Opinion

Sami El-Quqa, founder and CEO at MusicGrid, explains how audio is becoming a key layer of the Kingdom’s creative transformation. Saudi Arabia has always been rich in...

Global sonic agency DMLDD recently announced its foray into the world of scent branding, with ‘Scent by DLMDD’. The agency’s co-founder, Max De Lucia, explains how smells are overlooked by designers and how they can e...

Pentagram partner and creative director Angus Hyland explains why the UGG logo – albeit not a beautiful design – perfectly encapsulates the brand it represents. The b...

Adam Johnson, senior creative director at Interbrand, cuts through the AI hysteria and imagines its role as another part of the type design team. This is not a hyperb...

Alexander Wodrich, managing director at why do birds, argues that high-quality sonic identities can lead to better outcomes for B2B brands. In today’s competitive bus...

Paul Turner, regional director – MENA at Tonic, makes a passionate plea for companies to recognise that people – both employees and customers – are their brand. In to...

Laura Woźniak, senior project manager – EMEA at MassiveMusic, discusses why brands in the finance sector should consider crafting sonic identities – something Banque Saudi Fransi has done so successfully....

Hassan Osman, strategy lead at Gene Branding, argues that sometimes the best ideas in brand design stare us right in the face. As strategists, we pride ourselves on o...

Zak McKinven, COO at Brand Lounge, discusses the almost limitless possibilities afforded by the metaverse and how brands can make the most of these. It wasn't long ag...

Jon Dignam, creative director at OurCreative., explains what makes rebranding football clubs particularly tricky, and why it’s worth ensuring the outcome feels both respectful and progressive....