• Transform magazine
  • June 21, 2024

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Asia

2023 Transform Awards Asia

Many congratulations to the wonderful winners of the Transform Awards Asia 2023

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Best use of a visual property
Gold – Diageo India and Butterfly Cannon
Gold – The Starry Forest (Tencent Video) with Design Bridge and Partners
Silver – Coffee Commune and MetaDesign China Limited
Bronze – Kungfu Pu‘er Tea with Design Bridge and Partners
Highly commended – Shaze Luxury Retail Pvt. Ltd and Conran Design Group Mumbai
Highly commended – Zydus Lifesciences Ltd. and Conran Design Group Mumbai

 

Best brand architecture solution
Gold – KiotViet and Bratus Agency
Silver – Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Bronze – ELLAI and winⓔBrand Group
Bronze – XIAMEN ITG GROUP and Siegel+Gale
Highly commended – TimesPro – Bennett, Coleman & Co. Ltd. and Jigsaw Brand Consultants

Best use of copy style or tone of voice
Gold – Jumble with Design Bridge and Partners
Silver – The Coca-Cola Company
Bronze – Harappa Education and BOD Consulting
Bronze – P&G and NiCE Ltd
Highly commended – UPPF and Hauns branding design&strategy

 

Best brand experience
Gold – Arc’teryx and The Orangeblowfish
Silver – General Motors and AKQA Shanghai
Bronze – Ministry of State Secretariat of the Republic of Indonesia and Celsius Creative Lab
Bronze – The Starry Forest (Tencent Video) with Design Bridge and Partners
Highly commended – Deepal Auto and Labbrand Group
Highly commended – Destination Manipal, Jaipur and Eumo DesignIntelligence

Best use of audio branding
Gold – INFINITI with why do birds, MetaDesign Beijing and PublicisQ
Gold – LUX and Sixième Son
Silver – Changan Deepal Auto and Sixième Son
Bronze – 360 ONE

 

Best use of typography
Gold – Rissai Valley, a Ritz-Carlton Reserve with Design Bridge and Partners
Silver – Hooya Group and Landor & Fitch
Silver – Infinix Mobility Limited and Mubien Brands S.L
Bronze – HiRaw! and M — N Associates

 

Best place or nation brand
Gold – Beijing Xin Long Fu Cultural Investment Co. Ltd. and JWDK
Bronze – Beijing Daxing Airport City and MetaDesign China Limited

 

Best expression of a brand on social media channels
Gold – The Coca-Cola Company
Silver – The a2 Milk Company Limited and Ylab
Bronze – HSBC Life (Singapore) and PHD Media
Highly commended – Harley-Davidson and MADJOR
Highly commended – Newell Papermate Pens and SGK Inc

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Best external stakeholder relations during a brand development project
Gold – Bayer Elevit and Ylab

 

Best internal communications during a brand development project
Gold – DBS Bank
Silver – The Hong Kong Jockey Club and Landor & Fitch
Silver – Trust with Design Bridge and Partners
Bronze – Ocean Spray and The Silk Initiative

Best implementation of a brand development project
Gold – Eggyolk Coffee and Hands Collective Viet Nam
Silver – FAW Audi with MetaDesign China Limited and Saatchi & Saatchi Beijing
Silver – The Starry Forest (Tencent Video) with Design Bridge and Partners
Bronze – HCLTech and SomeOne
Highly commended – Zydus Lifesciences Ltd. and Conran Design Group Mumbai

 

Best localisation of an international brand
Gold – Petit Bateau and MADJOR
Silver – Bundaberg and RedFern Digital
Bronze – HSBC Life (Singapore) with Design Bridge and Partners
Bronze – Unilever LUX and Why by Lonsdale
Highly commended – Budweiser and Jones Knowles Ritchie
Highly commended – FAW Audi with MetaDesign China Limited and Saatchi & Saatchi Beijing

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Best creative strategy
Gold – Shaze Luxury Retail Pvt. Ltd and Conran Design Group Mumbai
Silver – TNB Aura with Design Bridge and Partners
Silver – Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Bronze – The Hong Kong Jockey Club and Landor & Fitch
Bronze – The Land of Warriors (Tencent Video) with Design Bridge and Partners
Highly commended – 360 ONE
Highly commended – Excitel and BOD Consulting

