Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance....
Opinion
Angus’ A-Z of logos: The Rolling Stones
Pentagram partner and creative director Angus Hyland explains the origins of one of the most well-known logos in the music industry, the iconic Rolling Stones ‘Hot Lips’....
Better Together: How creating a website and a brand at the same time can transform B2B sales
Andy Woods, co-founder and director at Rouge, discusses the difference between branding and web design, and how his agency’s unique process allows them to create better websites as a result....
Beyond decoration: How environmental graphics help shape the workplace
Michael Davies, heads of graphics at GRAPHIC:SR, discusses environmental graphics and explains how they can reflect a brand’s identity. In the evolving landscape of w...
Harnessing the power of brand to drive real value
Jesse Swash, co-founder of Design by Structure, explains the intangible value of brands and why this far exceeds the cost to create and manage it. Businesses are made...
Embracing emotion in B2B
Chris Vannozzi, account director at Crush, chats about the world of B2B marketing and why it pays for brands in this sector to add emotion to their identity. Consider...
Transforming third sector brand building: For the many, not the few
Chris Molloy, co-founder and chief client officer at Brand Potential, chats about the significance of third sector organisations investing in brand, and why there is still a long way to go for these brands to achieve...
Angus’ A-Z of logos: The Queen
Pentagram partner and creative director Angus Hyland chats about the branding changes that occurred following the passing of Queen Elizabeth II. With the monarchy a crucial part of the UK’s identity, what impact could...
Type as the communicator of change
Marie Sylvester, editorial lead at Kittl, explores how typography serves as a powerful communicator of change – forming visual stories that respond to global issues such as social unrest, climate change and AI advance...
What do you do when your brand’s in the toilet?
Andrew Milton, rbl Brand Agency’s managing director and former head of brand and marketing at Severn Trent, discusses the difficulties facing Thames Water and why brand had ought to be on its agenda....
- Opinion
