Opinion

Johanna Cranitch, creative director at MassiveMusic, makes the case that the human voice could be the most effective instrument for a company’s sonic brand. Sonic Bra...

Peta Quirk is the strategy partner and co-owner of independent strategic consultancy Brand Council. She argues that when it comes to tangible transformation, it’s critical to understand each of your stakeholders’ genu...

Kylie Gould, director and founder of Australian graphic design studio Creatik, discusses the crucial importance of adopting a decent brand implementation plan. We all...

Jack Perlinski is the founder, CEO and principal strategy advisor at Brisbane-based DAIS Brand Strategy Advisors. He argues that the idea is the key driver for brand engagement, implementation, and sustainability....

Tom Otton is MD of digital communications agency Create Media Group. He discusses here the complexities that a global workforce can bring to brand agencies and why it is worth getting to grips with cultural difference...

Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....

Richard Stenlake, founder and CEO of Made Agency, argues that as the digital age speeds up change, so too will it speed up the evolution of brands. There is often a l...

Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same....

Emily Matthews, head of creative at leading Australian property developer Fortis, explains her experience of moving to an in-house design team, and why this may lead to more creative opportunities....

Andrew Coulter is the director of sales and marketing at GemLife, which provides luxury resort living for over-50s throughout Australia. He discusses how the company adapted its offerings to fit the needs of a modern...