• Transform magazine
  • July 05, 2020

Top

MEA

The shortlist

CONTENT

Best use of a visual property

Asian Street Kitchen and JansenHarris

FRSHST by fresh del monte foods and Brand Lounge

Oman Future Skills and OHI Leo Burnett

Saudi Space Commission and Landor

Vela Flora and FITCH

 

Best brand architecture solution

Alshaya Group and Siegel+Gale

King Salman Park and Landor

Riyadh Sports Boulevard and Landor

 

Best use of copy style/tone of voice

Asian Street Kitchen and JansenHarris

Ince Gordon Dadds and Skyne

Zeedni and Unisono

Wid Insurance and Landor

 

Best brand experience

DXB (Dubai Airports) and Landor

Malaffi and TMH

Heineken and JansenHarris

Sohar International and Siegel+Gale 

 

Best use of packaging

Al Bashayer and OHI Leo Burnett

Curli.Q and Tagbrands

Jack Daniel’s No.27 Gold and JansenHarris

Jack Daniel's Tennessee Honey and JansenHarris

Zeedni and Unisono

 

Best use of audio branding

Roads & Transport Authority, Dubai and MassiveMusic

Saudi Space Commission and Landor

stc and Interbrand and CORD Worldwide

 

Best use of typography

Saudi Real Estate Company – AL AKARIA and Brand Lounge

Asian Street Kitchen and JansenHarris

Bank ABC and Superunion

FRSHST by fresh del monte foods and Brand Lounge

Ince Gordon Dadds and Skyne

Middle East Youth Expo and TMH

Saeed and FITCH

 

Best place or nation brand

Islands of Legends and FITCH

King Salman Park and Landor

Shurooq / Mleiha and Skyne

Riyadh Sports Boulevard and Landor

Visit Saudi and Turquoise Branding

PROCESS

Best external stakeholder relations during a brand development project

Bank ABC and Bladonmore

Gulf Today and Omnia

 

Best internal communications during a brand development project

Abu Dhabi Accountabillity Authority and Jpd

Marriot Bonvoy and JansenHarris

Port of Duqm and OHI Leo Burnett

 

Best implementation of a brand development project

Al Bashayer and OHI Leo Burnett

Authority of Social Contribution - Ma'an and All About Brands

Taaleem and Tonic International

UAE Pro League

 

Best localisation of an international brand

Four Points by Sheration and JansenHarris

STRATEGY

Best creative strategy

du and Start Design

MKU and Brand Lounge

Riyadh Sports Boulevard and Landor

Saudi Ministry of Culture and Turquoise Branding

Taaleem and Tonic International

TGT Diagnostics with Emberson, Handsome Brands and Spinnaker

Wid Insurance and Landor

 

Best brand evolution

CreativeZone FZ LLC and TMH

du and Start Design

DXB (Dubai Airports) and Landor

London dairy café and FITCH

Rasasi and 6W Agency

Saudi Space Commission and Landor


Best strategic or creative development of a new brand

(ADEK) Department of Education and Knowledge and (AdinB) Gulf Advertising in Business

King Salman Park and Landor

Oman Future Skills and OHI Leo Burnett

Port of Duqm and OHI Leo Burnett

Riyadh Sports Boulevard and Landor

UAE Pro League

 

 

Best development of a new brand within an existing brand portfolio

Al Ahlia Insurance and OHI Leo Burnett

Autohub and Omnia

Bank Muscat and OHI Leo Burnett

FRSHST by fresh del monte foods and Brand Lounge

Saeed and FITCH

 

Best naming strategy

Alethia and Balcony 8

FRSHST by fresh del monte foods and Brand Lounge

IMRAK and Brand Lounge

TGT Diagnostics with Emberson, Handsome Brands and Spinnaker

Wid Insurance and Landor

TYPE

Best corporate rebrand following a merger or acquisition

Ince Gordon Dadds and Skyne

Sanad and James Branding

 

Best brand development project to reflect changed mission/values/positioning

DXB (Dubai Airports) and Landor

IMRAK and Brand Lounge

London dairy café and FITCH

MBC Shahid and Landor

MKU and Brand Lounge

stc and Interbrand

Best rebrand of a digital property

CELS Group and Balcony 8

MBC Shahid and Landor

stc and Interbrand and FROG

SECTOR

Best visual identity from a charity/NGO/non-profit

Charter of Gold and Interstate Creative Partners

Ertiqa and Unisono

Misk Innovation and Turquoise Branding

 

Best visual identity from the education sector

(ADEK) Department of Education and Knowledge and (AdinB) Gulf Advertising in Business

Bright Kids Nursery and Balcony 8

Middle East Youth Expo and TMH

Saudi Aramco/King Abdulaziz Center and Prophet

Taaleem and Tonic International


Best visual identity from the energy and utilities sector

ADNOC 

TGT Diagnostics with Handsome Brands and Spinnaker

 

Best visual identity from the engineering sector

MKU and Brand Lounge

Sanad and James Branding

TGT Diagnostics with Handsome Brands and Spinnaker

Best visual identity from the farming and agriculture sector

Madar Farms and Fred

Mazoon Dairy and Siegel+Gale

 

Best visual identity from the financial services sector

Bank ABC and Superunion

Deem and James Branding

Hafawa Privilege Banking and OHI Leo Burnett

IMRAK and Brand Lounge

Peninsula Real Estate and TMH

Best visual identity from the food and beverage sector

Asian Street Kitchen and JansenHarris

FRSHST by fresh del monte foods and Brand Lounge

London dairy café and FITCH

Mama Zonia and Balcony 8

Zeedni and Unisono
 

Best visual identity from the industrial and basic materials sector

Alhoty Bahrain and Unisono

Saudi Industrial Development Fund and Industry Partners Limited
 

Best visual identity from the professional services sector

Ince Gordon Dadds and Skyne

Studio Biru and HOICK

Best visual identity from the property, construction and facilities management sector

Barayih Salem and BPG Kuwait

Khidmah and Landor

The Courtyard and Interstate Creative Partners 

Best visual identity from the public sector

Mala’a and Unisono

Riyadh Art and Omnia

Riyadh Sports Boulevard and Landor

Saeed and FITCH

Saudi Ministry of Culture and Turquoise Branding

Saudi Space Commission and Landor

 

Best visual identity from the retail sector

Ame Artistic Studio and Fludium

Rasasi and 6W Agency

 

Best visual identity from the sports, travel, leisure and tourism sector

DXB (Dubai Airports) and Landor

Shurooq / Mleiha and Skyne

Vela Flora and FITCH

Visit Saudi and Turquoise Branding

UAE Pro League


Best visual identity from the technology, media and telecommunications sector

AL ROEYA and Omnia

Ertiqa and Unisono

Gulf Today and Omnia

MBC Shahid and Landor

 

Best visual identity from the transport and logistics sector

Aurum Leasing Limited and Fludium

Port of Duqm and OHI Leo Burnett 

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, Publisher of Transform magazine and Founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MEA please email lditcher@transformmagazine.net or call +44 (0)20 3950 5356