• Transform magazine
  • May 25, 2024


Transform Live Saudi 2024


Transform Live Saudi 2024

Transform Live Saudi 2024


Ahmed AlAbdullatif
Creative director and CEO
Gene Branding

Ahmed has been a passionate Saudi brand identity designer for over 15 years. He was trained as an architect and earned his BSc. in Architecture from KFUPM back in 2006. He then pursued his passion and earned his Masters degree in Branding and Design Strategy from Brunel University in London in 2011. Ahmed then joined Aramco’s brand management team where he was responsible for maintaining and expanding the visual identity of the company and its subsidiaries. He then co-founded Onsor Mosha as the director of strategy & design for branding and led the strategic and creative development for key branding projects in the government, private, and not-for-profit sectors. After Onsor Mosha expanded into a holding 'Wahaj Group,' Ahmed is currently the CEO and Creative director of ‘Gene Branding,’ the group’s specialized strategic branding and design consultancy.

Pierre Carnet
Managing director, Dubai

Pierre oversees the MENA region as the Managing director of MassiveMusic Dubai. Upon joining the MassiveMusic team in 2020, he focused his attention on developing direct-to-brand music solutions across EMEA and APAC, before opening the Dubai office in 2022 as part of the global office roster. Today, together with the MassiveMusic Dubai team, he identifies and creates musical gold for films, TV shows, brands and agencies across the MENA region including brands such as Careem, Nakheel and Qatar Airways.

Dennis de Rond

Dennis, visionary founder of Skyne, is one of the most prolific individuals in strategic branding and design. With his offices in KSA, UAE and the Netherlands, he's worked with global giants across diverse industries, from FMCG leaders to financial firms and entire destinations.

His portfolio includes iconic names like Rainbow Milk, Nike, Coca-Cola, Masafi Water, Unilever, and many more. Over his illustrious 25+ year career, Dennis has lectured at Master Design Universities in the Netherlands and been a partner for renowned branding firms such as FutureBrand New York and Designbridge London. His work has earned him the prestigious Red Dot and Transform Awards. When not being a creative director, he is training for the ClipperRace to sail from Zhuhai to Seattle across the North Pacific Ocean.

Júlia dos Santos
Director of partnerships, MENA

Júlia has over 10 years of experience in the music and media industries. Beginning her career as a music interviewer for one of Switzerland's top private TV stations, she toured around festivals, asking red-hot questions to world-renowned musicians like Fun., GIMS, Hardwell, LMFAO, and The Black Eyed Peas and more. Across Julia's journey, she forged her skillset and branding expertise at some of the world's most prominent brands including CNN, McCann Erickson, and Nestle, before joining MassiveMusic Dubai at the beginning of 2023.

Kate Faber
Managing director
All About Brands

Kate is the Managing director of operations at All About Brands, based in Abu Dhabi, UAE. Joining the agency in 2014, she offers her extensive expertise in branding, marketing, and communications, guiding teams to deliver results-driven work for clients. Originally from the UK, Kate has over 20 years of regional and international experience and has played an integral role in the delivery of many high profile, award winning brands and campaigns.

Steve Haysom

Steve is the CEO of OMNIA, a brand and digital transformation consultancy. He has over 20 years of experience in the field of branding and digital strategy and has helped numerous companies develop and implement effective growth strategies. Steve started his career in the Royal Navy as an electronic warfare specialist.

In 2001, Steve co-founded OMNIA with a vision to create a consultancy that would help companies navigate the rapidly changing world of branding and digital transformation. Under Steve's leadership, OMNIA has grown into a successful and respected global consultancy, with a team of experienced consultants and a diverse portfolio of clients.

Pierre Lategan
Partner and head of strategy

Pierre has worked in the region for over 22 years. He’s the strategy lead at Bellwether working with its clients to develop their brands so that they drive business growth. Pierre has a deep understanding of research and translating insights into actionable strategies. He has advised a number of organizations on creation of a new strategy to drive their expansion and reputation building. He has helped a number of clients develop their brand architecture and naming strategies most recently working with EXPO CITY DUBAI and Majid Al Futtaim. More recently he has been been helping clients use the brand to shift their culture internally and enable them to become stronger employee brands.

