• Transform magazine
  • April 16, 2024

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Opinion

Brand with responsibility: aligning brand, business strategy and purpose

Jack Perlinski Creative Director Dais.

Jack Perlinski is the founder, CEO and principal strategy advisor at Brisbane-based DAIS Brand Strategy Advisors. He argues that the idea is the key driver for brand engagement, implementation, and sustainability....

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The world in your hand: how to manage a multinational, multi-cultural team

Tom Otton Headshot

Tom Otton is MD of digital communications agency Create Media Group. He discusses here the complexities that a global workforce can bring to brand agencies and why it is worth getting to grips with cultural difference...

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Rebel, alchemist or optimist: three ways to ride the next wave of food brands

Shift Zoran Svetlicic RGB

Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....

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Branding is constant

Richard Stenlake (1)

Richard Stenlake, founder and CEO of Made Agency, argues that as the digital age speeds up change, so too will it speed up the evolution of brands. There is often a l...

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Is it the right time for you to rebrand your business?

Xover Rach 0312

Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same....

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“I never thought you’d go in-house”

Emily Matthews’ Portrait (Author

Emily Matthews, head of creative at leading Australian property developer Fortis, explains her experience of moving to an in-house design team, and why this may lead to more creative opportunities....

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GemLife: branding for an aging population

Gemlife Studio LM 5775

Andrew Coulter is the director of sales and marketing at GemLife, which provides luxury resort living for over-50s throughout Australia. He discusses how the company adapted its offerings to fit the needs of a modern...

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The need for collective solutions in difficult times

Charlieskinner 2022

Charlie Skinner, strategy director at Conran Design Group, explains why purpose is best seen as a way to unify first and drive profits second – and why some brands are still missing the point....

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Acting up or barely acting?

Graham L&F Background Blue

Graham Sykes is the executive creative director at Landor & Fitch. He argues here that the days of brand tokenism are over, and that brands must step up and create genuine, positive change now....

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‘Do the right thing’: how brands can improve the wellbeing of UK consumers

Phil Rowley Hi Res

Phil Rowley, head of futures at OMG UK, explains how brands can play a fundamental role in boosting UK consumers' wellbeing. The UK is facing a mental health cris...

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