• Transform magazine
  • February 26, 2020

Top

Opinion

Opinion: “Building trust through brand communications will support and promote the business’ strategy”

Patrick Eastwood.jpg

In today's world, singular employee satisfaction isn't enough. Employee's seek emotional commitment and guidance throughout their journeys while employers expect everyone internally to be aligned to the company's vision and values. The emp...

Read More

Opinion: "Why is strong brand positioning critical?

David-280x280.jpg

On 8 November, the Boao Forum for Asia (BFA) Financial Cooperation Conference opened in London, convening more than 400 government, business and academic leaders from 22 Asian and European countries. Delegates shared insights...

Read More

Opinion: "Baker Tilly's rebrand to RSM"

Richard Silbermann.jpg (1)

How can you keep the spirit of a brand after an acquisition? Richard Silbermann explains Things that are important to us, such as cars, jewellery or other prized possessions must...

Read More

Opinion: "Brexit could spell disaster for brand Britain"

London cloudy.jpg

A vote for the UK to leave the EU would be a disastrous result for Britain's nation brand, says Jacques de Cock The current debate about Britain’s future in the EU is a mixture o...

Read More

Opinion: "The present and future of customer experience"

Leesa.png

A strong, customer-centric digital experience is key to driving positive interactions and loyalty, says Leesa Wytock Within the last few years, digital has become the primary dri...

Read More

Opinion: "Putting values at the heart of business strategy"

Jeff 2.png

An employer brand strategy is essential for engagement. Jeff Sindone uses HSBC's business strategy, HSBC NOW, as an example In today's world, employee satisfaction isn't enough....

Read More

Opinion: "Successful transformation requires thorough planning and consistent implementation"

David Graham.png (1)

Although often overlooked, implementation planning is a key part of any rebrand process, says David Graham Designing a new brand is exciting. A new logo is unveiled to a round of...

Read More

Opinion: "What’s that coming over the hill?" says Duncan Shaw

Duncan Shaw.jpg

Law firms are getting bolder with their brand strategies. Duncan Shaw sees digital as the key to differentiation in an increasingly competitive sector It might not scare everyone...

Read More

Opinion: "Defining moments lead to compelling brand stories"

TM pic  for article.jpg

What does being a storyteller really mean for brands? Thackway McCord says that narrative can translate strategy from abstract intent to tangible action. There’s a lot of talk th...

Read More

Opinion: "Fonts are core brand assets" says Bruno Maag

Maag.png

Many languages lack the good-quality fonts that Western markets take for granted. Bruno Maag sees this as an opportunity for courageous brands to allow customers access to their fonts, benefiting communities and driving brand...

Read More