Recently Pierre has worked with PIF, CCHI, Mubadala, Mobily, Majid Al Futtaim, OSN , Zain, RCRC, Emirates Steel Arkan, LIVA, IFFCO, EXPO CITY DUBAI, Dubai Culture define their purpose, reposition and architecture.

Fatima Patel
Brand strategist
Brand Lounge

Fatima is an adept brand strategist and creative storyteller with a diverse and extensive portfolio spanning Luxury, F&B, Healthcare, Hospitality, and Logistics. With a background rooted in psychology, she infuses analytical depth and emotional resonance into her strategic approach, crafting compelling brand narratives that captivate both corporate and consumer audiences.

Rick Nugent
Head of design and innovation

Rick is an award-winning leader of the creative capabilities across the Brand and Digital Experience for OMNIA. He has created inspirational world class creative solutions, through innovation, creativity, data and technology: Creating experiences that make a difference with proven results.

Rick specialises in data driven design across financial services, UX strategy, CX strategy, Design thinking, digital strategy, brand / experience strategy, design systems, bridging creativity into technology. He has a specific interest in focusing on the human centric experience and is passionate about this leading the technological solution.

Mark Rollinson
All About Brands

Mark is responsible for providing overarching strategic counsel and leadership across the agency’s portfolio of clients and defining the company’s long-term direction. With over 40 years' experience, Mark has overseen the creation and implementation of many high-profile brands both locally and globally. Trained at De Montfort University and the Royal College of Art, he is a fellow of the Chartered Society of Designers and the Royal Society of Arts and has received numerous awards for his work throughout his career.

Mo Saad
Head of design and creative impact
Brand Lounge

Mo is a seasoned branding expert and design professional with nearly two decades of experience crafting design-driven solutions. Before this, he was the Regional Creative Director at Landor in Singapore, directing the creative vision for vast corporate identity projects across Southeast Asia.

Mo has also managed high-profile corporate identity projects across the Middle East. These include managing Saudi Telecom’s (STC) brand refresh in Riyadh. Mo has actively participated in numerous design panels and presentations. He is also a contributing author to the "Brand Bible: The Complete Guide to Building, Designing & Sustaining Brands.”


Daniel Taylor
Executive director, client services

Daniel is currently Executive director at Landor. With over 22 years of cross-industry experience, holding senior roles client-side, consulting, and within various consultancies and agencies, Dan has extensive knowledge in brand development, marketing strategy and integrated communications. Dan’s client experience includes NEOM and its subsidiaries, Qatar Tourism, AMAALA, The Red Sea, Public Investment Fund and du to name a few.

Before joining WPP, Dan was Vice President of Marketing, PR and Events for Ras Al Khaimah Tourism Development Authority, prior to this he spent 8 years heading up Brand Development for du/EITC Group implementing brand across all touchpoints of the customer journey whilst developing the group’s brand portfolio as the organisation acquired and structured new business lines and companies. Dan has also worked for Dubai Holding and MCN Group regionally, and with APRAIS and McCann Worldgroup out of London. Dan has lived and worked in the UK, Southeast Asia, and the US, moving to the UAE 17 years ago.

When & where

Date: 20 May 2024

Timings: 8:00 AM - 4:30 PM AST

Venue: Riyadh Marriott Hotel, 8333 King Saud Road, Al Wizarat District, Riyadh, Saudi Arabia, 12622​​




If you are interested in the wonderful opportunity to sponsor and showcase your brand at Transform Live Saudi 2024, please email Andrew at athomas@transformmagazine.net.

Bespoke packages are available. 

Supporting Partners

If you are interested in being a supporting partner, or would like to cover the Transform Live Saudi 2024, please email Lauren at lditcher@transformmagazine.net.