North America
2020 Transform Awards NA
A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS NORTH AMERICA 2020:
CONTENT
Best use of a visual property
Gold – Thrivent Financial and Prophet
Silver – Dianomi and Living
Bronze – Acertitude and Brandpie
Bronze – Celestial Seasonings and CBX
Bronze – Project Management Institute and Superunion
Highly commended – Mighty Healthy and CBX
Best brand architecture solution
Gold – Purina Mills and CBX
Silver – Project Management Institute and Superunion
Best use of copy style or tone of voice
Gold – Move United and Superunion
Silver – Thrivent Financial and Prophet
Bronze – Bromley's For Men and CBX
Best brand experience
Gold – Chicago Bears and HOK
Silver – Save Mart and Shook Kelley
Best use of packaging
Gold – Tangible Play and Pearlfisher
Silver – General Mills and Pearlfisher
Silver – Land O’ Lakes and CBX
Bronze – Seedlip and Pearlfisher
Highly commended – Clorox and CBX
Highly commended – Live Real Farms and CBX
Best wayfinding or signage
Gold – State of Colorado and ArtHouse Design
Best use of audio brand
Gold – Deloitte Touche Tohmatsu Limited. and amp
Silver – USA TODAY and Audio UX
Bronze – Noggin and Audio UX
Bronze – USAA and Sixième Son USA
Highly commended – what3words and Audio UX
Best use of typography
Gold – United Community Schools and Ultravirgo
Silver – Move United and Superunion
Bronze – Wheatley Ranch and Designhouse
Highly commended – Dianomi and Living
Highly commended – General Mills and Pearlfisher
PROCESS
Best implementation of a brand development project
Gold – MetLife and Prophet
Silver – L3Harris and Thackway McCord
Bronze– Ayming and Kimpton Creative
Best internal communication during a brand development project
Gold – Project Management Institute and Superunion
STRATEGY
Best creative strategy
Gold – Move United and Superunion
Silver – Project Management Institute and Superunion
Bronze – Hello Bello and Brains On Fire
Highly commended – Littler and DeSantis Breindel
Highly commended – Los Angeles Chamber Orchestra and Brandpie
Best brand evolution
Gold – ASSA ABLOY / Yale and GW+Co
Silver – Land O’ Lakes and CBX
Bronze – General Mills and Pearlfisher
Bronze – Thornton Tomasetti and DeSantis Breindel
Highly commended – Thrivent Financial and Prophet
Best strategic or creative development of a new brand
Gold – Hello Bello and Brains On Fire
Silver – Move United and Superunion
Bronze – Happy Little Plants and CBX
Highly commended – Vicinity Energy and DeSantis Breindel
Best development of a new brand within an existing brand portfolio
Gold – Mastercard ID and Tenet Partners
Silver – Applegate Well Carved and CBX
Bronze – Wakefern Food Corporation and Pearlfisher
Highly commended – Choice Hotels and Labbrand
Best naming strategy
Gold – Onto and Thackway McCord
Silver – Move United and Superunion
Bronze – Choice Hotels and Labbrand
Bronze – Stanford Global Health and Catchword Branding
TYPE
Best corporate rebrand following a merger or acquisition
Gold – Move United and Superunion
Gold – Onto and Thackway McCord
Silver – L3Harris and Thackway McCord
Silver – Quaker Houghton and DeSantis Breindel
Bronze – Voyant Beauty and 50,000feet
Best brand development project to reflect changed mission, values or positioning
Gold – ASSA ABLOY / Yale and GW+Co
Silver – Project Management Institute and Superunion
Bronze – Dianomi and Living
Bronze – Scholle IPN with Bl_nk Studio, Kim Mannes Abbott and S Group
Highly commended – iMerit and Sköna Advertising
Highly commended – Five Lakes and Solid Branding
Best brand consolidation
Gold – Purina Mills and CBX
Best rebrand of a digital property
Gold – Dianomi and Living
SECTOR
Best visual identity by a charity, NGO or not-for-profit
Gold – Move United and Superunion
Silver – United Community Schools and Ultravirgo
Bronze – Safety & Health For All and Ultravirgo
Highly commended – Los Angeles Chamber Orchestra and Brandpie
Best visual identity from the engineering and manufacturing sector
Gold – ASSA ABLOY / Yale and GW+Co
Silver – Onto and Thackway McCord
Bronze – Scholle IPN with Bl_nk Studio, Kim Mannes Abbott and S Group
Best visual identity from the financial services sector
Gold – Thrivent Financial and Prophet
Silver – Katapult and Monigle
Bronze – BBVA and 50,000feet
Bronze – The Provident Bank and Solid Branding
Best visual identity from the food and beverage sector
Gold – Seedlip and Pearlfisher
Silver – Celestial Seasonings and CBX
Bronze – Sonic Drive-In and ChangeUp
Bronze – Straus Family Creamery
Best visual identity from the healthcare and pharmaceuticals sector
Gold – Beth Israel Lahey Health and Uffindell
Silver – Five Lakes and Solid Branding
Silver – Merck and Coley Porter Bell
Best visual identity from the industrial and basic materials sector
Gold – IFF and Monigle
Best visual identity from the lifestyle and wellbeing sector
Gold – Mighty Healthy and CBX
Best visual identity from the professional services sector
Gold – Project Management Institute and Superunion
Silver – Cella and Monigle
Bronze – Acertitude and Brandpie
Best visual identity from the retail sector
Silver – Wakefern Food Corporation and Pearlfisher
Best visual identity from the sports, travel, leisure and tourism sector
Gold – Monumental Sports and Entertainment and Brandpie
Best visual identity from the technology, media and telecommunications sector
Gold – Dianomi and Living
Best overall visual identity
Winner – Move United and Superunion
Grand prix
Winner - ASSA ABLOY / Yale and GW+Co
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Supporting Partners
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