• Transform magazine
  • January 29, 2023

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Opinion

AI and online moderation: why context is everything

Bodyguard Matthieu BOUTARD Managing Director 3

Matthieu Boutard, president and co-founder of Bodyguard.ai, considers how brands can best navigate the tricky waters of online hate speech and content moderation. Elo...

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Intellectual property: should brands get metaverse ready?

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Mark Caddle, partner and trade mark attorney at European intellectual property firm Withers & Rogers, discusses some of the legal issues brands are facing following the advent of the Metaverse....

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How brands can stay front of mind in an era of continuous disruption

Daniel Todaro

Daniel Todaro, managing director at creative customer experience marketing agency Gekko, advises readers on what is driving consumers during these difficult times and how brands might best react....

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The method for brand naming

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Tim Dove and Sarah Bonnefoy, respectively the strategic director and senior brand strategist at New Zealand-based Re:Brand, argue the importance of adopting a good naming strategy to the success of a brand. They offer...

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The metaverse is a game. Turning back climate change is not

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Paul Domenet, partner and communications creative director at Free The Birds, questions the prioritisation of emerging technologies, such as Web3, over combating climate change....

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How can brands use sound and music to better empathise with consumers?

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David Courtier-Dutton is the CEO at British sonic branding testing company SoundOut. He makes the case here that music is the best way for a brand to lift people’s spirits in difficult times....

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Hospitality branding: current trends and how branding can lead to venue success

Naomi Ross Headshot

Naomi Ross, director at Sydney-based social media, marketing and design agency Distil, discusses how branding might be one of the ways companies within the hospitality sector can stand out from competitors and garner...

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How Primark is tapping into consumer sentiment to win this Christmas

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Stephen Ardern, managing director at British brand agency Continuous, discusses his company’s latest project with Primark, and how the work was informed by the UK’s economic woes....

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Is your DTC brand recession-ready?

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With the US economy enduring a tricky spell, partner and creative director at Big Day, Peter Sayn-Wittgenstein, describes how DTC brands can make the most of these difficult times....

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The golden age of packaging is in the digital age

Philip Hwang

Philip Hwang is head of strategy, APAC at global brand experience agency SGK. He argues that digital commerce has given packaging more—not less—freedom to stand out than ever before. And that great marketers know how...

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