• Transform magazine
  • June 21, 2024


2016 Transform Conference Europe


2016 Transform Conference Europe

2016 Transform Conference Europe


Lindsay Ball
brand manager
Imperial War Museums

Lindsay Ball was part of the IWM project team responsible for transforming IWM's brand. At the heart of the project was a need to communicate more effectively to current and potential new audiences why our collections are so important: they give an insight into people's experiences of war and by giving a platform to these stories, we aim to help audiences today understand why war happens and the effect that it has on people's lives.

The brand platform and visual identity has been in place for the last five years. It drives IWM forward and challenges us to put people at the heart of everything we do, revealing the force of war through our physical branches, exhibitions, publications, communications and our digital channels including IWM.ORG.UK.

Alison Burdick
marketing director
Kingsley Napley

Alison is a Chartered Marketer with the CIM, and Marketing Director at Kingsley Napley, a top 100 law firm in the City of London which is consistently and independently recognised as a leader in its field.

Alison’s core role spans the marketing mix including internal and external communications. Sitting on the firm’s Management Executive Team and leading its Strategy Group, Alison provides strategic direction to the firm’s business plans and long-term objectives.

Alison has worked in professional services marketing for 16 years and been at Kingsley Napley since 2006. During 2015 Alison led Kingsley Napley through a rebrand and is now knee-deep in implementing the results of the branding project both in the work that they undertake for clients, and in embedding it throughout the firm.

Lorna Blackmore
director of communication
Flagship Group

Lorna has over 15 years’ experience in communication and marketing and has been director of communication at Flagship Group since August 2014. She leads a team responsible for market research, enterprise marketing, brand management, media relations, internal communication and corporate communication.

Before joining Flagship Lorna was senior PR & media manager for Kier Group plc, where she helped raise the company’s profile and provided counsel to senior leaders on company positioning to corporate reputation, crisis management, thought leadership, public policy and media relations.

Amanda Campbell
commercial director

Amanda is Communications Director for intu, one of the UKs leading shopping centre owners. In 2012 she initiated and led a strategic rebrand  project that is transforming the organisation. Starting her career agency side, her experience prior to joining intu in 2011 includes marketing roles in the property, retail and automotive sectors.

Rachel Collins
head of marketing
Wellcome Collection

Rachel has worked for the Wellcome Trust for 14 years. For the past 10 she has led an expanding team responsible for marketing Wellcome Collection, a museum originally expected to attract 100,000 visits a year. Before a major development project (which began in August 2013 and ended in February 2015) Wellcome Collection was attracting more than 550,000 people each year to its critically acclaimed programme and spaces. Now, with more spaces, more rich content and a broader and more immersive visitor experience, this figure is soon likely to reach 800,000. The numbers are good but the quality of the visitor experience is paramount.

Rupert Daniels
‎global marketing director
Cambridge University Press

Max Holliday
director of real estate EMEA

Max joined WPP in January 2002 and appointed EMEA director of Real Estate in 2004.

During this time Max has managed the delivery of many significant real estate projects in the region most recently at Sea Containers House for Ogilvy & Mather and MEC. He has overseen the real estate integration of five major acquisitions and has overall responsibility for the strategic and asset management of WPP’s EMEA portfolio consisting of over 800 locations and approximately nine million sq.ft.


Jon Hunter
head of design
Transport for London

Jon Hunter has worked at Transport for London for ten years, previously working for agencies in the Midlands. He currently leads a multi-disciplinary team who manage the design of all things – from the graphical world of branding strategy through to the physical delivery of Uniforms, Trains and stations.

Ollie Jaycock
head of marketing & strategic affairs
London Luton Airport

Oliver is Head of Marketing and Strategic Affairs for London Luton Airport. Over the past decade Oliver has built a successful career in aviation with a particularly emphasis on the business development functions.  Previously Commercial Manager at Cardiff Airport, Oliver now heads up London Luton’s communications, marketing and rail development, with a view to creating a leading airport serving those living in London, Luton and the surrounding regions.

Katherine Mearman
head of brand and sponsorship

Katherine has extensive experience in brand, marketing and retail design gained in Retail, Financial Services and Telecoms industries and was shortlisted for CIM’s Women in Marketing 2013. Katherine is currently the Head of Brand & Sponsorship at TSB.

Since joining TSB in 2014 Katherine has helped grow TSB brand awareness to its highest point since it separated from Lloyds. Katherine was also responsible for negotiating TSB’s first sponsorship deal with Pride of Britain. An exclusive five year partnership that reflects TSB’s core brand values of celebrating the people of Britain.

