• Transform magazine
  • July 29, 2021



The judges

The panel and the judging process.

The Transform Awards Nordics is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

In 2021, we will welcome the winning agencies and companies of the 2020 'Best overall visual identity' and 'Grand Prix' accolade to judge the awards.

We have also welcomed two audio brand experts to join the panel to review our audio branding category.

Would you like to be a judge? Our panel for 2021, are currently being recruited and their happy faces and impressive bios will be available to view shortly. If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Cat Price with a short bio for consideration.



Signe Bjarlov
Head of marketing and communications

Bio to follow

Mathias Brandt Zaric
Head of brand design
IF P&C Insurance

Mathias Brandt Zaric is Head of Brand Design at If P&C Insurance (If); responsible for the visual brand identity and part of If’s global brand and communication unit, driving and managing key initiatives across business areas and markets to develop and implement If’s brand identity and strategies. 

With 20 years of experience, working with brand development and marketing, he’s crafted and evolved his visual, creative and strategic skills. His various work has won awards; the latest being If’s new visual identity where he’s lead the development and implementation.

Tobias Grut
Brand manager
Nordic Council of Ministers

Tobias Grut has a background from several award-winning strategic design- and branding agencies, where he’s been working with international clients from both public- and private sector, helping them in building strong brands.

Today he is heading the development and implementation of a joint Nordic place brand initiative, The Nordics, initiated by Nordic Council of Ministers and he is the driving force behind the global talk concept and podcast series, Nordic Talks.

Jutta Kasslin
Head of marketing
Aalto University

Jutta Kasslin is leading marketing at Aalto University in Finland. After her Master’s she worked in rebranding roles in two listed companies before returning to her alma mater ten years ago. Jutta is an experienced marketing strategist and a brand building enthusiast who is heavily customer focused. She takes pride in sharing the exceptional story of Aalto especially to younger audiences in search of their path and future career and considers the awarded Aalto University Junior branding work as her most treasured accomplishment so far. In her free time Jutta loves books, running, snowboarding, good food and good company.

Daniel Kauppinen
Brand manager

Bio to follow

Steve Keller
Sonic strategy director

Being the sonic strategy director for Pandora, Steve is recognised as one of the world’s leading experts in the field of audio branding, blending art and science into award-winning audio strategies for global agencies and
brands. With a degree in psychology and over 30 years of experiencing, Steve’s work explores the ways music
and sound impact consumer perception and behaviour. His recent experiments have examined the relationship between sound and taste, and the existence of audio archetypes.

Joakim Larsson
Head of communications (Sweden and Finland)

Joakim Larsson is head of communications for Sweden and Finland at Google. He has a background in international affairs and media relations, having spent almost a decade at the executive political level of the European Union. Prior to his time in Brussels, he worked in the Swedish Prime Minister's Office and Foreign Ministry, as well as in TV journalism. 

Kat Mather
Creative & design manager

Kat has over 15 years’ experience in design and visual communication – both inhouse and agency. After starting her career in Guernsey, Channel Islands (where she is from), she moved to Norway 12 years ago and currently works at PGS as Creative & Design Manager. Kat’s education includes Design Management with Park, Grow (DogA, Oslo), a Master of Arts from Winchester School of Art and a BA in Art, Design & Media from Portsmouth University. She is especially looking forward to seeing how entries this year have been influenced by the pandemic and how design contributes measurable business value in such changing times.

Arun Prabhu
Senior marketing manager
Arla Foods (Denmark)

A multi-award winning, serial innovator, Arun delivers profitable category and brand growth. He has led the development and launch of new products, brands and sub-categories in more than 10 separate markets, with a combined net incremental value of more than €500mio. Among his innovation successes are Lactofree, Starbucks ready-to-drink iced coffees (across Europe), Arla Baby&Me Organic and The Complete Dairy.

In past lives as an advertising copywriter and as an innovation consultant, Arun has brought fresh perspectives, ideas and results to some of the world’s leading products and brands. He has lived and travelled around the world in a quest to absorb the diversity that different people, languages and cultures have to offer.

The author of two books, Arun's byline has appeared in various periodicals in India and the UK. He speaks around the world on innovation and consumer connections.

Katianna Sjoblom
Senior brand manager

Bio to follow

Oscar Svenang
Head of brand & communication

Oscar is the Head of Brand and Communication at Newsec, a full-service Northern European property house. Having focused on politics and political communication through academia and several professional years in both Belgium and Sweden, Oscar has for the past decade developed business through a brand perspective. He thrives where society and business intersect to create mutual benefits. Oscar mixed and matched business and brand strategy work at Telia and a few agencies of record (Grow, most recently) before he joined Newsec in 2021. 

Alexander Wodrich
Managing director
why do birds

Alexander Wodrich founded audio branding agency why do birds in 2010. Located in Berlin, the agency employs
15 people working in music production, brand consulting, graphic and motion design. Its clients include such brands as Siemens, Hyundai, German Rail and Gore-Tex. Alexander has a degree in business and has been a musician for most of his life. Before founding why do birds, he was a member of the MetaDesign Berlin management board, responsible for the audio branding and motion graphics departments.


Align your brand with this global celebration honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

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