• Transform magazine
  • April 22, 2024

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Opinion

Can you afford not to create a 3D brand?

Katy Rea Battalion

Katy Rea is the founder of Battalion, a design studio and creative agency based in Manchester and Berlin. She discusses how the implementation of 3D branding can create a more purposeful identity in make-or-break situ...

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What comes first: business strategy or brand strategy?

Mohamad Badr (Brand Lounge) What Comes First (1)

Mohamad Badr is the chief strategy officer and head of growth at Dubai-based Brand Lounge. He outlines his belief here that a company’s business strategy must follow its brand strategy, not the other way around....

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Rebranding in the pandemic

Patrick Honein Sputnik Floyd

Patrick Honein, founder of integrated marketing agency Sputnik Floyd, discusses his firm’s highly successful project with the Ras Al Khaimah Tourism and Development Authority which won two golds, a silver and a bronze...

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Designing for life

Ahmad Alsaadi Gulf Advertising In Business FZLLC (Adinb)

Ahmad Al-Saadi, the general manager at Gulf Advertising in Business (ADinB), questions whether it is strategically important to design for life to create a successful sustainable brand....

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Creating the flower on the conveyor belt: The power of beautiful thinking

Thumbnail Paul

Paul Domenet, partner and communications director at London-based agency Free The Birds, talks about the brilliance of Leonardo da Vinci. He argues agencies can use him as an inspiration, even in the year 2022....

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The weakest link in brand development

Veb Anand

Veb Anand, chief strategy officer at Principle, makes the case for strategic brand implementation. The origins of modern brand consulting can be traced back to the 19...

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Going beyond brand guidelines and playbooks

Thumbnail Tomgilbert Square (1)

Tom Gilbert, executive creative director of Design Bridge Shanghai, discusses alternative thinking and solutions to brand inconsistencies in media and sales channels which can plague brand governance....

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Brand-led decision making

Tom Warden 2 (1)

Tom Warden, strategy director at Landor & Fitch, believes that brand can drive the future success of businesses if properly utilised. He argues that if businesses are willing to make trade-offs to strengthen the b...

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Let’s Dance

Anthony Miles

Anthony Miles, managing director at brand and design agency BOND writes that for business and marketing leaders, the greatest test of our time is not how fast you can run, but how well you can dance....

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Why the world’s leading esports company turned to traditional sport to find its sound

Untitled Artwork 17

Andie Richardson, senior account and project manager at MassiveMusic, talks through an exciting project her agency undertook with esports company ESL. She describes the challenges along the way, as well as why the age...

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