• Transform magazine
  • November 30, 2022

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Opinion

The dynamics of modern design: how should it reflect the needs of contemporary brands in Asia today?

L&F1

Landor & Fitch’s president of APAC, Jonathan Cummings, and CCO, Tim Greenhalgh, discuss the role design has to play as brands continue evolving in the modern era....

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Is there a new love story between brand and demand marketing?

Opinion

Jacqueline Alexis Thng and Dency Cheng, respectively a partner and senior engagement manager at Prophet, explain their company’s approach to brand and demand marketing and how the right balance can be struck between t...

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The emotional effect of the voice in effective sonic branding

Johanna

Johanna Cranitch, creative director at MassiveMusic, makes the case that the human voice could be the most effective instrument for a company’s sonic brand. Sonic Bra...

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Genuine transformation requires genuine stakeholder engagement

Peta Q

Peta Quirk is the strategy partner and co-owner of independent strategic consultancy Brand Council. She argues that when it comes to tangible transformation, it’s critical to understand each of your stakeholders’ genu...

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Failing to implement your brand consistently, is consistently implementing failure

Kylie Gould

Kylie Gould, director and founder of Australian graphic design studio Creatik, discusses the crucial importance of adopting a decent brand implementation plan. We all...

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Brand with responsibility: aligning brand, business strategy and purpose

Jack Perlinski Creative Director Dais.

Jack Perlinski is the founder, CEO and principal strategy advisor at Brisbane-based DAIS Brand Strategy Advisors. He argues that the idea is the key driver for brand engagement, implementation, and sustainability....

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The world in your hand: how to manage a multinational, multi-cultural team

Tom Otton Headshot

Tom Otton is MD of digital communications agency Create Media Group. He discusses here the complexities that a global workforce can bring to brand agencies and why it is worth getting to grips with cultural difference...

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Rebel, alchemist or optimist: three ways to ride the next wave of food brands

Shift Zoran Svetlicic RGB

Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....

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Branding is constant

Richard Stenlake (1)

Richard Stenlake, founder and CEO of Made Agency, argues that as the digital age speeds up change, so too will it speed up the evolution of brands. There is often a l...

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Is it the right time for you to rebrand your business?

Xover Rach 0312

Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same....

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