Best brand evolution (business)
Gold – Hooya Group and Landor & Fitch
Silver – HK Express and Landor & Fitch
Bronze – FAW Audi with MetaDesign China Limited and Saatchi & Saatchi Beijing
Bronze – Yeahka and Siegel+Gale
Highly commended – MEIZU and Siegel+Gale

Best brand evolution (consumer)
Gold – HiRaw! and M — N Associates
Silver – ASUS and Prophet
Silver – Coffee Commune and MetaDesign China Limited
Bronze – Infinix Mobility Limited and Mubien Brands S.L
Bronze – Nescafé and Jones Knowles Ritchie
Highly commended – Excitel and BOD Consulting

 

Best brand evolution (corporate)
Gold – PropertyGuru with Design Bridge and Partners
Silver – Minh Tien Group and Bratus Agency
Silver – Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Bronze – The Hong Kong Jockey Club and Landor & Fitch
Highly commended – Ping An Insurance (Group) Company of China, Ltd.

Best strategic or creative development of a new brand
Gold – Trust with Design Bridge and Partners
Silver – Escape Planet and Hauns branding design&strategy
Bronze – CHIMEI and DDG
Bronze – Diageo India and Butterfly Cannon
Bronze – Infinix Mobility Limited and Mubien Brands S.L
Highly commended – 360 ONE
Highly commended – Unilever (AcneSquad) and PB Creative

 

Best development of a new brand within an existing brand portfolio
Gold – The Coca-Cola Company
Silver – Geely and MetaDesign China Limited
Silver – The Starry Forest (Tencent Video) with Design Bridge and Partners
Bronze – Orion Shokunin and SGK Inc
Bronze – Unilever (AcneSquad) and PB Creative
Highly commended – PregaHope & PregaHappy – Mankind Pharma Ltd. and Jigsaw Brand Consultants

Best naming strategy (new name)
Gold – Rissai Valley, a Ritz-Carlton Reserve with Design Bridge and Partners
Silver – Jumble with Design Bridge and Partners
Bronze – CHIMEI and DDG

Best naming strategy (rename)
Gold – Fanshu and Siegel+Gale
Silver – Coffee Commune and MetaDesign China Limited
Bronze – 360 ONE

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Best corporate rebrand following a merger or acquisition
Gold – TNB Aura with Design Bridge and Partners
Silver – Seatrium and Prophet
Bronze – G7 Connect and Prophet

Best brand development project to reflect a change of mission, values or positioning
Gold – ASUS and Prophet
Silver – Bundaberg and RedFern Digital
Silver – Minh Tien Group and Bratus Agency
Bronze – Hooya Group and Landor & Fitch
Bronze – Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Highly commended – XPPen and Siegel+Gale

 

Best brand consolidation
Gold – Unifi with Design Bridge and Partners
Bronze – Meetsocial Group and Hauns branding design&strategy

Best rebrand of a digital property
Gold – Harappa Education and BOD Consulting
Silver – PropertyGuru with Design Bridge and Partners
Bronze – Meetsocial Group and Hauns branding design&strategy

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Best use of packaging (glass)
Gold – Tanglin Gin and Kiilat Creative
Silver – Jing Healthcare No.1 and JDO Global
Bronze – Orang Tua Group and Kiilat Creative

 

Best use of packaging (print and card)
Gold – Minh Tien Group and Bratus Agency
Silver – 1664 Prestige (Carlsberg China) with Design Bridge and Partners
Silver – MetaDesign China Limited
Bronze – AJIDOU and des:glory design
Highly commended – Mondelez SEA and Cowan Asia Pty Ltd

 

Best use of packaging (other)
Gold – Coffee Commune and MetaDesign China Limited
Gold – Diageo India and Butterfly Cannon
Silver – Heineken Group Tiger Beer and Why by Lonsdale
Bronze – HEINEKEN Vietnam Brewery Limited Company and Elmwood Brand Consultancy
Bronze – Unilever Season 365 and SGK Inc
Highly commended – PepsiCo Design & Innovation – Lay's x Stranger Things

Best use of sustainable packaging

Gold – GP Batteries International Limited
Bronze – PepsiCo Design & Innovation – Pepsi Label-free Multipack

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Best visual identity by a charity, NGO or NFP
Gold – AAEDV (Association Azuréenne Enfants du Vietnam) and CBA Design
Silver – Don't Throw Me and Jump Web Services
Silver – Unilever Lifebuoy and Why by Lonsdale

