European Wayfinding Awards

David is a Principal Wayfinding Designer at AtkinsRéalis, where he has spent the past three years delivering projects including Government Property Agency workplace schemes, masterplan wayfinding for NEOM OXAGON, and managing the rollout of the 2023 Network Rail signage standards across Avanti West Coast stations.

Before joining AtkinsRéalis, he worked in HOK’s San Francisco office as part of the Experience Design team, contributing to wayfinding projects for Seattle Airport, the Miami University Cancer Research building and correctional facilities in Florida and Colorado.

Prior to the pandemic, David worked on multiple airport projects at Pascal + Watson. During COVID, he became a freelance designer, collaborating with Merson Signs and the Supreme Design Committee in Doha on event wayfinding for the FIFA Arab Cup 2021.,

Earlier in his career, David was a Design Consultant at Integrity, supporting Volkswagen UK as Brand Guardian and designing a variety of office branding schemes for Argos, the John Lewis Partnership and Volkswagen UK.

Outside of work David enjoys travelling, playing guitar and attempting to play golf.

Onandi Elliott is a creative design lead specialising in wayfinding within complex healthcare environments. Based at Frankfurt University Hospital, he is responsible for the development and evolution of the hospital’s wayfinding system across over 100 buildings.

His work focuses on integrating physical signage and digital systems into a coherent, accessible navigation experience that supports patients, visitors, and staff in unfamiliar, often stressful environments. Working within the realities of a live hospital environment, he approaches wayfinding from a systems and user perspective, balancing spatial complexity with the everyday needs of the people who rely on it.

Alongside this role, I also work as a design consultant in product strategy and user experience at SignAgent. 

With a background in Communication Design, Alexandra has built a diverse career rooted in the power of clear, functional communication through design. Her work has evolved into a specialised focus on wayfinding and signage, where design meets real-world usability at scale.

She has led the design and delivery of wayfinding systems across multiple cities worldwide, navigating the complexities of different environments, audiences, and cultural contexts. During her time at Formula E, Alexandra played a key role in developing and implementing a world-class wayfinding system used by spectators, drivers, hospitality guests, and sponsors alike. The system is designed to adapt seamlessly to ever-changing event environments while remaining accessible across languages and cultures.

Having successfully delivered high-quality wayfinding solutions in over 15 cities, Alexandra brings both practical expertise and a global perspective. Her experience and insight are what make her a valuable addition to the judging panel for the prestigious 2026 European Wayfinding Awards.

Jon Hunter is Head of Design at Transport for London, where he leads design across one of the world’s most influential and complex transport networks. His work has shaped major public programmes including the Elizabeth line, the London Overground line naming system and the transport signage for the London 2012 Olympic and Paralympic Games. With deep expertise in wayfinding, customer information, branding and civic design, he has built a reputation for setting clear standards, leading high-profile change and delivering design that performs at scale. As a judge, he brings authority, rigour and a sharp understanding of how signage defines public experience.

Lizzy is a Visitor Experience specialist with a passion for how wayfinding shapes the stories people encounter in museums and public spaces. Currently she's Head of Visitor Experience at IWM, leading a multi year, muti site programme focused on making their spaces clearer, more welcoming, and genuinely easier to explore.

She's an advocate for visitors at every stage of the design process. She believes wayfinding is a key ingredient in accessibility, engagement, and organisational confidence. Her approach blends strategic thinking with hands on delivery, always rooted in understanding what people need and how they move.

Her love of art and history drives me to create environments that feel intuitive, inclusive, and inspiring. Through collaboration, insight, and a visitor first mindset, she helps organisations improve flow, build trust, and encourage deeper exploration with the content and a deeper connection with the visitors.

Katie is a Director within Deloitte's Real Estate team. She is a town planner and heritage consultant specialising in placemaking and regeneration. She leads on large mixed-use regeneration areas for a range of private and public sector clients, including Manchester City Council, Landsec and MEPC. She is involved from concept masterplanning and drafting regeneration frameworks, through to delivering major planning consents, listed building consent and Environmental Impact Assessment; and then to facilitating tenants moving in through discharge of conditions. Her understanding of the whole lifecycyle of development, including long term asset management means she has a detailed understanding of the importance of placemaking, and particularly the role of wayfinding and placebranding. She has worked on various projects which she had crafted the planning framework to deliver this including Mayfield, NOMA and for Manchester Metropolitan University. She is a regular contributor to panel, articles, blogs and podcasts; and had been a member of Historic England's Historic Places Panel since 2019.