Asia
2021 Transform Awards Asia
A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS ASIA 2021:
CONTENT
Best use of visual property
Gold - MyRepublic and Superunion
Silver - Jing-A and MetaDesign China Limited
Bronze - Casarte and Siegel+Gale
Bronze - Maxis and Shift.
Highly commended - Chicface and Hauns branding design & strategy ltd.
Highly commended - Empower and Hauns branding design & strategy ltd.
Best brand architecture solution
Gold - Maxis and Shift.
Silver - Long Rui Technology and Hauns branding design & strategy ltd.
Best use of copy style or tone of voice
Gold - Good Vibes and 1HQ Brand Agency Singapore
Silver - MyRepublic and Superunion
Best brand experience
Gold - Lijiang Hefu Hotel Co., Ltd (Indigo Lijiang) and VOCUIS Branding & Design
Silver - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch
Bronze - PepsiCo Design & Innovation – Lay’s
Bronze - TYM and MBLM
Highly commended - Budweiser and The Orangeblowfish
Highly commended - Longfor Group Holdings Ltd. Husu Company (Indigo Suzhou) and VOCUIS Branding & Design
Best use of packaging
Gold - A.P.WORKS and ADBRAIN inc.
Gold - Jing-A and MetaDesign China Limited
Silver - PepsiCo Design & Innovation – People’s Daily News Media
Bronze - PepsiCo Design & Innovation – Sunbites
Bronze - Wild Honey and Shift.
Highly commended - DOMO CAKE and LITETE BRAND DESIGN
Highly commended - Kraft Heinz China and Design Bridge
Best use of audio branding
Gold - Syngenta Group / Syngenta Group China and why do birds
Best use of typography
Gold - Standard Chartered and Lippincott
Gold - Xintiandi 新天地 and JWDK.
Silver - Good Vibes and 1HQ Brand Agency Singapore
Bronze - World Table Tennis (WTT) and Superunion
Highly commended - Maxis and Shift.
Highly commended - The Sailors Home and Mission to Seafarers and Sedgwick Richardson
Best place or nation brand
Gold - Keppel Land and Sedgwick Richardson
Silver - Love Andaman and Simplisis
PROCESS
Best external stakeholder relations during a brand development project
Silver - Truliva and Ylab
Best internal communications during a brand development project
Gold - Julie's and Superunion
Best implementation of a brand development project
Gold - World Table Tennis (WTT) and Superunion
Silver - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Bronze - Citi and Shift.
Best localisation of an international brand
Gold - Moschino and Branding Records
Silver - DiscoveryPlus and Superunion
Bronze - Ferrero China and ShinyBay Design
Highly commended - Wise and Eat Creative
STRATEGY
Best creative strategy
Gold - Hotel Gahn and Simplisis
Gold - Xintiandi 新天地 and JWDK.
Silver - Julie’s and Superunion
Bronze - Citi and Shift.
Bronze - Microengine and Hauns branding design and strategy ltd.
Highly commended - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Highly commended – Jinjiang Hotels and Labbrand
Best brand evolution
Gold - Standard Chartered and Lippincott
Silver - Jing-A and MetaDesign China Limited
Bronze - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Bronze - Maxis and Shift.
Highly commended - alfred24 and Branding Records
Highly commended - EZ-Link and Superunion
Best strategic or creative development of a new brand
Gold - Ringan and Superunion
Silver - Josun Hotels & Resorts and Prophet
Silver - Xintiandi 新天地 and JWDK.
Bronze - OMNO and Shift.
Bronze - Shanghai Yuyuan Tourist Mart (Group) Co.,Ltd. and Science & Empathy Consulting
Highly commended - blüüm and Branding Records
Highly commended - Messi Jeans and Brand Intheblack
Best development of a new brand within an existing brand portfolio
Gold - Agoda Company Pte. Ltd.
Gold - DiscoveryPlus and Superunion
Silver - Josun Hotels & Resorts and Prophet
Bronze - Bayer Bellerain and Ylab
Best naming strategy
Gold - Love Andaman and Simplisis
Silver - OMNO and Shift.
