• Transform magazine
  • October 28, 2021

Top

Talking Brands, a tasting event with Transform magazine

19:00 GMT - 20:30 GMT,

Talking Brands, a tasting event with Transform magazine

Join Transform magazine for this 90-minute online tasting event. Hear the brand story of Adnams, Diageo, Oxney Organic Estate, PepsiCo and Tony’s Chocolonely while experiencing an at-home tasting experience featuring products from each of the speakers’ brands.

** Recording available **

The creaminess of a premium chocolate. The hoppiness of an English ale. The complexity of a traditional method sparkling wine. Our enjoyment of food, beer and wine is a full-on sensory experience and starts long before we start eating or drinking.

Transform magazine is delighted to launch a new tasting event, ‘Talking Brands,’ a carefully curated evening, featuring five fantastic guests and focusing on brand and business, while enjoying some of the products discussed.

Business and brand leaders from Adnams, Diageo, PepsiCo, Oxney Organic Estate and Tony’s Chocolonely will engage in a conversation about their brand strategy and creativity, discuss their comms challenges and talk about some of their flagship products.

The evening will include an at-home tasting experience featuring food and drink from each of the speakers' brands.

Learn about wine production processes from Kristin Syltevik, Owner, Oxney Organic Estate, as you open a bottle of Oxney Estate NV, English Organic Sparkling Wine. Experience the flavours of red apple, pear and toast as we discuss Oxney's contemporary brand and how it's challenging the champagne houses, and differentiating itself from other traditional English wines.

Hear from Andy Wood, CEO, Adnams, about how to effectively communicate with different types of stakeholders while comparing the regular Adnams Ghost Ship with it's alcohol free equivalent. Find out about its approach to sustainable packaging, the growth in the product range and enjoy a bottle of Adnams Kobbold.

Enjoy a cold PepsiMax while PepsiCo's VP of design, Europe, Marie-Thérèse Cassidy talks about how this global firm are truly putting design at the heart of the organisation. Try three flavours of Off The Eaten Path snacks and hear about MT's journey of moving from agency to in-house.

Hear from Nik Keane, Global brand director, Captain Morgan Rum, about how Diageo has created a perfect balance between creativity and data science while pairing your PepsiMax with Captain Morgan Original Spiced Gold. 

Explore the range of Tony's Chocolonely while Nicola Matthews, UK marketing manager, Tony’s Chocolonely joins us to share the story of perhaps the most socially responsible confectionery brand ever to launch.

Missed the chance to book? Join in the conversation, register now to watch the webinar content for free.

 

 

 

When & where

Date: 4 March 2021

Time: 19:00 - 20:30 GMT

Online tasting event with Transform magazine

Recording available

Supporting Partners

If you are interested in hosting an online event or webinar on Transform magazine, please contact Lauren Ditcher.