 

Best visual identity from the energy and utilities sector
Gold – Jackery and FutureBrand
Silver – ESTI and Hauns branding design&strategy

Best visual identity from the engineering and manufacturing sector
Gold – UPPF and Hauns branding design&strategy
Silver – Seatrium and Prophet

Best visual identity from the financial services sector
Gold – Trust with Design Bridge and Partners
Silver – 360 ONE
Bronze – AVIVA-COFCO and MetaThink Consulting
Bronze – UMS and FutureBrand

 

Best visual identity from the FMCG sector
Gold – Kartika Sari with Design Bridge and Partners
Silver – HiRaw! and M — N Associates
Bronze – Bundaberg and RedFern Digital

Best visual identity from the food and beverage sector
Gold – Coffee Commune and MetaDesign China Limited
Gold – OKASANG and Triangler Co., Ltd.
Silver – Eggyolk Coffee and Hands Collective Viet Nam
Bronze – Feather & Bone / Three Butchers and Kith&Kin
Bronze – Wusu Beer (Carlsberg China) with Design Bridge and Partners
Highly commended – Carino and FutureBrand

Best visual identity from the healthcare and pharmaceutical sector
Gold – Medcaptain and MetaThink Consulting
Silver – Unilever (AcneSquad) and PB Creative
Silver – YUANSHEN REHABILITATION and Pinbrand
Bronze – XtalPi and Hauns branding design&strategy
Bronze – Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Highly commended – Mindspring and DuoooBrand

Best visual identity from the industrial and basic materials sector
Gold – UPPF and Hauns branding design&strategy
Silver – CISRI GROUP with Design Bridge and Partners
Bronze – CHIMEI and DDG

 

Best visual identity from the lifestyle and wellbeing sector
Gold – HSBC Life (Singapore) with Design Bridge and Partners
Silver – Leader and Siegel+Gale
Bronze – SANXUAN and DuoooBrand

 

Best visual identity from the professional services sector
Gold – Lovelink and DuoooBrand
Gold – Ping An and Siegel+Gale
Silver – GDS and MetaDesign China Limited
Bronze – TRIREC with Design Bridge and Partners
Bronze – Yeahka and Siegel+Gale

 

Best visual identity from the property, construction and facilities management sector
Gold – Beijing Xin Long Fu Cultural Investment Co. Ltd. and JWDK
Silver – Beijing Daxing Airport City and MetaDesign China Limited
Bronze – PropertyGuru with Design Bridge and Partners

 

Best visual identity from the retail sector
Gold – XPPen and Siegel+Gale
Silver – NVC and Siegel+Gale
Bronze – Riotlily and Interbrand

Best visual identity from the sports and leisure sector
Gold – Mandalika Grand Prix Association and Celsius Creative Lab
Silver – TOREAD kids and DuoooBrand

 

Best visual identity from the technology, media and telecommunications sector
Gold – MEIZU and Siegel+Gale
Silver – Unifi with Design Bridge and Partners
Bronze – HCLTech and SomeOne
Bronze – Infinix Mobility Limited and Mubien Brands S.L
Bronze – KiotViet and Bratus Agency
Highly commended – XtalPi and Hauns branding design&strategy

 

Best visual identity from the transport and logistics sector
Gold – ALVA with Design Bridge and Partners
Silver – Geely and MetaDesign China Limited
Bronze – G7 Connect and Prophet
Bronze – Shengsheng and DuoooBrand
Highly commended – FAW Audi with MetaDesign China Limited and Saatchi & Saatchi Beijing

 

Best visual identity from the travel and tourism sector
Gold – HK Express and Landor & Fitch
Silver – Escape Planet and Hauns branding design&strategy
Bronze – Rissai Valley, a Ritz-Carlton Reserve with Design Bridge and Partners

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Brand strategist of the year

Winner – Thinh Nguyen – Hands Collective Viet Nam

 

Creative director of the year

Winner – Muriel Schildknecht – Why by Lonsdale

 

Young contender of the year

Winner – Hugo Wong – Landor & Fitch

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Best overall visual identity

Winner – Beijing Xin Long Fu Cultural Investment Co. Ltd. and JWDK

 

Grand prix

Winner – Coffee Commune and MetaDesign China Limited

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