• Transform magazine
  • July 15, 2024


Transform Live Europe 2024


Transform Live Europe 2024

Transform Live Europe 2024


MT Cassidy
VP design, Europe

MT is the VP of Design at PepsiCo. Her role is to accelerate the growth and development of the design and innovation capability across Europe.

Geordie by birth, French by name and Scottish by training, the Glasgow School of Art graduate landed in London over 20 years ago to pursue her passion for Brand Experience and building emotional connections with consumer centricity at the core. During her career, MT has established a track record for success and built an impressive portfolio, working with some of the world’s leading brands.

Scott Field
Director of communications and marketing
British Olympics Association

Scott Field is the Director of marketing and communications at Team GB, having joined the British Olympic team in early 2016 following a 16-year career in football as a leading comms and marketing professional. Team GB is a not-for-profit organisation that is privately funded and receives no annual funding from the government.

In support of their commercial objectives, Scott and his team have overseen a transformation in Team GB’s brand marketing, content development and data strategy, and are currently preparing for this summer’s Paris 2024 Olympic Games – the first in a European time zone since London 2012.

Phil Garnham
Executive creative director

Phil is an Executive creative director with over twenty years of experience in the design and engineering of fonts for global brands. Working closely with creative teams and global clients he has created typefaces for UEFA, Duolingo, Tefefónica, Colgate, Jaguar, Evri and many more. Phil is co-author of the Monotype trends report and is a frequent host of Monotype’s Creative Characters podcast.

Ludo Duursma
Managing partner, healthcare  

Ludo is managing partner of healthcare at Brandpie. He began his career as European Trade Marketing Director at Converse EMEA, before making a switch to design and brand consultancies. He has led high profile international retail design programs for clients such as: HSBC, Adidas and Dell to McLaren Automotive. Over the past decade he has developed a special interest in complex M&A programs for global clients and the impact of M&A on brand and culture. Most recently he managed the complete transformation program when ELT and Bioclinica merged to form Clario, the world’s leading clinical trial company.

Chris Holmes
Managing partner, culture

Chris leads the culture practice at Brandpie. He works with leadership teams to align vision, brand and culture. Chris is a firm believer in driving a new approach to culture; one that is more involving, experimental and creative. With twenty years’ experience, he’s led cultural transformation programs for a variety of organisations including AstraZeneca, Hikma, and Clario.

Sally House
Brand design lead
Aviva UK

Sally’s career spans over 20 years of working in brand and design industries, with a specific focus on branding within the finance sector. Creatively, she has a proven track record in developing distinctive brand assets, building expressions across channels and environments, and collaborating with agencies and stakeholders to deliver outstanding results.

Sally has undertaken exciting brand challenges including rebranding and repositioning, with the ambition to respect and preserve brands whilst developing them to ensure they remain relevant and salient for consumers. During her career, she has always loved being part of and leading diverse teams, collaborating to achieve fantastic experiences.

Richard Hurst
Creative director
WPA Pinfold

Richard has over 30 years' experience, winning 160 global design awards with WPA Pinfold, and is a trusted advisor to clients. He supports them at all levels, including C-suite, on brand and communications strategy. He has been the strategic and creative lead on over 100 strategic communications projects with a deep understanding of how to deliver meaningful and engaging transformational campaigns that deliver measurable results for internal and external audiences.

David Jenkinson
Partner, design and experience

David is a Partner for Design & Experience at Pearlfisher London, where he leads award-winning brand design across diverse sectors, including tech, cosmetics, transport, and education. Renowned for creating brands with clear, compelling ideas, David directs Pearlfisher's design teams to exceed client expectations and drive positive change, blending strategic insight with emotional resonance to achieve brand objectives and desirable work.

Adam Larter
Strategy director

Adam is an advertising and brand strategy professional, award-winning writer and comedian. 

By day he is Senior strategy director for London creative agency Boldspace, working across a variety of sectors from FMCG to B2B to tech and charity.

His personal interest in the no-low sector, as a non-drinker, led to him authoring the report ‘The language of No&Low’ with Club Soda in 2023.

Rhiannon Lowe
Head of strategy
RBL Brand Agency

Rhiannon is a multi-award-winning brand strategist with a stellar track record in shaping compelling strategies and narratives for game-changing brands in the UK and internationally. She specialises in working with complex organisations at critical moments of change, supporting clients with strategic insight and creativity to define more powerful and emotionally engaging brands that support their ambitions and drive performance. 