Prior to TSB Katherine spent five years working at the Post Office where she was responsible for defining a new brand proposition and identity when Post Office separated from Royal Mail. This led to delivery of new brand assets that were translated across a new website, all communications collateral both internally and externally as well as a new branch design that was rolled out across all 300 Post Office Crown branches.

Katrin Menne
senior manager brand communication
Merck KGaA

Before joining the corporate world Katrin Menne worked as a brand strategy and management consultant for agencies like MetaDesign or GMK Markenberatung. From international blue-chip to mid-size companies, she has advised clients from a variety of industries such as chemicals, technology, logistics or furniture. As a brand expert she is passionate about brands and has extensive knowledge of brand strategy, design and communication along with a considerable understanding of how to implement brand change. In 2014 she therefore happily joined Merck to drive the revolution of its corporate brand as a leading project and communication manager.

Chris Nurko
global chairman

Hannah Wilson has been Head of Marketing at Gumtree since February 2014.

Previously, Hannah was Head of Marketing at eBay UK and has held a number of marketing and strategy roles across a range of companies, including eBay, BBC Worldwide, IPC Media and EMAP

Paul O'Neill
VP creative
Guinness World Records

Paul has over 20 years of experience in live events, attractions and experiential marketing, covering creative direction, operations, writing, directing and producing.

He currently leads the creative division at Guinness World Records, working with commercial brands and their agencies to help create record-breaking campaigns for brand activation, product launches, customer engagement and team building.

He initially joined Guinness World Records 2008 to establish the company’s live events business which to date has attracted an audience of over 3 million people. During this time he has turned record breaking into field marketing and experiential events across four continents; won an ICSC SOLAL Gold Award; produced a nationwide theatre tour and developed a range of new experiential products for corporate customers.

Prior to joining Guinness World Records, Paul’s career included creative, commercial and entertainment leadership roles for Thomson Holidays, MotivAction and Dubai’s Global Village.

Dan Panes
head of communications
Great Western Railway (GWR)

Lilian Prodromou
head of communications
Big Lottery Fund

Lilian is Head of Communications at the Big Lottery Fund, the largest funder of communities in the UK, which each year awards 12,000 grants worth £700m raised by National Lottery players. Their funding supports a wide range of projects, from grass-roots community activity to large and long-term partnerships that address some of society’s most difficult social challenges.


Lilian has held a number of senior communications roles over the last decade and currently oversees the Fund’s media relations, awareness-raising campaigns website, brand and public-facing partnerships. This includes The People’s Projects with ITV, the Big Lunch with the Eden Project, and the Big Music Project with Global. She also manages the Fund’s communications work in local communities to support organisations to apply for funding.

Marie-Sophie Teyssier
global head of brand strategy
Zurich Insurance Company Ltd

Marie-Sophie has developed  strong  marketing capabilities, thanks to 19 years  of  experience, 12 years with Nestlé and seven years with Zurich Insurance.

All  her  passion and expertise go into global brand development: strategy, positioning,   communication  platform,  identity,  employee  branding  and customer experience.

Marie-Sophie  has worked on master Nestlé brands such as Maggi, Buitoni or Nestlé breakfast cereals.  

At  Zurich  Insurance,  her main role is to ensure that the Zurich brand is strengthened globally in an centralised, efficient and holistic manner.

Hamish Rickman
vice president, marketing
Virgin Atlantic Airways

Hamish has been with Virgin Atlantic for 10 years, in a range of roles developing and leading the brand’s multi award winning, and instantly recognisable global marketing campaigns. In his current role as Vice President of Marketing, Hamish has overseen the brand’s latest marketing evolution engaging audiences both internally and externally around the notion that ‘life doesn’t come to you, so go to it and let it fly’. As part of this, their latest campaign inspired people to make their #oneday a reality, with a cross platform campaign that was 6th most talked about hashtag on Twitter in May.

Kirsten Walkom
director of global communications
Save the Children

Hannah Wilson
head of marketing

Hannah Wilson has been Head of Marketing at Gumtree since February 2014.

Previously, Hannah was Head of Marketing at eBay UK and has held a number of marketing and strategy roles across a range of companies, including eBay, BBC Worldwide, IPC Media and EMAP

When & where

etc. venues - London Bridge

Prospero House




There are several sponsorship opportunities available for the Transform conference in London. Please contact Andrew Thomas if you would like to be involved.

Supporting Partners

If you are interested in being a supporting partner for the Transform conference, please contact Brian Donnelly.