• Transform magazine
  • May 19, 2022

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Opinion

Brand advisory as a key to successful transformation

Piotr Wiśniewski

What makes a global brand successful? According to Justyna Dorman, brand communication specialist at Admind branding and Piotr Wiśniewski, creative director, it is the willingness to adapt to changes in the market and...

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The world is flat (for now?)

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CEO and founder of brand consultancy Saffron, Jacob Benbunan, explores how and why brands have now transformed into flat icons, arguing that it is essential for the creative industry not to maintain this apparent rule...

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Injecting life into heritage brands through design

Nick Dormon (1)

Nick Dormon, co-founder and managing director of independent brand design agency Echo, explores how heritage brands can capture the zeitgeist, balancing tradition with modernity in order to challenge newer brands that...

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Brand transformation in a transforming region

Ash

Ashish Banerjee, executive director of trategy, CEEMEA, at global branding agency Landor&Fitch, writes that as countries, particularly in the MEA region, transform, so should brands. Data proves that brand-led tra...

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All that glistens...six experts discuss Australia's new identity

Australia Rebrand

Creating a new brand identity is not an easy feat, especially if that identity is made to represent an entire country, its culture and traditions. Australia's latest rebranded national identity, which breaks from...

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Opinion: It's time to step up to the plate

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The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands and communication...

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Insights: Go big or go home?

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Eerily prescient before a time of increased demand, PB Creative had a branding solution for antibacterial hand gel. The agency took home an award in 2019 at the Transform Awards Europe...

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Insights: Naming, the inconvenient truth

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Naming a brand presents a challenge because it requires the uncovering of a brand truth. Pierre Nabhan writes about naming, relevance and expressing the heart of the brand. JoosNabhan is shortlisted at the Transform A...

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Insights: Branding in a partnership structure

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Working with multi-stakeholder businesses can pose unique hurdles when undergoing a rebrand. Nick Thomson explores best practice in branding a partnership. Frank, Bright & Abel is shortlisted at the Transform Awar...

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Insights: Place, identity and positioning – using the past to frame the future

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Place branding requires an understanding of a location's past and future, says Hugh Stevenson. Anatomy is shortlisted at this year's Transform Awards Europe ‘...

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