• Transform magazine
  • May 26, 2024



How can brands do better for perimenopausal women?

Sara Jones, Free The Birds

For World Menopause Month, Sara Jones, co-founder and business director at creative agency Free The Birds and specialist in global beauty, health and lifestyle brands, discusses the significance of the market and how...

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Redesigning a legend

Andy Lipscombe

Andy Lipscombe, director of brand strategy at FreshBritain, discusses the benefits of brands understanding the difference between history and heritage, and why brands which leverage the latter can come to be loved....

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Angus’ A-Z of logos: Dunkin’ Donuts


Pentagram partner and creative director Angus Hyland takes a look at the irresistible history behind Dunkin’ Donuts in his latest monthly Transform column on the A-Z of logo design....

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Don’t be afraid of the ‘B-word’

Duncan Shaw Bio Photo 2020 Bw

Duncan Shaw is the co-founder and chief creative officer at independent global branding agency Living Group. He explains the importance of law firms utilising brand and how this can lead to greater standout if done ri...

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The rise of biophilic design

Seraphine Suau

Seraphine Suau, strategic designer at Perth-based BEVIN Creative, explains how incorporating natural elements into design projects can improve the physical and mental health of individuals....

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Minimalism vs. maximalism in personal care brand design

Marilyn Tjitra

Marilyn Tjitra, co-founder and creative director at Singaporean branding and creative agency Kiilat Creative, discusses how personal care brand design is a balance of functional and sensory appeal for diverse markets....

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Beautiful consistency

Vincent Roffers High Res Copy (1)

Vincent Roffers, partner and head of strategy at Agenda, explains how sometimes the best brand design can be found in simplicity and consistency, and offers advice on how to best achieve that....

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Tomorrow’s winning brand strategies will let empathy lead

Howard Breindel

As business races forward, how can brand keep pace – to keep creating value? Howard Breindel, co-CEO of DeSantis Breindel, argues empathy will empower tomorrow’s leading brands to sustain human connection through rapi...

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From the sonic branding studio: lessons learned on creating a sonic identity


Sixième Son’s US managing director, Colleen Fahey, and chief client officer, US, Daina Todorovic, discuss their agency’s project with Merrell and how sonic identities can create stronger connections between audie...

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Brands in China are still poised for growth… but there's a catch

Siu Tang

Siu Tang from Shanghai-based award-winning creative agency The Orangeblowfish shares his views on what it takes to grow in the mind of the post-pandemic consumer. Pan...

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