The Transform Awards Nordics is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, and corporate communications for a wide perspective.
The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.
Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.
In 2022, we will welcome the winning agencies and companies of the 2021 'Best overall visual identity' and 'Grand prix' accolade to judge the awards.
We will also welcome two audio brand experts to join the panel to review our audio branding category.
Would you like to be a judge? Our panel for 2022 are currently being recruited. If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Melanie with a short biography for consideration.
Check back soon for more judge announcements.
Graphic Designer & Creative Director
Christian Baun has worked as a professional graphic designer and Creative Director for more than 30 years. Christian is one of the graphic designers who has designed the most logos in Scandinavia (300+ logos). He has been around the world as a jury member (New York, Tokyo, Milano, Düsseldorf, Montréal) and he has won numerous awards himself. Christian Baun:” When I judge graphic design, I look for things like: ’Is it original, relevant, inspiring? And then it must be sublime and thoroughly executed. I find it incredibly instructive and very inspiring to be a jury member - I love it”
Vice President of Brand
Clara Lee joined Neste in March 2021 as Vice President of Brand to take the Neste brand to the global stage. She is a brand builder and marketer with more than two decades of experience, having held positions in brand, marketing, and go-to-market in Nokia and several international advertising and brand consultancies. A Singaporean who has lived in Finland for 14 years, Clara is also a technology and food enthusiast.
Creative & design manager
Kat has over 15 years of experience in design and visual communication – both in-house and agency. She has worked for a range of clients in a variety of industries, including; healthcare, sports and leisure, tourism, property development, and oil and gas service. Kat has delivered marketing and branding design for a breadth of channels as well as leading processes for product and service design. She is especially focused on human-centered design and how design contributes measurable business value.
Content strategy lead
Sandy Bell is a Content Strategy Lead in Corporate Communication at Novo Nordisk. Her work is focused on raising awareness of the highly complex nature of obesity and the need for obesity to be recognised as a healthcare priority. Prior to joining Novo Nordisk, Sandy worked as a creative strategist for 10+ years at digital marketing agencies in New York and Copenhagen. Here she led teams to strategic, conceptual and executional excellence for global brands spanning FMCG, healthcare, finance and luxury. Sandy immigrated to Denmark from the US in 2011.
Martin has 25 years of experience in the creative industry and is Creative Director for Efterklang's sound house of 130 people working with all aspects of sound. Martin has been the team leader for numerous award-winning audio brand platforms for global brands covering all areas of sound in both a B2B and B2C context. With the motto, "the beep is cheap" he drives several projects with technology developers to make their products stop beeping.
Martin is a well-frequented speaker about the sonic world, a father of three and art, music, book, and basketball lover.
Tegel & Hatt Design Agency
Swedish Art Director Mats Hedman has 30 years of experience in Graphic and Visual design. After employments as a Designer and Art Director in corporate marketing departments and agencies, he founded Tegel & Hatt Design Agency in 2015 where he holds the position of Creative Director and CEO. The award-winning agency collaborates with clients like the Swedish Arts Council, Publishing House Natur & Kultur, Swedish Trade Organisation, The Expo Foundation, Swedish Society of Composers, among others. Mats Hedman has been artistically responsible for several international activities and events promoting Sweden abroad, and Art Director for the international Publication Book bird (2013-2019).
Mathias Brandt Zaric
Head of brand design
IF P&C Insurance
Mathias Brandt Zaric is Head of Brand Design at If P&C Insurance (If); responsible for the visual brand identity and part of If’s global brand and communication unit, driving and managing key initiatives across business areas and markets to develop and implement If’s brand identity and strategies.
With 20 years of experience, working with brand development and marketing, he’s crafted and evolved his visual, creative and strategic skills. His various work has won awards; the latest being If’s new visual identity where he’s lead the development and implementation.
Mia Terese Duelund
Director, Head of brand, marketing and communications
Well-rounded Marketing, Brand and Communication professional with extensive experience from both NGO’s, PR, the Advertising industry and latest at the CMO - Head of Marketing, Brand and Communication at the management consulting firm KPMG in Denmark. Mia has co-created several nationwide campaigns for many of the biggest brands in Denmark.
