• Transform magazine
  • June 22, 2024

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Opinion

The evolution of branding: from surface to substance with conscious branding

Mateusz Zabierowski

Mateusz Zabierowski, CEO and co-founder of global branding agency Admind, sets out how to shape a future where branding and communications contribute to a more sustainable and equitable world....

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Sound is the key for brand differentiation amidst Saudi’s wave of transformation

Julia Dos Santos Cropped

Julia dos Santos, director of partnerships MENA at MassiveMusic, explores the difficulties brands have differentiating themselves in Saudi Arabia at present, and explains how sonic branding can help break down these b...

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The politics of music or the music in politics

Alexander Wodrich Managingdirector

Alexander Wodrich, managing director at why do birds, takes a look at the fascinating history of audio in American politics. With a seismic election fast approaching, he asks how the parties can mobilise the electorat...

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Ethara: A rebranding triumph in the regional entertainment landscape

Andrew Stass Brand Marketing & Communications Director Ethara

Andrew Stass, brand marketing & communications director at Ethara, discusses how his company’s brand was conceived in a merger between Abu Dhabi Motorsports Management and Flash Entertainment....

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Have we forgotten the power of positioning? Not here at TOTEM

Colin Byrne 1

Colin Byrne, creative managing director at TOTEM, explains his agency’s approach to positioning brands, and how this leads to better outcomes for clients. With origin...

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The silly fear that's crippling your B2B brand effectiveness

Mreaction Headshot

Tim Craig, managing director at integrated marketing agency mReaction, explains why the world of B2B brand design must be met with courage, not caution. Every evening...

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Why luxury brands are becoming storytellers and art curators (and you should too)

The Boundless Headshot

Gaby Granier, senior strategist at Boundless Brand Design, describes how she is able to craft high quality design for luxury brands. Luxury defines what is desirable,...

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Three sources of inspiration for your next brand naming endeavor

Ahmed Alabdullatif Profile

Ahmed Al-Abdullatif, CEO and creative director at Gene Branding, offers inspiration to designers looking to conjure up a meaningful brand name. Creating a memorable b...

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Why we can't ignore the emergence of ‘music strategy’

Massivemusic Headshot

Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, discusses sonic branding’s “rather underappreciated cousin,” music strategy, and how utilising it can increase brand r...

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Unlocking success: The role of brand strategy and purpose in rebranding a national energy company

Interstate Headshot

Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....

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