• Transform magazine
  • September 10, 2024

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Europe

The judges

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The Transform Awards is judged by a broad range of in-house industry experts in branding, marketing, and corporate communications.

Each year we invite the previous year's winners of the 'Grand prix' and 'Best overall visual identity' awards to join the panel, and these judges fill two agency slots.

We will also welcome two audio branding experts to join the panel to review our audio branding category alone and 4-5 leading agency figures to judge the special recognition section alone.

 

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Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: challenge, strategy, creativity/innovation and results.

Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.

Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. We also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.

 

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If you are interested in the opportunity to judge and believe you have the necessary background, please email Melanie at mhan@transformmagazine.net with a short biography for consideration.

 

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Below you can see our wonderful judging panel for 2024. Learn more about the judges by clicking on the headshots to read their biographies. The 2025 panel will be revealed shortly.

 

Marc Atkinson
Head of Design and Brand
Southbank Centre

Marc Atkinson Marc leads the in-house Design Studio at London’s Southbank Centre, the UK’s largest cultural centre. The team has a very broad remit, from signage and wayfinding, to campaigns for Hayward Gallery shows, and all major seasons and events including Summer, Meltdown, and Classical. They act as brand ambassadors, responsible for everything design-related on site, as well as much of it off.

Prior to this he co-founded several of his own design studios, working primarily within the art, design, culture, and charity sectors, for clients such as Arts Council England, Central Saint Martins, Nike, and British Heart Foundation.

Prior to joining GWR in 2016, Juliet worked for 20+ years in PR, representing brands in a broad range of sectors including children’s IP, entertainment, sport and media.

Silke Bochat
Global head of design
Weleda

Silke Bochat is a visionary Global Head of Design with 20 years of experience working at esteemed corporations such as PepsiCo, Mars, Beiersdorf, Vodafone & Colgate. In Nov 2023 she joined the purpose-driven B-Corp Weleda, renowned for its regenerative business model and holistic, anthroposophic products. Silke has specialized in building design functions from the ground up and driving transformational change. Her innovative approach has earned her numerous awards, both for creating iconic, highly successful brand designs & experiences and for effectively integrating & scaling design within complex, ambiguous organizations based on a Design Leadership Framework she developed in 2011.
Since 2023, she has expanded her expertise into design careers & recruitment, recognizing the ongoing challenges in the job market - driving HR innovation, destination jobs, reskilling & regenerative talent management approaches. 

Chris Booth
Associate Creative Director
LEGO

With over 25 years industry experience, Chris joined the LEGO Group 14 years ago as a Graphic Designer & Illustrator, and is currently Associate Creative Director for the LEGO Agency (EMEA).

Over the years he's worked on almost every creative aspect of the business, from designing brand identities and integrated campaigns to building digital experiences and virtual 3D concepts. As part of the EMEA leadership team he has a close eye on design trends, the future of play and how technology and AI is changing the creative landscape.

 

Trevor Chambers
Creative Director
TSB Bank

A senior executive level creative with over 30 years of industry experience on both agency and now client side at TSB Bank. Experienced in brand and product ideas, creative strategy and visioning, brand management, advertising - TV, radio, OOH, press, digital and social content. Awards include; Campaign Digital, DMA, Revolution, BIMA, IPA, NMA and D&AD, Design Effectiveness from the DBA and a BIMA for eCommerce. In his spare time, you’ll find him dressed in black Lycra and pedalling up mountains in Europe.

Juliet Dawson
Senior Brand Manager
Guinness World Records

Juliet is the Senior Brand Manager at Guinness World Records (GWR) where she forms part of the team responsible for brand guardianship, as well as devising and communicating the vision and strategy for the GWR brand. Her remit includes the creation and delivery of brand assets, processes, and training across GWR’s offices in London, New York, Tokyo, Beijing and Dubai.

Her favourite record-breaking moments include meeting the person with the world’s longest fingernails and taking a show-jumping llama on Blue Peter.

Prior to joining GWR in 2016, Juliet worked for 20+ years in PR, representing brands in a broad range of sectors including children’s IP, entertainment, sport and media.

Anna Hardaker
Global Head of Brand and Creative
SGS

Anna is Global Head of Brand and Creative at SGS, the world’s leading testing, inspection and certification company, with 98,000 employees across a network of 2,650 offices and laboratories around the world.

With nearly two decades of experience in the communications industry, Anna started her career in a creative agency before joining SGS in 2021. She’s responsible for managing, developing, and implementing the company's brand strategy and creative direction.

 

Jason Hesse
Head of Corporate Brand
Channel 4

Jason Hesse is Head of Corporate Brand at Channel 4. He leads a team of corporate communications and brand professionals, delivering strategic messaging, assets and experiences that enhance Channel 4's reputation among corporate stakeholders. A former business journalist and editor, Jason is passionate about storytelling and how brands use their positive impact to build their reputations and to drive overall business strategy and performance.

