BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL
This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.
BEST BRAND ARCHITECTURE SOLUTION
This category rewards the most efficient corporate organizational strategies developed for a brand.
BEST USE OF COPY STYLE/TONE OF VOICE
This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.
BEST BRAND EXPERIENCE
This award recognizes excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.
BEST USE OF PACKAGING
This award recognizes the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging.
BEST WAYFINDING OR SIGNAGE
This award honors branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.
BEST USE OF AUDIO BRAND
This award recognizes companies that have employed an innovative use of sound in the development of their brand.
BEST USE OF TYPOGRAPHY
This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively, this award could be given when visual identity and typography have been strategically aligned through an organization’s brand guidelines.
BEST PLACE OR NATION BRAND
This award recognizes the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.
BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT
This award recognizes the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about the change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organization.
BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT
This award is for the best execution of developments to or rebrand of an organisation. The coordinated roll-out of a change helps to ensure a new identity has maximum impact on audiences.
BEST CREATIVE STRATEGY
This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.
BEST BRAND EVOLUTION
This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.
BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND
This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the brand or the company amongst its competitors or within its sector.
BEST NAMING STRATEGY
This award honors innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organization can demonstrate a clear and well thought through naming strategy.
BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION
This award is for the best rebrand of an organization following a merger with another company or the incorporation of another company into the original brand.
BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING
This award is for the best repositioning of an organization to reflect a new approach to its business.
BEST REBRAND OF A DIGITAL PROPERTY
This award is for the best rebrand across the digital and online assets of an organization, including its websites and apps.
BEST VISUAL IDENTITY FROM:
This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector
- energy and utilities
- engineering and manufacturing
- farming and agriculture
- financial services
- FMCG (fast moving consumer goods)
- food and beverage
- healthcare and pharmaceuticals
- industrial and basic materials
- lifestyle and wellbeing
- mining and extractives
- professional services
- real estate, construction and facilities management
- sports, travel, leisure and tourism
- technology, media and telecommunications
- transport and logistics
THE FOLLOWING AWARD CANNOT BE ENTERED, AND THE WINNER WILL BE CHOSEN BY OUR JUDGES. THE WINNING AGENCY OF THIS AWARD, WILL BE INVITED TO JOIN NEXT YEAR'S JUDGING PANEL.
BEST OVERALL VISUAL IDENTITY
This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from logo to the typeface.
You cannot enter this directly, all visual identity entries across different sectors will be automatically put forward for this award.
GRAND PRIX FOR EXCELLENCE IN REBRANDING
This award is for overall excellence in rebranding.
You cannot enter this directly, all entries will be automatically put forward for this award.
Align your brand with this global celebration honoring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more.
Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards
call: +44 (0)20 3950 5356
Are you interested in supporting the Transform Awards?
Get in touch with Lauren Ditcher, Events manager, using the details below.
call: +44 (0)20 3950 5356