• Transform magazine
  • February 04, 2023

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North America

2022 Transform Awards NA

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS NORTH AMERICA 2022:

CONTENT

 

Best use of a visual property

Gold – Miller Lite X NFL (Molson Coors) and Design Bridge New York

Silver – Colgate Recycle Me! (Colgate Palmolive) and Design Bridge New York

Bronze – Delinea and Interbrand

Bronze – Kleo and Fellow Studio

Bronze – Merck Animal Health and CBX

Highly commended – Bally's Corporation and Interbrand

Highly commended – The Hershey Company and CBX

 

Best brand architecture solution

Gold – Breastcancer.org and Work & Co

Silver – ICE and Prophecy by Prosek

Silver – Morgan Stanley / E*TRADE and Interbrand

Bronze – Truist and Interbrand

Highly commended – Gallup® and Starfish

 

Best use of copy style or tone of voice

Gold – Cart.com and Goods & Services

Silver – Hootsuite and Prophet

Bronze – Beon and Interbrand

Bronze – ICE and Prophecy by Prosek

 

Best brand experience

Gold – Mars and Landor & Fitch

Gold – ZEISS and Goods & Services

Silver – North Kansas City Schools and DLR Group

Bronze – Deem, Inc.

Bronze – ICE and Prophecy by Prosek

Highly commended – PepsiCo Design & Innovation – MTN Dew Cake Smash

 

Best use of packaging

Gold – Compound Foods and Pearlfisher

Silver – Merrie Mill Farm and Vineyard with joe smith | the brand consultancy of Padilla

Bronze – PepsiCo Design & Innovation – MTN Dew Cake-Smash

Bronze – Tecate ALTA and Pearlfisher

Highly commended – Wild Turkey 101 and Pearlfisher

 

Best wayfinding or signage

Gold – Little Island and C&G Partners

Silver – Mars and Landor & Fitch

 

Best use of audio branding

Gold – Colgate-Palmolive and MassiveMusic

Gold – Merrell and Sixième Son

Silver – Interac and Sixième Son

Silver – Turner Classic Movies and Made Music Studio

Bronze – Church's Chicken with Sonic Lens and Wunderman Thompson

Highly commended – Tostitos and Made Music Studio

 

Best use of typography

Gold – Bally's Corporation and Interbrand

Bronze – TotalMed and MonogramGroup

Bronze – TriValley Medical Group and The Creative Bar

Highly commended – Miller Lite X NFL (Molson Coors) and Design Bridge New York

 

Best place or nation brand

Gold – The Armory Show and Brunswick Creative

Silver – P33 and City of Chicago with 50,000feet Inc.

Bronze – Answer the Call and Landor & Fitch

 

Best expression of a brand on social media channels

Gold – PepsiCo Design & Innovation – Lay's

Silver – PepsiCo Design & Innovation – Doritos

Bronze – izzo® by Premier Dental Co and Starfish

 

PROCESS

 

Best internal communications during a brand development project

Gold – Vericast

Silver – Russell Reynolds Associates and Prophet

Bronze – Enact and Landor & Fitch

 

Best implementation of a brand development project

Gold – The Hershey Company and CBX

Silver – WPP and Landor & Fitch

Bronze – Nasdaq and Landor & Fitch

Bronze – SCA Health and MonogramGroup

Highly commended – Likewize and SomeOne

 

STRATEGY

 

Best creative strategy

Gold – The Armory Show and Brunswick Creative

Silver – Aperio by BlackRock and Agenda

Bronze – Merck Animal Health and CBX

Bronze – WPP and Landor & Fitch

Highly commended – ams OSRAM and GW+Co

Highly commended – CoPilot and Spectacle

 

Best brand evolution (business)

Gold – Regard and Spectacle

Silver – Hootsuite and Prophet

Silver – Plug Power and Lippincott

Bronze – Russell Reynolds Associates and Prophet

Bronze – Xfinity

 

Best brand evolution (consumer)

Gold – Basil Hayden (Beam Suntory) and Design Bridge New York

Silver – HTH (Sigura) and Design Bridge New York

Silver – NYC Pride and Lippincott

Bronze – CoPilot and Spectacle

Bronze – The Armory Show and Brunswick Creative

Highly commended – Breastcancer.org and Work & Co

 

Best brand evolution (corporate)

Gold – Anheuser-Busch and Prophet

Gold – Winnebago Industries and joe smith | the brand consultancy of Padilla

Silver – KPMG and Siegel+Gale

Bronze – Quona Capital and 8 Point Studio

Highly commended – Nasdaq and Landor & Fitch

 

Best strategic or creative development of a new brand

Gold – Delinea and Interbrand

Gold – izzo® by Premier Dental Co and Starfish

Silver – Light & Wonder and Landor & Fitch

Silver – OneMain Financial and DeSantis Breindel

Bronze – Del Monte Foods, Inc (for Joyba) and CBX

Highly commended – IDentifi from PCH Media and Living Group

Highly commended – International Fresh Produce Association and Clarkmcdowall

 

Best development of a new brand within an existing brand portfolio

Gold – CVS Kidney Care and Prophet

Silver – NYSE (New York Stock Exchange) and Prophecy by Prosek

Silver – StarStorage and innerpride branding

Bronze – PepsiCo Design & Innovation – Soulboost

Highly commended – Gateway Foundation and innerpride branding

 

