidson, 3M, Dell and Caterpillar.
All things visual, particularly how images infiltrate and affect our experience and culture every day, continue to fascinate Dennis.
Formerly Palm Bay
Yosef Veira is a brand marketer with experience managing consumer products in the wine and spirits industry. Specializing in brand innovation, packaging, omni-channel strategy and building and executing marketing programs both in the US and internationally. His brand management experiences include sprit brands such Absolut Vodka and Chivas Regal and wines such as Portillo, Salentein, Bottega & Accademia Prosecco, and Pere Ventura Cava.
Align your brand with this global celebration honoring brand development and rebranding.
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Andrew Thomas, publisher editor of Transform magazine and founder of the Transform Awards
call: +44 (0)20 3950 5356