• Transform magazine
  • December 12, 2024

Top

Opinion

Angus’ A-Z of logos: Playboy

Angus Monthly Article P

Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....

Read More

Redefining leadership: The CEO reimagined

Thumbnail Headshot Blue

Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture....

Read More

One Hard Question: How we re-established relevance to Pond’s

Floydd Wood Photo

1HQ Singapore’s strategy director, Floydd Wood, discusses his agency’s efforts at rebranding beauty brand Pond’s, at the success it brought to the company. Reimaginin...

Read More

Minorities and brand karma

Nadia Romanis Managing Director

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. Aft...

Read More

How we build brands that are corporate assets

Sean058!

Sean Langdon, senior managing director of brand and design at Sodali & Co, explains how his company utilises certain values in branding to allow its clients to attract a new generation of investors....

Read More

Freedom, choice and empathy: Rewriting the rules in contraceptive brand design

Deborah Stafford Watson02

Deborah Stafford-Watson, head of provocation and strategy at global design consultancy Elmwood, explores how designers can completely rethink traditional approaches to women's healthcare brands....

Read More

Prioritising motion when building brand identity

HLK HEADSHOTS 1Z6A2675 Shelby Georgis

Shelby Georgis, partner and CCO at HLK, explains why, in today’s screen-first world, motion is a vital element of brand identity. Branding has long been about creatin...

Read More

Why imagination is good for brands

Gayle Lunn

Gayle Lunn, co-founder at Rebelles Research, offers her thoughts on how going off-script can enrich strategic and creative development. Let’s face it. As strategists...

Read More

Growth hacking: Using brand to focus and ignite a start-up

Samantha Temple Neukom

Samantha Temple Neukom, CEO and co-founder at Northbound explains how, by focusing on a core brand idea and aligning every aspect of the company with this vision, start-ups can accelerate growth....

Read More

Sonic branding in the world of TikTok

Alexander Wodrich Why Do Birds

Alexander Wodrich, managing director at why do birds, discusses sonic branding on TikTok, and how this powerful tool can help improve brand recognition. TikTok is an...

Read More

Page 1 of 45