• Transform magazine
  • December 02, 2020



The judges


The panel and the judging process.

The Transform Awards Nordics is judged by a panel of in-house industry experts across a multitude of sectors. We purposely look for a panel that has experience of and knowledge in branding, marketing, corporate communications and advertising for a wide perspective. 

The scoring is done on a points system and the judges score anonymously. The judging system we operate is one which is fair, and if a judge has entered into a specific category, they will be exempt from reviewing that area in which they are competing, to avoid a conflict of interest. We also provide detailed feedback on submitted work, after the awards evening, which often proves highly useful for future entries.

Winners are determined by the scores they receive and only entries that score high enough marks will be shortlisted and awarded with trophies.

If you are based in-house and you wish to get in touch about the opportunity to become a judge, you can email Catherine Persson.


Anja Andersen
Senior Corporate Brand Manager
A.P. Møller – Mærsk

Grace Ashton
Brand marketing consultant
One Faced

Grace is a brand marketing consultant with over 10 years’ experience working in-house and agency side for global brands across FMCG, fashion, telecoms, health and wellness. She has worked across the entire brand marketing mix including brand and product launches, above and below the line advertising, digital, content, social and influencer marketing, design, and photography and video production. She’s passionate about the value that a strong brand brings to a business in building genuine connections with audiences.

Federica Carlotto

Sotheby's Institute of Art

Dr. Federica Carlotto is cultural strategist and Course Leader of the Art of Luxury programme at Sotheby’s Institute of Art. Her research and consultancy activity uncovers the socio-cultural underpinnings of branding and consumption in the luxury, fashion, and other super-value industries. 

Babak Daemi
Head of marketing & communications

Babak’s role is to drive the global growth strategy for Pavegens' patented technology, an energy-generating floor tile. The technology created to generate clean electricity while people walked upon them, has more recently evolved into a dynamic solution to help businesses engage with audiences by turning footsteps into a currency that can be rewarded by retailers or large destinations such as airports and train stations. The floor tile can register the footsteps of individuals via an app which encourages downloads using a reward scheme. This creates a unique platform that engages with the audience as individuals. 

Babak’s experience is predominately from the cleantech, proptech and events sectors. The perfect mix for this brand. His successes include helping a business grow from a regional roofing developer with a £2m turnover to a national renewable energy installer with a turnover of £12m. While working in the cleantech and environment sector he immersed himself in the national debate by joining the Solar Trade Association PR & Lobbying Committee. 

In addition, Babak has worked with Europe's largest proptech event delivering its biggest and most successful year to date. This role gave him a great network of media and international associations that can be leveraged to push the Pavegen brand in front of new customers, around the world. 

Babak’s events experience includes working with the largest environmental and energy events in the UK as well as working with the organisers of the largest education technology and retail events in the world.

Alex Glancy
Creative director

Alex Glancy is the Creative Director at Stereo, a full-service creative agency whose clients include Nike, the BBC, H&M, Worldpay and Virgin Atlantic. Prior to joining Stereo, Alex spent five years as Head of Creative & Design at Virgin Holidays.

Naomi Jones
Communication and marketing director

For the last ten years Naomi has been the Communications and Marketing Director for the UK and Sweden for SUEZ, one of the world’s leading water utility and waste management and recycling companies.


Having started her career in agency life specialising in public affairs and crisis management, spanning industries from retail to banking and where she started managing large teams age 23, she became the SUEZ group’s youngest ever department head and board member at 28 years old and found her home in the issues rich environment of operations.


In 2015 she project managed the SUEZ group rebrand's and repositioning in the UK and Scandinavia. Over her career at SUEZ, she has been instrumental in the employee engagement programme for a workforce which is predominantly dispersed, operational and who do not have access to computers, resulting in the company being awarded the Best Companies’ ‘Best 25 Big Companies to Work For’ accolade in 2018.


Naomi is the Co-Author of the book 'Managing a Crisis: A Practical Guide' (2006, Palgrave Macmillan).

Matthew Leopold
Head of brand PR and content marketing

Matthew is a branding specialist.  With a background in PR and sponsorship, he has extensive experience creating go-to-market brands for large and small businesses.  He has led brand, CSR, PR and sponsorship teams for a number of blue chip companies, including British Gas, Centrica and Lexis Nexis (Part of RELX plc).  He has also led global brand for the US tech giant, RingCentral Inc.  Matthew is a non-executive director of the European Sponsorship Association – furthering the role of sponsorship across Europe.  

Peder Lingdén
Head of Content and Brand
Grant Thornton

Rolando Ramirez
Director brand design

Rolando drives brand design at Ericsson, managing the development of brand assets, and connecting the broad range of company touchpoints (physical or digital) into a coherent holistic brand experience.

Prior to Ericsson he has worked at companies like Nokia (as Head of Brand Design, HERE), Microsoft (Art Director, Entertainment & Devices) and MTV LatAm (Design Director On-Air, Off-Air).

Matt Roberts
Lead digital designer

Matt is the lead digital designer at Sightsavers, a charity working to protect sight and fight for disability rights around the world.

Over the years his experience across multiple creative disciplines has strongly influenced his interest in accessibility and inclusive design. As a keen advocate he has led workshops, written articles, spoken at various events, and now sits on the BIMA Inclusive Design council where he continues to inspire organisations to design with everyone in mind.

Karin Rosell
Brand and Marketing Senior Expert

Karin Rosell is an experienced, award winning brand and marketing expert who has held several leading positions within the telco and energy sector. Recent position as Head of Brand and Marketing at E.ON Sweden now working as a strategic brand building consultant. She is a digital marketer with a passion for building brands that are connected all the way through the business and customer experience. Experience from several leading awards juries within brand, marketing and content.

Helen Steadman
Group brand manager

Helen Steadman is Head of Brand at Aldermore.  Here she is responsible for the strategic evolution of the bank’s brand positioning, expression and execution across all touchpoints. Before this, Helen was Head of Brand and Content at Euler Hermes, a company of Allianz, in Paris, where she developed a global brand strategy, content strategy and brand expression.  Helen has over 20 years’ experience in the financial services industry and has designed award winning brand programmes for Legal & General and Aviva.

Alex Vasili
Head of brand
MVF Global

Alex leads the creative vision for MVF’s market-leading brands. He pioneers an award-winning ABM strategy for MVF and is passionate about driving brand-led campaigns that connect with audiences in new and engaging ways. A regular speaker on branding and creative strategy, Alex is a mentor for hustlecrew.co; mentoring and running workshops for people from diverse backgrounds looking to get into tech. 

When he has spare time he loves spending it playing basketball or hopelessly chasing his 2 year old dog around the park. 


Align your brand with this global celebration honoring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 


Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners

Are you interested in supporting the Transform Awards? 

Get in touch with Andrew Thomas, publishing editor of Transform Magazine and Awards, using the details below.

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008