Apart from a deep knowledge of communication and branding, Mia is also a skilled leader and have in present and previous jobs restructured marketing- and communication departments to create better workflows and higher employee satisfaction.
Head of Marketing and Digital Communications
Pantharee is a passionate result-driven leader and innovative thinker who want to make a difference and support the growth of others. Today she leads a Global Marketing and Digital Communications for Huhtamaki Oyj, based in Finland.
Before joining Huhtamaki, she worked for Tetra Pak for six years, both at the headquarters in Sweden and Asia, holding multiple leadership roles in Communications: Internal, PR & Branding, Digital & Sustainability. In her past 15 years of experiences across Asia, the Middle East, and Europe, she also worked in Sales, Marketing, Business Development in an agency and property management company.
Nordic Council of Ministers
Tobias Grut has a background from several award-winning strategic design- and branding agencies, where he’s been working with international clients from both public- and private sector, helping them in building strong brands.
Today he is heading the development and implementation of a joint Nordic place brand initiative, The Nordics, initiated by Nordic Council of Ministers and he is the driving force behind the global talk concept and podcast series, Nordic Talks.
Head of marketing
Jutta Kasslin is leading marketing at Aalto University in Finland. After her Master’s she worked in rebranding roles in two listed companies before returning to her alma mater ten years ago. Jutta is an experienced marketing strategist and a brand building enthusiast who is heavily customer focused. She takes pride in sharing the exceptional story of Aalto especially to younger audiences in search of their path and future career and considers the awarded Aalto University Junior branding work as her most treasured accomplishment so far. In her free time Jutta loves books, running, snowboarding, good food and good company.
Bio to follow
Sonic Strategy Director
Steve Keller is Sonic Strategy Director for Studio Resonate, XM Media’s in-house, audio-first creative consultancy, offering support to brands that advertise on the Pandora, SiriusXM, Stitcher, and Soundcloud platforms. He is recognized as one of the world’s leading authorities in the field of audio branding, blending art and science into award winning audio strategies and creative content for a variety of global agencies and brands. With a degree in psychology and over 30 years of experience in the music and advertising industries, Steve’s work explores the ways music and sound impact consumer perception and behavior, and his research can be found in the Journal of Advertising Research, Frontiers in Psychology, WARC, Music and Medicine, the Journal of Gastronomy and Food Science, and the Journal of Food Quality and Preference.
Product Marketing Manager
Anders Lidström works as a marketing manager for Google where he focuses on inspiring brand advertisers to build brands with YouTube in Northern Europe.
Before joining Google Anders worked as a strategy consultant advising high-tech growth start-ups on all things marketing and PE/VC firms on growth strategy for their portfolio companies.
A Swedish native, Anders has a Master in Industrial Management & Engineering from the Royal Institute of Technology and a B.A. in Economics from the Stockholm School of Business.
Styfens is Creative Director at Nordea, a leading Nordic bank. He is responsible for directing the creative strategy, tone of voice, look & feel, and storytelling of branding, marketing, and communication projects across the Nordic markets both from an in-house perspective and in collaboration with agencies.
He has an academic background in business communication, creativity, and media. With his multidisciplinary approach Styfens has worked from both the agency and the client side including some of the leading companies in the Nordics, such as Maersk and Novozymes.
why do birds
Alexander Wodrich founded audio branding agency why do birds in 2010. Located in Berlin, the agency employs 15 people working in music production, brand consulting, graphic and motion design. Its clients include such brands as Siemens, Hyundai, German Rail and Gore-Tex. Alexander has a degree in business and has been a musician for most of his life. Before founding why do birds, he was a member of the MetaDesign Berlin management board, responsible for the audio branding and motion graphics departments.
Align your brand with this global celebration honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more.
Andrew Thomas, Publisher of Transform magazine and Founder of the Transform Awards.
call: +44 (0)20 3950 5356