Emily Kavanagh Collins
Creative Operations Lead
Wimbledon

Emily is responsible for managing the creative output of both The Championships and the year-round needs of the Club, Foundation and two community sport facilities. Emily joined Wimbledon in 2018, just 18 months after creative was brought in-house, and was tasked with building the creative ops function from the ground up. She has an integral role in operations across the estate, recently leading the redesign and implementation of all guest-facing wayfinding and maps, including the iconic Centre Centre. She has over 15 years of experience supporting in-house teams as well as working agency-side with leading brands across the sports and entertainment industries.

Kate Kunac-Tabinor
Creative Director
Oxford University Press

Kate has over 30 years experience in design and brand management for the education and children’s publishing sector, and has previously held design leadership roles at Pearson Education, Heinemann and the New Zealand Ministry of Education. She has worked both with her talented inhouse design teams and with key design and brand agencies to develop many leading global brands including MyMaths and Oxford Revise. Kate’s current area of focus is brand architecture, strategy and implementation, and embedding the design process across all aspects of content design. She is also passionate about design for learning and accessibility for all.

Matthew Leopold
Head of Brand, PR and Content Marketing
LexisNexis

Matthew is a branding specialist. With a background in PR and sponsorship, he has extensive experience creating go-to-market brands for large and small businesses. He has led brand, CSR, PR and sponsorship teams for a number of blue chip companies, including British Gas, Centrica and Lexis Nexis (Part of RELX plc). He has also led global brand for the US tech giant, RingCentral Inc. Matthew is a non-executive director of the European Sponsorship Association – furthering the role of sponsorship across Europe.

 

Jamie Lillywhite
Group Brand Design Lead
HSBC

Jamie Lillywhite, Group Brand Design Lead at HSBC. Jamie helps run the global design function at HSBC, running HSBC’s design system and supporting the all markets globally deliver their creative projects. Jamie is a Digitally focussed Creative Director and Art Director and during his career worked at agencies like WCRS, Nitro, Razorfish, AnaloFolk, Sapient and Wieden and Kennedy where he has developed his passion for design and human interaction, both on and offline. With his design background, he believes that every touch point must sing and have a purpose, for both the brand and its consumer. During his career he has always loved being part of and leading multi-disciplined teams, all collaborating to achieve the one goal of creating an amazing creative experience.

Lisa Llewellyn
Senior Brand Design Manager
Kellogg's

Lisa’s career spans over 20 years working in the design industry, with a specific focus on branding and packaging design within the FMCG and retail sector. Having worked in a retail environment for 8 years Lisa spent 3 years agency side leading the design strategy & client relationships with several category leading brands such as Knorr, Patak’s, Blue Dragon, Levi Roots and Colman’s. Lisa now leads the strategic design direction for the full portfolio of Kellogg’s & Pringle’s brands across all markets within Europe, with the ambition to protect legacy brands and ensure they remain relevant and salient in consumers hearts and minds.

Richard Pallister
Senior Brand Manager
Vodafone

Rich (ACIM, BA Hons, Cert. DDM) is currently Senior Brand Manager at Vodafone Group with a Global remit of supplying strategy, assets, guidance and governance to 30+ local markets. Prior to joining Vodafone Group, Rich held Brand Management & Marketing roles at Chelsea FC, NOW TV and Sky. He has a track record of developing insight-driven repositioning strategies and visual identities across a range of Masterbrands and Sub-brands within the architectures of internationally recognised consumer brands. Particular high-profile projects have included the end-to-end rebrands of NOW TV, Chelsea FC and Vodafone Happy.

Maria Motyka
Senior Global Brand Manager
The Absolut Group

Maria is a Global Senior Brand Manager and a créateur de convivialité at The Absolut Group within Pernod Ricard – the
Number one premium spirits organisation in the world. With 8+ years of experience within the spirits industry, she worked for whisky and gin brands: The Glenlivet, Beefeater and Malfy Gin across new product development, experiences and culture & partnerships, including the recent Malfy x Missoni collaboration.

Dale-Anne Scogings
Creative Lead
Canva

Dale Anne Scogings is a Creative Lead at Canva with 10 years of experience in both in-house and agency. She leads brand creative initiatives for Flourish, a Canva-owned company, driving brand growth and creative excellence.
Dale has worked on global brands such as Canva, Cosmopolitan Magazine, Vodacom, and Puma, delivering creative solutions that have reached millions worldwide. Her hands-on, performance-driven approach is complemented by her entrepreneurial spirit and values-led mindset.
Passionate about design for good, Dale dedicates her time to mentorship via ADPList and skilled volunteering, supporting the creative community and fostering the growth of emerging talent.

Marco Vitali
Founder & managing partner
Sonic Lens Agency

Marco Vitali's journey to the forefront of audio branding began as a child prodigy violinist at Juilliard, complimented by a decade on Wall Street and dual MBAs, then returning to music where he was mentored by super-producer Nile Rodgers and collaborated with Grammy-winning artists like Wu-Tang and Quincy Jones.  After running several music agencies, he launched Sonic Lens to introduce a fresh approach to sonic branding guided by “music intelligence.” This mix of science and creative processes earned him both “Brand Strategist of the Year” and “Creative Director of the Year” by Transform and consistent top industry awards.

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Supporting Partners
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