• Transform magazine
  • October 28, 2021



The judges

The judges

The Transform Awards Nordics is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

In 2022, we will welcome the winning agencies and companies of the 2021 'Best overall visual identity' and 'Grand prix' accolade to judge the awards.

We will also welcome two audio brand experts to join the panel to review our audio branding category.

Would you like to be a judge? Our panel for 2022 are currently being recruited. If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Melanie with a short biography for consideration.

Check back soon for more judge announcements.


Sandy Bell
Content strategy lead
Novo Nordisk

Mia Terese Duelund
Director, Head of brand, marketing and communications
KPMG Denmark

Well-rounded Marketing, Brand and Communication professional with extensive experience from both NGO’s, PR, the Advertising industry and latest at the CMO - Head of Marketing, Brand and Communication at the management consulting firm KPMG in Denmark. Mia has co-created several nationwide campaigns for many of the biggest brands in Denmark.

Apart from a deep knowledge of communication and branding, Mia is also a skilled leader and have in present and previous jobs restructured marketing- and communication departments to create better workflows and higher employee satisfaction.

Tobias Grut
Brand manager
Nordic Council of Ministers

Tobias Grut has a background from several award-winning strategic design- and branding agencies, where he’s been working with international clients from both public- and private sector, helping them in building strong brands.

Today he is heading the development and implementation of a joint Nordic place brand initiative, The Nordics, initiated by Nordic Council of Ministers and he is the driving force behind the global talk concept and podcast series, Nordic Talks.

Daniel Kauppinen
Brand manager

Bio to follow

Styfens Machado
Creative director

Styfens is Creative Director at Nordea, a leading Nordic bank. He is responsible for directing the creative strategy, tone of voice, look & feel, and storytelling of branding, marketing, and communication projects across the Nordic markets both from an in-house perspective and in collaboration with agencies.

He has an academic background in business communication, creativity, and media. With his multidisciplinary approach Styfens has worked from both the agency and the client side including some of the leading companies in the Nordics, such as Maersk and Novozymes.

Scott Neillands
Associate creative director
LEGO Group


Align your brand with this global celebration honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, Publisher of Transform magazine and Founder of the Transform Awards.

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

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