• Transform magazine
  • May 26, 2024

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Opinion

Branding is constant

Richard Stenlake (1)

Richard Stenlake, founder and CEO of Made Agency, argues that as the digital age speeds up change, so too will it speed up the evolution of brands. There is often a l...

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Is it the right time for you to rebrand your business?

Xover Rach 0312

Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same....

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“I never thought you’d go in-house”

Emily Matthews’ Portrait (Author

Emily Matthews, head of creative at leading Australian property developer Fortis, explains her experience of moving to an in-house design team, and why this may lead to more creative opportunities....

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GemLife: branding for an aging population

Gemlife Studio LM 5775

Andrew Coulter is the director of sales and marketing at GemLife, which provides luxury resort living for over-50s throughout Australia. He discusses how the company adapted its offerings to fit the needs of a modern...

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The need for collective solutions in difficult times

Charlieskinner 2022

Charlie Skinner, strategy director at Conran Design Group, explains why purpose is best seen as a way to unify first and drive profits second – and why some brands are still missing the point....

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Acting up or barely acting?

Graham L&F Background Blue

Graham Sykes is the executive creative director at Landor & Fitch. He argues here that the days of brand tokenism are over, and that brands must step up and create genuine, positive change now....

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‘Do the right thing’: how brands can improve the wellbeing of UK consumers

Phil Rowley Hi Res

Phil Rowley, head of futures at OMG UK, explains how brands can play a fundamental role in boosting UK consumers' wellbeing. The UK is facing a mental health cris...

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The cost-of-living crisis should be a wake-up call for brands

Mike Fantis Hi Res

Mike Fantis, VP and managing partner at London-based DAC Group, argues brands should be doing more for local communities in the cost-of-living crisis, or risk damaging their reputation....

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Make your digital customer journey a powerful tool in your brand building efforts

Logo SEEN Black 2022

Ronald Griffin, Karl Cavalli-Björkman and Joachim Medalen of Nordic agency SEEN explain the benefits of video personalisation for brands, allowing them to reconnect with a disenfranchised modern audience....

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Beware of the Dancing Bear

Opinion Piece Pic

Principle Global’s brand strategy director, Adrian Pring, and managing director, Nicholas Griffin, believe everyone is looking to ‘digital’ as the way forward in brand experience. They see it as ‘an ingredient in the...

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