Best naming strategy

Gold – Audacy and Landor & Fitch

Silver – Allergan and Catchword Branding

Silver – SameSky and Catchword Branding

Bronze – Enhabit and Prophet

Bronze – TotalMed and MonogramGroup

Highly commended – Microsoft Mesh and Interbrand

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Gold – Aperio by BlackRock and Agenda

Silver – Delinea and Interbrand

Silver – Prospiant and DeSantis Breindel

Bronze – Xactus and Sustena, a Pariveda Company

Highly commended – Deep Pool and Prophecy by Prosek

Highly commended – WESCO International and joe smith | the brand consultancy of Padilla

 

Best brand development project to reflect a change of mission, values or positioning

Gold – Hoopo Social Enterprises and Creative Business Company

Silver – AB InBev and Prophet

Silver – Light & Wonder and Landor & Fitch

Bronze – The Armory Show and Brunswick Creative

Bronze – WPP and Landor & Fitch

Highly commended – IDentifi from PCH Media and Living Group

 

Best rebrand of a digital property

Gold – NYC Pride and Lippincott

Silver – Quona Capital and 8 Point Studio

Bronze – Gallup® and Starfish

Bronze – Light & Wonder and Landor & Fitch

Bronze – Xfinity 

 

Best employer brand

Gold – Saputo and joe smith | the brand consultancy of Padilla

Bronze – Russell Reynolds Associates and Prophet

 

SECTOR

 

Best visual identity by a charity, NGO or NFP

Gold – Hoopo Social Enterprises and Creative Business Company

Silver – MindForward Alliance and Interbrand

Bronze – Answer the Call and Landor & Fitch

Bronze – Vision Zero Fund and Ultravirgo

 

Best visual identity from the education sector

Gold – Kleo and Fellow Studio

Silver – Nucleate and Essen International

Bronze – Promethean and Turnstyle

 

Best visual identity from the energy and utilities sector

Gold – Plug Power and Lippincott

Silver – Terrasmart and DeSantis Breindel

 

Best visual identity from the engineering and manufacturing sector

Gold – Identec Solutions and GW+Co

Silver – WESCO International and joe smith | the brand consultancy of Padilla

 

Best visual identity from the farming and agricultural sector

Gold – Merck Animal Health and CBX

Silver – International Fresh Produce Association and Clarkmcdowall

 

Best visual identity from the financial services sector

Gold – Aperio by BlackRock and Agenda

Silver – Enfusion and 50,000feet Inc.

Silver – Nasdaq and Landor & Fitch

Bronze – Cadence Bank and Tenet Partners

Bronze – Continuim Equity Partners and MonogramGroup

Highly commended – OneMain Financial and DeSantis Breindel

 

Best visual identity from the FMCG sector

Gold – Dollar Shave Club and Turner Duckworth: London, San Francisco & New York

Silver – PYREX and Pearlfisher

Bronze – Campbell's and Turner Duckworth: London, San Francisco & New York

 

Best visual identity from the food and beverage sector

Gold – Crif Dogs and Design Bridge New York

Silver – Compound Foods and Pearlfisher

Silver – Del Monte Foods, Inc (for Joyba) and CBX

Silver – SOW GOOD and Pearlfisher

Bronze – PepsiCo Design & Innovation – Neon Zebra

Highly commended – Maker's Mark and Turner Duckworth: London, San Francisco & New York

 

Best visual identity from the healthcare and pharmaceutical sector

Gold – Lyn Health and Lippincott

Silver – Pennington Biomedical and Turner Duckworth: London, San Francisco & New York

Silver – Regard and Spectacle

Bronze – Azenta and Prophet

Highly commended – Gateway Foundation and innerpride branding

 

Best visual identity from the industrial and basic materials sector

Gold – HTH (Sigura) and Design Bridge New York

Bronze – Vibrantz Technologies and OWDT

 

Best visual identity from the lifestyle and wellness sector

Gold – CoPilot and Spectacle

Silver – izzo® by Premier Dental Co and Starfish

Bronze – WPP and Landor & Fitch

 

Best visual identity from the professional services sector

Gold – WTW and Monigle

Silver – KPMG and Siegel+Gale

Bronze – TotalMed and MonogramGroup

 

Best visual identity from the retail sector

Gold – Timberland and Lippincott

Bronze – Givenchy and Work & Co

 

Best visual identity from the sports and leisure sector

Gold – The Armory Show and Brunswick Creative

Silver – Light & Wonder and Landor & Fitch

Silver – Winnebago Industries and joe smith | the brand consultancy of Padilla

Bronze – PepsiCo Design & Innovation – Gatorlyte

Highly commended – PepsiCo Design & Innovation – Gatorade Zero

 

Best visual identity from the technology, media and telecommunications sector

Gold – Delinea and Interbrand

Silver – IDentifi from PCH Media and Living Group

Silver – StarStorage and innerpride branding

Bronze – Light & Wonder and Landor & Fitch

Bronze – Likewize and SomeOne

 

Best visual identity from the transport and logistics sector

Gold – Beon and Interbrand

Silver – GXO and Lippincott

 

Brand strategist of the year

Winner – Marco Vitali – Sonic Lens

 

Creative director of the year

Winner – MB – Landor & Fitch

 

Best overall visual identity

Winner – Identec Solutions and GW+Co

 

Grand prix

Winner – The Armory Show and Brunswick Creative

Sponsors
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Supporting Partners
INTERESTED IN BEING A SUPPORTING PARTNER OF THE TRANSFORM AWARDS?

We'd love to hear from you! Email Lauren Ditcher at lditcher@transformmagazine.net or call the office on +44 (0)20 3950 5356.