Bronze - Beyond Meat and The Silk Initiative
Bronze - Ringan and Superunion
Highly commended - beflo and Prophet
Highly commended - Geometry Healthtech and BRU: D
Highly commended - Graphcore and Labbrand
TYPE
Best brand development project to reflect changed mission, values or positioning
Gold - Angia Group and Bratus Agency
Silver - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Silver - Vantage FX and Prophet
Bronze - Citi and Shift.
Highly commended - Jinjiang Hotels and Labbrand
Highly commended - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch
Best brand consolidation
Gold - Maxis and Shift.
Best rebrand of a digital property
Gold - UOB Asset Management and Shift.
Silver - Typhoon Wealth and Sedgwick Richardson
Bronze - Guangdong Shenling Environmental Systems and Sedgwick Richardson
Bronze - Microengine and Hauns branding design and strategy ltd.
Highly commended - TYM and MBLM
SECTOR
Best visual identity by a charity, NGO or NFP
Gold - British Chamber of Commerce Shanghai 上海英国商会 and JWDK.
Silver - NUS Giving and Superunion
Bronze - The Sailors Home and Mission to Seafarers and Sedgwick Richardson
Best visual identity from the energy and utilities sector
Gold - Shenergy and Siegel+Gale
Best visual identity from the engineering and manufacturing sector
Gold - RAYTOOLS and Hauns branding design and strategy ltd.
Silver - Guangdong Shenling Environmental Systems and Sedgwick Richardson
Best visual identity from the financial services sector
Gold - Standard Chartered and Lippincott
Silver - Ringan and Superunion
Bronze - Typhoon Wealth and Sedgwick Richardson
Bronze - Vietnam Maritime Commercial Joint Stock Bank (MSB) and Landor & Fitch
Highly commended - Citi and Shift.
Highly commended - Vantage FX and Prophet
Best visual identity from the FMCG sector
Gold - Julie's and Superunion
Best visual identity from the food and beverage sector
Gold - Jing-A and MetaDesign China Limited
Silver - Heineken Asia Pacific - Tiger and Elmwood Design
Bronze - Wild Honey and Shift.
Highly commended - Ring Road Bakery and Shift.
Best visual identity from the healthcare and pharmaceuticals sector
Gold - Geometry Healthtech and BRU: D
Silver - LifeStyles and Shift.
Bronze - Alibaba - AliHealth and Siegel+Gale
Highly commended - Tang Shan Central Hospital and Siegel+Gale
Best visual identity from the lifestyle and wellness sector
Gold - Good Vibes and 1HQ Brand Agency Singapore
Silver - OMNO and Shift.
Bronze - Casarte and Siegel+Gale
Highly commended - Chicface and Hauns branding design and strategy ltd.
Best visual identity from the property, construction and facilities management sector
Gold - Hopson Commercial 合生商业 and JWDK.
Silver - Trung Thuy and Sedgwick Richardson
Bronze - Angia Group and Bratus Agency
Bronze - Keppel Land and Sedgwick Richardson
Highly commended - Hang Lung Properties and Landor & Fitch
Highly commended - Pacific Care Home and Pinbrand
Best visual identity from the public sector
Gold - Shanghai Lujiazui Development Group and Landor & Fitch
Silver - EZ-Link and Superunion
Best visual identity from the retail sector
Gold - FIL Gallery and BY-ENJOY Design
Silver - China Gold and GloryBrand
Silver - Messi Jeans and Brand Intheblack
Best visual identity from the sports, travel, leisure and tourism sector
Gold - Hotel Gahn and Simplisis
Silver - Josun Hotels & Resorts and Prophet
Silver - World Table Tennis (WTT) and Superunion
Bronze - Jin Jiang Global Innovation Center and Dragon Rouge Branding (Shanghai) Co., Ltd.
Bronze - Maiton Private Island and Simplisis
Best visual identity from the technology, media and telecommunications sector
Gold - MyRepublic and Superunion
Silver - Maxis and Shift.
Bronze - Long Rui Technology and Hauns branding design & strategy ltd.
Highly commended - Microengine and Hauns branding design & strategy ltd.
Highly commended - Telkomsel and SomeOne in London
Best visual identity from the transport and logistics sector
Silver - Changan and Siegel+Gale
Best overall visual identity
Winner - Jing-A and MetaDesign China Limited
Grand prix
Winner - Standard Chartered and Lippincott
Read more about our winning projects and campaigns in our 2021 winners book.
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