Ibrahim Lahoud, strategy director at Dubai and Riyadh-based consultancy Brand Lounge, explains why brand owners may worry about adopting change as well as how brand experts can overcome these doubts....
Opinion
Web3 in action: Skyne presents real-life cases of future-forward branding
Dennis de Rond, founder of international strategic branding and design firm Skyne, discusses the Web3 movement and how his agency successfully utilises these technologies for clients. Recently, at the Transform Awards...
Finding awesome
Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the difficulties B2B brands face, before offering advice on how they can make their brands unmistakably ‘you’....
Strategists and creatives – AI can’t take your job. But it might make you suck at it
Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, offers a razor-sharp rebuttal to the idea that AI is set to replace brand designers anytime soon. But, as Diamond argues, that doesn’t mean the i...
Listen up: How sonic branding can drive growth for MENA brands
Pierre Carnet, managing director at MassiveMusic Dubai, discusses the power of audio branding and explains the untapped potential of sonic branding in the MENA region....
Rewrite to get it right
David Kirkland, executive creative director and co-founder of KNOW Creative, describes how his agency’s free roaming nature allows it to ruffle feathers and create value for its partners....
Mastering the art of AI
Sebastian Klein is the co-founder and creative director at global design agency Ochre. He assesses the benefits of AI while also recognisable the hefty challenges it presents to the world of brand design....
AI inspo and the future of font pairing
Terrance Weinzierl, creative director at Monotype, discusses how AI can transform the daily workflow of designers by providing fresh, informed inspiration in font pairings, and how it aids the speed and quality of fon...
What does it take to successfully localise a brand for the Asian market?
Ryan Molloy is the CEO of full-service digital marketing and e-commerce agency RedFern Digital. He explains why it is important for brands to localise in Asia and discusses the various ways brands can be taken serious...
Brands for lives
Paul Docherty is the creative director at Skyne, Dubai. He discusses his agency’s projects with Sudanese brands Morouj and Al Farasha, and how they imbibe the unique culture of their home nation....
- Opinion
