• Transform magazine
  • September 29, 2020



The judges

The Transform Awards Europe will be judged by a panel of industry experts across a multitude of sectors. We have purposely looked for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. The judges mark the entries against a criteria that correlates to the information asked for in the entry statement. The scoring is done on a points system and the judges score anonymously. Winners are determined by the scores they receive and only entries scoring high enough marks will reach the shortlist and win a trophy.

Each year we invite the previous years winners of the Transform Awards 'Grand prix' and the 'Best overall visual identity' to join the panel. This opportunity will be open to the 2021 winners of these awards too for our 2022 programme.

If you are interested and believe you have the necessary background to be a judge for the Transform Awards Europe 2021, please email Jessica Dunmall.

Mark Norton
Creative director

As creative director of Thinkfarm for 35 years, Mark has overseen projects for companies as diverse as Yo! Sushi, Virgin Radio, The O2 and Banking Circle.

He has art-directed major music projects, including the worldwide Nelson Mandela concerts, Pink Floyd’s The Wall in Berlin, Led Zeppelin’s comeback show at The O2, and world tours for Oasis and The Rolling Stones. Mark’s just as happy sitting on the board of a FTSE-100 broker, working alongside financial heavyweights to come up with the right brand strategies to accelerate their business growth.  

It was Mark who focused attention on the Team GB brand as part of an identity refresh for the British Olympic Association, unifying the team as one body for the first time.

And there have been plenty gongs along the way from other design awards, including the coveted Grand Prix at the Transform Awards Europe 2020 for Thinkfarm's creation of the Scala Radio brand.

Saskia Boersma
Head of brand and events
London Fire Brigade

Saskia has over 20 years’ experience in brand management, specialising in the cultural and commercial development of heritage and design collections including commercial brand development, product development, retail both shop and online, licensing, intellectual property rights, brand extension, marketing, events, restaurants/cafes and the commissioning, implementation and marketing of art, design and cultural programmes to raise brand profile and promote brand heritage. She established an unusual approach to commercial development in championing great design and raising brand profile through innovative brand collaborations.

Johan Debit
Co-founder and graphic designer
Brand Brothers

Naomi Jones
Communications and marketing director

For the last ten years Naomi has been the Communications and Marketing Director for the UK and Sweden for SUEZ, one of the world’s leading water utility and waste management and recycling companies.

Having started her career in agency life specialising in public affairs and crisis management, spanning industries from retail to banking and where she started managing large teams age 23, she became the SUEZ group’s youngest ever department head and board member at 28 years old and found her home in the issues rich environment of operations.

In 2015 she project managed the SUEZ group rebrand's and repositioning in the UK and Scandinavia. Over her career at SUEZ, she has been instrumental in the employee engagement programme for a workforce which is predominantly dispersed, operational and who do not have access to computers, resulting in the company being awarded the Best Companies’ ‘Best 25 Big Companies to Work For’ accolade in 2018.

Naomi is the Co-Author of the book 'Managing a Crisis: A Practical Guide' (2006, Palgrave Macmillan).

Rose Liendl
Group head of brand

Alessandra Mariani
Brand strategist

Alessandra develops social and experience strategies for some of the world’s biggest brands including LEGO, Disney and L’Oreal. She specialises in brand, omnichannel and consumer behaviour, focusing on the intersection between functional and experiential in modern communications. Graduating from University of East Anglia with Masters in Brand Leadership, Alessandra has a passion for education, hosting masterclasses on branding at UEA, and co-creating an MSc course with Ravensbourne University. Alessandra was awarded Transform’s Young Contender of the Year 2018 for Strategy and is a confident speaker and regular spokesperson for areas of interest in the media.

Katrin Menne
Senior manager and brand communication

Helen Steadman
Head of brand

Helen Steadman is Head of Brand at Aldermore.  Here she is responsible for the strategic evolution of the bank’s brand positioning, expression and execution across all touchpoints. Before this, Helen was Head of Brand and Content at Euler Hermes, a company of Allianz, in Paris, where she developed a global brand strategy, content strategy and brand expression.  Helen has over 20 years’ experience in the financial services industry and has designed award winning brand programmes for Legal & General and Aviva.


Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more.  

Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

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