At RBL Brand Agency, she leads strategy across diverse industries and sectors, including tech, education, health, sport, professional services and non-profit. Before agency life, she headed up brand teams at Unicef and Cancer Research UK, experiences which fuelled her belief in the powerful potential of brand to drive meaningful change in the world. 

Vinay Mistry
Executive creative director

Vinay is a multi-award winning Executive Creative Director at DesignStudio. 

With over 10 years of experience Vinay has led multiple projects for brands including the BBC, Bentley, Williams F1, Mind, English Cricket Board and Virgin, amongst many others.

As a person of South Indian heritage, Vinay passionately believes that innovative design comes from creatives with diverse perspectives and cultures. He spearheads hiring creatives from around the world, as well as promoting young people to have an equal
voice in the design industry.

He also lectures across the UK at leading design universities alongside leading the
internationally based, Popped Corn Collective; a group of designers that love to create, explore and experiment.

Myles Pinfold
WPA Pinfold

Stuart Radford
Executive creative director
Design Bridge and Partners

Stuart Radford is a multi-award winning Executive creative director. His projects include rebranding BBC Two, BBC Three, Nasa Artemis, London Symphony Orchestra and Aston Martin.

Stuart’s work has been recognised with over 250 of the industry’s most prestigious awards including 43 D&AD pencils (with two coveted Yellows and a Special Collaborative Pencil), plus Golds from The One Show, Clios, Art Directors Club and New York Festivals.

He judges regularly including D&AD, Cannes Lions and Clios, and is active in education, most recently with D&AD Shift.

Stuart is a frequent creative speaker for D&AD, Fast Company, V&A, Typographic Circle, DesignYatra and Monotype, among others.

Vishnee Sauntoo
Director of brand, creative and digital content
C40 Cities

Vishnee Sauntoo is the Director of Brand, Creative and Digital Content for C40 Cities, a global network of the world’s leading cities tackling the climate crisis.

Vishnee has more than 20 years of Brand, Communications and Marketing experience in the charity sector, working on issues such as the climate crisis, international development, health, gender, ageing and humanitarian issues.

She has led award-winning campaigns for Save the Children, the British Heart Foundation and No Smoking Day. She has also developed brands for Age International, Humanitarian Leadership Academy and more. Vishnee is a Trustee for CharityComms, with expertise in diversity and inclusion.

Kerry Squires
Senior brand designer

Kerry is an experienced Designer and Art Director with over ten years of experience in the design and branding industry. She has worked for prestigious organisations such as Apple Music, Condé Nast, The Telegraph and Macmillan Publishers. Kerry is Senior brand designer at Monotype in London.

Katherina Tudball
Senior creative director
Design Bridge and Partners

Katherina Tudball is a Senior Creative director with over 20 years’ experience creating global brands. 

A regular design judge and industry speaker Katherina has been widely awarded by numerous international organisations. Her rebrands for Shakespeare’s Globe and BBC Two took home three Silver Cannes Lions and three D&AD awards including a Yellow Pencil.

Katherina’s passionate advocacy for diversity in creativity has been recognised by D&AD's members, who elected her to the Board of Trustees where she served for three years. She now leads Design Bridge and Partners collaboration with D&AD Shift, an industry programme for self-made creatives.

Alexander Wodrich
Managing director
why do birds

Alexander Wodrich is managing director of why do birds, a Berlin-based agency for audio branding, motion and service design. Their clients include companies from 17 countries such as Siemens, Hyundai, GORE-TEX, Ferrari and Deutsche Bahn. Having won the most prestigious creative awards, the agency belongs to the most renowned studios in Europe.

Alexander regularly appears as a speaker at universities and congresses on the subject of brands and sound. In his spare time, he is a passionate musician: He has played more than 100 concerts with his bands and recorded several records.

When & where

Date: 17 April 2024

Timings: 8:00 AM - 4:30 PM BST

Venue: The Brewery, 52 Chiswell Street, London, EC1Y 4SD, United Kingdom​​




If you are interested in the wonderful opportunity to sponsor and showcase your brand at Transform Live Europe 2024, please email Finley at finley.chesson@cravenhillpublishing.com

Bespoke packages are available. 

Supporting Partners

If you are interested in being a supporting partner, or would like to cover the Transform Live Europe 2024, please email Finley at finley.chesson@cravenhillpublishing.com