• Transform magazine
  • December 07, 2023



Decoding regional branding: Saudi secrets

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Dennis de Rond, founder of Skyne, an international strategic branding and design firm, offers insights into the critical role regional nuances play, particularly within the GCC, when creating brands. Skyne, with consi...

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The great convergence

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Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the great convergence of brands saying similar things, and offers advice on how this problem can be avoided....

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Branding in tech – more vital than ever before

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Alex Blyth, managing partner at Red Setter, talks about his experience at this year’s Web Summit in Lisbon, and the importance of pioneering brand designers attending the annual event....

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Navigating transformation: insights from a complex rebranding journey

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Misty Davis, chief marketing officer at Circana, offers insights on how to rebrand when two iconic companies merge. In today’s market, mergers and acquisitions are a...

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Designers in times of war

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Thierry Brunfaut is the creative director and founding partner at global brand design agency Base Design. He describes his experience of attending the Dysarium Design Conference in Lviv, Ukraine, and reflects on what...

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Brand innovation – expect the unexpected

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Mikey Hart, creative director at Hulsbosch, argues it is time to make the FMCG sector more fun and engaging, and explains how this might be achieved. For brands in th...

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Wayfinding: Way more than signage

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Katie Osborn the principal and owner of Via Collective Incorporated. She discusses here how brands can leverage design principles of customer experience, universal design and inclusive design to create a successful wa...

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Humanising your brand: A guidebook

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Brian Elkins, executive director of strategy at Monigle, discusses the idea of humanising brands and how doing this can help aid a brand’s connection with its audiences....

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Building lifelong fans: why experience design matters so much


Steve Pearce, managing director at LOVE, explains the importance of brand experiences and how they may be leveraged to convey trust. How often are brands given the ch...

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Good brands serve customers. Great brands serve employees too


Lauren Tannenbaum is the SVP, practice lead at US-based brand consultancy Joe Smith. She discusses here the necessities of building an authentic employer brand in a time of chaos....

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