• Transform magazine
  • July 03, 2022

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Opinion

Weaving sustainability into our daily thinking

Dan Bramham B&W

Dan Bramham, creative director at Greenwich Design, discusses the link between digital and environmentalism in the world of design agencies, along with the joys of improving a client’s environmental reputation....

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How brand and design are powerful tools for growth

Jovan Buac

Jovan Buac, executive business director of consumer brands at Landor & Fitch, explains why brand and design absolutely cannot be taken for granted in the modern day....

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Unreliable hedonistic forecasters — get to the office

Simon Manchipp

Simon Manchipp, founder of London-based design agency SomeOne, explains how the benefits of returning to the office and getting back out in the world outweigh working from home....

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Has naming been given a bad name?

Daniel O Hara Landscape

Daniel O’Hara, brand voice director at London-based agency Dragon Rouge, describes the big mistakes branding agencies make when it comes to the art of naming. The wor...

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The dirty world of purpose-washing

Headshot

Founder of brand transformation agency OPX Studio, Frances Jackson, makes the argument that branding agencies have a crucial role to play in holding unethical, uncaring businesses to account....

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Why all brands must create community experiences in the post-lockdown era

Dan Whetstone Headshot

Dan Whetstone, associate director at retail design specialists Lumsden, argues that, as the world emerges from the Covid-19 lockdowns, everyday brands need to provide meaningful in-store experiences to create communit...

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Hidden depth – when big brands undergo subtle identity change

Jesse Swash

Jesse Swash, co-founder of London-based agency Design By Structure, explores how seemingly small changes within established brands, like BMW, can give us clues of the enormous changes which are to come in an industry....

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How to grow trust with down-to-earth farmers

Wendy Headshot

Wendy Unger-Moore, international marketing director at Kramp, explains how she discovered that authenticity is the key to cut through with an agri-audience. If you’ve...

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Is your web challenge a symptom of a greater business opportunity?

Brandpie Opinion Piece

Joanne Kerr and Paul Campbell, strategy partner and digital partner respectively at Brandpie, explain how digital thinking from the creation of a business can save a lot of time and money in the future....

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The intersection of sustainability and profit = brands

Landorfitch Lucspeisser Full Image Dark Blue

Luc Speisser, global chief innovation officer at Landor & Fitch, explains why getting consumers to believe in sustainability initiatives will elevate brand reputation and generate revenue. He shares five lessons f...

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