• Transform magazine
  • November 30, 2022

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Opinion

Is your web challenge a symptom of a greater business opportunity?

Brandpie Opinion Piece

Joanne Kerr and Paul Campbell, strategy partner and digital partner respectively at Brandpie, explain how digital thinking from the creation of a business can save a lot of time and money in the future....

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The intersection of sustainability and profit = brands

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Luc Speisser, global chief innovation officer at Landor & Fitch, explains why getting consumers to believe in sustainability initiatives will elevate brand reputation and generate revenue. He shares five lessons f...

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Why we need to design for more friction, not less

Stuart Barnes Truenorth Square

Stuart Barnes, strategy director at independent brand and design consultancy, True North, explores the importance of friction in brand design. He argues that agencies need to proactively build-in imperfections and fri...

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M is for Mediocrity: Why Facebook’s rebrand won’t avert disaster

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Adam Sefton, digital strategy director at global brand agency, Superunion, explores how Facebook’s rebrand to Meta reveals the mediocrity of a social media platform which has uninspiring spam as its most popular conte...

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25 Years of Sonic Branding

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Daniel M Jackson, partner at sonic branding agency, Sonicbrand, explores the changes he has witnessed in the last 25 years of sonic branding and what the future of the industry holds....

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Aural sculpture – next year brands will shape virtual sounds of the future

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Vijay Iyer, CEO North America of sonic brand agency, amp, explores the 2022 trends in audio branding. These include how brands will extend their sonic brand strategies into virtual worlds and how sound branding will e...

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Why R&D should be the beating heart of every creative business

Dave

Dave Dunlop, partner and chief design officer at ELSE, an experience design consultancy in product and service innovation, writes about the importance of research and development (R&D) in the creative world. Dunlo...

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The Hundred-Branding cricket for the digital age

Phil Garnham

Danielle Smith, design director at global brand agency, FutureBrand, and Phil Garnham, creative type director at type foundry Monotype, explore the challenges of creating a brand for a heritage sport such as cricket....

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Words to play by: How national anthems in sport express identity and strengthen place branding

IMG 1975

Victoria Pullen, consultant and copywriter at Paris-based branding and word design agency, JoosNabhan, explores how national anthems sung by fans during sport matches crystallise a sense of shared national unity and...

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What’s the Meta with you?

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Tom Robinson, global chief strategy officer at brand agency Superunion uses Facebook's rebrand to Meta as a springboard to explore the significance of rebranding as a moment of change....

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