Nick Dormon, co-founder and managing director of independent brand design agency Echo, explores how heritage brands can capture the zeitgeist, balancing tradition with modernity in order to challenge newer brands that...
Opinion
All that glistens...six experts discuss Australia's new identity
Creating a new brand identity is not an easy feat, especially if that identity is made to represent an entire country, its culture and traditions. Australia's latest rebranded national identity, which breaks from...
Opinion: It's time to step up to the plate
The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands and communication...
Insights: Go big or go home?
Eerily prescient before a time of increased demand, PB Creative had a branding solution for antibacterial hand gel. The agency took home an award in 2019 at the Transform Awards Europe...
Insights: Naming, the inconvenient truth
Naming a brand presents a challenge because it requires the uncovering of a brand truth. Pierre Nabhan writes about naming, relevance and expressing the heart of the brand. JoosNabhan is shortlisted at the Transform A...
Insights: Branding in a partnership structure
Working with multi-stakeholder businesses can pose unique hurdles when undergoing a rebrand. Nick Thomson explores best practice in branding a partnership. Frank, Bright & Abel is shortlisted at the Transform Awar...
Insights: Place, identity and positioning – using the past to frame the future
Place branding requires an understanding of a location's past and future, says Hugh Stevenson. Anatomy is shortlisted at this year's Transform Awards Europe ‘...
Insight TV rebrands to expand global footprint
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
Insights: Alienate to accelerate
Differentiation can mean standing against the crowd. And it can yield big results for small businesses, says Steve Howard. Finally has been shortlisted at the 2020 Transform Awards Europe...
Opinion: Is there actually any point in brand mascots in 2020?
Brand mascots – like this year's latest casualty, British Gas' Wilbur the penguin – are going the way of the dodo, but that's not entirely a bad thing, says George Roberts. How can brands embrace the masco...
- Opinion
