• Transform magazine
  • June 15, 2021

Top

Opinion

Insights: From Asia to beyond, through upstream creativity

Jolin Huan_Superunion_edit.jpg

Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity A...

Read More

Insights: Building brands in the age of Asia

Sedgwick Richardson headshot  (1).jpg

The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes....

Read More

Opinion: How can design be leveraged to achieve business objectives?

IMG_9965.jpg

People have always been fascinated by design. Since the earliest humans splashed paintings of their daily lives onto cave walls, right through to Dieter Rams at Braun or Steve Jobs placing design at the core of Apple’...

Read More

Opinion: The wrong data or the wrong brains?

Machine pic - Transform.jpg

Brand owners are missing a trick by playing it safe with silver shoppers and our dysfunctional relationship with data is partly to blame, Antony Mayfield asserts “The...

Read More

Opinion: Ooh la la, the Paris 2024 logo needs to be taken seriously

Screenshot 2019-10-23 at 15.13.10.jpg

Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there...

Read More

Opinion: How branding is opening up rugby to the world

02_Backdrop.jpg

Its new image is helping the game extend its reach beyond the traditional rugby-playing nations, argues Adam Savage. The Rugby World Cup in Japan is now in the later...

Read More

Opinion: Employer branding in the gulf region

johnny t (1).jpg

With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saud...

Read More

Opinion: Beauty and logic, transforming the brand experience

Trollback-AlexMoulton-Chief Creative Officer-2018 (1).jpg

Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design? The well-docu...

Read More

Insights: Permanency through change

PHOTO.jpg

The Transform Awards MENA celebrated the best in rebranding and brand development across the region. Tonic International was an award winner this year The way we perc...

Read More

Insights: How these advertising mistakes can kill your brand

Magda Adamska (1).jpg

The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. BrandStruck sponsored the awards It is still surpris...

Read More